the international buildersâ€™ show lifeline in las vegas 2009

January 20-23, 2009 | Las Vegas ConVention Center

LiFeLine in Las Vegas2009ProMotionaLoPPortunities

T H E I N T E R N AT I O N A L B U I L D E R S’ S H OW ® | nex tB U I L D ®

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*Data obtained by Lead Analysis Report for the 2008 IBS, produced by Experient, Inc.

YOUR 2009 IBS MARkETINg & SALES TEAM CONTACTS Lynn Margiotta (202) 266-8685 [email protected](Companies A–F) Nick Kohut (202) 266-8601 [email protected](Companies G–O) Christopher Hood (202) 266-8684 [email protected](Companies P–Z) Brad Redding (202) 266-8341 [email protected]

iBs WeBsite: www.BuildersShow.com e-MaiL: [email protected]

You Are a Serious Player…By signing up to exhibit at the 2009 INTERNATIONAL BUILDERS’ SHOW® (IBS) and nextBUILD™ your company has shown that it is a serious player in the residential construction marketplace. This is good because despite the recent slowdown, the industry will bounce back and when it does your company will be poised to capitalize on the relationships that you forged during the slower times.

The IBS is a serious event, attended by tens of thousands of serious buyers looking for new difference-making products that can make their homes stand out from their competitors. Now is the time to create new

relationships with builders, remodelers, architects, dealers and distributors so they can offer your products and services, add to your bottom line and save on their bottom line.

You Should Receive

Serious Results*2008 IBS Advertisers

averaged 64% MORE LEADS than non-advertisers—

that’s A 37% GREATER DIFFERENTIAL THAN WE

SAW AT THE 2007 IBS (the difference in 2007 was

47%). This data further proves that advertising during a

slower economy really pays off. * Data obtained by Lead Analysis Report for

the 2008 IBS, produced by Experient, Inc.

Customized Marketing Plans Are AvailableIBS exhibitors have the opportunity to work with NAHB’s staff to customize a promotional package. Our staff has the knowledge of the Show and a familiarity with the convention center to help your company develop an effective, customized marketing plan.

Use a customized marketing plan to:◗ Launch New Products◗ Build Brand Awareness◗ Generate Additional Sales &

Leads at the Show◗ Get the Most from Your

Marketing Money◗ Stand Out from Your

Competition

Table of ConTenTsProMotionaL DisCounts 2 First-Time Advertisers Get a 10% Discount 2 Advertising Agency Discounts Offered 2 Volume Purchasing Discounts Available

neW Marketing oPPortunities 3 IBS Treasure Trail 3 Official 2009 IBS Exclusive Satellite Media Tour 3 IBS Buyer’s Action Pack® 4 Las Vegas Taxi Cab Media 5 Las Vegas Mobile Billboards & Monorail Media 6 “Find It” Kiosks 6 IBS Publication Bins 6 IBSVIDEOS™ 7 IBS Video Wall 7 Handi-Wipes Sponsorship 7 Entrance Unit Videos

Print Marketing oPPortunities 8 Official Exhibit Guide 8 Official Exhibit Guide Premium & Standard Rates 9 Official Exhibit Guide Product Category Logo 9 Official Exhibit Guide Featured Product Listing 9 Official Exhibit Guide Featured Green Products 10 Official Exhibit Guide Fold-Out Exhibit Hall Floor Plans 11 Official Preliminary Program & Pre-Show Planner 12 Pre-Show Planner Featured & Green Product Listing 13 Official Program 13 Official Passport 14 Fold-Out Educational Seminars Grid & Las Vegas

Convention Center Map 14 Fold-Out Travel Tips Map

DireCt MaiL oPPortunities 15 Pre-Registration Credential Mailer Packets 15 Pre-Registration Credential Mailer Envelope

Advertisements 16 Pre-Registration Credential Mailer Exhibitor Coupon

Booklet 16 Targeted 2008 IBS Post-Show Mail List 16 Targeted 2009 IBS Pre-Show Mail List 16 Targeted 2009 IBS Post-Show Mail List 16 Targeted 2009 IBS Product-Specific Mail List

Marketing PaCkages 17 Featured & Green Products Package 17 Print & Online Marketing Packages 18 Pre-Show “Push Promotion” Package 18 The $4K, $6K, $11K Marketing Packages

sPonsorshiP oPPortunities 19 Expocards 19 Lanyards 19 Attendee Badge Holders 19 Back of Attendee Badges 20 Show Bags

20 Segways 20 Concession Sponsorships: Cups, Napkins, Bottled Water

and Other Concession Sponsorship Opportunities

key eVent sPonsorshiPs 21 Opening Ceremonies Exclusive 21 Opening Ceremonies Video Advertising 22 Spike Party & Directors’ Reception 22 First-Time Attendee Breakfast 23 Board of Directors’ Breakfast

on-LoCation sPonsorshiPs 24 Exhibitor Hospitality Lounges 24 Registration Area 25 Hotel Key Cards 25 Hotel Door Drop

high teCh sPonsorshiPs 26 Computer Labs 26 IBS Official Show Wi-Fi Sponsorship 26 Cyber Center 26 South Building Theme Center Cyber Center

Press sPonsorshiPs 27 Press Room Food & Beverage 27 Official IBS Reporter’s Notepads 27 Press Room Wi-Fi

shuttLe Bus Marketing oPPortunities 28 Exterior IBS Shuttle Bus Signs 29 IBS Shuttle Bus Video Advertising 29 IBS Shuttle Bus Headrests 29 TNAH Shuttle Bus Advertising

shoW-site Banner & Marketing oPPortunities 30 Banner and Sign Marketing Opportunities can be found

at the 2009 IBS Banner and Sign Online Plantour at: http://www.plantour.com/custom/ibs/

internationaL Marketing oPPortunities 32 International Reception 32 International Housing Association (IHA) Meeting and

Luncheon

onLine aDVertising 33 Builder’s Show Pop Down Advertisements 34 Attendee and International Home Pages Sponsorship 34 Exhibitor Home Page Sponsorship 34 Online Product Category Sponsorship 35 MyShowPlanner Sponsorship 35 Online Attendee Registration Sponsorship 35 Graphic Upgrades & Featured Product Listing for

Virtual Booth 36 E-Mail Marketing Opportunities

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PROMOTIONAL DISCOUNTS

PRIORITY POINTS

EARNED fOR IBS MARkETINg

PURCHASES

NAHB rewards companies that use IBS marketing with additional exhibit space pri-ority points. These additional points can help your compa-ny move up the priority points standings by supplementing the points you already receive from exhibiting.

NAHB will allocate one priority point per every net $7,900 spent on marketing op-portunities (ads, banners, on-line ads, sponsorships, etc.) at the 2009 IBS. There is no lim-it to the number of addition-al priority points that can be accrued by buying marketing

items.

DisCounTs offereDFirst-tiMe aDVertisers get a 10% DisCountWe offer first-time advertisers a one-time 10% discount on your total order of any of the items that can be found in this catalog. This discount applies to companies that have not pur-chased any IBS marketing items from NAHB at the last three IBS’s (2006, 2007 & 2008).

aDVertising agenCy DisCounts oFFereDNAHB offers the standard 15% agency commissions to all rec-ognized agencies that buy print advertising in any of the 2009 IBS print publications. Advertising agency discounts are of-fered only on print advertising.

VoLuMe PurChasing DisCounts aVaiLaBLe**Volume Discounts rules and eligibilityYour company is eligible to receive discounts on any combi-nation of print marketing, electronic or Internet marketing, show-site marketing, and/or event marketing if your compa-ny’s total promotional investment (non-exhibits related) with THE 2009 INTERNATIONAL BUILDERS’ SHOW equals or exceeds the following amounts:

nahB Promotional Volume DiscountsPromoTional invesTmenT wiTh nahb volume PurChasing DisCounT*

$50,000–$59,999 5%$60,000–$69,999 10%$70,000 or more 15%

** Volume Purchasing Discounts and First-Time Advertiser Discounts are not able to be combined. NAHB will grant the greater of the two discounts offered with the total discount not to exceed 15%. Please contact your IBS representative for more information.

** Pre-Show and Post-Show Mail Lists are not included in the discounts offered

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NEW MARkETINg OPPORTUNITIES

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new markeTing oPPorTuniTiesiBs treasure traiL ®As an exhibitor you can participate in the ultimate booth traffic builder. Limited to an exclusive audience of ten (10) exhibitors, participating in the Treasure Trail ensures you have a steady flow of attendees coming by your booth to become eligible to win a large cash prize at the end of the Show.

