2018­­|­­12018­­­|­­1

THE LARGEST DIFFUSION MAGAZINE IN THE LUXURY&DESIGN WORLD

media kit

W ith­its­paper­edition­and­digital­portal,­IFDM­is­an­innovative information and business platform which­stands­as­a

forum­and­reference­point­for­professionals­operating­in­the­worldof­design.­An authoritative publication for­trade­operators,

every­year­it­is­distributed­at­over­35­trade­fair­events­and­during­many­B2B­eventsworldwide.­In­fact­the­magazine­sets­out­to­recount­the­excellence­of­luxury­furnitureand­design,­wherever­professionals­meet. Novelties­and­projects,­interviews­with­keyplayers­and­detailed­articles­on­companies­playing­a­leading­role­on­the­internationalscene­enhance­the­contents­of­the­publication­and­of­IFDM.it:­a­complete­system­forchannelling major furnishing trends. The­communicative­function­of­themagazine,­with­its­eye-catching­format­and­clear­graphic­design,­is­further­amplifiedby­the­choice­to­publish each edition in two languages,­in­order­to­further

reinforce­its­pronounced­international­vocation.­The­international­nature­of­the­publication­emerges­clearly­from­its­widespread distribution on strategic

markets, primarily­explored­by­IFDM­through­trade­fair­channels,­aimed­at­reporting­and­stimulating new business opportunities for­companies.

Contacts­with­a­specialized target -­architects, designers, buyers and contractors,manufacturing companies, retailers and distributors -­are­also­established­through

IFDM’s­participation­as­a­media­partner­in­international­missions­organized­by­trade­associations­such­as­ICE­and­FederlegnoArredo,­and­through­postal­distribution­

to­a­select­database­of­over­30,000­profiles.­Another­important­initiative­is­that­of­the“Room Service”activity­implemented­in­the­most­prestigious­hotels­

of­the­world’s­most­economically­powerful­capitals.­­

2018­­|­­2

60.000copies

medium circulation

With 8 editions of IFDM Magazine, 2 Contract&Hospitality Books and our participation

at over 35 international trade fairs and our boundless desire to explorenew showcases for our export trade, we not only intend to guide youthrough the colourful and multifaceted world of design, but above allto report on the vast opportunities offered by international markets

whose appreciation of furnishings Made in Italy is growing exponentially, with excellent prospects for future growth.

Editor-in-chief ’’’’

year of foundation

2007

2018­­|­­3

editionsper year

MOSCOW

DUBAI

BAHRAIN

LONDON

PARISBRUSSELS

COLOGNE

NEW YORKBERLIN

SINGAPORE

MUMBAIMUSCAT

DOHA

STOCKHOLM

TOKYO

KIEV

strategicmarkets

RoomService

international hotel chains and owned hotels

LAS VEGAS

60,6% 35,3% 4,1%trade­fairs,­B2Bevents­and­inter-national­missions­

distribution­of­paperedition­to­a­select­mailinglist­of­trade­contacts

Room­Service­in­luxury­hotels

missions in collaborationwith Ice and

FederlegnoArredo

partner of over

agreements with over

BEIJING

JEDDAH

TEL AVIVTEHERAN

INTERNATIONAL DIFFUSION

SAN FRANCISCOCHICAGO

JOHANNESBURG

BAKU

RIYADHSHANGHAI

ST PETERSBURG

trade fairs and international events

present in over

1035 28 20

20

MILAN

SEVILLALOS ANGELES CASABLANCA

MIAMI

2018­­|­­4

ASIA

ICE & FederlegnoArredoMissions SHANGHAI

Design Shanghai - MarchFurniture China - SeptemberiSaloni Worldwide - NovemberShanghai Design Week - November

SINGAPORESingaplural - MarchIFFS - March

TOKYOInterior Lifestyle - June

BEIJINGSHANGHAITOKYO

SINGAPORE

SHANGHAI

BEIJINGTOKYO

TARGET

ARCHITECTS&INTERIORDESIGNER

17%BUYERS &CONTRACTORS

18%IMPORT/EXPORT

COMPANIES

13%RETAILERS

20%DISTRIBUTORS & AGENTS

12%HOSPITALITY

12%CONSUMERS

8%

Diffusion in IFDM reaches ASIA with the following editions:

EVENTS/FAIRS

N°1EUROPE/ASIA

N°6BOOK

CONTRACT

N°3BOOK

CONTRACT

N°10CHINA

2018­­|­­5

EUROPE

TARGET

ARCHITECTS, INTERIORDESIGNERS&DECORATORS

35,3%BUYERS &CONTRACTORS

9,7%PRODUCERS

14%RETAILERS

27%DISTRIBUTORS & AGENTS

8%HOSPITALITY

6%

Diffusion in IFDM reaches EUROPE with the following editions:

FederlegnoArredo Missions

B2B EVENTSBAVENO, LAGO MAGGIORE Hispec, The Hotel Design Forum - May

SINTRA (PORTUGAL) Hostys Connect - November

STOCKHOLMStockholm Furniture Fair - February

BOLOGNACersaie - September

BRUSSELLSBrussels Furniture Fair - November

COLOGNEImm Cologne - JanuaryDesign Post - JanuaryOrgatec - October

KORTRIJKInterieur- October

LONDONClerkenwell Design Week - MayLondon Design Festival - SeptemberSleep Event - November

MILANiSaloni - April

PARISEquip’Hotel - NovemberMaison&Objet - January/September

EVENTS/FAIRS

LONDON

PARIS

BRUSSELS

MILAN

COLOGNE

STOCKHOLM

SINTRA

BOLOGNA

KORTRIJK

BARCELONA

BAVENO

N°1EUROPE/ASIA

N°3BOOK

CONTRACT

N°4MILAN

DESIGN WEEK

N°6BOOK

CONTRACT

N°7LONDON

ON DESIGN

N°5USA/MIDDLE EAST

2018­­|­­6

MIDDLE EAST & AFRICA

JOHANNESBURG

DOHA

RIYADH

TARGET

ARCHITECTS&INTERIORDESIGNER

21,7%BUYERS &CONTRACTORS

20,6%PRODUCERS

4%RETAILERS

17,8%DISTRIBUTORS & AGENTS

15,2%HOSPITALITY

6,1%CONSUMERS

14,6%

ICE & FederlegnoArredoMissions

B2B EVENTSJEDDAHInternational Business Conclave - January

CASABLANCADOHAJOHANNESBURGRIYADHTEHERANTEL AVIV

DUBAIJEDDAH

MUSCAT

CASABLANCATEHERAN

TEL AVIV

Diffusion in IFDM reaches MIDDLE EAST & AFRICA with the following editions:

N°3BOOK

CONTRACT

N°6BOOK

CONTRACT

N°5USA/MIDDLE EAST

DOHAProject Qatar - May

DUBAIDesign Days Dubai - MarchIndex Dubai - MayThe Hotel Show - SeptemberDubai Design Week - NovemberDubai Downtown Design - NovemberLeaders in Design MENA - November

JEDDAHThe Hotel Show Saudi Arabia - May

MUSCATIDF Oman - February

EVENTS/FAIRS

N°9DUBAI

ON DESIGN

2018­­|­­7

RUSSIA & EAST EUROPE

TARGET

ARCHITECTS&INTERIORDESIGNER

36,3%PRODUCERS

7,2%MEDIA

1,3%RETAILERS

28,7%DISTRIBUTORS & AGENTS

8,5%CONSUMERS

18%

BAKU

MOSCOW

KIEV

ST PETERSBURG

Diffusion in IFDM reaches RUSSIA & EAST EUROPE with the following editions:

N°3BOOK

CONTRACT

N°8RUSSIA/UKRAINEAZERBAIJAN

N°6BOOK

CONTRACT

N°2UKRAINE/RUSSIAAZERBAIJAN

ICE & FederlegnoArredoMissions BAKUMOSCOWST PETERSBURG

BAKUDecor Expo Azerbaijan - April

KIEVInterior Mebel - FebruaryKiff - March

MOSCOWiSaloni WorldWide - OctoberMebel - November

EVENTS/FAIRS

2018­­|­­8

USA

LAS VEGAS

NEW YORK

MIAMI

TARGET

ARCHITECTS&INTERIORDESIGNER

27,5%BUYERS &CONTRACTORS

18%PRODUCERS

8%RETAILERS

31%HOSPITALITY

12,5%REPRESENTATIVE

COMPANIES

3%

SAN FRANCISCOCHICAGO

LOS ANGELES

Diffusion in IFDM reaches USA with the following editions:

ICE & FederlegnoArredoMissions CHICAGOCoverings Chicago & Design Competition

LOS ANGELES

MIAMI

LAS VEGASHD Expo - May

MIAMI BEACHICFF - October

NEW YORKNew York City X Design - MayICFF - MayBKLYN Designs - MayWanted Design - MayBDNY - NovemberIHMRS - November

SAN FRANCISCOSan Francisco Design Week - June

CHICAGONeocon - June

EVENTS/FAIRS

N°4MILAN

DESIGN WEEK

N°6BOOK

CONTRACT

N°5USA/MIDDLE EAST

N°3BOOK

CONTRACT

LONDON

N DESIGNSEPTEMBER 2017 - YEAR XI - www.ifdm.it

LONDON DESIGN FESTIVAL 2017

2018­­|­­9

LONDON ON DESIGN

IFDMLondon On Design6 IFDM

London On Design 7IFDMLondon On Design

Meanwhile, the Victoria & Albert Museum hosts the Trasmission installation by Ross Lovegrove and Alcantara, a spectacular, sinuous, three-dimensional 25-metre-long tapestry. It is impossible to single out the “best” events, but we would certainly include the following: in Brompton, the docu-�lm Amare Gio Ponti, a tribute to the famous maestro by Molteni&C | Dada. Designjunction devotes plenty of space to young people with a double award: the Rado Star Prize, promoted by watchmaking company Rado, and the Renault competition for students of Central Saint Martins college. London proves to be the international capital of design, hosting creatives from all over the world: at the London Design Fair, the US is the Guest Country, alongside Sweden, Poland, Scotland (and many others) in dedicated pavilions. Last but not least, be sure to see the installations, such as Villa Walala, the playful, colorful castle by Camille Walala in the Broadgate Circus area, an island where you can socialize, relax and feel inspired.

The Reflection Room installation by art-ist Flynn Talbot is on display in the VICTORIA&ALBERT MUSEUM. The prestigious vaulted rooms in the 35-metre-long Prince Consort Gallery are illuminated at each end by blue and orange LED lights. The luminous effects are multiplied by 56 large reflective panels supplied by the Barrisol company.

� Prince Consort Gallery | room 110

Makers who create unique pieces, combining old knowledge and technologi-

cal expertise, artists who thrill you with poetic, spectacular installations and designers, from renowned �gures such as Patricia Urquiola, Ross Lovegrove and Konstantin Grcic to emerging designers. Companies that special-ize in furnishing, lighting, bathrooms and kitchens, wallpaper, rugs, as well as fashion houses, jewellery makers, watch makers and car manufacturers. �e London Design Festival 2017 o�ers this and much more. �e event, which is now in its 15th edition, will enliven the British capital with design from 16 to 24 September. �e nine-day festival will o�er over 400 events, installations, exhibitions and presenta-tions. �ere are many locations that are worth a visit: 9 Design District, with two new entrances, the Mayfair Design District and Pimlico Road De-sign District, as well as the Bankside Design District, Brixton Design Trail, Brompton Design District, Chelsea Design Quarter, Clerkenwell Design

Quarter, Islington Design District and Shoreditch Design Triangle. “Each of the nine Design Districts”, explains Ben Evans, the festival director, “allows you to immerse yourself in the pecu-liarities of the neighbourhood. All the areas are di�erent and re�ect the vari-ety of design. And just down the road you can �nd di�erent things on o�er.” Other important locations obviously include the �ve Design Destinations: 100%Design, Decorex International, designjunction, Focus/17 and the London Design Fair. But it does not end here: for the �rst year, LDF is organizing the Design Routes, which include Notting Hill, Haker Mile and South East Maker Club. For over a week, showrooms will also be open in the evening, hosting exhibitions, talks with design world representa-tives, workshops and interactive routes. Museums will also take part in the festival: the London Design Museum invites enthusiasts, professionals and anyone curious about design to meet Dutch designer Hella Jongerius, who has made color her mission.

