the leaders of tv and streaming
TRANSCRIPT
2ATEME © 1991-2021.
Get Together with Video Delivery Experts
LUNCH & NETWORK
Market Trends & Drivers Why Ateme is winning the Market
10:00 am
10:20 am
10:40 am
11:30 am
RemiCSO
MickaelCTO
11:00 am
DamienCPO
MickaelCTO
ChristopheResearch Eng.
How 5G & Open CachingCreate More Opportunities
8K & 5G demonstration
12:00 pm
12:20 pm
12:40 pm
1:00 pm
2:00 pm
Our Cloud Solutions
Remi CSO
AlexandreVP solutions
ChrystelleCloud Arch.
FrédéricDep. VP Eng.
RemiCSO
DamienCPO
Go-To-Market for Maximizing Revenues
GoingGreen
Next Gen Compression & Advanced Visual Technics
3ATEME © 1991-2021.
Enabling Streaming/TV/Content Leaders Captivate Audiences
Drive the acquisition of new viewers
Boost audience engagement
Unleash monetization
Enable Sustainable Services
5ATEME © 1991-2021.
The Streaming War is On…and This is Good for ATEME
Consequence on ATEME = Positive ! The more, the merrier !
More than 400 (and counting) streaming services Worldwide
6ATEME © 1991-2021.
With Higher Consumption Come Higher Expectations
The Technology – good or bad- is a dimensioning reason for cancelling a service
Video Quality, rebuffering, waiting times are the Top 3 issues
Technology
The reasons for cancelling a subscription The most frustrating aspects of watching video online
Source: The state of Online video 2020, Limelight Networks
Technology
7ATEME © 1991-2021.
The Mandatory High Quality of Experience
Perfect Video Quality
Same delay on Streaming vs Broadcast
Immediate Start, no rebuffering
8ATEME © 1991-2021.
Ever Experienced the “Spoiling Effect”?
Broadcast OTT
30 Seconds Delay
Broadcast Latency Standard OTT Latency
9ATEME © 1991-2021.
Differentiation with Personalized Engagement
Increase Loyalty
customized virtual channels.
Regionalize Streams
localized versions of Live channels
Increase Revenue
Dynamic Ad Insertion Cloud DVR
11ATEME © 1991-2021.
The Quadrant of Our Playground
The Red OceanThey have only encoding or deliverywith difficulties to scale/penetration
and grow the business
The DinosaursThey have a complete offering,
Yet very slow to move. So they are losing ground & revenues
The LeadersHaving the complete offering
Right org/mindset/culture to adaptIncreasing revenues
The Niche PlayersThey have only encoding or delivery
Burning cash like there is no tomorrow,
Looking (hoping) for a quick exit
END-TO-END SOLUTION
INCREASING REVENUES
NICHE PRODUCTS
DECREASING REVENUES
13ATEME © 1991-2021.
VVC: Successor of HEVC enabling to divide bandwidth by 2, enabling 4K/8K transmission
Extensive Involvement in Standardization
Ateme working on NextGen Audio/Video Standards
AV1: Internet leaders partnering in 2017. a royalty-free alternative to HEVC, looking for AV2
Ateme working on innovations for enhancing delivery
Open Caching: Interconnection of caches, so content are closer to end-viewers, CDN monetization enabled
DVB-I: Linear TV over the Internet
Ateme active members of:
14ATEME © 1991-2021.
Video History Made with 3 Emmy® Awards in ‘20
awarded with three Emmys®
• Development of perceptual metrics for video encoding optimization: how ATEME can mimic the human eye
• Artificial Intelligence optimization for video compression: how ATEME can reduce total cost of ownership without compromising on quality
• Development of massive processing optimized compression technologies: How ATEME can help SVOD providers produce more and better content in the cloud
The Technology & Engineering Emmy® Awards are awarded to a living individual, a company, or a scientific or technical organization for developments and/or standardization involved in engineering technologies that either represent so extensive an improvement on existing methods or are so innovative in nature that they materially have affected television.
15ATEME © 1991-2021.
ATEME Innovative Video Core Compression
BIT
RA
TE0
10
00
10
01
11
…
H.264 HEVCMPEG-2
1993 2003 2013 2018
AV1
2020 2020
MPEG-5
EVC
VVC
Video Codec with Associated Bitrate Savings (at Same Video Quality)
AV2 H.267?
2024 2026
Year + 3 CE
manufacturersavailabity
x10 complexity
Every 10 years
16ATEME © 1991-2021.
