the iphoneography movement - history and trends

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the iPhoneography movement Wednesday, September 25, 13

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These are the slides I presented at Working Capital during a meeting about iPhoneography and photo sharing, discussing the theme with Instagrammers Italia and Fabio Lalli, founder of Followgram.

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the iPhoneography movement

Wednesday, September 25, 13

Silvio Gulizia

• geek, nerd and iPhoneographer

• journalist and blogger

• www.silviogulizia.it @silviogulizia

• medium.com/iphoneography-lab

Wednesday, September 25, 13

Wednesday, September 25, 13

iPhone + photography

Wednesday, September 25, 13

Origins

Wednesday, September 25, 13

Origins

• 1990: phones with camera

Wednesday, September 25, 13

Origins

• 1990: phones with camera

• 2007, January: Apple iPhone (2MPX, no flash, no optic zoom, no autofocus)

Wednesday, September 25, 13

Origins

• 1990: phones with camera

• 2007, January: Apple iPhone (2MPX, no flash, no optic zoom, no autofocus)

• 2007, May: Flickr group Photos Taken With an Apple iPhone

Wednesday, September 25, 13

Origins

• 1990: phones with camera

• 2007, January: Apple iPhone (2MPX, no flash, no optic zoom, no autofocus)

• 2007, May: Flickr group Photos Taken With an Apple iPhone

• 2007, September: iPhoneography.com

Wednesday, September 25, 13

Milestones

Wednesday, September 25, 13

Milestones• 2008, July: App Store

Wednesday, September 25, 13

Milestones• 2008, July: App Store

• 2009: Pixels at an exhibition

Wednesday, September 25, 13

Milestones• 2008, July: App Store

• 2009: Pixels at an exhibition

• 2010: first iPhoneography show

Wednesday, September 25, 13

Milestones• 2008, July: App Store

• 2009: Pixels at an exhibition

• 2010: first iPhoneography show

• 2011: iPhone 4 is the most used camera on Flickr

Wednesday, September 25, 13

Milestones• 2008, July: App Store

• 2009: Pixels at an exhibition

• 2010: first iPhoneography show

• 2011: iPhone 4 is the most used camera on Flickr

• 2011: Damon Winter won 3rd prize at Pictures of the year international

Wednesday, September 25, 13

Milestones• 2008, July: App Store

• 2009: Pixels at an exhibition

• 2010: first iPhoneography show

• 2011: iPhone 4 is the most used camera on Flickr

• 2011: Damon Winter won 3rd prize at Pictures of the year international

Wednesday, September 25, 13

Wednesday, September 25, 13

Through My EyeNot Hipstamatic’s

Wednesday, September 25, 13

Definition

Wednesday, September 25, 13

Definition

• The art of taking photos with an Apple iPhone - Evans

Wednesday, September 25, 13

Definition

• The art of taking photos with an Apple iPhone - Evans

• The art of taking, editing and sharing photos with an Apple iPhone - Yawnick

Wednesday, September 25, 13

Art

Wednesday, September 25, 13

Art

• The expression or application of human creative skill and imagination, typically in a visual form, producing works to be appreciated primarily for their beauty or emotional power. - Google.com

Wednesday, September 25, 13

Wednesday, September 25, 13

Eyenology

Wednesday, September 25, 13

Eyenology

• Pictures, regardless of how they are created and recreated, are intended to be looked at. This brings to the forefront not the technology of imaging, which of course is important, but rather what we might call the eyenology (seeing). - Cartier-Bresson

Wednesday, September 25, 13

Why the phone

Wednesday, September 25, 13

Why the phone

• Using a phone has brought my attention less to the craft and more to what I am photographing and why. So, the question becomes not where I see the phone taking my work, but where the work will take me. - Michael C. Brown

Wednesday, September 25, 13

Why the iPhone

Wednesday, September 25, 13

Why the iPhone

• Macs

Wednesday, September 25, 13

Why the iPhone

• Macs

• apps

Wednesday, September 25, 13

Why the iPhone

• Macs

• apps

• creativity tools

Wednesday, September 25, 13

Why the iPhone

• Macs

• apps

• creativity tools

• niche

Wednesday, September 25, 13

Why the iPhone

• Macs

• apps

• creativity tools

• niche

• Instragram

Wednesday, September 25, 13

Why the iPhone

Wednesday, September 25, 13

Why the iPhone• The difference between iPhoneographers

and the rest of the photography genres lies in the thousands of photo apps that allow us to process and share our art using only an iPhone. You can’t do that with a Nikon or a Canon. The Android market is growing, but lacks the sheer number of photo apps and many of the best photo apps are iOS only. - Yawnick