All attendees will be given a Treasure Trail card that will feature 10 questions written by the ten sponsors. The attend-ees must stop by the sponsors’ booths to get each question an-swered and their card stamped to become eligible to win the cash prize at the end of the Show. To be eligible the attend-ee must have all the questions answered and stamped by the sponsors.

PromoTional invesTmenT: $11,500 each, limited to ten (10)

oFFiCiaL 2009 iBs exCLusiVe sateLLite MeDia toursFor the first time ever, NAHB will be offering an official Satel-lite Media Tour (SMT) at the 2009 IBS. Produced by NAHB’s award-winning in-house production team, the official SMT will allow your product(s) to be showcased during the week of the IBS on national and local television outlets across the country, via satellite. This is the only SMT that will be allowed to broadcast from the Las Vegas Convention Center and will be hosted by a professional talent (to be confirmed later). Avail-able slots in the official IBS Satellite Media Tour, by necessity, will be extremely limited.

PromoTional invesTmenT: $15,000

iBs Buyer’s aCtion PaCk® ®You can participate in a card deck mailing to 25,000 pre-reg-istered attendees. The two-sided, post card is 5½" wide × 4" high. You supply the images that you want to reach this large powerful audience of pre-registered attendees and we will do the rest. We will print, collate and mail the postcard for you. You can’t do this for less on your own.

PromoTional invesTmenT: $4,000 for the first postcard in the mailing$3,600 for the second postcard in the mailing$3,250 standard position postcard each, placement is based on date of reservation


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Las Vegas taxi CaB MeDiaNon-traditional Show advertising is huge in Las Vegas. Vegas is a city where virtu-ally all of the activities of the Show attend-ees will take place in a very concentrated locale (about five square miles) that is ser-viced by a large fleet of taxi cabs. Taxi cab media is a great way to get your booth and company noticed.

Prices listed do not include production, which will be arranged separately with Clear Channel in Las Vegas. Minimums are recommended.

PromoTional invesTmenT:

Three-Sided Taxi Top Sign $900 each (minimum of 10)

Taxi Trunk Sign $400 each (minimum of 10)

Taxi Receipt Books $100 per cab (minimum of 10 and must be done with taxi top or taxi trunk media)

Full Taxi Wraps $2,000 per car (minimum of 10 recommended)

Taxi Trunk Sign Sign

Taxi Receipt Book

Three-Sided Taxi Top Sign

Full Taxi Wrap


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Mobile Billboard

Monorail Lightbox

Monorail Wrap

Monorail Wrap

Monorail Lightbox

Mobile Billboard

Las Vegas MoBiLe BiLLBoarDs & MonoraiL MeDiaIn a city that has images everywhere all the time, you need not feel left out. You can participate and take advantage of the myriad opportunities that Las Vegas offers to reach convention attendees. One of the most popular items to use is the lighted, mobile billboards that drive near the LVCC during the day and on the strip during prime marketing hours each night.

You can also brand the Las Vegas Monorail with your images by reserving an entire Monorail Wrap or other monorail media. Ridership numbers for the monorail in-crease significantly during conventions like the IBS, so you know your message will be seen.


Lighted Mobile Billboards (10' h × 22' w)

$2,000 per day per billboard or $7,000 for all show days

Full Monorail Wrap $50,000 for the week (includes production)

Monorail Tickets for IBS Call for pricing and detailsOther Monorail Advertising Available

Call for pricing and details


“FinD it” kiosks ®These online access stations will serve as product locators and allow IBS attendees to use the MapYourShow func-tion of BuildersShow.com while at the Show. Attendees will be able to search for exhibitors by alpha order, prod-uct category, exhibit hall or booth number, thus ensuring they find the companies they want to visit. This sponsor-ship includes graphics on the kiosks and on the screens of the “Find It” computer monitors.

PromoTional invesTmenT: $2,700 each (20 available)$12,500 for five

√ iBsViDeos™The nationally recognized, multiple Emmy-award winning, NAHB Production Group can film your booth at the 2009 IBS. The IBSVIDEOS come in two packages: a turnkey solu-tion and an excellent option for those that just want footage and have editing and production facilities at their dispos-al. The video (Platinum Package or Gold package after you edited it) will then be posted on www.BuildersShow.com shortly after the Show on a special page dedicated to the IBSVIDEOS. Call for more details on each package.

PromoTional invesTmenT

Platinum Production Package:

$11,000 per fully edited video

Gold Filming Package: $5,500 per raw-footage video

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iBs PuBLiCation Bins ®These customizable literature distribution bins will be promi-nently set out around the IBS. This is a great way to get extra circulation for your publications during the Show. Price in-cludes production of pub bins, advertising space on the bins and restocking services during the Show.

PromoTional invesTmenT: $3,000 per bin for exhibitors$6,000 per bin for non-exhibitors

YOUR MESSAGE

HERE

YOUR MESSAGE

HERE

YOUR MESSAGE

HERE


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iBs ViDeo WaLL ®This amazing high-intensity LED monitor will be placed in a high traffic area outside the LVCC and will be broadcasting during all Show hours. You can place your commercial spot on this video wall to be seen hundreds of times a day during the Show. Please note the Video Wall will only be used if a minimum number of advertisers participate.

PromoTional invesTmenT: $6,500 for a 30 second spot$3,500 for a 15 second spot

hanDi-WiPes sPonsorshiP ®The IBS will place stands with your company’s branding on them all around the 2009 IBS and the LVCC. Sanitary wipes will be found on each stand so that people may clean their hands while walking around the Show. Since so many people shake hands as a custom of business and when they meet someone new or re-new an old acquaintance, the sanitary wipes will be very useful during the entire Show.

PromoTional invesTmenT: Call for Pricing and Details

entranCe unit ViDeosSome of the 2009 IBS Exhibit Hall En-trance Units will have video signage on them and you can advertise directly on these units by using this video media. This really puts your message directly in front of the at-tendees’ right before they enter the Show floor. Drawing is conceptual and may change before the show. Check with your IBS con-tact before purchasing.

PromoTional invesTmenT: Call for Pricing and Details

YOUR MESSAGE

HERE

YOUR VIDEO HERE

YOUR LOGO HERE

PRINT MARkETINg

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official exhibit guide Premium Position rates

Premium PosiTionfour Color

only

Front Cover Barn Door Advertising $25,000Front Cover Advertising-Belly Band (production costs are extra)

$21,000

Back Cover (Cover 4) $15,000Inside Front Cover Opening Spread (includes Cover 2)

$21,000

Inside Back Cover (Cover 3) $10,500Premium Pages in First Section (Pages 2, 5, 7, 8, 11, and 12)

$7,750

Two-Page Center Spread (fixed position) $12,250Bind-In Coupon $9,500Blow-In Coupon $7,600

DiviDer Tabsfour Color

only

Tab 1, Side 1 - How To Get Around $8,400Tab 1, Side 2 - How To Get Around $8,400Tab 2, Side 1 - Floor Plans $8,400Tab 2, Side 2 - Floor Plans $8,400Tab 3, Side 1 - Featured & Green Products $8,400Tab 3, Side 2 - Featured & Green Products $8,400Tab 4, Side 1 - IBS Exhibitor & Product Listings

$8,400

Tab 4, Side 2 - IBS Exhibitor & Product Listings

$8,400

Tab 5, Side 1 - nextBUILD Exhibitor & Product Listings

$8,400

Tab 5, Side 2 - nextBUILD Exhibitor & Product Listings

$8,400

official exhibit guide standard Position rates

aDverTisemenTs (run of Press)four Color

only

Two-Page Spread $11,000Full-Page $6,300Half-Page Vertical or Horizontal $4,400Quarter-Page $2,850Product Category Logo (2" high × 3" wide)

$2,200

PrinT markeTingoFFiCiaL exhiBit guiDeThe Official Exhibit Guide is the compre-

hensive source of information about the exhibits and exhibitors at THE 2009 INTERNATIONAL BUILDERS’ SHOW and nextBUILD. The Exhibit Guide fea-tures the exhibit hall floor plans as well as the floor plans and layout of the Las Vegas Convention Center. Listed inside the Official Exhibit Guide will be both an alphabetical and a complete product list-ing of all exhibitors at the Show.

