the international boating industry market trends · 3 in some geographical areas boating is an...
TRANSCRIPT
![Page 1: THE INTERNATIONAL BOATING INDUSTRY MARKET TRENDS · 3 In some geographical areas boating is an immensely popular activity: 100 million boaters in the US and Canada 36 million boaters](https://reader033.vdocument.in/reader033/viewer/2022060319/5f0ccbad7e708231d4372bb0/html5/thumbnails/1.jpg)
THE
INTERNATIONAL
BOATING
INDUSTRY
MARKET
TRENDS
Mr Andrea RAZETO Vice President of UCINA
Vice President of ICOMIA
2018 TAIWAN INT’L BOAT SHOW
16 MARCH 2018
![Page 2: THE INTERNATIONAL BOATING INDUSTRY MARKET TRENDS · 3 In some geographical areas boating is an immensely popular activity: 100 million boaters in the US and Canada 36 million boaters](https://reader033.vdocument.in/reader033/viewer/2022060319/5f0ccbad7e708231d4372bb0/html5/thumbnails/2.jpg)
1.
BOATING INDUSTRY
FACTS AND FIGURES
![Page 3: THE INTERNATIONAL BOATING INDUSTRY MARKET TRENDS · 3 In some geographical areas boating is an immensely popular activity: 100 million boaters in the US and Canada 36 million boaters](https://reader033.vdocument.in/reader033/viewer/2022060319/5f0ccbad7e708231d4372bb0/html5/thumbnails/3.jpg)
3
In some geographical areas boating is an immensely popular
activity:
100 million boaters in the US and Canada
36 million boaters in Europe
5 million boaters in Australia
Global fleet of 30 million boats (90% < 8m)
25 000 marinas
Effects in industry
100 000 direct companies (primarily SMEs)
1 million direct employees
More than 45 billion euro in manufacturing turnover
BOATING IS AFFORDABLE FOR A MAJORITY OF MIDDLE INCOME EARNERS
The glamourous luxury segment only represents 2% of the industry in volume terms
THE RECREATIONAL BOATING WORLD
The basic figures
![Page 4: THE INTERNATIONAL BOATING INDUSTRY MARKET TRENDS · 3 In some geographical areas boating is an immensely popular activity: 100 million boaters in the US and Canada 36 million boaters](https://reader033.vdocument.in/reader033/viewer/2022060319/5f0ccbad7e708231d4372bb0/html5/thumbnails/4.jpg)
THE MARINE INDUSTRY IN THE MATURE MARKETS
A long and complex supply chain
BOATBUILDING + REFIT BOATING TOURISM + SERVICES
MAINTENANCE + REPAIR MARINE EQUIPMENT
![Page 5: THE INTERNATIONAL BOATING INDUSTRY MARKET TRENDS · 3 In some geographical areas boating is an immensely popular activity: 100 million boaters in the US and Canada 36 million boaters](https://reader033.vdocument.in/reader033/viewer/2022060319/5f0ccbad7e708231d4372bb0/html5/thumbnails/5.jpg)
THE MARINE INDUSTRY IN THE MATURE MARKETS
A long and complex supply chain
Extensive indirect economic contributions from highly varied
supply chain and array of services related to recreational boating
2 examples from 2 different studies:
ITALY: For every 1 job in the core
boating manufacturing, further 7,4 jobs
are supported in the wider boating economy.
UK: The total economic contribution of boating tourism in terms of
Gross Value Added (GVA) is 14 times larger than the core boating
tourism industry.
![Page 6: THE INTERNATIONAL BOATING INDUSTRY MARKET TRENDS · 3 In some geographical areas boating is an immensely popular activity: 100 million boaters in the US and Canada 36 million boaters](https://reader033.vdocument.in/reader033/viewer/2022060319/5f0ccbad7e708231d4372bb0/html5/thumbnails/6.jpg)
2.
