1

IT spendin Hospitality BusinessBenchmark report 2014

Dr Hilary Catherine Murphy&

Mr Alexandre Maurice Rappaz

by:

An introduction

How should top managers in the hospitality sector define and allocate their future IT spend inside their financial budgets?

This report analyses and interprets the IT PROPERTY LEVEL SPEND data from an independent survey of Europe, Africa, Middle-East (EAME) hotels, from 2007 to 2014 and provides an overall view and directional indicators of IT spending for this seven year period.

A must have for managers who wish to benchmark their IT allocations.

Key Findings

The average IT spend per property has remained consistent

137,000 €

2007 2013

(Average total IT spend per property for EAME)

182,000 €

at an all time high of 726 € since 2008

with Central & Eastern Europe being consistently low (around 400€ spend per room).

The average IT spend per room

The shift towards Operating Expenditures has stablized

CAPEX

OPEX73%

(IT % of GOR. Source for other industries: Gartner, 2012)

The IT spend as a % Revenues remains lower than comparable industries

3.6%

Hospitality

Other industries

1.59%

Download the full report here

Meet the authors

 

Prof. Dr. Hilary C Murphy, PhD, MCIM, MPhil, dip BITS, BA, teaches and researches at the Ecole hôtelière de Lausanne in the strategic deployment of technology and e-marketing. Over the past 14 years she has researched and published articles on these subjects in trade magazines and in international academic journals and also delivered key papers at international conferences. More >

 

Alexandre Rappaz, MA in Economics, BA in Economics and Social Sciences, works as a research associate at

the Ecole hôtelière de Lausanne.

Dr Hilary Murphy

Alexandre Rappaz

About theEcole hôtelière de Lausanne

The Ecole hôtelière de Lausanne (EHL) is the world’s first hospitality management school. It offers university-level studies to talented students who are aiming for top careers in the international hospitality industry.

Foundedin 1893

InternationalAccreditations (*)

(*) by Swiss federal government and by the New England Association of Schools and Colleges (Higher Education Commission).

25,000 alumni, mostly hospitality industry executives

2,200 students from91 countries

About theResearch Department of EHL

It is the only university-level research center in Switzerland for applied hospitality research.

Sector & trends analysis

Conferencesand events

Scholars and industry professionals from 11 countries

Nurtures excellence in hospitality education

Innovative practices development