85% of attendees surveyed reported having used the official exhibit guide to find their way around the Show.**Survey of 2008 IBS Attendees by NAHB's Economics Group

Advertisers in the OffICIAL ExHIBIT gUIDE will receive a 50% DISCOUNT on all standard position advertising in the OffICIAL PRELIMINARY PROgRAM & PRE- SHOW PLANNER. Please see pagE 11 for details.

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◗ Ad Materials deadline is mid-November 2008.◗ 20% Premium for All Specified Advertisement

Placements◗ Circulation of 60,000 (estimated)◗ All advertising rates listed in this booklet are

for exhibitors at THE 2009 INTERNATIONAL BUILDERS’ SHOW and nextBUILD.

◗ Advertisements must be pre-paid. NAHB will not print or run any advertisement that is not fully paid prior to the advertising materials due deadline.

◗ Images must be at least 300 dpi.◗ All print advertising rates are Gross Rates.◗ A standard 15% agency commission is applica-

ble to qualified advertising agencies, as deter-mined by NAHB, and applies only to advertising materials that are submitted by the materials deadline and according to the official NAHB Advertising specifications. Ad specs will be pro-vided after advertising placement is confirmed.

oFFiCiaL exhiBit guiDe ProDuCt Category LogoYou can place your company logo or mini-adver-tisement directly underneath the Product Cate-gory Header in the Product Categories section of the Official Exhibit Guide. Limited numbers are available.


oFFiCiaL exhiBit guiDe FeatureD ProDuCtYour company can have your featured product(s) listed in the 2009 IBS Official Exhibit Guide. A pho-to and a seventy-five (75) word description can be supplied and will be run on a page with five other new products (total of six per page). A limited num-ber are available.

PromoTional invesTmenT: $800 each$1,200 for first page fixed location (limited to six)

PRINT MARkETINg

YOUR LOGO HERE

oFFiCiaL exhiBit guiDe FeatureD green ProDuCtsIf your company will display green products at the IBS, this is a great low-cost way to tell the at-tendees about your products. See above for full de-scription of this sponsorship.

PromoTional invesTmenT: $800 each$1,200 for first page fixed location (limited to six)

PRINT MARkETINg

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oFFiCiaL exhiBit guiDe FoLD-out exhiBit haLL FLoor PLansThe 2009 IBS Official Exhibit Guide can feature a large floor plan that can be unfolded so it can be ref-erenced easily. This fold-out floor plan will provide larger, more-readable floor plans for the Exhibit Halls and provides a great marketing opportunity for the sponsor.

aLL exhibit space Floor Plan sponsorship◗ Features a fold-out floor plan that can be unfold-

ed to reveal a large, readable exhibit hall floor plan in the Official Exhibit Guide

YOUR 2-PAGE SPREAD AD HERE

YOUR 2-PAGE SPREAD AD HERE

◗ Features four (4) full pages of four-color advertis-ing (two of the pages will be a 2-page spread)

◗ Exclusive highlighted exhibit booth on the fold-out floor plan where your booth is located

◗ Logo(s) placed on all of the floor plans of the Of-ficial Exhibit Guide

◗ Logo placed on all of the floor plans in the Official Preliminary Program & Pre-Show Planner


YOUR LOGO HERE

PRINT MARkETINg

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oFFiCiaL PreLiMinary PrograM & Pre-shoW PLannerNAHB will publish the seventh Official Preliminary Program & Pre-Show Planner that will highlight the IBS and fabulous Las Vegas, NV.

The Pre-Show Planner will be mailed out to 30,000 pre-registered attendees, your customers, before the Show. This publication offers a tremen-dous pre-show marketing opportunity that will reach an exclusive audience that you can reach only through NAHB—the pre-registered attendees that are coming to the 2009 INTERNATIONAL BUILD-ERS’ SHOW!

2009 iBs Pre-show Planner contents will include:◗ Up-to-Date IBS Exhibitor List◗ IBS Exhibit Hall Floor Plans◗ Updated Educational Seminars Listing by date

and time◗ Las Vegas Convention Center Floor Plans◗ Featured & Green Products of the 2009 IBS◗ Local Las Vegas interests and attractions◗ The New American Home 2009 and other Show

Homes◗ 2009 IBS Shuttle Bus information◗ 2009 IBS Computer Labs information

Pre-show Planner Premium Positions

Premium PosiTionaDverTising

raTes

Barn Door Cover (Split Front Cover

$13,000 gross

Belly Band (Production costs are additional)

$13,000 gross

Back Cover (Cover 4) $6,750 grossInside Front Cover (Cover 2) $5,650 grossInside Back Cover (Cover 3) $5,000 gross

Pre-show Planner standard Positions

sTanDarD PosiTionaDverTising

raTes

Two-Page Spread $8,900 grossFull-Page $4,600 grossHalf-Page Vertical or Horizontal $2,450 grossQuarter-Page $1,600 grossBind-In Coupon $5,000 netFeatured & Green Product Listings (limited to six per page)

$800 net

◗ Estimated advertising materials deadline is ear-ly November 2008

◗ All advertisements will be run in four color◗ 20% Premium for All Specified Advertisement

Placements◗ Circulation of 30,000 (estimated)◗ Advertisements must be pre-paid, NAHB will

not print or run any advertisement that is not fully paid prior to the advertising materials due deadline

◗ All advertisements must be at least 300 dpi◗ Pre-Show Planner rate discounts of 50% for

standard position ads and 10% on premium po-sition ads are available if a company takes the same size advertisement in both the Official Ex-hibit Guide and the Pre-Show Planner. Agency discounts will not be given on these already dis-counted rates.

◗ A standard 15% agency commission is appli-cable to all gross rates to qualified advertising agencies, as determined by NAHB, and applies only to advertising materials that are submit-ted by the materials deadline and according to the official NAHB advertising specifications. Ad specs will be provided after advertising place-ment is confirmed

2009 IBS Official exhibit guide advertisers are eligible to receive discounts of up to 50% in the pre-show planner (10% discount on Premium Pages)

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2009 iBs Pre-shoW PLanner FeatureD & green ProDuCtsYour company can have your featured and green product(s) listed in the 2009 IBS Pre-Show Planner. A photo and a seventy-five (75) word description can be supplied and will be run on a page with five other new products (total of six per page). A limited number are available.

PromoTional invesTmenT: $800 per product listing$1,200 for first page fixed location (limited to six)

2009 iBs FeatureD & green ProDuCts PaCkage oFFerYou can list a featured and green product in the Official Exhibit Guide, the Pre-Show Planner and on www.BuildersShow.com for a special package price. You would receive a 2" × 2" photo and a seventy-five (75) word description in both publications and two listings with graphic im-ages and text on the Featured and Green Products pages of www.BuildersShow.com. There is no limit to how many you can list.

PromoTional invesTmenT: $1,800 per product listing ($2,400 if purchased separately)$2,500 for fixed position on first page ($3,200 if purchased separately, limit six)

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πoFFiCiaL PrograMThe pocket-sized Official Program contains all in-formation about the more than 200 educational sessions that will be presented at 2009 IBS. The Official Program is handed out at the IBS Registra-tion Counters only to attendees that pay to attend 2009 Educational Seminars, thus it is distributed to a very high-quality audience. The Official Program also features a complete listing of all educational seminars, all committee meetings, all NAHB social events, and many of the locally organized tours.

NAHB offers only five advertising positions in this important publication—so don’t delay or you may miss your opportunity to advertise.

official Program advertising rates

Premium PosiTionfour Color

only

Belly Band* $16,000Back Cover (Cover 4) $10,000Inside Front Cover (Cover 2) $8,400Inside Back Cover (Cover 3) $7,900Bookmark Insert* $8,000

*Does not include production

◗ Circulation of 35,000 (estimated)◗ Estimated advertising materials deadline will

be mid-November 2008—please call to confirm deadline

◗ All advertisements are four color◗ Advertisements must be pre-paid, NAHB will

not print or run any advertisement that is not fully paid prior to the advertising materials due deadline

◗ Images must be at least 300 dpi◗ Non-exhibitors may not advertise in conference-

related NAHB publications◗ A standard 15% agency commission is applicable

to qualified advertising agencies, as determined by NAHB, and applies only to advertising mate-rials that are submitted by the materials deadline and according to the official NAHB Advertising specifications

◗ Ad specs will be provided after advertising place-ment is confirmed

2009 iBs oFFiCiaL PassPortThe Official Pass-port is included in the Pre-Registration Credential Packet as well as handed out on-site at the Show to all registrants. The circulation is esti-mated to be approx-imately 75,000. The 2009 IBS Passport will include:◗ Show Schedule◗ Multiple Entry

Forms for the fabulous prizes that NAHB gives away during the Show

◗ Beer & Hot Dog Coupon (NEW)◗ Opening Ceremonies Information◗ Spike Party & Directors’ Reception Information


Back Cover Advertising (4 Color) $9,500*Inside Front Cover (4 Color) $7,000*Inside Back Cover (4 Color) $6,000*

*Gross Rates

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FoLD-out MaPs aDVertisingFold-out educational grid & LVCC MapNAHB produces a fold-out map that has the com-plete listing of the 2009 IBS Educational Seminars laid out in an easy-to-read color-coded matrix. On the other side of the Educational Seminar grid is a very easy to read map of the Las Vegas Conven-tion Center. NAHB will print an estimated 50,000 maps.

