the kids’ table because it matters what they eat vince bruni-bossio colin coros rachel heidecker...
TRANSCRIPT
![Page 1: The Kids’ Table Because It Matters What They Eat Vince Bruni-Bossio Colin Coros Rachel Heidecker Bryan Jorgensen](https://reader030.vdocument.in/reader030/viewer/2022032702/56649cf05503460f949bf474/html5/thumbnails/1.jpg)
The Kids’ Table
Because It Matters What They Eat
Vince Bruni-BossioColin CorosRachel HeideckerBryan Jorgensen
![Page 2: The Kids’ Table Because It Matters What They Eat Vince Bruni-Bossio Colin Coros Rachel Heidecker Bryan Jorgensen](https://reader030.vdocument.in/reader030/viewer/2022032702/56649cf05503460f949bf474/html5/thumbnails/2.jpg)
Adolescents make
78% of vending machine purchases
at school.Source: Health Canada, 2010
Healthy eating is fundamental to good health.Source: Best Health Magazine, 2009
Students eat about
1/3 of their daily food at school.
Source: Health Canada, 2010
Children learn about the 4 food groups one morning ...
and then at lunch, It’s Hot Dog Day!
Source: Sielen Raoufi, Nutritionist,Toronto Public Health, 2010
Fewer families have a parent at home.Source: Katherin Marshal, The Family Work Week, Statistics Canada, 2009
Household work hours:
58/wk – 1976
2008 – 65/wkSource: Katherin Marshal, The Family Work Week, Statistics Canada, 2009
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The Kids’ Table
Providing good
quality food to children because
it matters what they eat.
![Page 4: The Kids’ Table Because It Matters What They Eat Vince Bruni-Bossio Colin Coros Rachel Heidecker Bryan Jorgensen](https://reader030.vdocument.in/reader030/viewer/2022032702/56649cf05503460f949bf474/html5/thumbnails/4.jpg)
Target Market
![Page 5: The Kids’ Table Because It Matters What They Eat Vince Bruni-Bossio Colin Coros Rachel Heidecker Bryan Jorgensen](https://reader030.vdocument.in/reader030/viewer/2022032702/56649cf05503460f949bf474/html5/thumbnails/5.jpg)
Unit Sales Per Day
152
310
530
630680
North Calgary ~ 40,000 Students / 140 Schools
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Competitors
• Market Price• South Calgary
• Healthy Kids. Healthy Minds.• Not-for-Profit
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Kylie Magee B.Comm., M.B.A.
• Experience• Network• Skill
![Page 8: The Kids’ Table Because It Matters What They Eat Vince Bruni-Bossio Colin Coros Rachel Heidecker Bryan Jorgensen](https://reader030.vdocument.in/reader030/viewer/2022032702/56649cf05503460f949bf474/html5/thumbnails/8.jpg)
Risk
• Sales Volume• Cost of Sales
• Wages• COGS
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Reward
IRR = 44%
Y1 Y2 Y3 Y4 Y5
Revenue 180,600 374,761 630,964 761,510 830,442
COS 189,431 265,628 440,859 494,488 524,785
Expenses 121,963 125,317 133,944 128,616 129,913
Net Income
(130,793) (16,184) 56,161 131,029 148,504
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Questions?
Thank you.