LONDON DESIGN FESTIVAL��

THE LONDON DESIGN FESTIVAL RETURNS FROM 16 TO 24 SEPTEMBER: OVER 400 EVENTS,

INSTALLATIONS SCATTERED THROUGH THE CITY, NINE DESIGN DISTRICTS AND FIVE

DESIGN DESTINATIONS FOR DISCOVERING NEW FURNISHING TRENDS, AS WELL AS

EVENTS AND TALKS FOR MEETING DESIGNERS AND MAKERS FROM ALL OVER THE WORLD

LONDON: THE QUEENOF DESIGN

LDF, which is now in its 15th edition, will offer over 400 events, installations, exhibitions, presentations

A festival atmosphere in the heart of Broadgate Circus: this is the VILLA

WALALA project, cu-rated by the celebrated textile designer Camille Walala and supporte d

by the Festival, together with British Land.

� Broadgate Circus

LONDON­ON­DESIGN,­fromSeptember­15-23,­2018.­On­theoccasion­ of­ the­ London­ Design

Festival­and­the­London­Design­Biennale,it­is­distributed­during­the­events­of­whichIFDM­is­a­media­partner:­Decorex,­100%Design,­ London­ Fair,­ DesignJunction,Focus18­Chelsea­Harbor.­

IFDM­London­On­Design­is­also­presentin­the­major­London­districts­of­design­andluxury:­ Brompton,­ Clerkenwell,­ Banksideand­Shoreditch. IFDM­London­On­designis­written­in­English­and­during­the­LondonDesign­Festival­contents­are­also­promotedon­www.ifdm.it­ and­ included­ in­ the­DailyNewsletters­specially­created­for­the­event.

SPECIAL ADV POSITIONSSINGLE ADV PAGE E 2.500,00BACK COVER E 5.000,00

TECHNICAL SPECIFICATIONSize: b. 205 mm x h. 270 mm - High resolutionPDF (minimum 300 dpi) - CMYK For bleed Ads please add 5mm bleed area on all four sides

IFDMLondon On Design16 IFDM

London On Design 17

WALKING AROUND�e City�

© D

ade7

2

ARPER� 100%design | � Arper Bloggers Lounge

After last year’s success, Arper returns as protagonist of the digital hub #ArperBloggersLounge. �e centrally located lounge is an area dedicated to bloggers and online media. It is a place for meeting and getting to know each other, a venue for inter-views and meetings, all in a setting inspired and furnished by pieces coloured by Arper. Energetic and welcoming, the area is equipped with wi-�, open use charging points and refreshments.

VICTORIA+ALBERT� Focus/17 | � Design Centre – Chelsea Harbour

�eir bathtubs are works of art, available with artistic paintings, drawings and patterns which personalise and bring the bath-room to life. During the sparkling days of the London Design Festival, the British brand Victoria+Albert invites visitors to discover colours in vogue for the upcoming season, suggested by experts at Colour Hive, a creative London agency.

B&B ITALIA� Brompton Design District � 250, Brompton Road

B&B Italia embraces a new look and presents a renewed store, designed by Antonio Citterio Patricia Viel and Partners. �is restyling has brought the exhibition concept, previously tried and tested at the Novedrate headquarter show-room, to the historic Brompton Road location and is currently being developed in main stores throughout the world. On display are innovations new to 2017 and a special project for the 20th anniversary of the sofa Charles. Arclinea have also made their debut alongside B&B Italia and Maxalto.

Max Fraser – from the London design guide to Clerkenwell Design Week and now 100% design. How did this come about?My involvement has been multifarious, from initially visiting as a curious young visitor be-fore eventually being part of the advisory com-mittee then collaborating with the show as a strategic partner during my time working at the London Design Festival. Today, my work as a journalist and consultant takes me around the world and I hope to bring some of those �ndings back to London. I am working with the 100% design team across the content and creative elements with a particular focus on the main commissioned feature, a show highlight.

How do you feel about the new role and what are you planning?It’s very exciting! �e installation is respond-ing to this year’s theme “Elements” (pag. 16, Ed.) which considers everything from the fun-damentals of design to the component parts that make up a product, the materials used in the stories and processes of development.

100% design is at its 23rd edition. What should we see? �e Central Bar is the best place to catch up with friends. �e 100% Design team have picked up on the “Elements” theme and de-signed a sitting area featuring upright blocks in geometric shapes and plants which cre-ate an abstract city skyline. Many exhibitors such as Bow and Arrow, Due, Mullan Light-ing, French Designheure, Jetclass and Mam-bo Unlimited are presenting mid-century and art deco inspired designs in the interi-ors sections. I also look forward to discov-ering what the fairly new Design London has to o�er. It’s a carefully selected group of brands showcasing �ne craftsmanship, rich textures and luxurious materials. One of the brands that stands out to me is Madheke, a leather specialist from India who is celebrat-ing its European launch. Also the Emerging Brands is always exciting! Mutuopia from Shanghai make stunning tableware and ac-cessories with literally an edge. Odddot, who were at Clerkenwell Design Week will

launch new furniture and lighting products, and Grace & �orn make stunning arrange-ments with plants and �owers.

“Talks with 100% design” presents an agenda-setting programme exploring trends in contemporary practice as well as the future of design. What are the main theme of discussion and protagonists?�e brilliant Jenny Stewart (PR, curator, con-nector and extraordinaire) has again curated the talks programme. Each day the show will open with major headliners such as Michael Young, Ross Lovegrove and Lee Broom.

Finally, how many people do you expect and from which countries?Over 27,000 visitors from over 90 countries last year, with a combined spending of over £3.9 billion.

