the journey of ³a true indian multinational´
DESCRIPTION
THE JOURNEY OF ³A TRUE INDIAN MULTINATIONAL´GROUP 8 SANA NABI KIRTI SIDDAPUR SUDIPTA SAR ROHAN NAIR MANDANNA TMProducts and services Engineering and construction projects Heavy engineering Shipbuilding Construction Electrical and electronics Information technology Machinery and Industrial productsMarketing StrategyJoint Venture : L&T-Sargent & Lundy Limited Larsen & Toubro (Oman) LLC Bangalore International Airport Limited (BIAL) L&T-Case Equipment Private Limited L&T KomaTRANSCRIPT
THE JOURNEY OF
“A TRUE INDIAN MULTINATIONAL”
GROUP 8
SANA NABIKIRTI SIDDAPURSUDIPTA SARROHAN NAIRMANDANNA TM
Products and services
• Engineering and construction projects
• Heavy engineering• Shipbuilding• Construction• Electrical and electronics• Information technology• Machinery and Industrial
products
Marketing Strategy
Joint Venture :
L&T-Sargent & Lundy Limited
Larsen & Toubro (Oman) LLC
Bangalore International Airport Limited (BIAL)
L&T-Case Equipment Private Limited
L&T Komatsu Limited (LTK)
• Tractor Engineers Limited (TENGL)
• L&T EADS
• L&T-Demag Plastics Machinery Limited
• EWAC Alloys Limited
CSR
HEALTH
EDUCATION
ENVIRONMENT
RESPONSE TO NATURAL CALAMITIES
EMPLOYEE VOLUNTEERING
Competitive Advantage
• Technological Advantage
• Extensive Networks
• Large Project Execution capabilities
• Strong R&D
• Competent People
• Economics of scale
Sales Strategy of L&T WPBCommitment
Expansion
Exploration
Other Marketing Strategy
1.Synergy
2. Total Market Coverage
PROMOTIONAL STRATGIES
• TV commercials CNBC
• Trade shows
• Product Brochures
• Direct marketing
• Corporate brand building Campaign
PEOPLE
People real source of competitive advantage
Training programs
• On-job training
• Interactive CD-Rom based programs
• Over 100 programs on general Mgmt and behavioral topics
• Recruitment based solely on merit • Maintain a quality HRMS to meet the
international standards as per ISO 9001. • Work culture emphasises:
· Freedom to experiment· Continuous learning and training · Transparency· Quality in all aspects of work· Rewards based on performance and potential
Pricing strategies
L & T Construction & Shipbuilding- Bidding• Aggressive Pricing ( Predatory Pricing )• Penetration Pricing
L & T Infotech- Person Hours
L & T Engineering and Electrical Products- Dealership Selling
Price Waterfall Strategy
DISTRIBUTION CHANNELS
Zero Level Channel
• L&T Construction
• L&T InfoTech, L&T Financial Services(Infra)
Dealer Based Channel
• L&T Valves
• L&T EmSys and engineering equipment
THANK YOU