THE GLOBAL
BOATING INDUSTRY
MARKET
![Page 7: THE INTERNATIONAL BOATING INDUSTRY MARKET TRENDS · 3 In some geographical areas boating is an immensely popular activity: 100 million boaters in the US and Canada 36 million boaters](https://reader033.vdocument.in/reader033/viewer/2022060319/5f0ccbad7e708231d4372bb0/html5/thumbnails/7.jpg)
THE GLOBAL BOATING INDUSTRY MARKET
Key figures
100 000 direct companies (primarily SMEs)
1 million direct employees
More than 45 billion euro in manufacturing turnover (>20 for new boats)
3 leisure marine manufacturing segments + boating tourism sector
YARDS + EQUIPMENT + ENGINES MARINAS + SERVICES
![Page 8: THE INTERNATIONAL BOATING INDUSTRY MARKET TRENDS · 3 In some geographical areas boating is an immensely popular activity: 100 million boaters in the US and Canada 36 million boaters](https://reader033.vdocument.in/reader033/viewer/2022060319/5f0ccbad7e708231d4372bb0/html5/thumbnails/8.jpg)
TRADITIONAL, DEVELOPING AND EMERGING BOATING MARKETS
RUSSIA
GULF
BRASIL
SOUTH
AFRICA
CHINA
SOUTH
AMERICA
INDIA +
SRI LANKA
SOUTHEAST
ASIA
SOUTH KOREA
NORTH
AMERICA +
CARIBBEAN
EUROPE
AUS +
NZ
JAPAN
TAIWAN
![Page 9: THE INTERNATIONAL BOATING INDUSTRY MARKET TRENDS · 3 In some geographical areas boating is an immensely popular activity: 100 million boaters in the US and Canada 36 million boaters](https://reader033.vdocument.in/reader033/viewer/2022060319/5f0ccbad7e708231d4372bb0/html5/thumbnails/9.jpg)
COMPANIES CONCENTRATION MIN MAX
THE BOATING INDUSTRY
Yards localization in the two main manufacturing areas
source: Orbis database, 30.12 code Year 2015 (or 2014 if n/a)
![Page 10: THE INTERNATIONAL BOATING INDUSTRY MARKET TRENDS · 3 In some geographical areas boating is an immensely popular activity: 100 million boaters in the US and Canada 36 million boaters](https://reader033.vdocument.in/reader033/viewer/2022060319/5f0ccbad7e708231d4372bb0/html5/thumbnails/10.jpg)
COMPANIES CONCENTRATION MIN MAX
source: Orbis database, 30.12 code Year 2015 (or 2014 if n/a)
THE BOATING INDUSTRY
Yards localization in the two main manufacturing areas:
Focus on EUROPE
![Page 11: THE INTERNATIONAL BOATING INDUSTRY MARKET TRENDS · 3 In some geographical areas boating is an immensely popular activity: 100 million boaters in the US and Canada 36 million boaters](https://reader033.vdocument.in/reader033/viewer/2022060319/5f0ccbad7e708231d4372bb0/html5/thumbnails/11.jpg)
THE BOATING INDUSTRY
Geographical localization of the boatbuilding companies by turnover
source: Orbis database, 30.12 code Year 2015 (or 2014 if n/a)
![Page 12: THE INTERNATIONAL BOATING INDUSTRY MARKET TRENDS · 3 In some geographical areas boating is an immensely popular activity: 100 million boaters in the US and Canada 36 million boaters](https://reader033.vdocument.in/reader033/viewer/2022060319/5f0ccbad7e708231d4372bb0/html5/thumbnails/12.jpg)
3.