� INTERVIEW WITH MAX FRASERCONTENT EDITOR AT 100% DESIGN

� 100%DESIGN � 20-23 September 2017 � Olympia London

� DESIGNJUNCTION � 21-24 September 2017 � King’s Cross, London

� DECOREX � 17-20 September 2017 � Syon Park

� FOCUS/17 � 17-22 September 2017 � Design Centre, Chelsea Harbour

� LONDON DESIGN FAIR � 21–24 September 2017 � Old Truman Brewery

WALKING AROUND THE CITY

�WALKING AROUND

�e CityCASSINA� Brompton Design District � 238 - 242 Brompton Road

Cassina turns 90 and gives us the wonderful gift of a 352-page monograph, published by Rizzoli. “�is Will Be �e Place” explores social behaviours and their potential impact on the future of interiors. �e volume – edited the journalist Felix Burrichter – will be introduced to the international audience at the company’s showroom with the special attend-ance of Gianluca Armento - Managing Director of Cassina -, Tony Chambers, Patricia Urquiola e Konstantin Grcic.

© G

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IFDMLondon On Design 29

Harrods Interiors offers interior design and home styling solution, from a single room to a full house.Harrods Interiors is a multidiscipli-nary design collective with a team of interiors designers, architects and in-house art consultants. Working closely with our clients, we create bespoke designs, incorporat-ing �xtures and �ttings to suit our clients’ lifestyle, tastes and require-ments. We also o�er decorative solu-tions, from helping to plan a single room layout to curating accessories for an entire property.Our approach to design is very considered, we follow a process and this is why we refer to it as more of a journey than anything else. �is journey allows us to tell a unique story through the language of design. Our aim is to create spaces that perform their functions brilliantly, evoking everlasting emotions.

From the first briefing with the client to the solution, how does it work? Is it a service for new building or also for rebuild and renovation? We can manage projects of any scale, from furnishing your home to the full redesign and renovation of your property. We pride ourselves on truly taking the time to understand both the personal style of a client and the feel of a space or building. �e experience at Harrods Interiors is very di�erent to that of a typical design studio – we’ll often ask about the buildings a client likes to visit, the places they shop, their fashion style and lifestyle – and gain a real insight into the kind of space that they would like to create.

How do you select the brand furniture? Are international brands and also made in Italy? Our approach is holistic, we want our design to speak to people on multiple levels, going beyond visual and aesthetic impact and designing for all the senses. We are blessed to have the support and resource of over 600 amazing brands stocked across the Second and �ird Floors at Harrods, as well as relationships with many other international brands, bespoke suppliers and spe-cialist makers which support our unique design journey and allow us to deliver our design vision. We specify many Italian brands for our projects - Giorgetti, Poltrona Frau, to name but a few. We are also very excited about the upcoming

launch of Gio Pagani on the �ird Floor at Harrods.

Last march Harrods has launched his own collection of furniture: which is the style?�is is the �rst time in the store’s history that Harrods has brought its design expertise and renowned eye for style to furniture. �e range, designed in-house by Harrods Interiors, draws its aesthetic from Art Deco jewellery and tailoring; comprising upholstery, occasional pieces and case goods, the pieces ooze timeless style but with unex-pected and unique detailing. A nod to Harrods heritage and the 1930s brings an air of sophistication to the collection. Luxurious materials and careful attention to detail have gone into each design; velvets and twills for the collection were sourced from among Savile Row’s best suppli-ers. Case goods have been created by Italian design house Porada, and upholstery services carried out by family-owned furniture maker, Artistic Upholstery.

Likewise, how has the stylistic demand been changed by architects or customers?We see our clients asking for a more holistic approach. Design choices are led by emotional needs, design has moved beyond form and function. �e focus is now beyond just visual, the approach is much more holistic and e�ective design now needs to speak to people on multiple levels.

� PEOPLE&Opinions

Working closely with our clients, we create be-spoke designs, incorporating fixtures and fit-tings to suit our clients’ lifestyle, tastes and requirements

A TALK WITH LETITIATAYLORHEAD OF HARRODS INTERIORS www.harrodsinteriors.com

VISIONNAIRE� Harrods third �oor

Visionnaire’s style and quality are on display on Harrods’ third �oor

in a 200 sq m exhibition space. �e brand, which is part of historic Bologna company IPE, founded in 1959 by the Cavalli family, presents many tailor-made solutions. It does

not o�er a single product, but a complete lifestyle for furnishing

prestigious villas and metropolitan modern apartments, with

outdoor living sets.

SMANIA� Harrods third �oor

Smania is a notable presence among the various Italian brands in Harrods: the Venetian company is located on the third �oor in a 200 sq m space designed to inspire customers and to present the brand’s artisan identity. �e products on display include the Contrast collection designed by Alessandro La Spada, a large family made up of a carved wooden sideboard, Amal armchairs, Lock table and Derby sofa.

GIOPAGANI� Harrods third �oor

Giopagani has opened a space on the third �oor of Harrods, in the Modern Furniture department. Eleven Capsule Collections, from lights to furniture, rugs and paints. “I am proud that our prestigious partner Harrods believes in our concept of design”, remarks Giovanni Pagani, co-founder and creative director. “�e 60 pieces on show are designed to de�ne the space and to convey di�erent feelings and emotions depending on who experiences the environment.”

Circulation

20.000copies

englishitaliano IFDM­on­Design­is­a­spin-off­of­the­magazine:­a­functional­and­dynamic­schedule

for­ the­ most­ important­ events­ of­ the­ International­ Design­ Weeks­ around­ theworld.­ It­ attends­ the­ most­ significant­ events,­ next­ to­ the­ most­ representative

installations­and­customer­showrooms.

Languages

Arabic

and

english

texts

DUBAI

N DESIGNNOVEMBER 2017 - YEAR XI - www.ifdm.it

A SPECIAL ISSUE BY

2018­|­­10

DUBAI ON DESIGN

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HOTEL FOOD FASHION FLAGSHIP STORE ART

WALKING AROUND�e City�

ILLULIAN� Downtown Design | � Booth B10

�e collaboration with Lorenzo Petrantoni continues with Heart (for the Limited Edition collection). �ere is a bold, graphic feel to the rug, which was created by combining images and objects linked to the most noble of all the feelings using a collage technique.

NAHOOR� Downtown Design | � Booth B17

�e perfect geometry of light is at the heart of William Pianta’s Ecliss lamp, with the table version featuring a base in black marble or onyx, which supports the ethereal body in shiny brass. Also available as a ceiling lamp.

