the internet of things, your next crucial challenge - productize
TRANSCRIPT
What is Produc.ze
Produc'ze is the first agency to provide
strategic advice,
technical exper'se
and prototyping abili'es
to companies addressing the challenges driven by
the Internet of Things
The Internet of Things (IoT) is the interconnection of uniquely identifiable embedded computing devices within the existing Internet infrastructure.
Health, , personal assistant Home & Security
Sports, leisure Automo've, Transporta'on
B2B, Energy, Agriculture, Construc'on
Retail
Applica'on domains of connected objects (non-‐exhaus've)
The Internet of Things has the poten.al to create an economic impact of $2 trillion to $6 trillion
annually by 2025
16 PRODUCTIZE – THE PRE-‐PRODUCTION AGENCY – JULY 2014 Sources : Gartner, McKinsey
Healthcare and Manufacturing are the 2 main sectors to benefit from IoT
Interact Collect Launch Differentiate Communicate Improve image and loyalty
GOALS
Adapt existing activities to new business models Better understand consumer habits / behavior Increase revenues
Increase revenues
Connected objects
App, front end
Back end
ERP / CRM
Big DATA
Data science
Security
Business models
Partners
IP & Privacy
It’s more than what you see
Innova'on project management
Ac.on plan to prepare mass produc.on
Idea'on Prototyping & tes'ng Refining & manufacturing
List exis.ng ideas internally
Product development
Beta tes.ng & user feedbacks
Technical tes.ng
Prepare sourcing and mass produc.on
Pre-‐series batches
Hardware & soNware integra.on
Workshops to foster ideas
Project management Business case to priori.ze concepts
Technologies trends
Peers benchmark
Product finetuning Architecture defini.on
Productize approach
Innovation value chain
Idea genera'on Idea selec'on (priori'za'on)
Product & offer design
Mass produc'on Implementa'on go
to market
• Iden.fy exis.ng ideas within the organiza.on (product development or op.miza.on)
• Iden.fy new ideas on comparable markets (peers, providers, market survey, etc)
• Check fit with strategic plan • Validate technology
maturity • Validate financial impact
(business casing)
• Iden.fy target segments • Define product features • Define pricing • Formalize product
architecture (process flows, required developments, etc)
• Internal development (IT, tech, etc)
• External development (providers, logis.cs, etc)
• Marke.ng plan • Communica.on and
promo.on plan
Benefits of prototyping Fast and efficient
Tangible Helps priori'ze