PromoTional invesTmenT: $27,000**Gross Rate

travel tips MapThis high-quality fold-out map will be used by attendees to find their way around Las Vegas. In addition to the Las Vegas area map, prominently featured is a listing of the Show’s hotel and the ho-tel shuttles bus routes, taxi information and gen-eral travel tips for getting around during the Show. NAHB will print an estimated 50,000 Travel Tips Maps.

PromoTional invesTmenT: $18,500*

YOUR AD

HERE

DIRECT MAIL OPPORTUNITIES

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DireCT mail oPPorTuniTiesPre-registration Credential Mailer envelope advertisementsChoose any of the three highly visible advertising positions on the Pre-Registration Credential Enve-lope (a tri-fold envelope) to promote your company at the Show. Last year NAHB mailed approximate-ly 40,000 envelopes. These premium locations will be seen because attendees must open their enve-lope and when they do—they’ll see your company’s message.

Envelope Artwork is due September 17, 2008PromoTional invesTmenT: $15,750 for either of the

two internal envelope positions$27,500 for outside cover position (only one available)

Pre-registration CreDentiaL MaiLer PaCketsThe Pre-Registration Credential Mailer is THE mailing that lets an IBS attendee know that they are officially registered for the upcoming IBS. The Pre-Reg Credential Mailer Packet contains the at-tendees’ credentials that allow them into the Show: their badge, badge holder, Expocard(s), lanyard(s), Passport, Travel Tips, etc. More than 40,000 indus-try professionals pre-registered for the 2008 IBS.

Deadlines:◗ Envelope Artwork is due to NAHB by Septem-

ber 17, 2008 (FINAL deadline)◗ Artwork for Coupon Booklet is due by October

3, 2008 (FINAL deadline)

YOUR AD HERE

YOUR AD HEREYOUR AD HERE

DIRECT MAIL OPPORTUNITIES

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Pre-registration Credential Mailer exhibitor CouponExhibitor coupons can be effectively used to pro-mote any new product launches you may have scheduled for the Show. You can also use them to highlight Show Specials, promote celebrity ap-pearances or even encourage the attendees to use the coupon to register to win a prize at your booth. Space is limited to 20 coupons.

Promotional investment includes:◗ One promotional coupon placed in the Official

IBS Pre-Registration Credential Mailer Exhibi-tor Coupon Booklet

◗ Inserts placed in the Exhibitor Coupon Book-let based on date of renewal/reservation of the advertisement

◗ NAHB anticipates mailing to more than 40,000 pre-registrants for the 2009 Show

◗ Coupon Artwork is due October 3, 2008 (FINAL deadline, no extensions can be given)

PromoTional invesTmenT: $7,500 for an Exhibitor Coupon (advertiser supplies artwork)$15,000 for the Back Cover of the Coupon Booklet (advertiser supplies artwork)

targeteD iBs ProMotionaL MaiL ListsAvailable only through NAHB, you have the oppor-tunity to get your company’s message in front of the pre-registered Show attendees before they arrive in Las Vegas.

Mail lists include: full name, company name, ad-dress, city, state, ZIP, country (if other than United States) and attendee’s occupation code. Phone, fax and e-mail are not included on targeted IBS mail lists.

targeted 2008 iBs Post-show Mailing ListThe complete list from the 2008 Show features more than 52,000 names, but can be segmented to reach only the attendees that you want to reach.

PromoTional invesTmenT: $175 per 1,000 targeted names (minimum order $175)

targeted 2009 iBs Pre-show Mailing ListA popular cost-effective way to reach 2009 IBS pre-registered attendees is to use a Pre-Show Mailing List. Make sure you are on the attendees’ Show agenda by sending them a pre-show mailing.

PromoTional invesTmenT: $175 per 1,000 targeted names (Minimum order $175)

targeted 2009 iBs Post-show Mailing ListPost-Show follow up is critical to closing the sale on the leads that your company obtained at the Show and a post-show mail list is the ideal way to fol-low up.

PromoTional invesTmenT: $175 per 1,000 targeted names (Minimum order $175)

targeted 2009 iBs Product-specific Mailing ListNow NAHB offers Pre-Show Mail Lists that are available based on what type of product the attend-ee is planning to see while at the Show. These high-ly-focused, product-specific lists allow you to reach those attendees that are coming to the Show to look for your company’s products or services.

PromoTional invesTmenT: $225 per 1,000 targeted names (minimum order $225)

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MARkETINg PACkAgES

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markeTing PaCkagesNAHB has put together marketing packages that you can utilize to maximize your marketing efforts and save money at the same time. Please see the quick list below for a listing of our packages and then the more detailed explanation that follows.

2009 iBs FeatureD & green ProDuCts PaCkage oFFerYou can list a featured and green product in the Official Exhibit Guide, the Pre-Show Planner and on www.BuildersShow.com for a special package price. You would re-ceive a 2" × 2" photo and a seventy-five (75) word description in both publications and two listings with graphic images and text on the Featured and Green Products pages of www.BuildersShow.com. There is no limit to how many you can list.

PromoTional invesTmenT: $1,800 per product listing ($2,400 if purchased separately)$2,500 for fixed position on first page ($3,200 if purchased separately, limit six)

Print & onLine Marketing PaCkagesBy participating in a Print & Online Marketing package, your company will be marketed pre-show, at show-site and post-show. These packages offer a great return for your marketing budget.

Full-Page Package◗ Full-page, four-color advertisement in the Offi-

cial Exhibit Guide◗ Full-page, four-color advertisement in the Pre-

Show Planner◗ www.BuildersShow.com Exclusive Online Prod-

uct Category SponsorshipPromoTional invesTmenT: $10,500 ($11,300 if

purchased separately)

half-Page Package◗ Half-page, four-color advertisement in the Offi-

cial Exhibit Guide◗ Half-page, four-color advertisement in the Pre-

Show Planner◗ www.BuildersShow.com Exclusive Online Prod-



Quarter-Page Package◗ Quarter-page, four-color advertisement in the Of-

ficial Exhibit Guide◗ Quarter-page, four-color advertisement in the

Pre-Show Planner◗ www.BuildersShow.com Exclusive Online Prod-



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MARkETINg PACkAgES

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Pre-shoW “Push ProMotion” PaCkageThe “Push Promotion” package delivers your mes-sage to pre-registered attendees five times before they get to the Show. As you know, frequency of im-pressions gets your message noticed.

the Pre-show “Push” Promotion Package includes:◗ Pre-Registration Credential Mailer in the Official

IBS Exhibitor Coupon Book◗ Full-Page, Four-Color Advertisement in the Offi-

cial Preliminary Program & Pre-Show Planner◗ 2009 IBS E-Mail Newsletter will be sent three

times to all pre-registered attendees (estimated that more than 85K e-mails will be sent)

PromoTional invesTmenT: $15,250 ($16,350 reserved separately)

the $4k-$6k-$11k Marketing PaCkagesthe $4,000 Marketing PackageChoose from the groups listed below:

$4k group 1 (choose two)www.BuildersShow.com Graphics Package & Featured Product Listing

$800

Pre-Registered Mail List – 5,000 Names

$875

Pre-Show Planner Featured Product Listing

$800

$4k group 2 (choose one)¼ Page, Four-Color Advertisement in the Exhibit Guide

$2,850

Three E-Mail New Product Announcements

$3,000

One Freestanding Sign $3,300

the $6,000 Marketing PackageChoose from the groups listed below:

$6k group 1 (choose two)www.BuildersShow.com Graphics Package & Featured Product Listing

$800

Pre-Show Mail List (5,000 names) $875Pre-Show Planner Featured Product Listing

$800

$6k group 2 (choose one)Product Category Logo in the Official Exhibit Guide

$2,200

¼ Page, Four-Color advertisement in the Exhibit Guide

$2,850

½ Page, Four-Color advertisement in the Pre-Show Planner

$2,450

$6k group 3 (choose one)Freestanding Sign $3,300Publication Bins $3,000“Find It” Kiosk $2,700

the $11,000 Marketing PackageSupplement the $6K Marketing Package by choos-ing one item listed below:

$6k supplemental group (choose one)Full-Page, Four-Color advertisement in the Exhibit Guide

$6,300

Window Vision on one IBS Shuttle Bus $5,500

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SPONSORSHIP OPPORTUNITIES

19

sPonsorshiP oPPorTuniTiesexPoCarDsExpocards are given to all at-tendees at the Show. The Ex-pocards hold the attendee’s contact infor-mation, which is transferred to exhibitors when swiped through an electronic reader at the Show. Artwork deadline is September 5, 2008 (FINAL deadline).

