the laws of simplicity
TRANSCRIPT
THE LAWS OF
SIMPLICITY
John MaedaComputer Scientist, Designer, Author
Introduction
10 LAWS OF SIMPLICITY
1. Reduce 3. Time2. Organize 4. Learn 5. Differences
6. Context 7. Emotion 8. Trust 9. Failure 10. The One
ReduceThe simplest way to achieve simplicity is through thoughtful reduction.
1
Reduce1
1. Shrink2. Hide3. Embody
Reduce1
< >
How simple can you make it ?
How complex does it have to be?
OrganizeOrganization makes a system of many appear fewer.
2
Organize2red lion cola blue bear frappe green alligator martini pink flamingo espresso white giraffe milk black penguin beer gray dog water
Organize2red lion colablue bear frappegreen alligator martini pink flamingo espresso white giraffe milk black penguin beer gray dog water
Organize2
Organize2
Sort Label Integrate Prioritize
TimeSavings in time feel like simplicity.
3
Time3
1.Shrink2.Hide3.Embody
Time3
1.Shrink2.Hide3.Embody
Time3
1.Shrink2.Hide3.Embody
Time3
1.Shrink2.Hide3.Embody
Time3
1.Shrink2.Hide3.Embody
Time3
1.Shrink2.Hide3.Embody
Time3
< >
How can you make the wait shorter?
How can you make the wait more tolerable?
LearnKnowledge makes everything simpler.
4
Learn4
1.Relate2.Translate3.Surprise
DifferencesSimplicity and complexity need each other
5simplici
ty
complexity
Differences
5
skeuomorphism
flat design
ContextWhat lies in the periphery of simplicity is definitely not peripheral.
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Context6
Standard interface
:(
Context6
Standard interface
:(
Context6
Standard interface
:(
Context6
Contextual Interface
:)
EmotionMore emotions are better than less.
7
Emotion7
Emotion7
Emotion7
TrustIn simplicity we can trust.
8
Trust8
1. Usability2. Transparency3. Control4. Privacy
Trust8people
1. Usability2. Transparency3. Control4. Privacy
Trust8customers
1. Usability2. Transparency3. Control4. Privacy
Trust8
1. Usability2. Transparency3. Control4. Privacy
pricing & motives
Trust8undo & redo
1. Usability2. Transparency3. Control4. Privacy
Trust8
1. Usability2. Transparency3. Control4. Privacy
Trust8
1. Usability2. Transparency3. Control4. Privacy
Aesthetic Design
PleasurabilityLogical DesignEffectiveness
EMOTIONinternal
REDUCEscale
DIFFERENCErhythm
ORGANIZEmodel
LEARNtraining
TIMEperceived
TIMEactual
CONTEXTexternal
TRUSTImmediate &
ongoing
FailureSome things can never be made simple.
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The OneSimplicity is about subtracting the obvious and adding the meaningful.
10
1. Reduce
3. Time
2. Organize
10. The One
Use SHE ( Shrink ,Hide ,Embody ) for thoughtful reduction.
Organize design using SLIP ( Sort ,Label, Integrate, Prioritize).
Use SHE ( Shrink ,Hide ,Embody ) to make wait shorter and more tolerable.
When in doubt subtract obvious and add meaningful.
SUMMARY