The knowledge-driven libraryFrom data to insight to action

ALA Midwinter Brunch • 8-12 January 2016

Big Data

2014

Machine Learning

Natural Language Question Answering

AugmentedReality

2015

• More data has been created in the past two years than in the entire previous history of the human race.

• In Aug 2015, over 1 billion people used Facebook in a single day.

• In 2015, 1 trillion photos were taken and by 2017, nearly 80% of photos will be taken on smart phones.

Big Data facts that, “Everyone must read.”

• Paradox of the plankton

DATA

INSIGHTACTIONIMPACT

Lynn SilipigniConnaway, Ph.D.Senior Research Scientist

MarySauer-GamesVice President, Global Product Management

Data in action

records holdingslinked data

servicessubscriptions

partnerslocations

Data in action: shared print

DATA IN ACTION

Shared print“We’re using evidence-based results to identify critical consortial resources, drive negotiations with publishers, and build our collection development strategy going forward.”

Genya O’Gara, VIVA Associate Director at George Mason University

DATA IN ACTION

Student outcomesConnect the library to the institution’s predictive analytics framework for student success across a very diverse variety of students with very different learning objectives.

Tiffany LeMaistre, E-Resources and Discovery Librarian at Nevada State College

DATA IN ACTION

Authoritative identities

WorldCat person entities pilot

DATA

INSIGHTACTION

• Shared print analysis• EZProxy logs• Authority hubs

• Collection strengths• Materials usage• Faculty visibility

• Build e-content collections• Improve student outcomes• Expose faculty outputs

IMPACT

Senior Research Scientist

Lynn Silipigni Connaway, Ph.D.

Our traditional model was one in which we thought of the user in the life of the library…

… but we are now increasingly thinking about the library in the life of the user.

(Connaway 2015, Dempsey 2015)

“People lack patience to wade through content silos…”“…I’m looking for when I can just type in Wikipedia like, heart attacks or something, scroll to the bottom, there’s already books and websites there for me.”

(Digital Visitors and Residents, 2USU1, Emerging, Male, Age 18, Engineering)

Motivation and behaviors change based on context and situation.“At first I started looking online, and it was a little bit overwhelming…I ended up reaching into my mom’s cupboard and using a recipe that I found in one of her old cookbooks.”

(Digital Visitors and Residents, USS3, Emerging, Female, Age 17, High School Student)

Need to provide services for what people actually do, not what they say they do.The workflow contextConvenience and context switchingFragmentation is a deterrent

The personal contextRelationship – sharing – engagement

(Dempsey 2015)

It’s time for a change.“Librarians have an opportunity to become part of users’ social networks and to put resources in the context of users’ information needs.”

(Connaway 2015, 23)

Reordering Ranganathan• Library = books• Don’t know library services exist: MARKET!• Know your community and its needs• Develop relationships online and face-to-face• Embed services into existing workflows• Develop infrastructure for physical and

digitalContext dictates information engagement

oc.lc/rrreport (Connaway 2015, 23)

Evaluating digital services

• Explanations of data collection methods• Examples of survey and interview questions• Activities for understanding user engagement

oc.lc/DigitalEval (White, Connaway, Lanclos, Hood, and Vass 2014)

DATA

INSIGHTACTION

Learn what you don’t know

Use what you knowEngage in new ways

IMPACT

DATA

INSIGHTACTION

Technology built for the future of library data.

Research and community programs to better understand users’ needs.

Cloud-based servicesthat attract more

libraries and partners.

IMPACT

Thank you for joining us!