Promotional investment includes:◗ Sponsor’s 2-Color Logo on the front of 75,000

Expocards (NAHB supplies Expocards)◗ Targeted Pre-Show Attendee Mailing List—Ap-

proximately 20,000 namesPromoTional invesTmenT: $46,000

LanyarDsLanyards hold the badges for all attendees at the Show (ex-hibit staff have the option of us-ing the lanyards). Sponsorship of the lanyards is certain to call attention to your company and draw additional buyers to your booth.

55,000 Lanyards need to be shipped to arrive at Experient by October 17, 2008 so they can be included in the Pre-Regis-tration Credential Mailers.

Promotional investment includes:◗ Sponsor’s Logo on 80,000 Lanyards (25,000 to

ship directly to Show, 55,000 to Experient, Inc. for advance mailing)

◗ Targeted Pre-Show Attendee Mailing List—Ap-proximately 20,000 names


YOUR LOGO HERE

attenDee BaDge hoLDersYour company will have your image on the front of the 2009 IBS Attendee Badg-es. We will print an estimated 110,000 Attendee badges. Art-work is due in late August 2008.

Promotional investment includes:◗ Sponsor’s Logo or Image on 100,000 attendee

badge holders◗ Target Pre-Show Attendee Mailing List—

Approximately 20,000 namesPromoTional invesTmenT: $48,500

BaCk oF attenDee BaDgesYour company’s logo will appear on the back of the attendee badges at the Show. NAHB will print a minimum of 110,000 badges with your com-pany’s logo and booth number on them.Back of Badges art-work is due by Sep-tember 12, 2008 (FINAL Deadline).

Promotional investment includes:◗ Sponsor’s Logo on the back of 110,000 Badges

(NAHB prints badges)◗ Targeted Pre-Show Attendee Mailing List – Ap-

proximately 20,000 namesPromoTional invesTmenT: $19,500 for one-color

logo on back of badges$24,750 for two-color logo on back of badges$29,750 for four-color logo on back of badges

YOUR MESSAGE HERE

Your Logo HereYOUR LOGO HERE

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SPONSORSHIPOPPORTUNITIES

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shoW BagsThe Show Bags are placed in prominent lo-cations and are picked up by thousands of buy-ers at the Show, and re-sult in tons of on-site exposure. A fantastic branding opportunity.

Promotional investment includes:◗ Sponsor to supply at

least 50,000 bags to be distributed in prominent locations in the Las Vegas Convention Center (sponsor supplies bags, NAHB places them on-site)

◗ Targeted Pre-Show Attendee Mailing List – Ap-proximately 20,000 names


segWaysIBS Show Management Staff and NAHB Senior Officers will use the Segways to get around the Show. If you’ve ever seen a Segway and the way people react to them, you’ll know that your advertisement on the Segways will be seen by tons of people at the Show.

Promotional investment includes:◗ Signage on the front of each Segway◗ Signage on the two wheels of each Segway


ConCession CuPs exCLusiVeYour company can order concession cups that will be used during the 2009 IBS. This sponsorship opportunity al-lows your company to put your logo on the only 21 oz. cold cups that will be distributed during the Show. Artwork is due in fall of 2008.

PromoTional invesTmenT: Call for pricing and availability

Your Logo Here

YOUR LOGO HERE

ConCession naPkins exCLusiVeIt is anticipated that tens of thousands of napkins will be used during the 2009 IBS—each one could have your company logo on it! This high-visibility, mass marketing sponsorship oppor-tunity will help your company stand out from the crowd. Artwork is due in the fall of 2008.


ConCession BottLeD Water exCLusiVeYour company can have your logo on 1,500 cases of bottled water (36,000 bottles) that will be sold out of the concession stands during the four days of the 2009 IBS. These 16.9 oz. bottles of natural spring water are always extremely popular and this sponsorship presents a unique branding opportuni-ty. Artwork is due in Septem-ber 2008.


other ConCession reLateD sPonsorshiPsAs you know all attendees have to eat while they are at the Show, so any type of concession sponsor-ship will result in a large number of impressions. Please contact your representative at NAHB to find out more about the exciting opportunities that the Las Vegas Convention Center offers.


YOUR LOGO HERE

YOUR LOGO HERE

YOUR LOGO HERE

21

kEY EvENTSPONSORSHIP OPPORTUNITIES

21

key evenT sPonsorshiPsoPening CereMonies exCLusiVe sPonsorshiPThe Opening Ceremonies is a gathering of nearly 10,000 of the “Who’s-Who” of the building indus-try. This event will take place on Tuesday, January 20, 2009, the first day of the Show. As usual there will be an exciting show and a high-profile keynote speaker that is always a huge draw.

exclusive sponsor of the opening Ceremonies:◗ Sponsored IBS E-mail Alert Newsletter to all

Pre-Registered Attendees (circulation estimated to be about 30,000)

◗ Sponsor’s name and company logo in the Open-ing Ceremonies Program

◗ Five (5) thirty-second spots on the video screens before the Opening Ceremonies begin

◗ Thank You from NAHB President Sandy Dunn or another NAHB VIP

◗ Priority VIP seating for up to 25 of your compa-ny’s staff or invited guests

◗ Sponsor’s name and company logo listing will ap-pear in the Opening Ceremonies Advertisements in the Pre-Show marketing (if applicable)

◗ Sponsor’s name and company logo listing on the Opening Ceremonies Advertisement in the Of-ficial Exhibit Guide, Official Pre-Show Planner and Official Program

◗ Full Page Advertisement in the Official Exhibit Guide

◗ Full Page Advertisement in the Official Prelimi-nary Program & Pre-Show Planner

◗ Two Freestanding Signs◗ Logo listed on the Special Events Page of

www.BuildersShow.comPromoTional invesTmenT: $37,500

oPening CereMonies ViDeo aDVertisingThe Opening Ceremonies always kick off the IBS with a bang. You can be among the first companies to be seen at the 2009 IBS by using the video adver-tising before the Opening Ceremonies begin. Open-ing Ceremonies video advertising is not available if the Opening Ceremonies are sponsored.

PromoTional invesTmenT: $2,500 per 30 second spot on the video projection screens (subject to availability)$5,000 for the final 30-second spot (subject to availability

22

kEY EvENTSPONSORSHIPOPPORTUNITIES

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sPike Party & DireCtors’ reCePtion sPonsorshiPThe Spike Party & Directors’ Reception is the pre-mier invitation only event at THE INTERNATION-AL BUILDERS’ SHOW and is attended by 4,000 to 5,000 “movers and shakers” of NAHB. The in-vited guests are the NAHB Board of Directors and the NAHB Spikes (Spikes are NAHB members that have brought in new members to NAHB).

The 2009 IBS Spike Party & Directors’ Recep-tion will take place at a fabulous location in Las Ve-gas and will feature headliner entertainment that’s second to none. Sponsorship opportunities are lim-ited to five (5) sponsors.

