1

The Jordanian Startup Genome Campaign

By Saeed Omar, 30-Nov-2014

Saeed@StartupJo.com +962-79-7471065

1 SUBJECT This document lays the foundation for the aforementioned campaign and its objectives to map the startup

ecosystem in Jordan as well as build an active communication channel between Jordanian entrepreneurs and

people & organizations that can help.

2 DEFINITIONS StartupJo is an online platform that helps Jordanian Startups connect with the world. The main value proposition

of StartupJo is to match-make Jordanian startups with Companies, Organizations, Mentors and Investors around

the world.

The platform was launched on 15-Nov in invitation-only beta, and in little over 2 weeks it registered 52 startups

and 27 Organizations. StartupJo aims to capture details of all known startups that have been seeded in our known eco-system as well as startups that exist off-the-grid. Examples:

1. Startups outside Amman

2. Startups in Jordanian Universities

3. Social Startups

4. Startups founded by women entrepreneurs

5. Lab-led innovations that has commercial applications 6. SMEs that has good offerings

To help narrow down the type of businesses sought-after, StartupJo defines startups as innovative organizations set out to search for a repeatable and profitable business model.

The 9 Business Types that are currently targeted have core ICT products and services in their business model:

Online Service Online Product Ecommerce Big Data Software

Hardware Social Media Mobile App Media

We will soon also target startups that are innovative & creative in the following 9 business domains:

60

Days

28

Events

5K

Attendees

5M

Views

2

Smarter Building & Urban Planning Environmental Energy & Water Transportation Education Government & Agency Administration Social Program Public Safety Health Care

3 STARTUPJO OBJECTIVES The objectives of StartupJo and the Jordanian Startup Genome Campaign are to help startups in 8 different ways:

The chief objective is to speed up the

process of building products & services

from idea-stage to revenue generating

businesses by crowdsourcing help. Visitors

to the startups’ profiles on StartupJo.com

are motivated to Help Out and engage

with the startups on the subjects of their need.

The key objective of this Document is to

expand the campaign to attract startups

in Jordan, as well as companies,

organizations, mentors and investors worldwide.

4 KEY ACTIVITIES As our partner, you shall undertake the following activities in order to fulfill the objectives above:

1. Encourage startups in your network and your partners’ networks to register on StartupJo.com, along with

partners, registered mentors and investors.

2. You may also embed StartupJo within its outreach and in its marketing plans.

3. Align with StarupJo’s forthcoming national campaign and activities to map startups ecosystem in Jordan.

StartupJo’s activities fall into the larger scope of the forthcoming national campaign, which will be called “The Jordanian Startups Genome”. The campaign will include:

1. Online Campaigning to 5 different customer segments (SCOMI Startups, Companies, Organizations,

Mentors and Investors).

2. A University Roadshow around the country and shall involve a 4-hours program: informative

presentation, motivational talk by guest entrepreneur, open Q&A with audience, business modeling mini-

workshop, & finally demo of website. Finally host a prize raffle draw to motivate attendance.

1. Connect to

Investors

2. Connect to Mentors

3. Find Office Space

4. Hire Talents

5. Increase Sales

6. Find Cofounders

7. Network

8. Training

3

3. Talking at local relevant events. This includes all startup community-based events such as Google

Business Group events, Lean Startup Machine events, Jordan Open Source Association workshops,

Amman Tech Tuesday events…etc.

4. Establishing a YouTube channel to inform and entertain the entrepreneurial community on the subject of

startup business development. The objective is to educate and inform a larger population about startups

and entrepreneurship using Arabic videos on subjects such as ideation, validation, traction, building an

MVP, the Jordanian startup eco-system & how to get help over StartupJo.com.

5. Promotion to include printing of roll-up banners, swag, printing on cups, t-shirts, and various small gift-

items that are of long-term use to startups.

These activities will commence on 15th of February till 15th of April 2015. The schedule of the University

roadshow will be announced on the second week of January 2014. The event program will be one and the same across all the universities and community events that StartupJo will speak at:

Event Program

4:30 - 5:15pm Reception 5:15 - 5:30pm Intro - Tidying up the Jordanian Startup Eco-system

5:30 - 5:50pm StartupJo.com Demo - How it works? 5:50 - 6:15pm [Entertainment] Dubstep - by Zuka or

Classic Guitar Ramblings by Essam AK 6:15 - 6:20pm Guest Entrepreneur 6:20 – 6:35pm Q&A Session 6:35 - 7:00pm Raffle Draw on iPhone 6+

Dining & Mingling with the crowds

5 OUTCOME Following the national campaign of “The Jordanian Startup Genome”, StartupJo team shall produce and share

several finding reports that can enhance the understanding of startups in the following perspectives:

The other outcomes of this campaign is to sync data of Jordanian Startups on our partner websites:

Report on linkages established via StartupJo.com

[Report + Infograph]

Investment status quo in Jordan

[Report + Infograph]

Outlining:

1. Business Types

2. Locations

3. Age Groups

4. Seed Investments

5. Mentorship impact

6. Major Challenges

4

http://StartupGenome.co http://angel.co http://Linkedin.com http://CrunchBase.com

The major sought-after achievement of this collaboration is to enhance Jordanian entrepreneurs’ lives by allowing others to help them realize their dream-projects. We aim to connect Jordanian startups with the world.

6 SPONSORSHIP OPPORTUNITIES There is a tremendous opportunity for corporate partners to benefit from the mileage of this important National

Campaign. Please get in touch with us for advice on the best package for you.

Silver JD 800

Thank you & recognition during event

Opportunity to display one sign or banner on the buffet table

Hand out materials, swag, other relevant materials

Customized email invite design to your list of invitees

Gold JD 1,500

Identified in all social media campaign for one of your services

Company name/logo listed on StartupJo.com when your Country & City is highlighted [ months’ time]

Thank you & recognition during event

Opportunity to hang banners at the event

Hand out materials, swag, other relevant materials

Customized email invite design to your list of invitees

Platinum JD 3,500

Invitation to add your content as a blog post on StartupJo & on 3 consecutive weekly newsletters

Branding on post event video – [high viral value]

Branding on StartupJo’s brochure, leaflet and stage popup

Offer a prize to a Startup or an individual via StartupJo’s onsite voting (e .g. Cash prize (above JD5,000),

Office Space, iPhone, netbook, software)

All benefits of the Gold Sponsorship

Customized email invite design to your list of invitees

Premiere JD 7,000

Branding on StartupJo’s t-shirts, mugs, brochure, leaflet and stage popup

Invitation to address attendees for 3 minutes [or showing video]

Invited to set up a booth for your product/service during the event

Name Sponsor: “(Sponsor) introduces The Jordanian Startup Genome Campaign”

Integration of Sponsor’s brand and message in the online campaign & promotion

All benefits of the Platinum Sponsorship

Customized email invite design to your list of invitees

5

Reports JD 2,500 / Per Report

Our corporate sponsors has the opportunity to affiliate with the 3 reports StartupJo will be producing by February

2015. These will be heavily shared via Social Media. The reports will be rebranded as:

1. Sponsor’s Startup Impact Report

2. Sponsor’s Investment Impact Report

3. Sponsor’s Jordanian Startup Genome Report

For more details please refer to the Outcome section of this document.

7 STARTUPJO PARTNERS (TENTATIVE LIST) Startup Listing Partners

Regional Partners

Community Partners

Startup Fund Partners

Corporate Sponsors

Media Partners