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The iPad: An Immersive OpportunityJohn Paris
Sr. Director, MobileTime Inc.
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The Apple iPad reached ‘1 Million Sold’ twice as fast as the iPhone
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Apple is expected to ship 12.9 million iPads in 2010 -- ISuppli
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Similar tablet devices from Google, Motorola, Samsung and BlackBerry will be released over the next 12 months.
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Apple is expected to ship 36.5 million iPads in 2011 -- ISuppli
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In the U.S., tablets are projected to outsell netbooks by 2012 and desktops by 2013 -- Forrester
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Books and Magazines are inherently “lean back” immersive experiences
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“The iPad allows you to feel disconnected when you are connected.” -- Mario Garcia
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THE DIGITAL PUBLICATION CAN KNOW:
• That I’m reading it• Where I am in time and space• Where I am in what I’m reading• Who else is reading what I’m reading• Who of those other readers are connected to me
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Where is my Study Group?
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Where is my Fan Club?
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Where is my Support Group?
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Where is my Book Club?