Platinum & gold Level sponsorships include:◗ Platinum Level Sponsorship will include

more Spike Party Tickets than the Gold Level Sponsorship

◗ Spike Party Entry Tickets (each entry ticket in-cludes two drink tickets)

◗ Special VIP Sponsor Area located near the Spike Party featuring a food buffet, bar service and entertainment

◗ Full-page advertisement in the Official Exhibit Guide

◗ Full-page advertisement in the Official Preliminary Program & Pre-Show Planner

◗ Logo placed on the Spike Party & Directors’ Re-ception “House Ad” in the Official Program, Offi-cial Exhibit Guide and Pre-Show Planner

◗ Logo on the “Special Events” section of www.BuildersShow.com

◗ Onsite signage at the entrance to each sponsored VIP area

PromoTional invesTmenT: Call for pricing and details

23

kEY EvENTSPONSORSHIP OPPORTUNITIES

23

First-tiMe attenDee BreakFastAt the 2008 IBS, the First-Timers breakfast was at-tended by more than 1,000 first-time attendees and was a huge success. Your company can sponsor the First-Time Attendee Breakfast and participate in the welcome of the attendees to the IBS. With the Show moving from Orlando to Las Vegas, we antici-pate an increase in the number of first-time Show attendees for 2009.

First-time attendee Breakfast sponsorship includes:◗ Full-page advertisement in the Official Exhibit

Guide ($6,300 value)◗ Full-page advertisement in the Official Prelim-

inary Program & Pre-Show Planner ($4,600 value)

◗ Opportunity to set out product catalog or another handout on the tables at the breakfast

◗ Logo listing on the “Special Events’ section of www.BuildersShow.com

◗ Logo on video screens when attendees arrive at the breakfast

◗ Complete Post-Show Mailing List of all regis-tered First-Time Attendees from the 2009 Show

PromoTional invesTmenT: $7,500 each (limited to five sponsorships)

BoarD oF DireCtors’ ContinentaL BreakFast sPonsorshiPThe NAHB Board of Directors will have a continen-tal breakfast at the Board of Directors’ Meeting that will be held during the IBS. This is an outstanding opportunity to get your company’s name and mes-sage in front of the leadership of NAHB. The NAHB Board of Directors is comprised of over 2,000 build-er members who provide governance and are the decision-makers of NAHB. This will be the only Board meeting held at the IBS, so attendance will be excellent.

Board of Directors’ Breakfast sponsorship includes:◗ Signage at the Breakfast◗ 60 second video spot on the video screens in the

Board Meeting◗ Sponsor’s logo on the video screens during

breaks◗ Full page, four color advertisement in the 2009

IBS Official Exhibit Guide◗ Prominent Banner thanking the sponsor◗ Complete Pre-Show Attendee Mailing List (ap-

prox. 20,000 names)◗ Complete Post-Show Attendee Mailing List (ap-

prox. 50,000 names)◗ Opportunity to greet Board members as they

arrive◗ Opportunity to place literature in seating area

of the Board Meeting◗ NAHB elected official recognition of the spon-

sor from the podiumPromoTional invesTmenT: $20,000

24

ON LOCATIONSPONSORSHIPOPPORTUNITIES

24

on-loCaTion sPonsorshiPsexhiBitor hosPitaLity Lounges ®NAHB is offering hospitality rooms that can be rented during the Show. Located in the LVCC, these lounges provide space to meet with your best clients, sit down to relax, showcase new products or plan your own private press conference.

Exhibitor Hospitality Lounge fees include a four/five-day rental of the room, the initial room set up and an identification sign. If you would like to arrange for food & beverages, furnishings, or other services, you can use the official Show vendors found in the Exhibitor Service Kit. The rooms range in size from 500 to nearly 1,500 square feet. A limited number of rooms are available. You must have at least 600 square feet of exhibit space to rent a hospitality room.

Exhibitor Hospitality Lounges are open the following hours during the Show:◗ Mon., Jan. 19, 2009 7:00 a.m.–6:00 p.m. (Central Hall Rooms Only)◗ Tues., Jan. 20, 2009 7:00 a.m.–6:00 p.m (All Rooms)◗ Wed., Jan. 21, 2009 7:00 a.m.–6:00 p.m (All Rooms)◗ Thurs., Jan. 22, 2009 7:00 a.m.–6:00 p.m (All Rooms)◗ Fri., Jan. 23, 2009 7:00 a.m.–4:00 p.m (All Rooms)

PromoTional invesTmenT: $13,000 for rental of North Hall Rooms N205-N212 and Central Hall Rooms C203 and C204$22,500 for rental of Central Hall Room C201$15,000 for rental of Central Hall Room C202$11,500 for rental of Central Hall Rooms C205 and C206$5,500 for rental of South Hall Rooms S108, S109, S208 and S209

registration area ®The 2009 IBS Registration Area will be located right inside one of the primary entrances to the Exhibit Halls at the Show, so outstanding traffic flow through this area is virtually assured. Many of the attendees in Las Vegas will not pre-register for the Show; in fact, at the 2008 IBS NAHB registered more than 15,000 people at Show site. The Registration Area Sponsor will have their corporate images displayed in the Registration Area, on the Registration Sign-In counters and have the opportuni-ty to supply pens or pencils that will be used by the buyers to register on-site.

Promotional investment includes:◗ Sponsor’s company logo in the Registration Area◗ Sponsor’s Logo on Registration Pens or Pencils (NAHB recommends supplying 7,500 pens or pencils)◗ Sponsor’s Logo on Sign-In Panels of the Onsite Registration Area◗ Targeted Pre-Show Attendee Mailing List—Approximately 20,000 names


YOUR LOGO HERE

25

ON LOCATIONSPONSORSHIP OPPORTUNITIES

25

hoteL key CarDsSponsoring a magnetic striped hotel room key card will put your company’s message directly into the hands of the attendees at the Show. On average, convention attendees, view their credit card sized hotel room keys seven times a day. Not available at all IBS Show Hotels.

PromoTional invesTmenT: Price will vary depending on hotel(s) selected. Call your IBS contact for more information.

YOUR LOGO HERE

YOUR LOGO HERE

hoteL Door DroPYour company is able to reach builders directly at their hotels during their stay at the IBS. You can have your own Hotel Door Drop created to suit your needs. Please call your IBS marketing repre-sentative for more details.

PromoTional invesTmenT: Call your IBS contact for more information and pricing

YOUR LOGO HERE

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HIgH-TECHSPONSORSHIPOPPORTUNITIES

26

CyBer CentersThe NAHB Cyber Centers are some of the busiest public areas at the Show. At the Cyber Centers, all attendees receive free use of the Internet and can check e-mail.

Promotional investment includes:◗ Internet kiosks at the Cyber Center◗ Cyber Center Banner featuring Cyber Center

sponsor’s logo◗ Targeted Pre-Show Attendee Mailing List – Ap-

proximately 20,000 namesPromoTional invesTmenT: $21,500 (for 8 kiosks)

$37,500 (for 16 kiosks)

south BuiLDing theMe Center CyBer CenterYour company can provide a Cyber Center on the Show floor in the South Building. This high traffic area of the Show floor is a popular destination be-cause of the daily IBS Prize Drawings that are con-ducted here during the Show.

PromoTional invesTmenT: $21,500 (for 8 kiosks)

high-TeCh sPonsorshiPs

CoMPuter LaBsThe Computer Lab Workshops are popular, sought-after educational and sales events. With a history of strong attendance, these 90-minute, hands-on training sessions are an ideal opportunity for com-panies to demonstrate the features and benefits of their software products and services to a select au-dience of interested buyers.

Computer Lab sponsorship includes:◗ 90-minute sales presentation and information

sharing opportunity in a Computer Lab environ-ment that NAHB sets up for you

◗ Recognition in Official Show Publications (Of-ficial Program and Pre-Show Planner) and on www.BuildersShow.com

◗ VTS graphics upgrade and Featured Product on www.BuildersShow.com

PromoTional invesTmenT: $4,350 per workshop

iBs oFFiCiaL shoW Wi-Fi sPonsorshiPYour company can be the sponsor of the compli-mentary Wi-Fi services offered to all 2009 IBS at-tendees in the Las Vegas Convention Center. This sponsorship will allow all attendees who have Wi-Fi enabled laptops free access to the Internet. Spon-sor will receive onsite signage thanking them for their sponsorship and a coupon in the 2009 Pre-Registration Credential Mailer Packet or a card in the Buyer’s Action Pack.


YOUR LOGO HERE

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PRESSSPONSORSHIP OPPORTUNITIES

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Press sPonsorshiPsWorking Press rooM FooD FunCtionsYour company has the unique opportunity to sponsor food functions in the NAHB Press Room. Sponsorship opportunities include Breakfasts, Lun-cheons and Afternoon Receptions on the first three days of the Show. Prices do not include food and beverage service, taxes or gratuity.

