the internet of things

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1 The Internet of Things Juho Wallenius, Anu Mänty & Mikko Torstila

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1

The Internet of Things Juho Wallenius, Anu Mänty &

Mikko Torstila

February 26, 2015 2

What is The Internet of Things (IoT)

Source: Wikipedia

The Internet of Things (IoT) is the network of physical objects or "things" embedded with electronics, software, sensors and connectivity to enable it to

achieve greater value and service by exchanging data with the manufacturer, operator and/or other connected devices. Each thing is uniquely identifiable through its embedded computing system but is able to interoperate within the existing Internet infrastructure.

Another words: Physical world connected by using the internet as the backbone.

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How will the Internet of Things affect our everyday life? 

August 1, 2014 4

February 26, 2015 5

64% say the reason they haven't purchased

an in-home IoT device is because they were not aware that smart fridges and smoke detectors are even available for purchase;

40% didn't know that wearable technology was available. Lack of perceived value of IoT and wearables is the top barrier to mass adoption.

×  survey of 2,000 US consumers about their perceptions of IoT, wearables, and in-home smart devices conducted by Acquity

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71% of survey respondents said they'd buy a smart refrigerator instead of the standard model, and

76% would purchase a smart smoke or CO2 detector if the products were offered at the store.

February 26, 2015

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Although 23% of people have concerns with the price of in-home devices and 19% have concerns with wearables' prices, most said they'll pay a premium for connected technology such as a smart smoke alarm if it makes them feel safer.

February 26, 2015

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40% of consumers would share data from their wearable devices with retailers or brands in exchange for coupons, discounts, or helpful information, compared

to only 9% who would do so without incentives.

February 26, 2015

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Right now, only about 4 % of people own an IoT device and only slightly more — 7 % — own some kind of wearable.

But the figure is expected to

double within a year. In the next

two years,  30 % of consumers will obtain an in-home IoT device and

that could climb to 69 % in the next five years. 0

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Now 1 year 2 years 5 years

%

February 26, 2015

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Wearable fitness devices are expected to see the fastest rate of adoption in the next five years with 13 % of consumers planning to buy a device in the next year and 43 % in the next five years. 

February 26, 2015

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The next most popular device will be smart watches, with 5 % expected to invest in the next year, 8 % by the end of 2015 and 25 % in the next five years.

February 26, 2015

February 26, 2015 12

Smart clothing is less likely to catch on and adoption will be slower. In the next five years, a total of 14 % of consumers expect to own smart clothing and 16 % expect to own a wearable headset device.

×  survey of 2,000 US consumers about their perceptions of IoT, wearables, and in-home smart devices conducted by Acquity

February 26, 2015 13

Challenges in IOT

×  Sensing a complex environment ×  Connectivity ×  Power management ×  Security ×  Standards

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What is The Internet of Things

IoT

February 26, 2015 15

IoT is already here

Source: Wikipedia

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Key application areas (verticals)

February 26, 2015 17Source: Wikipedia Source: turvallisuusopas.fi

Health

February 26, 2015 18Source: Wikipedia Source: turvallisuusopas.fi

Retail

February 26, 2015 19

Home

Source: solidgreencompanies.com

February 26, 2015 20

Commuting

Source: http://liftconference.com/

February 26, 2015 21

City infrastructure

Source: http://liftconference.com/ Source: Deutsche Telekom

February 26, 2015 22

Adaptation challenges

Source: http://liftconference.com/ Source: teambmarketing,com, k3dav.com

February 26, 2015 23

Adaptation challenges

Source: http://liftconference.com/ Source: vibease.com

February 26, 2015 24

Potential: How big will IoT be?

Source: http://liftconference.com/ Source: postscapes.com

$14.4 Trillion by the end of the decade 2 billion objects in 2006 to a project 200 billion by 2020 the potential economic impact of the Internet of Things to be $2.7 trillion to $6.2 trillion per year by 2025 Expects the technology and services revenue to expand from $4.8 trillion in 2012 to $7.3 trillion by 2017 The Internet of Things will include 26 billion units installed by 2020

February 26, 2015 25

Opportunity is now (maker movement)

Source: http://liftconference.com/ Source: instructables.com

February 26, 2015 26

Opportunity is now (maker movement)

Source: http://liftconference.com/ Source: DUPress.com

February 26, 2015 27

Few practical examples (my connected home)

Source: http://liftconference.com/ Source: Casa de Torstila

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“Everything that can be digital will be digital”

Everyone in 2001

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“Everything that can be connected

will be connected” Tim Hottages, CEO, Deutsche Telekom