the jump start pricing guide - kalen.co · we get excited about helping companies with their...
TRANSCRIPT
Strategy Digital Content Production
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Hello,
We get excited about helping companies with their branding and developing their digital presence that we do a special pricing plan to help brands jump start their fourth quarter goals.
Our agency specializes in providing premium services without the premium pricing. We work with fashion, lifestyle, beauty, and luxury companies, transforming their digital space with beautiful and compelling content.
Kalen ChengFOUNDER/[email protected]
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Pricing Guide
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Social Media
We offer a few packages for Instagram and Facebook to better suit the needs of companies and their social media growth.
We value connecting with the right audiences at the right times on a repeated basis with quality content. Our services cover researching your demographic, both known and unknown, to best find your audience and engage with beautiful and relevant content that adds value to your brand.
Our model of pricing, content tactics, and package offering optimizes the social media strategy for your brandʼs growth. These offers are packaged together to optimize the marketing strategy.
•SOCIAL
MEDIA ADSMARKETING
Optimize Your Reach When we combine social media marketing, strategy, and content management, we optimize your social media strategy to achieve the widest reach, influence, and conversion.
•SOCIAL MEDIA
STRATEGY
• CONTENTMANAGEMENT
•
Pricing – Instagram/Facebook Content Strategy & Planning• SOCIAL MEDIA STRATEGY
$1,950 (RECOMMEND TO DO AT LEAST TWICE A
YEAR OR QUARTERLY)
RESEARCH NICHE
SOCIAL LISTENING
HIGHLY EDITORIALIZED CONTENT PLANNING
IDENTIFY MAJOR INFLUENCERS
INFLUENCER STRATEGY ON BRANDED
CONTENT
IDENTIFY TARGET AUDIENCES
IDENTIFY COMPETITORS AND THEIR
STRATEGIES & HOW TO IMPLEMENT THEM
BETTER
Accessing your previous social media strategy and your competitorsʼ strategy, we analyze the competitive landscape. We utilize social media tools to analyze your brand and your current audience, exploring new audiences and growth opportunities. We create a content strategy utilizing influencers to gain more brand exposure. Lastly, we create an editorialized content plan to build your brand voice with highly considered content.
$3,550 (RECOMMEND TO DO AT LEAST TWICE A
YEAR OR QUARTERLY)
RESEARCH NICHE
SOCIAL LISTENING
HIGHLY EDITORIALIZED CONTENT PLANNING
IDENTIFY MAJOR INFLUENCERS
INFLUENCER STRATEGY ON BRANDED
CONTENT
IDENTIFY TARGET AUDIENCES
IDENTIFY COMPETITORS AND THEIR
STRATEGIES & HOW TO IMPLEMENT THEM
BETTER
STORYLINES FOR IGTV OR PITCH SEVERAL
ONGOING EDITORIAL STORIES
Pricing – Social Media Ads Marketing for Instagram/Facebook
$1,375/MOSPENDING $1,000 TO $5,000AUDIENCE RESEARCH
ADS COPY
CUSTOM AUDIENCE STRATEGY
STRATEGY BIDDING
FACEBOOK ADS FUNNEL STRATEGY
A/B TESTING
SCALING STRATEGY
MONTHLY REPORTING
SKYPE WEEKLY
$1,725/MO SPENDING $5,000 TO $10,000AUDIENCE RESEARCH
ADS COPY
CUSTOM AUDIENCE STRATEGY
STRATEGY BIDDING
FACEBOOK ADS FUNNEL STRATEGY
A/B TESTING
SCALING STRATEGY
WEEKLY REPORTING
SKYPE WEEKLY
$2,775/MOSPENDING $10,000 TO $25,000AUDIENCE RESEARCH
ADS COPY
CUSTOM AUDIENCE STRATEGY
STRATEGY BIDDING
FACEBOOK ADS FUNNEL STRATEGY
A/B TESTING
SCALING STRATEGY
BIWEEKLY REPORTING
SKYPE WEEKLY
Social media marketing finds and targets your audiences, enabling your brand to connect with compelling and beautiful content over a period of time, re-enforcing brand awareness and brand story while highlighting curated products. Also, our strategies are measurable and provide insight into KPIs.
