HENNING LANGBERGPROFESSOR & CEO OF COPENREHAB

KNOWLEDGE »In Denmark, we do a lot of

research into health-related issues and it is

important that the knowledge it provides

does not stay at the universities, but is

channeled into the business world,« says

Henning Langberg, CEO of CopenRehab

and MBA student at AVT Business School.

The MBA is helping Henning Langberg to close the gap between science and business.

ENTREPRENEURSHIP

By Martin Wex

M any scientists have a hard time

convincing potential investors that

their research can be turned into

viable business ventures. Professor Henning

Langberg has faced that problem many

times.

»It often goes wrong when scientists and

business managers try to communicate

because they simply do not speak the same

language. Scientists do not understand

The Language of Business

the demands and conventions that are at

stake in the business world and business

managers have a hard time seeing the

business potential in research areas that

they do not understand,« says Henning

Langberg, professor of human biology and

CEO of CopenRehab at the University of

Copenhagen.

Henning Langberg is a scientist himself,

but he is also a serial entrepreneur involved

in many start-up companies in sports

medicine and health care. At one point, he

realized that he needed to learn the language

of the business world if he was to succeed as

an entrepreneur and decided to study for an

MBA to achieve his goals.

Bilingual Entrepreneur

»The MBA has offered me a number of tools

that have helped me bridge the gap between

the medical sciences and the business

world – especially tools related to strategy

development and innovation. It has put me in a

unique position where I am able to speak both

languages and can make myself understood

to all parties. This offers me a great advantage

because it allows me to attract funding for

scientific projects and to turn the research

results into business ventures with significant

growth potentials,« says Henning Langberg.

He believes that health care will be the

next big business area because of the

growing number of people in North America,

Europe and Asia that are suffering from

lifestyle diseases. CopenRehab is focused

on improving the quality of life for people

with these types of chronic diseases through

physical activity.

»We want to develop innovative health care

solutions for people with chronic diseases

such as COPD, diabetes, cardio-vascular

diseases and musculoskeletal diseases and

carry out research into how rehabilitation can

be reordered. The goal is to make it easier

for the patients to improve their health, but

also to find investors that are able to see the

business potential in the solutions that have

the greatest effects on the patients’ quality of

life.«

Henning Langberg is close to completing

his MBA studies at AVT Business School and

The MBA has offered me a

number of tools that have helped me bridge the gap between science and the business world

>>

2012 CEO, CopenRehab, Uni. of Copenhagen

2009 Founding Partner, SundhedsPro

2009 Founding Partner, HiBRIDS

2004 Founding Partner, FITPartner

2001 Founding Partner, Clinical Innovation

2000 Postdoctoral Fellow, Institute of Sports Medicine, Bispebjerg Hospital

2016 Master of Business Administration (MBA) AVT Business School

2007 Doctor of Medicine University of Copenhagen

2000 PhD in Health University of Copenhagen

Henning Langberg

is happy that he chose a school with a

practical approach to real-life business

challenges.

A Real-Life Business Focus

»I have studied for many years in the past

and have a lot of theoretical knowledge.

Therefore I wasn’t particularly interested

in another education that required me

to read a lot of heavy books. That is why

I chose ATV. I like the case study method

that allows you to learn from the mistakes

and successes of other companies and I

find that extremely useful and easy to

apply when I have to deal with difficult

situations,« says Henning Langberg.

He has made the most of his time at

AVT Business School by using the many

project assignments to address some of

the challenges that he has been faced

with at the university as well as in his

own start-up companies. He has also

grown as a leader due to the leadership

development process that is a unique

part of the MBA program at AVT Business

School.

»Great leadership is driven by your

ability to understand yourself and build

on your strengths. The process, that I have

taken part in, has given me a number of

leadership tools that have had a huge

impact on me personally and definitely

made me a stronger leader. It has been

very rewarding and I benefit from the

experience on a daily basis.«

Henning Langberg will graduate from

the MBA program in the fall.

Find out more about CopenRehab at

www.copenrehab.dk

A Complete Game-ChangerFlemming Bille joined the MBA program to find a new job, but ended up saving his company.

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