the internet has changed the way consumers search for your business
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The Internet Has Changed the Way Consumers Search for Your Business. Source: Pew Internet & American Life Project, comScore. Search is the #1 resource used by consumers looking for a local business. - PowerPoint PPT PresentationTRANSCRIPT
Copyright © 2009 Marketing Consulting, Inc. All Rights Reserved rlrd-3.5
The Internet Has Changed the Way Consumers Search for Your Business
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ject, co
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Search is the #1 resource used by
consumers looking for a local business
Over 80% of local searchers
follow up offline via a phone call or in-
store visit
Over 200,000,000 people searching online
Copyright © 2009 Marketing Consulting, Inc. All Rights Reserved rlrd-3.5
People Spend More Time Online Than Ever
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orp.
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Copyright © 2009 Marketing Consulting, Inc. All Rights Reserved rlrd-3.5
SEARCH
You Get Maximum Online Reach
PU
SH
PU
SH
PU
LL
Business Owner
Local Buyer
DISPLAY
TRADITIONAL BRAND ADVERTISING
(REMARKETING)
BILLBOARD TELEVISIONNEWSPAPERRADIO
THE BUYING FUNNEL
Copyright © 2009 Marketing Consulting, Inc. All Rights Reserved rlrd-3.5
How Marketing Consulting’s LocalSearch Works
ConsumerSearches Online… Sees Your Ad…
Clicks Through to Your Site…
Sees What You Offer… Purchases Offline.
Marketing Consulting‘s LocalSearch reaches over 98%* of where consumers search online.
Our experts handle all the complex campaign details and optimize twice daily for best performance.
Our technology tracks all consumer actions as they click through to your site to see where they go and what they do.
Our detailed reports show the actions consumers make from your site, including phone calls, web forms, email, and more.
Marketing Consulting’s LocalSearch provides a proven return on investment with lower cost-per-acquisition than traditional advertising.
*Sou
rce: H
itwise
Copyright © 2009 Marketing Consulting, Inc. All Rights Reserved rlrd-3.5
Marketing Consulting’s LocalSearch = Maximum Reach
The Marketing Consulting Difference
Marketing Consulting’s Local Search reaches 98% of the places people search online -- all the major search engines, plus a stack of specialty search sites that can turbo-charge your campaign.
Sou
rce: co
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core
, Hitw
ise
Network Partners
…and many more
SpecialtiesSearch Network
Marketing Consulting’s Local Search reaches 98% of the places people search online!
…and many more…and many more…and many more…and many more
Copyright © 2009 Marketing Consulting, Inc. All Rights Reserved rlrd-3.5
Marketing Consulting’s LocalSearch Gets you Total Coverage
Marketing Consulting’s
Local Search gets
your ad max reach
via:
Paid Listings
Paid Listings on Sites that
Achieve Top Organic Rankings
Copyright © 2009 Marketing Consulting, Inc. All Rights Reserved rlrd-3.5
The Marketing ConsultingDifference
Conversion: A Conversion is More Than a Click
Phone Calls
Contact Forms
Emails
Coupons
Online Purchases
Marketing Consulting goes beyond each click to track true conversions including phone calls, emails, web forms and more.
Copyright © 2009 Marketing Consulting, Inc. All Rights Reserved rlrd-3.5
Performance: Reports Prove Results
The Marketing Consulting Difference
You see exactly what each ad dollar is doing for you. We can record every call (along with caller ID, number and location) to help you deliver the best customer service possible.
Copyright © 2009 Marketing Consulting, Inc. All Rights Reserved rlrd-3.5
Performance: Conversion-based Optimization
Marketing Consulting Difference
Our patent-pending technology learns which keywords and search sites are driving conversions to you, then boosts campaign performance by shifting budget to those keywords.
2. Reallocates budget dynamically
1. Learns keywords that convert
3. Improves conversion results
Converting Keywords
Keywords
Keywords
Converting Keywords
Before After
Copyright © 2009 Marketing Consulting, Inc. All Rights Reserved rlrd-3.5
Reverse Proxy 101
• Dynamically served site – not a mirror!
• We don’t need to touch your website code or phone system
• Your site looks and feels exactly the same while we track and report all activity
• Enables conversion-based optimization for increased performance
1 Consumer clicks on Marketing Consulting’s Text Ad
2Goes through Marketing Consulting’s proxy
3 Sees site with new tracking phone number
Copyright © 2009 Marketing Consulting, Inc. All Rights Reserved rlrd-3.5
Search Stats & Facts
89% of U.S. Internet users use search engines. Source: Pew Internet & American Life Project 63% of consumers turn to the Internet first when looking for local products or services, 82% of them cited search as the most commonly used search tool, 41% use local “geographic modifiers” with search engines. Source: Nielsen Online Search engines are now the #1 resource used by consumers looking for products and services from local businesses.Source: Nielsen Online 70% of U.S. adults use the Internet as an information source when shopping locally for products and services.Source: Kelsey Group / ConStat
Local search is the second most popular online activity after e-mail.Source: Piper Jaffray Online Media Survey
Online advertising drives $6 of in-store revenue for every $1 online.Source: Yahoo! & comScore, “Research Online, Buy Offline”