PromoTional invesTmenT: $6,250 per Breakfast$6,250 per Lunch$4,650 per Afternoon Reception

oFFiCiaL iBs rePorter’s notePaDsYour company has the opportunity to place your company’s logo and booth number directly into the hands of the Working Press at the 2009 IBS by sup-plying them with customized Reporters Pads for the Show. Sponsor would supply 750 pocket-sized Reporters Pads. Note pad size needs to be: 8" high × 4" wide.


Press rooM Wi-FiYour company can sponsor the Wi-Fi for the work-ing Press at the 2009 IBS. This sponsorship is a great way to get your company name in front of the hundreds of working Press that need Wi-Fi access during the Show.


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SHUTTLE BUS MARkETINg OPPORTUNITIES

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shuTTle bus markeTing oPPorTuniTiesexterior shuttLe Bus signsA great way to get your company’s message out all over Las Vegas is to sponsor or advertise on the 2009 IBS shuttle buses. These buses will flood the local market of Las Vegas during the four Show Days and will result in tens of thousands of impres-sions not only to Show attendees, but also the con-sumers found in the Las Vegas market.

Shuttle Bus Signs come in the following sizes (prices include production & installation):

shuTTle bus sign size

one shuTTle bus sign

five shuTTle bus signs

2' High × 16' Wide

$2,850 $13,500

2' High × 24' Wide

$3,650 $17,000

2' High × 35' Wide

$4,400 $20,000

Window Vision (window decals)

$5,500 per side of the bus

$25,000

Queen Banner 6' High × 22' Wide

$10,750 $48,000

King Banner10.5' High × 22' Wide

$12,850 $59,500

Full Bus Wrap $26,000 $120,000

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SHUTTLE BUS MARkETINg OPPORTUNITIES

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iBs shuttLe Bus ViDeo aDVertising*NAHB will once again offer video advertising on the Official IBS Shut-tles. IBS shuttle buses will be outfitted with five to six monitors that can run full video adver-tisements. Reach a cap-tive audience of shuttle bus riders as they go to and from the Show. The 2009 IBS will offer shuttle bus advertising on 50 shuttle buses.

Fifty (50) shuttle Bus advertisement Promotion:


Five-second, four color, static logo spot

$2,500

Fifteen-second, four color, full-motion advertising spot

$6,000

Thirty-second, four color, full-motion advertising spot

$9,000

iBs shuttLe Bus heaDrests**NAHB offers two color headrest-marketing op-portunities on each bus in the IBS Shuttle Bus fleet. The headrest image area is 8” X 8” and will appear as a two-color image, there are approximately 50 head-rests per bus.

PromoTional invesTmenT: $2,500 per bus$11,000 for five buses

*Call us to receive a copy of the DVD of the 2008 IBS Shuttle Bus advertising**Price includes production and installation

the neW aMeriCan hoMe shuttLe Bus aDVertisingNAHB will run shuttle buses to The New American Home® (TNAH); at the 2008 IBS more than 5,000 people toured TNAH over the course of the Show.

In 2009, TNAH will be a magnificent home that will be located adjacent to Wayne Newton’s man-sion in a celebrity estate neighborhood that carries a rich history and an “old vegas cache”. TNAH 2009 will be located about 15 minutes from the LVCC and will, once again, be a signature feature of the 2009 IBS. TNAH is very popular with the Press and it is expected that it will receive a tremendous amount of media coverage again.

shuttLe Bus aDVertising oPtions inCLuDe:

tnah shuttle Bus sponsorship (1 available)◗ TNAH Shuttle Bus Sponsorship (1 available)◗ TNAH Shuttle Bus Signage on the outside of

the Buses◗ TNAH Shuttle Bus Stop Signage◗ TNAH Shuttle Bus Kiosk Signage◗ TNAH Signage at the TNAH Shuttle Bus Ticket

CounterPromoTional invesTmenT: $23,500 each (there will

be 5 buses each)

tnah shuttle Bus sponsorship (5 available)◗ TNAH Shuttle Bus Sponsorship (5 available)◗ TNAH Shuttle Bus Signage on the outside of the

Shuttle◗ Not available if the Exclusive TNAH Shuttle Bus

Sponsorship is soldPromoTional invesTmenT: $5,000 (per bus)

tnah shuttLe Bus ViDeo aDVertising (exCLusiVe):Your company can run spots on the TNAH 2009 Shuttle buses (5) that denote your sponsorship and guarantee your company is known as a spon-sor. Each bus will have five to six monitors installed on it and will run your messages during the entire bus ride to TNAH.

PromoTional invesTmenT: $10,000 (5 buses)

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SHOW-SITE BANNERS

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show-siTe banner & markeTing oPPorTuniTies

Las Vegas ConVention Center outDoor aDVertisingThe outside of the LVCC provides many excellent, high-impression banner locations that can be used to drive traffic to your company’s booth.

With the 2009 INTERNATIONAL BUILDERS’ SHOW being held in all three buildings of the Las Vegas Convention Center (LVCC), it will be im-portant to provide signage to direct the builders to your exhibit. Show-site advertising is a time-tested proven way to increase traffic at your company’s booth.

Las Vegas ConVention CenterThe INTERNATIONAL BUILDERS’ SHOW presents many on-site advertising opportunities, from over-head banners, to self-supporting freestanding signs; to entry door graphics, We have a type of signage to fit all marketing budgets.

All sign and banner prices include the banner receipt, handling, installation and removal fees. Upon close of the Show, all banners, if applicable will be removed and returned to the appropriate advertiser’s booth (return scheduled for day after Show closes).

The Freeman Companiers must produce ALL outdoor signs and some of the indoor signs.

BANNER AREA20' × 56'

BANNER AREA22' × 49'

BANNER AREA—16' × 121'

Banner ProDuCtion notes

outdoor Banners*Outdoor banner production costs are included in the banner price charged by NAHB.

indoor BannersMost indoor banners may be supplied by the exhib-itor or the exhibitor may contract with Freeman to produce banners for them. A separate production agreement with Freeman would be necessary.

The following pages show you a small sampling of some of the many banners that are available at the 2009 IBS. To view a complete listing of all ban-ners please go to:

http://www.plantour.com/custom/ibs/

*Outdoor banners must be produced by Freeman.

For banner locations and all pricing, please visit:

http://www.plantour.com/custom/ibs/

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SHOW-SITE BANNERS

31

indoor Floor graphics—52" Wide × 52" high (maximum size)These high-impact floor graphics can be used to guide attendees directly to the front of your exhib-it hall. Floor graphics are for use only in the public space of the LVCC, not for use within the exhibit halls. Graphics can be used only on carpeted areas of the LVCC public space.

PromoTional invesTmenT: $1,850 for 1 floor graphic$15,750 for 10 floor graphics$26,000 for 20 floor graphics

other Banner anD sign Marketing oPPortunitiesFreestanding advertising signsPlaced in high-traffic public areas of the Show, these free-standing, two-sided displays are a great way to gain addition-al exposure for your company’s booth and get your message directly in front of thousands of attendees. Limited number available.

PromoTional invesTmenT: $3,300 each

Park Bench advertisingOne of the largest challenges at the IBS is finding places for attendees to sit down, especially during the prime seating hours around lunchtime each day. Now, you can help alleviate the seating problem at the IBS by sponsoring park benches that feature your compa-ny’s logo(s).

PromoTional invesTmenT: $2,000 per bench$17,500 for ten (10) benches

outdoor Floor graphics—52" Wide × 52" highThese high-profile graphics can be used to lead at-tendees from the NAHB shuttle bus drop off points to get them to the entrance to the LVCC. These graphics will catch the attendees’ attention as soon as they arrive at the Show.

PromoTional invesTmenT: $1,850 for 1 floor graphic$15,750 for 10 floor graphics$26,000 for 20 floor graphics

inDoor BannersIndoor banner spots can also be used to drive traf-fic to your booth. These banners are located even closer to your booth and can be used to promote Show specials, product launches, or simply get your product image and booth number directly in front of the attendees as they walk the Show.

BANNER AREA

38" × 87"

BAN

NE

R A

RE

A

BAN

NE

R A

RE

A

BANNER AREA

YOUR MESSAGE

HERE

32

INTERNATIONAL MARkETINg

32

inTernaTional markeTingThe INTERNATIONAL BUILDERS’ SHOW is a very popular destination for Builders and others in the building industry from around the world. Over the last four years, the Builders’ Show has averaged nearly 3,700 international delegates from more than 80 countries. Make sure your company gets on the radar screen of the many influential International builders’ at the 2009 IBS. Since the 2009 IBS will be held in Las Vegas, it will be sure to be a draw.

internationaL reCePtionThe International Reception is THE reception for international visitors involved in the building trade, as well as US Builders and Suppliers. Domestic at-tendees interested in meeting and networking with their international counterparts are also invited. Distinguished guests will include upper level ex-ecutives and government officials of the housing in-dustry from 80 countries.

