http://www.blueprintinformationproducts.com/

Project Settings

http://www.blueprintinformationproducts.com/

Keywords Ideas

Reordering Keyword Ideas

To reorder results, click the arrows next to the columns. Favourites will bring back

your previously starred keywords first. Keywords will go in decending or ascending

alphabetical order. Monthly searches will be least to greatest and vice versa, etc.

Filtering Results

You can also filter results. For keywords, simply begin typing in words or portions of

words to retrieve matches.

You can also filter by searches, CPC and competition.

Finally, you can export all keywords into a CSV or Excel spreadsheet. Data will be

downloaded based on any filters you add.

Any keywords you star will be sent to a Shortlisted Keywords list. Click the tab at the

top to enter this screen.

From here, you will now be able to fetch competitors common to this group of

keywords.

Select the keywords you wish to check for competitors, and click “Fetch Common

Competitors” at the bottom left.

The tool will do a variety of Google searches, and begin finding and saving

competitors that are found for two or more selected keywords. This way, you will

have a list of the best competitors ranking for a variety of terms.

Similar to the Keywords Ideas screen, you can also reorder data, filter results and

Export filtered data.

This process may take a while, as Keyword Blaze does multiple Google searches. The

tool uses a variety of proxies (other computers around the world that do searches on

your behalf) to do this, so your IP address won’t get temporarily suspended for doing

multiple searches at the same time from one source. However, the global nature of

the searches will mean it will take some time (1 to 5 minutes, depending on how

many keywords you have checked.)

Once it has finished, you can go to the Common Competitor screen.

Common Competitors

Congratulations, you now have a list of competitors! You will see a variety of

statistics. As well, the screen will likely be larger than your screen, so you will have to

scroll to see the Action buttons:

You can also sort, filter and Export the data just as you would in the Keyword tools

screens.

# of keywords: The number of keywords the competitor was found for (minimum

two)

Keyword: The keywords the competitor was found for

Common Competitor: The URL of the competitor. This is a page that ranks in the

search results.

Description: A short description, the same text found on Google search results.

External Links: The next four metrics are data gathered from Moz (Moz.com). The

external links are the number of links in the Moz database found that backlinks to

the ranked page (not the entire website … so often times there may be 0 links.)

MOZ Rank: Moz’s own answer to Google PageRank, this is a rating from 0 to 10 on

the strength of the website page (not the entire website, just the page). It is an

logarithmic scale (like the Richter Scale), whereby a Rank 4 is ten times more

powerful than Rank 3, and so on. The more and stronger the backlinks, the higher

the rank.

If the common competitor fetched is the home page, the MOZ Rank is, indeed, the

rank of the website.

Domain Authority (DA): A number out of 100, this measures the strength, variety

and total amount of backlinks to the website as a whole. The higher the number, the

greater the strength and potential rankings of the domain in Google. It is also

measured as a logarithmic scale.

Page Authority (PA): Similar to the DA, this measures the quality and strength of a

single page within the website.

Scrolling to the right, you will see the Status of the competitor (New or Backlinks

Fetched), and Actions.

Fetch Backlinks: Keyword Blaze will connect with Moz’s database and fetch all

backlinks for the competitor’s page. This may take a while, depending on how many

External Links a competitor has.

View Backlinks: Once the backlinks are fetched, you can view them in a pop-up

screen:

You will find which page the backlink resides on, the Moz Rank of the page, the

domain, Moz Rank and Domain Authority of the domain, the actual anchor text and

the html tag.

This data can then be exported as a spreadsheet.

Each time you do a Fetch Backlinks request of a competitor, Keyword Blaze saves all

the data in a file on your hard drive (you can find while your file is saved in Project

Settings, above).

As it saves the data, it is also looking for backlinks where two or more competitors

have their link on the same backlink source. These are arguably the BEST backlinks

you can get, as more than one top competitor has links here.

However, use your judgment. It could also mean a spam page where the spammer

listed the top links in a link directory! (Then again, this is not as likely, because the

data comes from Moz’s database – and Moz has quite a clean and very accurate

database. This is why we chose to use their resources to base Keyword Blaze’s results

on.)

More than likely, you’ll be able to find patterns in your niche. Perhaps all the best

businesses have a listing in a certain powerful directory. Perhaps a resource with

great authority lists all the best websites in a certain niche … and your website

should be listed there too!

There may be cases where no common backlinks are found. You can either cast a

wider and wider net by fetching backlinks from more and more competitors, or use

the backlink data from single competitors to create your own list of websites to

contact and try to get links on.

There are three things you can do with the data you collect from Keyword Blaze:

1. Keyword Research – In the planning phases of searching for a niche for your

website, white-label product or even Kindle book, you are looking for a list of

keywords to gauge the potential profitability and popularity of a niche.

The volume of searches is not as accurate as it once was, because of the way

Google handles searches today – autocompleting phrases, showing different

results based on location and search history, and many other factors.

However, you can use the volume in a comparative sense – for instance, if you

are trying to decide between selling golf driving mats or golf nets, you can see

which is more popular.

You can also gauge the seasonality of searches, the long-term trends, the

buying intent of keywords based on CPC numbers, and the level of

competition.

2. Competitor Research – If you are planning to compete in a certain niche, you

have to find out who your competition is. Using this tool, you can find

competitors that come up again and again in certain keyword searches, and

begin creating a list of the strongest ones. This gives you an idea if you can

rank along with them, even if you’ll be at the #3 or #5 position (which is still

okay if it is a very popular niche.)

3. Backlink Research - Now that you have a list of the strongest competitors,

you can find out their backlinks. By compiling lists of backlinks and finding

common backlinks, you begin to know how they are ranking. While social

signals, on-page metrics and many other factors determine a website’s

ranking, backlinks still play a huge part.

By knowing a competitor’s backlinks, you can begin to reverse-engineer, and

begin to copy their backlink profile by contacting the same websites and

asking for links, or using Crowdforce to look for similar links. You will then be

well on your way to building a business that Google will notice and your

visitors will buy from!