•SOCIAL
MEDIA ADSMARKETING
$1,750/MOOPTIMIZE POSTINGS WITH STRATEGIC
HASHTAG USAGE
IMAGE RESEARCH
COPYWRITING
DEPLOY POSTINGS AT OPTIMAL TIMES
CURATE CONTENT
MONTHLY REPORTING
TEMPLATED GRAPHIC DESIGN JUST FOR
YOUR BRAND
Pricing – Instagram/Facebook Content Management• SOCIAL MEDIA MANAGEMENT
We pride ourselves in creating and curating quality content thatʼs relatable, relevant, and compelling with an editorial perspective. Building your social media accounts, we activate branded content with proven strategies that grow and develop your accounts, increasing engagements.
$2,270/MOOPTIMIZE POSTINGS WITH STRATEGIC
HASHTAG USAGE
IMAGE RESEARCH
COPYWRITING
DEPLOY POSTINGS AT OPTIMAL TIMES
CURATE CONTENT
MONTHLY REPORTING
TEMPLATED GRAPHIC DESIGN JUST FOR
YOUR BRAND
FOUR LIVE POSTINGS A MONTH
ONE ROUND OF CONTENT REVISIONS
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Email Campaignsand Optimizing UX/UI Design
•
*Includes one round of visions. Doesnʼt include cost of coding or deployment. (Quote is available upon request and is dependent on your account and platform.)
• EMAIL MARKETING
•
LANDING PAGES
(WEBSITE CONTENTOPTIMIZATIONAND DESIGN)
Pricing – Optimize Your Website & Email Marketing
We create a series of eight emails with branded content that drives buyers to your beautiful site with UX/UI design maximized to elevate brand value, product visibility, and storytelling, providing the elevated ecommerce experience fit for a premium brand.
$3,100 FOR 4 TO 5 PAGES ON YOUR WEBSITE COPYWRITING
CONTENT PLAN
DESIGN
CONTENT STRATEGY FOR UX/UI LAYOUT
ONE ROUND OF REVISION
$4,820 FOR BOTH EMAIL MARKETING AND WEBPAGE
CONTENT OPTIMIZATION
$3,120FOR 8 EMAILS COPYWRITING
CONTENT PLAN
DESIGN
CONTENT STRATEGY FOR UX/UI LAYOUT
ONE ROUND OF REVISION
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Digital MediaContent Production
In our content production package, we begin with your brand and brand values. Starting with your brand story, we create an art direction board with an aesthetic and voice fit for your brand. Then we develop a shot list of your curated products to incorporate into telling a compelling story for film/photo.
Our production process maximizes content creation while keeping the quality of the creative high.
•ART DIRECTION
BOARD
• SHOT LIST • SHOOTING • POST-PRODUCTION
• PRODUCTION
•
•
•
•
ORGANICSOCIAL MEDIA
CONTENTFOR ALL
CHANNELS
SOCIAL MEDIAAD MARKETING
•EMAIL MARKETING
ECOMMERCE WEBSITE
• DISPLAYADVERTISING
USING ASSETS FOROUR PROCESS IN CREATING CONTENT WITH A VISION
Pricing – Production for Film & Photo
Digital Media Content ProductionShoot film/photo for social media purposes with art direction boards that serves as an inspiration guide.
Typically shoots for 18-40 or more dynamic pieces of content (depending on art direction and amount of
products) to use for social media, website, and email campaigns, which includes light retouching, color
correcting, and editing. We aim to shoot a large percentage of both photo and video content as video
performs much better than photo content. This one day of photo/film production produces content for all
digital outlets. This is also appropriate for ecommerce imagery.
*There are extra fees for high quality retouching and complex cinematic video effects. (Quote available upon request.)
As we always aim to shoot the highest quality content, the pricing for this product is to shoot content for the web and doesnʼt act as the sole pristine seasonal campaign meant for store displays or print advertising, although quality and concept may be rather high in execution.
Doesnʼt include cost of models/actors, equipment fee, and private locations & studio fees. (Quote available upon request.)