EXPORTS IN THE
BOATING INDUSTRY
MARKET
![Page 13: THE INTERNATIONAL BOATING INDUSTRY MARKET TRENDS · 3 In some geographical areas boating is an immensely popular activity: 100 million boaters in the US and Canada 36 million boaters](https://reader033.vdocument.in/reader033/viewer/2022060319/5f0ccbad7e708231d4372bb0/html5/thumbnails/13.jpg)
0
500
1,000
1,500
2,000
2,500
3,000
M$
Italy The Netherlands Germany UK USA
BOATING INDUSTRY EXPORT
Global export trends in boat production (M$)
source: ITC and UN-Comtrade HS 2012 classification, 890392 code
I
NL
D
UK
US
![Page 14: THE INTERNATIONAL BOATING INDUSTRY MARKET TRENDS · 3 In some geographical areas boating is an immensely popular activity: 100 million boaters in the US and Canada 36 million boaters](https://reader033.vdocument.in/reader033/viewer/2022060319/5f0ccbad7e708231d4372bb0/html5/thumbnails/14.jpg)
Rank Country Inflatables Sailboats Inboard Outboard TOTAL
1 Italy 54,8 41,7 1.793,7 35,9 1.926,1
2 The Netherlands 5,0 252,7 1.571,4 15,2 1.844,2
3 Germany 5,0 154,4 1.234,4 16,0 1.409,8
4 US 13,2 41,6 610,4 656,0 1.321,3
5 France 25,6 594,5 488,1 27,4 1.135,7
6 UK 19,0 90,0 871,5 12,1 992,7
7 Mexico 3,8 0,0 509,3 31,0 544,1
8 Poland 4,7 14,0 53,0 301,1 372,9
9 China 123,3 10,8 31,0 136,0 301,1
10 Finland 0,01 88,4 103,7 71,8 263,9
BOATING INDUSTRY EXPORT
2016 global export in boat production (M$)
source: ITC and UN-Comtrade HS 2012 classification, 8903 codes
![Page 15: THE INTERNATIONAL BOATING INDUSTRY MARKET TRENDS · 3 In some geographical areas boating is an immensely popular activity: 100 million boaters in the US and Canada 36 million boaters](https://reader033.vdocument.in/reader033/viewer/2022060319/5f0ccbad7e708231d4372bb0/html5/thumbnails/15.jpg)
BOATING INDUSTRY EXPORT
Opportunities and barriers
Opportunities:
Disclosing new markets and new customers
Showing new types of products to traditional customers
Market recovery leads to a demand increase
Competition on price or quality
Importance of boat shows and B2Bs
Barriers:
Well-settled competitors
Different boaters’ habits and sea/weather environments
Technical standards, regulations and certification
Tariffs and import taxes
Trade red tape and distribution
Transport costs and boat show participation
![Page 16: THE INTERNATIONAL BOATING INDUSTRY MARKET TRENDS · 3 In some geographical areas boating is an immensely popular activity: 100 million boaters in the US and Canada 36 million boaters](https://reader033.vdocument.in/reader033/viewer/2022060319/5f0ccbad7e708231d4372bb0/html5/thumbnails/16.jpg)
4.
A GLANCE AT
SUPERYACHTS,
AN EXCELLENCE
OF THE
BOATING INDUSTRY
![Page 17: THE INTERNATIONAL BOATING INDUSTRY MARKET TRENDS · 3 In some geographical areas boating is an immensely popular activity: 100 million boaters in the US and Canada 36 million boaters](https://reader033.vdocument.in/reader033/viewer/2022060319/5f0ccbad7e708231d4372bb0/html5/thumbnails/17.jpg)
17 17
DESIGN + TECHNOLOGY + MATERIALS + INTERIORS
+ HIGHLY SKILLED MANPOWER
BUILDING SUPERYACHTS
The formula for excellence
Top boatbuilding know-how
Sophisticated customization
Superb design
Unique style in the interiors
![Page 18: THE INTERNATIONAL BOATING INDUSTRY MARKET TRENDS · 3 In some geographical areas boating is an immensely popular activity: 100 million boaters in the US and Canada 36 million boaters](https://reader033.vdocument.in/reader033/viewer/2022060319/5f0ccbad7e708231d4372bb0/html5/thumbnails/18.jpg)
THE GLOBAL SUPERYACHT ORDER BOOK (>24m)
Top building yards, 2018
source: Boat International 773 SY on order in 2018
Top 5 building countries: Italy (353), Turkey (75), Netherlands (65), Taiwan (61), UK (55)
Top 3 builders are Italian
![Page 19: THE INTERNATIONAL BOATING INDUSTRY MARKET TRENDS · 3 In some geographical areas boating is an immensely popular activity: 100 million boaters in the US and Canada 36 million boaters](https://reader033.vdocument.in/reader033/viewer/2022060319/5f0ccbad7e708231d4372bb0/html5/thumbnails/19.jpg)
1900
3400
5200
5900
1997 2007 2017 2022
source: The Superyacht Group
THE GLOBAL SUPERYACHT FLEET (>30m)
Growth trends
constant
growth
![Page 20: THE INTERNATIONAL BOATING INDUSTRY MARKET TRENDS · 3 In some geographical areas boating is an immensely popular activity: 100 million boaters in the US and Canada 36 million boaters](https://reader033.vdocument.in/reader033/viewer/2022060319/5f0ccbad7e708231d4372bb0/html5/thumbnails/20.jpg)
5.
