the language of learning: pecha kucha 2011

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M n o A b c D e F G h i j K L m N o p q R S t u V w x Y Z A b c D e F G h i j K L m N o p q R S t u V w x Y z A b c D e F G h i j K L The language of learning Kate Graham @kategraham23 Kategraham23.wordpress.com

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This pecha kucha was presented at the eLearning Network event on Friday 21 October 2011

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  • 1. MnoAbcDeFGhijK LmNopqRStuVwxYZAbcD eFGhijKLmNopqR The language of learning Kate Graham@kategraham23Kategraham23.wordpress.comStuVwxYzAbcDeFGhijKL

2. StuVwxYzAbcDeFGhijKLeFGhijKLmNopqRLmNopqRStuVwxYZAbcD MnoAbcDeFGhijK 3. MnoAbcDeFGhijK LmNopqRStuVwxYZAbcD eFGhijKLmNopqRThe power of wordsStuVwxYzAbcDeFGhijKL 4. MnoAbcDeFGhijK LmNopqRStuVwxYZAbcDeFGhijKLmNopqR What do youUmmm... do for a living?StuVwxYzAbcDeFGhijKL 5. MnoAbcDeFGhijK LmNopqRStuVwxYZAbcD eFGhijKLmNopqR #madeupwords ManagershipGamification Virtual classroom CuratorLeaderment Social learning Live online learning e-learningStuVwxYzAbcDeFGhijKL 6. MnoAbcDeFGhijK LmNopqRStuVwxYZAbcDeFGhijKLmNopqR How our language has evolvedStuVwxYzAbcDeFGhijKL 7. MnoAbcDeFGhijK LmNopqRStuVwxYZAbcD eFGhijKLmNopqREt tu, Brute?By Thor!StuVwxYzAbcDeFGhijKL 8. MnoAbcDeFGhijK LmNopqRStuVwxYZAbcD eFGhijKLmNopqR GlobalisationStuVwxYzAbcDeFGhijKL 9. MnoAbcDeFGhijK LmNopqRStuVwxYZAbcDeFGhijKLmNopqR Harnessing language for learningLanguageStuVwxYzAbcDeFGhijKL 10. MnoAbcDeFGhijK LmNopqRStuVwxYZAbcDeFGhijKLmNopqREngaging people engage verb (used with object) - to occupy the attention or efforts of (a person or persons): He engaged her in conversation - to attract and hold fast: The novel engaged her attention and interest - to attract or please: His good nature engages everyoneStuVwxYzAbcDeFGhijKL 11. MnoAbcDeFGhijK LmNopqRStuVwxYZAbcD eFGhijKLmNopqRWho are you talking to? I dont know the rules of grammar. . . . If youre trying to persuade people to do something, it seems to me you should use their language, the language they use every day, the language in which they think...write inthe vernacular.- David OgilvyStuVwxYzAbcDeFGhijKL 12. MnoAbcDeFGhijK LmNopqRStuVwxYZAbcDeFGhijKLmNopqR Whats your objective?StuVwxYzAbcDeFGhijKL 13. MnoAbcDeFGhijK LmNopqRStuVwxYZAbcD eFGhijKLmNopqR Call to action?StuVwxYzAbcDeFGhijKL 14. MnoAbcDeFGhijK LmNopqRStuVwxYZAbcDeFGhijKLmNopqR Active words DiscoverPlay Expand Acquire ReduceRegisterTakeAchieveJoinTry FeelReceiveDeliverStuVwxYzAbcDeFGhijKL 15. MnoAbcDeFGhijK LmNopqRStuVwxYZAbcD eFGhijKLmNopqRExample You can now discover a new range of e-learning coursesor...There is now a new range of e-learning courses availableStuVwxYzAbcDeFGhijKL 16. MnoAbcDeFGhijK LmNopqRStuVwxYZAbcD eFGhijKLmNopqRCommunicate the benefitsStuVwxYzAbcDeFGhijKL 17. MnoAbcDeFGhijK LmNopqRStuVwxYZAbcDeFGhijKLmNopqR But dont lie! Snappy headlines and subject lines are important But dont lie or over exaggerate Youll lose credibility People wont even look at what you have to say in the futureStuVwxYzAbcDeFGhijKL 18. MnoAbcDeFGhijK LmNopqRStuVwxYZAbcD eFGhijKLmNopqR The importance of being conciseStuVwxYzAbcDeFGhijKL 19. MnoAbcDeFGhijK LmNopqRStuVwxYZAbcD eFGhijKLmNopqRCommunicate without words Effective branding and images can sometimes speak louder than any wordsStuVwxYzAbcDeFGhijKL 20. MnoAbcDeFGhijK LmNopqRStuVwxYZAbcD eFGhijKLmNopqRSummary Language is an important tool Understand your target audience Know your objectives Be enthusiastic and coax them into action Communicate the benefits Be truthful Be concise Enjoy!StuVwxYzAbcDeFGhijKL