the lead magnet checklist - check this list to attract more sign ups!
TRANSCRIPT
The
#LEAD Magnet Checklist
By: Blair M.
www.contactdb.com | T: @ContactDB | F: /contactDBb2blistprovider
In this presentation, you will...
find out if your free offer or “lead magnet” is attractive enough to get more leads.
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Ever wonder why your products and services aren't getting any attention online? You may think they are good enough to stand out but, you might be overlooking something that makes them less noticeable.
Why does my
“FREE OFFER”
only got few leads?
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How to attract more leads?Email marketing strategies have evolved, and so is lead generation. Gone are the days where you simply asked the customers to opt-in. Getting more and more emails is the least we wanted... or your customer wanted.
What people want to willingly trade their contact details is something that is beneficial in their ends. Now, you have the product/services and you have something "FREE" to offer them in exchange for their emails/sign ups. The next thing you must do is to check its presentation to your viewers.
HOW? Check the next slide to find out if your product presentation meets all these points.
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PROVIDE VALUE
You are asking for their personal contact details so your product must be something useful to them.
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RELATED TO YOUR PRODUCT/SERVICES
You won't expect someone looking for a dress to sign-up for an email marketing ebook, will you? Likewise, you can't give a "Free recipe E-book" if you are offering Email Marketing services.
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LOOK NICE
Looking good is a must when you are promoting something. Less attractive products can't win against a well-designed, presentable offers especially if you have a bunch of competitors... and don't forget your Branding!
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ACTIONABLE
Make sure your lead magnet provides a solution that is action based.
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EASILY RECEIVED
Nobody wants to wait for a couple of days just to receive a portion of what you offer. If possible, make your Lead Magnet instantly received and downloaded.
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SPEAK TO A SINGLE PAIN POINT
Don't give away everything AND the kitchen sink. Take 1 pain point your customers or clients have and provide actionable ways to solve it.
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SIMPLE AND SPECIFIC
Your lead magnet shouldn't be so in depth that people feel like they don't need your services after getting it. Make it a teaser of your full service.
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A DOORWAY TO YOUR BUSINESS
For some, this will be the first interaction with you, so you want to make a good impression! This could lead to future sales.
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This list is the most important takeaway that everyone has to remember to attract more leads
using your “Lead Magnet”.
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