BOATING INDUSTRY
MARKET TRENDS
![Page 21: THE INTERNATIONAL BOATING INDUSTRY MARKET TRENDS · 3 In some geographical areas boating is an immensely popular activity: 100 million boaters in the US and Canada 36 million boaters](https://reader033.vdocument.in/reader033/viewer/2022060319/5f0ccbad7e708231d4372bb0/html5/thumbnails/21.jpg)
source: ICOMIA International Council Of Marine Industries Associations
MARKET TRENDS FIRST SEMESTER 2018
The World
![Page 22: THE INTERNATIONAL BOATING INDUSTRY MARKET TRENDS · 3 In some geographical areas boating is an immensely popular activity: 100 million boaters in the US and Canada 36 million boaters](https://reader033.vdocument.in/reader033/viewer/2022060319/5f0ccbad7e708231d4372bb0/html5/thumbnails/22.jpg)
source: ICOMIA International Council Of Marine Industries Associations
MARKET TRENDS FIRST SEMESTER 2018
Europe
![Page 23: THE INTERNATIONAL BOATING INDUSTRY MARKET TRENDS · 3 In some geographical areas boating is an immensely popular activity: 100 million boaters in the US and Canada 36 million boaters](https://reader033.vdocument.in/reader033/viewer/2022060319/5f0ccbad7e708231d4372bb0/html5/thumbnails/23.jpg)
THE BOATING INDUSTRY
Future trends in the global market
After a constant growth, the 2008 global crisis suddenly hit the sector
Many manufacturing countries registered turnover drops over 60%
and 50% decline in new boat registrations
Recovery in the US market since 2011 and in Europe since 2015
The positive signals from the operators and from the boat shows
show a structural improvement in all the traditional markets
![Page 24: THE INTERNATIONAL BOATING INDUSTRY MARKET TRENDS · 3 In some geographical areas boating is an immensely popular activity: 100 million boaters in the US and Canada 36 million boaters](https://reader033.vdocument.in/reader033/viewer/2022060319/5f0ccbad7e708231d4372bb0/html5/thumbnails/24.jpg)
source: ICOMIA International Council Of Marine Industries Associations
AVERAGES 2-3 YEAR INDUSTRY OUTLOOK: 2013-2017
ICOMIA’s annual mid-2017 survey of MIAs, representing 24
countries
Progression in industry sentiment from 2013 to 2017
The most recent responses show the highest average
assessment (+1.04) received from MIAs in 5 years
![Page 25: THE INTERNATIONAL BOATING INDUSTRY MARKET TRENDS · 3 In some geographical areas boating is an immensely popular activity: 100 million boaters in the US and Canada 36 million boaters](https://reader033.vdocument.in/reader033/viewer/2022060319/5f0ccbad7e708231d4372bb0/html5/thumbnails/25.jpg)
Thank you
Andrea RAZETO