Wednesday, September 25, 13

iPhoneography vs Instagram

Wednesday, September 25, 13

iPhoneography vs Instagram

• 2012, March: Instagram moved to Android, iPhoneographers moved away

Wednesday, September 25, 13

iPhoneography vs Instagram

• 2012, March: Instagram moved to Android, iPhoneographers moved away

• 2012, August: The iPhoneographers Network

Wednesday, September 25, 13

iPhoneography vs Instagram

• 2012, March: Instagram moved to Android, iPhoneographers moved away

• 2012, August: The iPhoneographers Network

• 2012, September: Instagram banned #iPhoneography

Wednesday, September 25, 13

Art vs filters

Wednesday, September 25, 13

Art vs filters

• iPhoneography is a photography movement

• Instagram is... Facebook for photos

Wednesday, September 25, 13

iPhoneography

Wednesday, September 25, 13

iPhoneography

traditional

Wednesday, September 25, 13

iPhoneography

traditional

filters based

Wednesday, September 25, 13

iPhoneography

traditional

filters based

mobile art

Wednesday, September 25, 13

Wednesday, September 25, 13

Traditional

Wednesday, September 25, 13

Traditional• shooting apps (Pureshot, Camera Pro,

Camera +, 645 PRO, Hipstamatic, VSCO Cam, MPro, Hueless, Pro HDR, Vivid HDR)

Wednesday, September 25, 13

Traditional• shooting apps (Pureshot, Camera Pro,

Camera +, 645 PRO, Hipstamatic, VSCO Cam, MPro, Hueless, Pro HDR, Vivid HDR)

• photo retouch (Photoshop, Filterstorm, Photogene, Photoforge)

Wednesday, September 25, 13

Traditional• shooting apps (Pureshot, Camera Pro,

Camera +, 645 PRO, Hipstamatic, VSCO Cam, MPro, Hueless, Pro HDR, Vivid HDR)

• photo retouch (Photoshop, Filterstorm, Photogene, Photoforge)

• less sharing (EyeEm, Flickr, niches as Juxt, IPA, Mobitog)

Wednesday, September 25, 13

Wednesday, September 25, 13

Filters based

Wednesday, September 25, 13

Filters based

• shooting is less important (Apple Camera, Camera+, Camera Awesome)

Wednesday, September 25, 13

Filters based

• shooting is less important (Apple Camera, Camera+, Camera Awesome)

• filters apps (Color Splash, Moku Hanga, Glaze, Etchings, Dynamic Light, Snapseed, SwankoLab, Noir, Camera Bag, Mextures, DistressedFX...)

Wednesday, September 25, 13

Filters based

• shooting is less important (Apple Camera, Camera+, Camera Awesome)

• filters apps (Color Splash, Moku Hanga, Glaze, Etchings, Dynamic Light, Snapseed, SwankoLab, Noir, Camera Bag, Mextures, DistressedFX...)

• sharing via Instagram

Wednesday, September 25, 13

Wednesday, September 25, 13

Wednesday, September 25, 13

Mobile art

Wednesday, September 25, 13

Mobile art• basic camera replacement app

Wednesday, September 25, 13

Mobile art• basic camera replacement app

• editing with lots of different apps (all they can buy)

Wednesday, September 25, 13

Mobile art• basic camera replacement app

• editing with lots of different apps (all they can buy)

• combining apps (Blender, Juxtaposer, Filterstorm...)

Wednesday, September 25, 13

Mobile art• basic camera replacement app

• editing with lots of different apps (all they can buy)

• combining apps (Blender, Juxtaposer, Filterstorm...)

• storytellers

Wednesday, September 25, 13

Mobile art• basic camera replacement app

• editing with lots of different apps (all they can buy)

• combining apps (Blender, Juxtaposer, Filterstorm...)

• storytellers

• sharing in niche community

Wednesday, September 25, 13

Photo sharing

Wednesday, September 25, 13

Photo sharing

• Instagram, EyeEm, Starmatic, Mobitog, iPhone Art, Oggl...

Wednesday, September 25, 13

Photo sharing

• Instagram, EyeEm, Starmatic, Mobitog, iPhone Art, Oggl...

• Flickr group like Lifeinlofi, the App Whispherer, Mobitog, iPhonephotographyschool, iphoneographycentral.com...

Wednesday, September 25, 13