SERAC BENCHES | ZAHA HADID ARCHITECTS � Multiple Locations, d3

Designed by Zaha Hadid and Patrik Schumacher and manufactured by Italian Lab, the Serac Bench is developed as an urban sculpture emerging from the landscape.

PROLOGUE | SWAROVSKI & FREDRIKSON STALLARD

� Centre Core, d3

"3 "

8,000 2014

For the �rst time in Dubai, this installation - located in the heart of d3 - celebrates the tenth anniversary of the collaboration between Fredrik-son Stallard and Swarovski. Created by the London-based designers in 2014, ‘Prologue’ is a large-scale outdoor installation: a luminous circular sculpture featuring more than 8,000 topaz-coloured crystals.

EVERY THING WE TOUCHDUBAI DESIGN WEEK | PAULA ZUCCOTTI

� Ground Floor, Building 6, d3

Paula Zuccotti’s exhibition Every �ing We Touch - Dubai Design Week examines the lives of others, observing and understanding people through the physical footprint of the objects they interact with in a day. She explores the cultures that make up the city, using everyday artefacts as the storytellers, customs, traditions and behaviours.

�ECONOMY&Market

2020

DESIGN HUBDUBAI STANDS IN AN AREA EXPERIENCING CONSTANT GROWTH AND - WITH EXPO 2020 FAST APPROACHING - OFFERS UNPRECEDENTED OPPORTUNITIES

With huge growth fore-cast for the coming years in the run-up to Expo 2020 in Dubai, the leading names in the construction and design sectors are being called on to supply the ideas, materials and interior-design solutions to help deliver the myriad super-projects currently underway. A study commissioned by Index Dubai has identi�ed interior design as one of the region’s most rapidly expanding in-dustries, with the construction

sector performing best of all: in 2017, the sector was valued at $9.2bn per year, up a full billion on the previous year. Pro�ts are booming for inte-rior accessories too. �e light-ing sector is growing fast and forecast to reach a total value of $3.5bn by 2020. Imports and exports of textile products for the furniture industry are worth around $3bn per year, with other interior accessories segments recording similar results (source: khaleejtimes.com). �e forecasts predict that the design industry in the MENA region, which is currently registering an-nual growth of 6%, will reach $147.5bn by 2019. In the UAE, the leading design mar-ket in the region ($29.7bn in 2015) and its second-largest economy after Saudi Arabia, the sector is expected reach $35.9bn within two years (source: designwanted.today).

2020

2017 9,2

2020 3,53

%629,7 2019 147,5

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BETTAIR-HOUSESUPERFUTUREDESIGN*

� Outside Building 7, d3

Drawing on principles of sustainability and materiality, SUPERFUTUREDESIGN* has partnered with Buzzi & Buzzi and FDC Contracting, to present an evocative installation, the BETTair-HOUSE, that invites visitors to rethink the eco-lifestyle. BETTair-House is a self-sustaining environment that employs the latest in material innovation to demonstrate the importance of clean air to healthy living.

IFDMDubai On Design26 IFDM

Dubai On Design 27

DUBAI DESIGN WEEK 2017��

15

.3

Apical Reform has cap-tured the vibrant spirit of

the Emirates and chan-nelled it into an interac-

tive public sculpture, Dubai, inspired by the

city’s natural landscape

� Between buildings 4 & 6, d3

Acultural and com-mercial bridge to the Middle East,

the largest and most lucrative design sector in the Mid-dle East and North Africa market and a fertile breeding ground for the design industry, which welcomes and develops international contributions in the �elds of architecture, fashion and interiors. It is these attributes that make the United Arab Emirates, and speci�cally the city of Dubai, the perfect home for an expanding design community encompassing companies, architects, designers and developers from the four main continents of the world. Dubai Design Week acts as the standard bearer for the city’s new identity, showcasing its attractiveness and innate vitality across a six-day event which takes visitors on a voyage of discovery through the city. �ere are over 200 initiatives planned for the third edition of DXBDW, the majority of which are located in the stunning setting of d3 – the new self-proclaimed “home of design”. �ere are further events taking place in the Al Quoz, Sheikh Zayed Road, Nad Al Sheba, Jumeirah, Al Fahidi Historical Neighborhood districts, as well as at Heriot Watt University, International Academic City and the American University in Dubai. «�e event we’ve organised is a celebration of the talent and commit-

ment in Dubai and the global interest that has been gener-ated through the past editions of Design Week», explains William Knight, Art Dubai Group’s Head of Design. �e heart of the event – and of d3 – is without doubt the Downtown Design event, now in its �fth edition. Last year, the show attracted over 12,500 visitors, 80% of which came from the trade sector. Now with double the space to accommo-date over 150 exhibitors from 25 countries, the 2017 edition will feature 70 new top-level brands and eight design labels making their regional debut. Complementing Downtown Design is an array of exhibi-tions ranging from Global Grad Show to Abwab, as well as a number of installations bringing vibrancy to the streets of the district, with works by the likes of Fredrikson Stallard, Paula Zucotti, Khalid Shafar for Lasvit and SUPERFU-TUREDESIGN* all on show. On top of that, there are pop-ups such as the Super Design Market and the Ripe Market and exhibitions like Rado’s Portraits of Design and IKEA’s Let’s Play for Change. And last but not least, a programme of talks and seminars will be given by Sir David Adjaye, one of the most in�uential architects in the world, Mauro Porcini, the Chief Design O�cer at PepsiCo, and Elmar Mock, the inventor of the Swatch Watch.

WITH OVER 200 EVENTS AND MORE THAN 15 LOCATIONS FLANKING THE PRESTIGIOUS D3, DUBAI DESIGN WEEK IS BACK AND READY TO LIGHT UP THE REGIONAL AND GLOBAL DESIGN SCENES. THIS ON-TREND EVENT FOR THE INTERNATIONAL DESIGN COMMUNITY CONFIRMS ITS REPUTATION AS THE PERFECT PLACE TO CULTIVATE DESIGN AND CREATIVITY

DXBDW: THE CREATIVE FORCE DRIVING THE MARKET

:

3

%80 12,500

25 15070 2017

3“ ”

IFDMDubai On Design6 IFDM

Dubai On Design 7

Circulation

20.000copies

arabianenglishitalian

Languages

DUBAI­ ON­ DESIGN,November­ 2018. In­ ENGLISH

and­ ARABIC for­ the­ DubaiDesign­Week­ ,­ the­publication­ is­han-ded­out­at­the­Design­District­(D3),­atthe­ coolest­ venues­ of­ the­ design­ weekand­Downtown Design Dubai.­

IFDM­is­a­historic­partner­of­the­eventand­boasts­privileged­logistic­positionsand­great­visibility.­IFDM­ Dubai­ On­ design­ content­ isalso­ promoted­ on­ www.ifdm.it­ andincluded­in­the­Daily­Newsletters­spe-cially­created­for­the­event.

