the lean launchpad lecture 0: introduction to the class
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The Lean LaunchPad Lecture 0: Introduction to the Class . Steve Blank Jon Feiber Jon Burke http://i245.stanford.edu/. This Session. The teaching team Course objective(s ) Teaching team philosophy Our expectations of you. Teaching Team. Steve Blank, Jon Feiber , John Burke. - PowerPoint PPT PresentationTRANSCRIPT
The Lean LaunchPad
Lecture 0: Introduction to the Class
Steve BlankJon FeiberJon Burke
http://i245.stanford.edu/
This Session
• The teaching team• Course objective(s)• Teaching team philosophy• Our expectations of you
Teaching Team
Steve Blank, Jon Feiber, John Burke
8 startups in Silicon Valley• Semiconductors• Supercomputers• Consumer electronics• Video games• Enterprise software• Military intelligence
[email protected]@sgblank
www.steveblank.com
• Yale BS EE• McKinsey and Co.• Charles River Ventures• Stanford Ph.D MS&E• TA: E145, Mayfield Fellows,
MS&E 273• V.C. @ Floodgate
[email protected]@annimaniac
• BS CS/Astro Physics U of Colorado
• VP Networking SUN• V.C. @ MDV since 1991
Steve Blank, Jon Feiber, John Burke
8 startups - 32 years in Silicon Valley• Semiconductors• Supercomputers• Consumer electronics• Video games• Enterprise software• Military intelligence
Teach: Stanford, Berkeley, Columbia
Details at www.steveblank.com
• Yale BS EE• McKinsey and Co.• Charles River Ventures• Stanford Ph.D MS&E• V.C. @ Floodgate
[email protected]@annimaniac
• BS CS/Astro Physics U of Colorado• 50th employee, VP Networking @ Sun• V.C. @ MDV since 1991
Steve Blank, Jon Feiber, John Burke
8 startups - 32 years in Silicon Valley• Semiconductors• Supercomputers• Consumer electronics• Video games• Enterprise software• Military intelligence
Teach: Stanford, Berkeley, Columbia
Details at www.steveblank.com
• BS Mech Engineering U.C. Berkeley,
• BA Economics U.C. Santa Cruz, • MBA Harvard Business School• Founder BMI Software• VC at ABS Ventures• Co-founder True Ventures
[email protected]@andemca
• BS CS/Astro Physics U of Colorado
• 50th employee, VP Networking @ Su
• V.C. @ MDV since 1991
Alexander Osterwalder, Tina Seelig
• Ph.D. in Management Information Systems (MIS) University of Lausanne
• Founder, Business Model Foundry• Author Business Model Generation• Co-founder, The Constellation for AIDS
competence (NGO)
Ph.D. Neuroscience Stanford Med School • Mgmt consultant Booz, Allen, Hamilton• Multimedia producer at Compaq Computer • Founder multimedia company BookBrowser.• Exec Director Stanford Technology
Ventures Program (STVP), EpiCenter• [email protected]
• @tseelig
Alexander Osterwalder, Tina Seelig
8 startups - 32 years in Silicon Valley• Semiconductors• Supercomputers• Consumer electronics• Video games• Enterprise software• Military intelligence
Teach: Stanford, Berkeley, Columbia
Details at www.steveblank.com
• Ph.D. Neuroscience Stanford Med School • Mgmt consultant Booz, Allen, Hamilton• Multimedia producer at Compaq Computer • Founder multimedia company BookBrowser.• Exec Director Stanford Technology Ventures
Program (STVP), EpiCenter [email protected]
@tseelig
Stephanie Glass
Course Assistant (CA’s)
• MS MS&E 2010
• CA’s role: Class/lecture questions, Grading and attendance
Thomas Haymore
• B.A. in Political Science• Stanford Law (‘06)• J.D. Stanford Law (‘12)
Stephanie Glass
Course Assistant (CA’s)
• MS MS&E 2012
• CA’s role: Class/lecture questions, Grading and attendance
Thomas Haymore
B.A. in Political Science• Stanford Law (‘06)• J.D. Stanford Law (‘12)
Course Objective: Idea to a Business
• What does it take to go from idea to a business?– Business Model + Customer Development– Hypotheses testing of the business model(s) – Get “out of the building”
Course Objective: Simulate A Startup?
• Create the pressures, uncertainty, and challenges of a real startup– Our expectations are unreasonable, they require
extraordinary effort– We expect failures, iterations and Pivots– Class is a “lab” - books/lectures are tools, not answers– Fail fast, learn quick, push you outside your comfort zone
Teaching team philosophy
• This class is taught using the “Startup Culture”– We’re tough, direct, fair - you need to be the same– Startup culture has no hierarchy - in this class you are an
entrepreneur - not a PI, lab mgr or center director– We’re your biggest supporters – we want you to succeed
• Question us, challenge us, push us as hard as we push you
• We don’t pretend to be domain experts, we know you are smarter than we are
Getting Out of The Building
• This class is not about our lectures• The class is not about your attendance• The class is about the work you do outside the
building• It’s the difference between a vision and a
hallucination
Our Expectations of You
• This is a full-contact, immersive class– All of you will be full participants – here and remotely– You will spend lots of time outside of your university– You all will do all the work assigned (and it is a lot
more than you probably realize)– No “dine and dash”
• If you think you are not learning, or you all cannot commit the time, see your NSF program manager
Team Deliverables
• Each Week– Lessons Learned presentation 5 minutes– Updated Lean LaunchLab blog– Hours of “outside the building” learning
• December Presentation– 20 minute Lessons Learned Summary
Syllabus
Each week• We teach you about the business model• You get out of the building and test hypotheses• Your team presents what you all learnedRepeat for 8 weeks
Syllabus for Today
• 9:30–10:30am Panel: Scientist and Engineers as Founders and Entrepreneurs
• 10:30–1:00pm Class 1: Business Model/Customer Development
• 3:00–4:00pm Workshop: Lean LaunchLab sftwr
• 4:00–5:00pm Workshop: Mentor Tutorial• 5:30–6:30pm Workshop: Unleashing
Creativity
Homework: Business Model Hypotheses – present tomorrow!
Syllabus for Tomorrow
• 9:00–1:00pm Class 2: Value Proposition• 1:00- 7:00pm Get Out of the Building• 7:00–8:00pm Workshop: How to Get out of the
Building while Protecting My IP
Homework: Value Proposition Hypotheses – present findings tomorrow!
Syllabus for Wednesday
• 9:00–1:00pm Class 3: Customers/Users/Payers• 1:00- 1:30pm Workshop: Emerging Success
Stories• 7:00–8:00pm Workshop: Customers, Customers
Homework: Customer Hypotheses – present findings Oct 18th!
Syllabus for Oct 18th - Nov 15th
• 9:00–1:00pm PST Classes 4 – 8•
Homework: You present findings every week to all teams
Syllabus for Dec 13th – 14th
• Dec 13th 9:00–5:00pm PST – Rehearsal Day at Stanford
• Dec 14th 9:00–5:00pm PST – Demo Day at Stanford
All team members required both days
The Lean LaunchPad
Panel: Scientist and Engineers as Founders and Entrepreneurs
Panelists: Kevin Dewalt Founder ClaimAway, Jason Lohn co-Founder, CEO of X5
Systems, Dave Merrill Founder, CTO of Sifteo, Kumar Goswami Founder, CEO of Kaviza
http://i245.stanford.edu/