• ART DIRECTION BOARD
• SHOTLIST • SHOOTING • POST-PRODUCTION
• PRODUCTION $4,050*/PER DAYART DIRECTION BOARD
GENERAL SHOT LIST
PRODUCTION
PHOTOGRAPHER/VIDEOGRAPHER
POST-PRODUCTION
Pricing – Complete Package from Content to Deployment• THE COMPLETEPACKAGE
SOCIAL MEDIA CONTENT STRATEGY
SOCIAL MEDIA ADS MARKETING
SOCIAL MEDIA MANAGEMENT
EMAIL MARKETING + WEB CONTENT & DESIGN
DIGITAL MEDIA CONTENT PRODUCTION
Our Jump Start package helps companies optimize their content and strategy for growth. With good content, planning, and strategy, we help companies maximize their reach and influence in the digital space.
$1,950 (RECOMMENDED BIANNUALLY OR QUARTERLY)
$2,775/MO. (SPENDING $10,000 TO $25,000 PER MONTH)
$2,270/MO.
$4,820
$4,050*
JUMP START PACKAGE $15,865* $14,750* BEFORE SEPT. 28**
*Doesnʼt Include cost of media spend.
**Pricing is available if payment is made before the date.
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What We Can Do
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Our Services and CapabilitiesWe create beautiful and compelling experiences that work for your business and your customers. We do this across various channels to help companies achieve their goals.
STRATEGYDISCOVERY & RESEARCH
POSITIONING
CONTENT STRATEGY
MARKETING CAMPAIGNS
SOCIAL MEDIA MARKETING
BRANDING & DESIGNBRAND DEVELOPMENT & REBRANDING
LOGO & ID SYSTEMS
BRAND STYLE GUIDES
MESSAGING
COLLATERAL, PRINT & PACKAGING
ENVIRONMENTAL DESIGN
DIGITAL DEVELOPMENTWEBSITE DESIGN & DEVELOPMENT
UX/UI
INFORMATION ARCHITECTURE
WIREFRAMING
PROTOTYPES
WEB APPLICATIONS
CONTENT PRODUCTIONSCRIPT DEVELOPMENT
COPYWRITING
STORYBOARDING
ILLUSTRATION
MOTION GRAPHICS
EXPLAINER VIDEOS
FILM PRODUCTION
WHAT WE DO
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About Kalen
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Kalen ChengFOUNDER/CEO/CREATIVE DIRECTOR
Kalen is a multimedia studio developed by award-winning creative Kalen Cheng. She has experience in the NYC advertising world, previously working for Laird + Partners and companies such as Ralph Lauren, Club Monaco, and Estee Lauder. During her time at Ralph Lauren, she served as the lead art director on The Dog Walk project, which won a Clio. Aside from developing brands like Banana Republic and Reed Krakoff, Kalen also help launched various e-commerce sites such as ClubMonaco.com and RalphLauren.co.jp (RLʼs Asia webpage). Kalen is a proud graduate of Savannah College of Art and Design, where she received her first client Andre 3000 through SCADʼs initiation in developing innovation in companies. When Kalen isnʼt working, sheʼs writing her feature-length script and studying filmmaking and new media.
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Janine JoffeeTHE ART DIRECTOR/PRODUCER WHO MAKES THINGS HAPPEN
Janine is a creative at heart who also wears the producer's hat. This art director has a stellar photo portfolio and had the opportunity to work under several well-known photographers, such as Ellen Von Unwerth and Alex Prager. When she's not working, she's photographing or envisioning her next art project.
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Megan GrissetSENIOR SOCIAL MEDIA STRATEGIST & CONSULTANT
Megan is the expert on social media marketing and strategy. Sheworks closely with clients to monitor their digital brand engagement and advertising at Madwell, working with Fortune 500 clients such as Verizon. When there’s a social media campaign to launch, Megan is the one who pushes the button and manages several brands with millions of followers combined. She speaks analytical data metrics and social ROI.
Like other members on the team, Megan is a proud graduate ofSavannah College of Art and Design.
When Megan is out of the office, she’s still on social media…
There’s no escape.
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How We WorkKalen believes deeply in telling stories and creating beautiful media that empowers women and makes people feel good about themselves. We work with various film directors, writers, photographers, creatives, media strategists, artists, and marketing specialists who have worked with notable studios, production companies, and advertising firms. We prefer to work with talent thatʼs right for your brand and marketing strategy. This is how we do premium work without the premium pricing.
Partnerships
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Thanks for considering us and we would love to connect and have a quick conversation.
To learn more about Kalen, contact us at the email address below, and weʼll be happy to chat, share, or send case studies.
Kalen ChengFOUNDER/[email protected]
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Thank you.