Coding block structure – Complexity vs better QoE
H.266 / VVCH.265 / HEVCH.264 / AVC
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World First VVC demonstration
Decoding and PlayerUHD Source
VVC encoding
First VVC demo
CDN
VVC Low latencyplayback
First OTT demo
VVC encoding
[1] m54377, « End-to-end UHD satellite broadcast transmission using VVC », T. Biatek, M. Abdoli, T. Guionnet, M. Raulet (ATEME), T. Wrede, J. Outters, T. Christophory (SES), H. Beauzée-Luyssen, S. Latapie, J.-B. Kempf (VideoLabs), P.-L. Cabarat, W. Hamidouche (IETR)
[2] m54379, « End-to-end OTT streaming using DASH/VVC », Thibaud Biatek, Mohsen Abdoli, Thomas Guionnet, Mickael Raulet (ATEME), Jean Le Feuvre (Telecom Paris), Pierre-Loup Cabarat, Wassim Hamidouche (IETR)
[3] m54195, « Request for a Constrained Main 10 Profile in VVC Version 1 », W. Wan (Broadcom), R. Foray (Allegro DVT), D. LeGall, A. Wells (Ambarella), H. Edward, G. Sines (AMD), D. Singer, A. Tourapis (Apple), S. Pejhan, M. Raulet (ATEME), P. Pahalawatta, E. Petajan (ATT Inc.), S. Davis (Charter Communications), D. Grois, Y. Syed (Comcast Cable), D. Nicholson (Ektacom), X. Ducloux, P. Haskell (Harmonic Inc.), J. Le Tanou (MediaKind), C. Hau(NBCUniversal), A. Luthra (Picsel Labs), T. Suzuki (Sony), E. Chai (Ubilinx), J.-M. Thiesse (VITEC),
18ATEME © 1991-2021.
Innovative AV1 and Film Grain Preservation
SourceWhat we encode
What we synthesize Decoder
19ATEME © 1991-2021.
Towards a Better High Quality Of Experience
+ +
+10% +15% +10%
+
+10%
Higher Resolution Better Colors More Pictures Immersive Audio
22ATEME © 1991-2021.
How 5G Technologies Create More Business for ATEME
Higher Video Quality
New codecs, 4K, HDR
Lower latencyPersonalized streaming
CDN, Ad replacement
True multi-screen service
Full OTT Service (including for STB)
Higher Bandwidth Edge Computing Fixed-Mobile Convergence
End-User Benefits
Will drive new investments in…
End-User Benefits
Will drive new investments in…
End-User Benefits
Will drive new investments in…
23ATEME © 1991-2021.
Why Service Providers invest in an OpenCaching CDN
With OpenCaching
Without OpenCaching
Better Quality of Experience for Content ProvidersAdditional revenue for Service Providers
25ATEME © 1991-2021.
A micro-service architecture ? What is it ?
▪ Micro-services architecture is about breaking down a software system into stand-alone unitsthat can be deployed independently and communicate in a lightweight, language-independentmanner and together they serve a business purpose.
1 big unit – 1 purpose Multi units – 1 purpose Multi independant units – Multi purpose
26ATEME © 1991-2021.
An Agile R&D Organization
▪ Efficient Dev and Tests▪ Code reuse▪ Ease people onboarding▪ Motivates the spirit of creation
Appli1 Appli2
Engine unitsDashboard units
Appli1 Appli2
Monolithic Architecture Micro-services Architecture
27ATEME © 1991-2021.
Future-Proof Investment for our Customers
OS, Virtual Machine
SW Containers
Orchestration
Business Supervision
Processing micro-services ONE Engine for all our applications
ALL CLOUDS DESIGN
TITAN Application
Expertise
ONE Way to drive all our applications
ReliabilityScalabilityElasticity
28ATEME © 1991-2021.
Cloud Providers Certifications Benefit ATEME
Leverage the Sales and Marketing forces of Amazon, Microsoft and Google
Direct access to cloud experts and sandbox credits
29ATEME © 1991-2021.
Working with Cloud Providers to Benefit our Customers
Guarantee of a well designed solutionDay 1
Day 2 Resilient and secure solution
Confidence in ATEME knowledge and expertise
31ATEME © 1991-2021.
End-to-End Video Delivery with Strategic Partners
ENCODING DELIVERY
SECURITY SERVICE PLATFORM ANALYTICS & PLAYER
Industry Standards Interface
32ATEME © 1991-2021.
Why Our Customers Love our Recurring Business Models
The Easy Old Days The Complex New Days
Processing Silos Set Top Box + TVsOne network of distribution
OR
Multiple networks
Multiple Screens out of control
Hybrid Operations
By project approach for each product: RFI, RFP, Test, decisionCAPEX Only
Industry’s habits
Multiple projects over several years → They trust usCAPEX, Pay-as-Grow, Subscription
ATEME’s Game Changer
Benefits for Customers:• Lower engineering/procurement pains• Future-proof solution• Flexible business models matching hybrid evolutive operations
33ATEME © 1991-2021.
How to Address the Market
Who Eyeballs
+30m
5-30m
1-5m
0-1m
Global OTT
Platforms
Tier-1Leaders in G20*
Tier-2Underdogs in G20*
Leaders in G60*
Tier-3/Tier-4Small-scale players in G20*
Underdogs in G60*Leaders in ROW
* https://en.wikipedia.org/wiki/G20**https://en.wikipedia.org/wiki/List_of_countries_by_GDP_(nominal)
36ATEME © 1991-2021.
ATEME Leading the Greening of our Industry
ATEME is Founder Member of the ‘’Greening of Streaming’’ Alliance Promoting the changes ensuring
that Streaming becomes as sustainable as we can make it
• Creating working groups for setting Industry’s new standards
• Commissioning papers on the state of the sector
• Measuring the gains in improvements made by our membersOther founder
members include:
By being a founder member, ATEME confirms its leadership position influencing the sustainable future of the Streaming industry
37ATEME © 1991-2021.
Our technologies enable Green StreamingEncoding Technologies
• Expertise in codec development• Microprocessor evolutions• Accelerated distributed processing• Content-aware encoding
Delivery Technologies
• Elastic CDN• Just In Time Packaging• CMAF• Embed Distributed Storage