The Komen CallerMay 2009

Ellen DeGeneres will host the Pink Carpet Series premiering this October

Over the last 26 years, Susan G. Komen for

the Cure has been dedicated to ending the fight against breast cancer. Since it was founded in 1982, SGK has seen the fruits of its labor as the number of American women over age 40 receiving a mammogram has grown from 54 percent to 75 percent. It has even prompted the federal government to increase

WHAT?Concerts, stand-up acts and gourmet cuisineCelebrities supporting the cause

WHERE?31 cities across the nation from Los Angeles to New York

WHEN?Series premiere on Oct. 1, 2009 and finale on Oct. 31, 2009

WHY?Komen for the Cure hopes to reach new supporters through events outside of the Race for the CureParties and concerts will re-energize the effort to find a cureOctober is National Breast Cancer Awareness Month

BACKGROUND:Ellen DeGeneres and Christina Applegate came up with the idea following an interview on Ellen’s talk show, “The Ellen DeGeneres Show”More than 80 celebrities have volunteered to perform

Founder of Susan G. Komen for the Cure Foundation, Nancy Brinker.

its contribution to breast cancer research, treatment and prevention 300 percent, an allowance of more than $900 million each year. Susan G. Komen for the Cure has been named to Worth Magazine’s list of “America’s 100 Best Charities” and has invested more than $1 billion to the fight against breast cancer. SGK has teamed with some of today’s biggest celebrities to produce a new series of promotional events entitled the Pink Carpet series.

The Red Carpet is

Going Pink

Attend an event near you:Atlanta, GA Friday, May 01, 2009 Wacoal Fit for the Cure™Boise, ID Saturday, May 09, 2009 Komen Boise Race for the Cure® Charlotte, NC Friday, May 08, 2009 Wacoal Fit for the Cure™Columbus, OH Saturday, May 16, 2009 Komen Columbus Race for the Cure® Dallas, TX Friday, May 01, 2009 Wacoal Fit for the Cure™Dallas, TX Thursday, May 14, 2009 Wacoal Fit for the Cure™Denver, CO Friday, May 01, 2009 Wacoal Fit for the Cure™Detroit, MI Saturday, May 30, 2009 Komen Detroit Race for the Cure® Honolulu, HI Saturday, May 02, 2009 Wacoal Fit for the Cure™Houston, TX Thursday, May 14, 2009 Wacoal Fit for the Cure™Las Vegas, NV Saturday, May 02, 2009 Komen Southern Nevada Race for the Cure® Los Angeles, CA Friday, May 01, 2009 Wacoal Fit for the Cure™Madison, WI Saturday, May 30, 2009 Komen Madison Race for the Cure® Myrtle Beach, SC Wednesday, May 13, 2009 Wacoal Fit for the Cure™New York, NY Thursday, May 14, 2009 Wacoal Fit for the Cure™Newnan, GA Friday, May 15, 2009 Wacoal Fit for the Cure™Philadelphia, PA Sunday, May 10, 2009 Komen Philadelphia Race for the Cure® Phoenix, AZ Friday, May 01, 2009 Wacoal Fit for the Cure™Pittsburgh, PA Sunday, May 10, 2009 Komen Pittsburgh Race for the Cure® Portland, OR Thursday, May 07, 2009 Wacoal Fit for the Cure™Portland, OR Wednesday, May 06, 2009 Wacoal Fit for the Cure™Reno, NV Friday, May 01, 2009 Wacoal Fit for the Cure™Richmond, VA Saturday, May 09, 2009 Komen Richmond Race for the Cure® Sacramento, CA Saturday, May 09, 2009 Komen Sacramento Valley Race for the Salt Lake City, UT Saturday, May 09, 2009 Komen Salt Lake City Race for the Cure® San Diego, CA Thursday, May 07, 2009 Wacoal - Fit for the Cure®San Francisco, CA Friday, May 01, 2009 Wacoal - Fit for the Cure®Seattle, WA Tuesday, May 05, 2009 Wacoal Fit for the Cure™Seattle, WA Friday, May 08, 2009 Wacoal Fit for the Cure™Washington, DC Thursday, May 14, 2009 Wacoal Fit for the Cure™

5005 LBJ Freeway, Suite 250 • Dallas, TX 75244Phone: 877.465.6636 • Fax: 877.465.6635 • www.komen.org

U.S. Breast Cancer Facts• A woman has a 1 in 8 risk of developing breast cancer in her lifetime.• Except for skin cancers, breast cancer is the most frequently diagnosed cancer among women.• An estimated 182,460 new cases of invasive breast cancer were expected to be diagnosed among women during 2008.• An estimated 40,480 women and 450 men were expected to die from breast cancer in during 2008.• One woman is diagnosed with breast cancer every three minutes, and one woman will die of breast cancer every 13 minutes• The majority of women with breast cancer have no known significant family history or other known risk factors.• Approximately 95% of all breast cancers occur in women40 years of age and older.• Besides skin cancer, breast cancer is the most commonly diagnosed cancer among U.S. women. More than 1 in 4 cancers are breast cancer.

Source:American Cancer Society’s Cancer Facts & Figures 2008American Cancer Society’s Breast Cancer Facts & Figures 2007-2008