SPECIAL ADV POSITIONSSINGLE ADV PAGE E 2.500,00BACK COVER E 5.000,00

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IFDM­on­Design­is­a­spin-off­of­the­magazine:­a­functional­and­dynamic­schedulefor­ the­ most­ important­ events­ of­ the­ International­ Design­ Weeks­ around­ theworld.­ It­ attends­ the­ most­ significant­ events,­ next­ to­ the­ most­ representative

installations­and­customer­showrooms.

2018­­|­­11

CONTRACT&HOSPITALITY BOOK

Anew­ concept,­ target­ audienceand­ graphic­ layout.­ IFDM’sdual­ Spring Summer and­ Fall

Winter Contract & Hospitality Book offersa­detailed­study­of­selected­internationalprojects,­ exploring­ the­ most­ recent­ andspectacular­creations­of­the­most­renow-ned­ names­ in­ architecture­ and­ interiordesign.­ Intended­ for­ 35,000 professio-nals­ worldwide,­ including­ ARCHITECTSand­INTERIOR DESIGNERS,­GENERAL CON-TRACTORS,­DEVELOPERS and­INVESTORS,it­appears­together­with­the­magazine­atthe most important B2B events and­ mis-sions (the­latter­undertaken­in­collabora-tion­with­Federlegno­Arredo­and­ICE-Agenzia),­ and­ in­5,000 the­ richest­andmost­ strategic­ business­ destinationsselected­from­the­much­larger­trade­fairs

linked­to­IFDM:­from­Bahrain­to­Baku,from­Dubai­to­Doha­in­the­Middle East;in­the­most­dynamic­capitals­of­Europe,including­ London,­ Paris,­ Milan­ andBarcelona;­ it­ triumphs­ in­ America inNew­ York,­ Miami,­ San­ Francisco­ andLas­Vegas.­It­develops­a­new,­more­con-crete­ and­ targeted­ approach­ to­ the­ sec-tor,­aided­by­careful­research­and­analysisof­ trends,­ primarily­ regarding­ color(thanks­ to­ the­ close­ collaboration­ withColor­Works)­and­the­business­opportu-nities­ in­Hospitality,­ as­well­ as­ productdesign.­The­Book is­a­valuable­referenceobject­ and­ “collector’s­ item”,­ to­ browsein­the­lounges­of­the­Superior­Hotel­andon­the­shelves­of­international­libraries­-our­partners­-,­and­to­be­admired­for­itsemotional­photographic­design.

SPECIAL ADV POSITIONSSINGLE ADVERTISING PAGE E 5.000,00“CORNICHE” - BACK COVER E 12.000,00THREE PAGES GATEFOLD E 16.000,00

COLOR STORIES TrendCONTRACT&HOSPITALITY

16 | IFDM

TrendCONTRACT&HOSPITALITY

IFDM | 17

COLOR STORIES

ink. Did you notice the cover? We wrappedthe Contract & Hospitality Book in a pinkcover. And not just any shade, but Rose

Quartz. It’s not a case that ColorForward 2016 hadthree pink colors in its forecasting. Let me explane.We are talking about trends and specifically trendslinked to the world of color: an extremely importantaspect in the product design process. The importanceof the right shade - and we will shortly discover whatis defined as “right” - affects your perception of aproduct, the message that it is trying to communi-cate and the positive effects that it can produce. Butthe coronation of one or more colors by the trendset-ter only comes after a long process of investigationand analysis that takes place much earlier - at leasttwo years - drawing from the search engine of theworld in its totality of innovations and attitudes.Thus, the colors that will trend in 2017 have alreadybeen identified. And we know which ones they are.They will be revealed to us by a world expert in thefield: Judith Van Vliet, Designer at ColorWorks Eu-rope/IMEA (BU of Plastics & Coatings of Cla-riant) and Vice President of Communication & PR

at Color Marketing Group. However, before theyare shared with you, it is necessary to take a stepback to understand how this palette of colors is de-termined. Yes, colors plural, because twenty colorshave been identified by ColorWorks, which arebrought to life by four different stories. The driving forces behind these “stories” are the re-presentatives of the five ColorWorks centers wor-ldwide - Sao Paulo for Latin America,West-Chicago for North America, Merate for Eu-rope and IMEA, Taiwan and Singapore for AsiaPacific - who meet every year for a five-day wor-kshop that results in the ColorForward, their colorforecasting guide. Four Stories, each identified andtranslated into 5 colors, define the content; Storiesthat are the focal point of research that encompas-ses every angle of lifestyle and innovation, andabove all emerging global social movements. «Wemet last September in Chicago to discuss 2017trends, but work began months earlier, participatingin conferences about innovation and new techno-logies, following trendhunters in highly variedfields and visiting the great cities to experience not

Shades of relationships inthe color trends of 2017An exclusive meeting with Judith Van Vliet, an international expert on color trends, to find out about the colors that will dictate tendencies in 2017, and the process from which they originate

P

Author: Veronica Orsi

HOTEL MarrakechCONTRACT&HOSPITALITY

luscious 20-hectare park, designed as ahuge garden and a paradise of vegeta-tion, is the authentic sign of luxury that

marks the first approach to the new MandarinOriental resort, opened in Marrakech last October,the Asian chain’s first investment in Africa. Theaccess road is distinguished by an avenue shadedby palm trees and small dunes, while the rest of thegarden, which is traversed by long footpaths, boastoranges, almonds, bougainvillea, jasmine, pink ge-raniums, oleanders, cactuses, prickly pears andthirty different rose varieties. There are even cen-tury-old olive trees ready for picking, which comefrom the Atlas mountains that rise up in the di-stance, as well as a large vegetable garden cultivatedorganically that produces fruit and vegetables usedin the hotel kitchen.