Promotional investment includes:◗ Podium time during the International

Reception◗ Recognition of sponsorship on signage at the

International Reception◗ Recognition of International Reception Spon-

sorship on NAHB International webpage◗ Right to distribute materials in the “Interna-

tional Visitors Lounge” located in the IBS Con-vention Center

PromoTional invesTmenT: $20,000 for Sponsorship$10,000 for Co-Sponsorship

internationaL housing assoCiation (iha) Meeting anD LunCheonNAHB serves as the Secretariat of the IHA, an in-ternational organization whose members are the housing industry leaders from 21 nations. Since the IHA meets on a very limited annual basis, this is a very rare opportunity to meet with some of the world’s most prominent housing leaders.

Promotional investment includes:◗ Recognition of sponsorship on signage at the

meeting◗ Recognition of sponsorship on the Internation-

al Housing Association web page◗ Right to distribute materials at the meeting and

luncheon◗ Opportunity to network with the IHA staff at

the luncheonPromoTional invesTmenT: $10,000 for Sponsorship

$5,000 for Co-Sponsorship

internationaL Visitors LoungeA must networking spot for all international visitors to the show and the U.S. attendees that would like to meet them. NAHB Staff subject matter experts will be featured on varying dates and times to share NAHB best practices with these guests. The Inter-national Visitors Lounge is open all hours of the show and is a meeting and resting spot for guests.

Promotional investment includes:◗ Recognition of sponsorship signage during the

IBS show◗ Signage in the International Lounge◗ Right to distribute materials in the lounge ◗ Networking Opportunities for your staff in the

Lounge (limited number of sponsor staff can be stationed in the Lounge

PromoTional invesTmenT: $10,000 for Sponsorship$5,000 for Co-Sponsorship

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ONLINE ADvERTISINg

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online aDverTising oPPorTuniTies @ The 2009 ibs

internet usage results from 2008 iBs attendee survey*◗ 97% of attendees had Internet access◗ 79% of attendees used the Internet to obtain in-

formation on construction products or services (up 13% from 2007 IBS Attendee Survey)

◗ 49% of attendees purchased products or servic-es via the Internet (up 12% from 2007 IBS At-tendee Survey)

onLine aDVertising oPPortunitiesBuilders’ show Pop Down advertisements (only five available)As the first image that many people will see when they arrive on their selected page of the newly re-designed www.BuildersShow.com, this large an-imated advertisement is guaranteed to get your company noticed. This huge online advertisement is 925 pixels wide x 320 pixels high.

The advertisement will then reduce to 925 pix-els wide x 35 pixels high to be a permanent part of the web site.

PromoTional invesTmenT: $15,000 for twelve months of exposure (August 1, 2008 to July 31, 2009)

*Results from 2008 IBS Attendee Survey conducted by the NAHB Economics Group

YOUR AD HERE

As an exhibitor in the 2009 INTERNATIONAL BUILDERS’ SHOW (IBS), you have the opportunity to advertise your company’s products and services one of the most heavily-used websites in the build-ing industry — www.BuildersShow.com.

As THE website used to gather information about the 2009 IBS, www.BuildersShow.com is used to register to attend the Show, view exhibi-tors, search the floor plan, select hotels, etc. The site is visited by a huge number of visitors and also visited repeatedly by your customers that are com-ing to the 2009 IBS.

BuiLDershoW.CoM stats

Visitor summary1,013,335 Visitors

783,193 Visitors who visited once230,142 Visitors who visited More than Once

2.36 Average Visits per Visitor

Page View summary25,162,093 Page Views

68,561 Page Views per Day9.36 Page Views per Visit

Visit summary2,689,419 Visits

7,328 Average Visits per Day00:08:46 Average Visit Duration

7.49% International Visits92.51% Visits from United States

hits summary84,734,191 Successful Hits for Entire Site

230,883 Average Hits per Day791,443 Home Page Hits

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ONLINE ADvERTISINg

34

πexhibitors home Page sponsorshipYour advertisement will appear on the well-used “Exhibitors Page” where the website users will consist mainly of exhibitors already in the Show and companies looking to sign up for the Show.


πonline Product Category sponsorshipSponsoring an online product category is the way to reach a highly-targeted audience that is looking for your company’s products. Advertising is exclusive for each category, once it’s gone, it’s gone!


π attendee and international home Pages sponsorship

Your advertisement will appear on the most popu-lar page of the new www.BuildersShow.com web-site. New for the 2009 IBS, your advertisement will be placed prominently on the left side of the At-tendee and International Pages of the site.

These pages also feature the very popular “Find Exhibitors” search function used by attendees at they try to plan their time at the Show. Each adver-tisement will be 98 pixels x 98 pixels square, plus room for an additional 50 characters of text or in-formation to tease the users of the site to click on your advertisement.


YOUR AD

HERE

YOUR AD

HERE

YOUR AD

HERE

LOGO

YOUR AD

HERE

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ONLINE ADvERTISINg

35

πMyshowPlanner sponsorshipThis advertisement will appear at the bottom of the very popular MyShowPlanner part of the 2009 IBS website. This part of the site is used to find exhibi-tors on the floor plans and plan participation in ed-ucational seminars. Limited to five exhibitors.


πonline attendee registration sponsorshipYour company can be one of only two online Reg-istration Sponsors and reach more than 40,000 at-tendees (estimated) that will register for the 2009 IBS via our online registration system.

Last year more than 85% of the Show’s pre-reg-istrants registered via the online system. Each time someone registers they go through multiple screens (approx. 8 screens) to fill out their online registra-tion form resulting in repeated multiple exposures for your company.

PromoTional invesTmenT $11,000 each

π graphics upgrade & Featured Product Listing for a Virtual Booth

This cost-effective upgrade for your virtual booth allows you to place logos and product photos into your 2009 IBS Virtual Booth. This graphic up-grade also allows you to post two product photos and brief descriptions on the high-visited “Featured Products” Page of www.BuildersShow.com for the 2009 IBS.

PromoTional invesTmenT: $800 each

YOUR AD HERE

YOUR AD HERE

YOUR LOGO HERE

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ONLINE ADvERTISINg

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e-MaiL Marketing oPPortunitiesiBs Product announcement e-Mail newsletter (htML Formatted) ®The IBS Product Announcement E-Mail Newslet-ter is an HTML formatted e-mail that is sent three times to pre-registered attendees before the Show and one time after the Show is over.

Last year we sent out more than 100,000 e-mails to registered attendees and registered users of the Show’s website—with a better than 95% delivery rate—proof that this is an audience that has opted in to receive these messages (reflected in the nearly 40% open rate).

PromoTional invesTmenT: $4,000 for a standard rotating position$5,500 for fixed first position$5,250 for fixed second position$5,000 for fixed third position$4,750 for fixed fourth position

√“iBs alert” e-Mail announcementsNAHB will send out multiple IBS Alerts before the Show. The IBS Alert announces a recent development at the Show or can announce highlights of the upcoming Show. On average, we sent more than 30,000 e-mails per IBS Alert with a high open rate.


YOUR AD HERE

You Should Receive Serious Results*

2008 IBS Advertisers averaged 64% MORE LEADS

than non-advertisers—that’s A 37% GREATER DIFFERENTIAL THAN WE SAW AT THE 2007 IBS (the difference in 2007 was 47%).

This data further proves that advertising during a slower economy really pays off.

* Data obtained by Lead Analysis Report for the 2008 IBS, produced by Experient, Inc.

ContaCts

LYNN MARGIOTTADirector Marketing Opportunities

(202) [email protected]

NICK KOHUT (Companies A–F)Account Sales Manager


CHRISTOPHER HOOD (Companies G–O)Account Sales Manager


BRAD REDDING (Companies P–Z)Account Sales Manager


LiFeLine in Las Vegas2009ProMotionaLoPPortunities

NATIONAL ASSOCIATION OF HOME BUILDERS1201 15th Street, NW

Washington, DC 20005-2800(202) 266-8109 phone

(202) 266-8223 [email protected]

www.BuildersShow.com

the international buildersâ€™ show lifeline in las vegas 2009

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