the internet, social media and investment banking
TRANSCRIPT
The Internet, social media
and investment banking
By Arthur Goldstuck, World Wide Worx (Twitter: @art2gee)
BANKSETA, 2 November 2012
The first global inter-network
1848: Shipping routes of the world. Oxford history of the British Empire
The first instant inter-network
1898: Telegraph cable map of the world
The human inter-network
2008: World map of Facebook connections
Since then, each
year characterised
by a theme
2009:
Earthquake
2010:
Tsunami
The tidal wave of:
Leadership change.
Uncapped broadband: April 2010
Tablet emergence: April 2010
2011:
Revolution
The Revolution in:
Oppressive regimes.
Social media.
Smartphones.
Video consumption.
2012:
Re-invention
2013:
Tornado
Africa - Economy
Africa - Economy
Internet Access in SA 2012, World Wide Worx
Internet Access in SA 2012, World Wide Worx
Internet Access in SA 2012, World Wide Worx
Internet Access in SA 2012, World Wide Worx
Internet Access in SA 2012, World Wide Worx
A conservative forecast
The Digital Participation Curve
The Digital Participation Curve reveals
that the average Internet user needs to be
online for 5 years or more before engaging
actively with high-level applications like
online retail and interactive applications
It emerges as a combination of
experience, comfort with using the
medium, confidence in the reliability of the
medium, and trust in the medium
Internet Access in SA 2012, World Wide Worx
2013: It begins
Internet Access in SA 2012, World Wide Worx
The new device arena
8.5-million smartphones end 2011
Passing 10-million now.
In 2013, more smartphones will be
sold in SA than feature phones
“Why has the
rest of the world
moved away from
BlackBerry?”
USA is not spelled R.O.W.
BlackBerry is the Number 1
smartphone in these small countries:
Indonesia
Nigeria
Mexico
Spain
United Kingdom
And in South Africa
Of 10m smartphones right now:
4.8m BlackBerry devices
4m Nokia smartphones
800 000 Android phones
400 000 iPhones
The New New
Nokia Win8: September 5
iPhone 5: Sept 21
iPad 4: October 23
Windows 8: October 26
BlackBerry10: Q1 2013
Social
networking:
The new
challenge
Facebook on the Web*
*July 2012
Total, 3 September 2012: 5,352,900
SA Social Media Landscape 2012, World Wide Worx and Fuseware
SA Social Media Landscape 2012, World Wide Worx and Fuseware
SA Social Media Landscape 2012, World Wide Worx and Fuseware
Mobile Internet in SA 2012, World Wide Worx
Is it appropriate
for investment
banking?
Deutsche Bank thinks so
Goldman Sachs thinks so
But it was crisis management
There are safer environments
It’s about the real world too
In Africa, mobile will be key
But there are
unwritten rules
1. Know what you know
2. Share what you know
3. Engage around what
you know
And written rules
econsultancy advises:
1. Define social media strategy
2. Clear escalation process
3. Customer issues not always
appropriate for financial brands
4. Apply rules consistently
5. Talk WITH, not TO people
The golden key:
TRUST