Spacious buildings are dispersed among the brilliantcolours of the blooms and lush greenery, with recep-tions, suites and restaurants, the reflective water ofthe swimming pools, the 54 private villas and the spa,all featuring low architecture with easy volumes.

An oasis ofpeace and greenery inMarrakechFor the first Mandarin Oriental in Africa,Gilles & Boissier enrich their stylish, contemporary décor with strongBerber tones

A

HOTEL MarrakechCONTRACT&HOSPITALITY

IFDM | 6160 | IFDM 134 | IFDM IFDM | 135

MONITOR CONTRACT&HOSPITALITYMONITORCONTRACT&

HOSPITALITY

With its seats, Poliform becomes part of a project dedicated to five-star hautecuisine, by furnishing Le Bar du Plaza Athénée and the restaurant Alain Ducasseau Plaza Athénée. Patrick Jouin and Sanjit Manku have adopted an artistic ap-proach for the first, with large blue fabric draperies, and a more sophisticatedperspective for the second one. Furthermore, Le Bar du Plaza Athénée hasbeen awarded the international Restaurant & Bar Design Awards 2015 forthe Europe Bar category.

PARIS | PLAZA ATHÉNÉE | POLIFORM

Edward van Vliet Studio has designed and renovated the space that is currently hosting the EU Presidency in Am-sterdam (from January 1 to June 30, 2016), at the Scheepvaartmuseum and the Marine Etablissement. The SushiBlue Edition collection for Moroso, also bears the studio’s signature, used in the conference area, the restaurantand the entrance - in line with the theme Esplorando (Exploring), which draws inspiration from the architecturalframework that embraces the space, but also recalls the story, the cultural tradition and the Dutch cultural design.

AMSTERDAM | EU PRESIDENCY | MOROSO

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240 pages

dedicated to projects, interviews,special contents

Circulation

englishitalian

2linguages40.000copies

TECHNICAL SPECIFICATIONSize: b. 225 mm x h. 260 mmHigh resolution PDF(minimum 300 dpi) - CMYK For bleed Ads please add 5mm bleed area on all four sides

2018­­|­­12

CONTRACT&HOSPITALITY BOOK

35,000 5,000copies­sent­with­a­specialpackaging­to­a­refinedand­nominal database

copies­distributed­worldwide­at­B2B Networking Contract Events,­in­occasionof­the­international­leading­Trade Fairs for Design and Luxury,­at­the­mostimportant­Design Weeks (Milan,­London,­Paris,­New­York,­Dubai,­Singapore)

OVER

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Architects& Interior

Designers

CIRCULATION BY GEOGRAPHIC AREAS

Ifdm.it­hosts­a special section devoted­to­Contract­and­Hospitality­wherethey­are­posted­-­in Italian and English -­the­projects­published­on­theBooks,­where­the­references­contained­in­the­Monitor section­are­expan-

ded­and­developed­and­where­the­objects­of­Design Inspiration are­a­signi-ficant­enhancement­because­simultaneously­also­connected­to­the­trade­worldof­Ifdm.it.­The­projects­are­also­regularly­included­in­Thursday Newsletter(bilingual)­that­every week the­IFDM­platform­sends­to­over 35,000 refinedcontacts in­its­database.­On­the­occasion­of­the­more­than­35 internationalevents in­which­the­Book­Contract­&­Hospitality­participates­(for­many­ofthem­It­is­media­partner)­Ifdm.it­realizes­live­Daily Newsletters.

EUROPE 48%United Kingdom 18%France 9%Rest of Europe 21%

EAST EUROPE 6%Russia, Ucraine and Azerbaijan

CHINA & FAR ASIA 5%

AMERICAS 21%USA 16%Central & South America 5%

MENASA AREA 20%Middle East 9%North Africa 4%South Asia 7%

NEW

PUBLICATION March

LANGUAGEEnglish

2018­­|­­13

2018 ISSUES

LEGEND:

Presence in showrooms

Presence in hotels

Biennal Event

PUBLICATION January

LANGUAGESEnglish/Italian

FAIRS/EVENTSInterior Mebel, Kiev Kiff, KievDecor Expo, Baku

LANGUAGESRussian/Italian

FAIRS/EVENTSSalone del Mobile, MilanEurocucina - SaloneInternazionale del Bagno

LANGUAGESEnglish/Italian

FAIRS/EVENTSThe Hotel Show,Saudi ArabiaProject Qatar, DohaICFF, New York Index, DubaiClerkenwell Design Week, LondonInterior LifeStyle, TokyoHD Las VegasNeocon, Chicago FAIRS/EVENTS

iSaloni WW, Moscow Mebel, Moscow

LANGUAGESRussian/ Italian

PUBLICATION February

LANGUAGESUSA circulationEnglish / ItalianMiddle East circulationEnglish/Arabian

LANGUAGEEnglishPUBLICATION

April

PUBLICATION May

PUBLICATION September

PUBLICATION October

FAIRS/EVENTSimm CologneMaison& Objet, Paris Stockholm Furniture Fair Design ShanghaiSingapore Design Week

FAIRS/EVENTSDubai Design WeekDowntown Design Dubai

LANGUAGESArabian/English/Italian

PUBLICATION November

FAIRS/EVENTSMipim, CannesSalone del Mobile, MilanThe Hotel Show,Saudi AraiaProject Qatar, DohaDecorExpo, BakuICFF, New York Hispec, BavenoHD Las VegasNeocon, ChicagoRescom Summit, QatarIDE Mission ItalyMipim, London

N° 1EUROPE & ASIA

N° 2UKRAINE/ RUSSIAAZERBAIJAN

N° 4MILAN DESIGN WEEK

N° 3BOOK CONTRACT

N° 8RUSSIA/UKRAINEAZERBAIJAN

N° 6BOOK CONTRACT

Circulation: 60.000 copies

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FAIRS/EVENTSLondon Design Festival

LANGUAGESEnglish/Italian

PUBLICATION September

Circulation 20.000 copies

B

FAIRS/EVENTSLondon Design FestivalThe Hotel Show, DubaiCersaie, BolognaICFF, Miami Dubai Design WeekInterieur, KortrijkDowntown Design, DubaiBDNY/ IHMRS, New YorkIndex, Mumbai Equip’Hotel ParisSleep Event, London Hostys Connect, SintraOrgatec, ColoniaHotelier Summit, UAE&KSAMipim UK, Londra

B

B

N° 7LONDON ON DESIGN

N° 9DUBAI ON DESIGN

B

FAIRS/EVENTSiSaloni WorldwideShanghai Design Week

LANGUAGESChinese/English/Italian

PUBLICATION November

N° 10CHINACirculation: 60.000 copies

N° 5USA/UK /MIDDLE EAST

2018­­|­­14

IFDM­has­formed­an­exclusive­partnership­with­35 luxury hotel worldwide.­Through­its­“Room­Service”­activity,­the­guests­staying­in­select­hotels­during­the­most­significant­trade­fair­events­taking­place­in­town,­may­browse­through­our­magazine,­conveniently­placed­in­the­halls­and­rooms­of­the­establishment.­A­most­welcome­service­that­captures­the­attention­of­an­exclusive­audience.­­

14.700copies

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LET’S KEEP IN TOUCH!

No­ordinary­website­but­an­innovative­platform­that­is­able­tointegrate information, services, entertainment andsocial networks in­its­macro­sections:­this­is­IFDM.itRecalling­the­spirit­that­has­guided­the­paper­editions­up­untilnow,­the­digital­project­declares­its­international­vocation­bygiving­primary­importance­to­trade­events,­with­constant­andlive­updates­in­the­form­of­reports and daily newsletters.A­worldwide­landmark­for­all­those­wishing­to­be­updated­onthe­design­scene.­­

The­detailed­editorial area every­possible­facet­of­the­worldof­design,­luxury­and­architecture­through­8­theme­categories­-design, interior design, architecture, luxury goods, travel&food, people, economy, fairs&events -.­PA­unique­mood­entirely­signedby­IFDM­is­created­by­flanking­more­interactive­channels­suchas Video and­IFDMusic:­the­medley­of­musical­collectionspresented­in­spring/summer­and­autumn/winter.­Job­opportunities­for­professional­figures­in­Italy­and­abroadwill­be­represented­by­the­Job channel,­where­companies­ofthe­sector­may­publish­their­vacancies­free­of­charge.­­IFDMagazine,­on­the­other­hand,­offers­the­possibility­to­consult­the­magazine­in­detail­and­to­browse­through­all­thepreviously­published­editions,­to­take­out­subscriptions­or­to­find­out­about­marketing­activities.

DIGITAL EVOLUTION

IFDM.it­responds­to­the­need­for­a­communications­channel­accessible­to­all­devices.­To­guarantee­maximum­impact­and­coverage­of­all­types­of­target­users,­the­system­has­been­developed­withResponsive,­technology­which­enables­dynamic­information­to­be­viewed­from­any­device:­desktop,­tabletand­Smartphone.­The­highly social nature of­the­new­media­tool­is­also­expressed­through­the­possibility­to­share­informationand­editorial­contents­on­Facebook, Twitter, Instagram, Pinterest and­Youtube in­real­time.­

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MANAGING EDITORVeronica­Orsiorsi@ifdm.it

EDITORIAL STAFFredazione@ifdm.it

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N.6 Book­Contract­Fall­Winter 31­July 25­August

N.7 London­On­Design 31­July 1­September

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2018­­|­­18

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All material should be sent to:grafica@ifdm.it

WEB SPACES

Whether­visible­on­the­home­page­or­in­the­trade­sections,­in­a­fixed­or­dynamic­format,­the­advertising­proposals­onthe­IFDM.it platform­are­designed­to­offer­optimal­visibility­to­brand­advertisers.­Thanks­to­Responsive­technology,the­quality­and­accurate­visualization­of­the­various­advertising­formats­are­guaranteed­on­all­devices­-­desktop,­tabletand­Smartphone­-.­Skin­is­positioned­in­the­foreground­of­the­website­Home­Page­and­on­the­various­Category­HomePages:­with­a­privileged­sponsoring­which­occupies­the­upper­page­background­and­creates­a­strong­visual­impact.­Inthe­mobile version­the­Home­Page­Skin skin­is­replaced­by­a­Splash,­which­occupies­the­screen­internally­on­acces-sing­the­site.­The­Home­Page­also­contains­the­Push bar -­fixed­or­drop­down­-,­characterized­by­a­high­visibilityowing­to­its­central­position­between­the­menu­bar­and­the­news­section.­­­The­editorial­contents­are­sandwiched­between­Display Adv spaces,­which­enhance­the­Home­Page­as­well­as­thoseof­the­individual­Categories.­Besides,­IFDM­cameras­are­on­site­to­record­Interview­Videos and­Product­Focusesduring­all­the­events­in­which­the­companies­participate.More­direct­and­exclusive­advertising­communications­are­offered­through­a­sponsorship of the Newsletters-­also­in­Responsive­format­-,­published­weekly­or­daily­during­the­main­trade­fair­events,­and­which­constitute­thecore­of­communications­in­the­dual­format­of­banner­or­advertising­box.­­­Furthermore,­thanks­to­a­vast­database­of­IFDM.it­contacts,­it­is­possible­to­send­out­dedicated­DEMs to­a­preciselydefined­target,­selected­by­geographical­area­and­category.

WEB POSITIONSSKIN ADV - HOME per month E 3.500,00SKIN ADV - CATEGORY per month E 2.500,00FIXED OR DROP DOWN PUSH BAR per month E 2.000,00FIXED OR DROP DOWN PUSH BAR 2 weeks E 1.200,00ADV DISPLAY - BOX per month E 1.500,00ADV DISPLAY - BOX 2 weeks E 900,00ADVERTORIAL E 1.500,00

VIDEOINTERVIEW VIDEO (during the event) E 500,00VIDEO CORPORATE E 3.000,00

NEWSLETTERWEEKLY SPONSOR NEWSLETTER each sending E 1.200,00DAILY SPONSOR NEWSLETTER - during the event each sending E 800,00DEDICATED DEMS each sending E 1.200,00