the lean startup - optimal digital marketing | website marketing, web design, web marketing |...
DESCRIPTION
The Lean Startup is a scientific and systematic way to create a sustainable business by focusing on the right things, bringing products to market faster, and cutting costs. I'll show you how to do less with more. We have other great business tips on our blog: http://optimal-marketing.com/blog/ Optimal Digital Marketing (http://optimal-marketing.com) is a website design, SEO and Internet marketing agency in Appleton, Wisconsin. Watch to see how we combine the best of traditional marketing and a web shop. Optimal helps businesses of all sizes attract more customers with eye-catching, search engine optimized websites and Internet marketing campaigns that deliver results. We help companies stand out and increase conversions with custom website design and development (including e-commerce websites). If you already have a website, or want to market one we make for you, our Optimal Marketing System (OMS) combines the best Internet marketing techniques to help you get found online and turn browsers into buyers. It includes: - Search Engine Optimization (SEO) - Conversion Rate Optimization (CRO) - Pay-Per-Click (PPC) - Remarketing - Content Strategy & Marketing - Market Research - Competitive Analysis - Landing Pages - Social Media Marketing - and more! Get a free quote for Website Design and Internet Marketing today by contacting us through our website (http://optimal-marketing.com) or by phone at (920) 543-6784.TRANSCRIPT
H OW T O T H R I V E I N A C H A NGI NG E C ONOM Y W I T H
A GI L E T H I N K I NG , P RO C E S S E S A N D P RODUC T S
THE LEAN STARTUP
O P T I M A L W E B C O N S U L T A N T S I N C . T H E L E A N S T A R T U P 1 / 1 0 / 1 3
"THERE IS SURELY NOTHING QUITE SO USELESS AS DOING WITH GREAT EFFICIENCY WHAT SHOULD NOT BE DONE AT ALL"
PE T E R DRUCK E R
O P T I M A L W E B C O N S U L T A N T S I N C . T H E L E A N S T A R T U P 1 / 1 0 / 1 3
LEAP OF FAITH
O P T I M A L W E B C O N S U L T A N T S I N C . T H E L E A N S T A R T U P 1 / 1 0 / 1 3
FAILURE RATE
0
22.5
45
67.5
90
1 2 3 4 5 6 7 8 9 10N U M BE R OF Y E A R S
O P T I M A L W E B C O N S U L T A N T S I N C . T H E L E A N S T A R T U P 1 / 1 0 / 1 3
1. Provides a system, a structure
2. Make decisions on facts, not assumptions
3. Find your product market fit
LEAN STARTUP
Z E RO PE RC E N T B ODY FAT
LEAN
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O P T I M A L W E B C O N S U L T A N T S I N C . T H E L E A N S T A R T U P 1 / 1 0 / 1 3
O P T I M A L W E B C O N S U L T A N T S I N C . T H E L E A N S T A R T U P 1 / 1 0 / 1 3
LEAN STARTUP 101 EXAMPLES Q&A
OVERVIEW
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SCIENCE
O P T I M A L W E B C O N S U L T A N T S I N C . T H E L E A N S T A R T U P 1 / 1 0 / 1 3
ERIK RIES
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LESS WASTE
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MEASURE
BUILD
LEARN
THE LOOP
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IDEA
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MVP
Prototype of product
Least amount of effort to extract the most amount of learning
Validates your leap of faith assumptions
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EXAMPLE
O P T I M A L W E B C O N S U L T A N T S I N C . T H E L E A N S T A R T U P 1 / 1 0 / 1 3
EXAMPLE
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EXAMPLE
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MEASURE
Measure the present (baseline)
Tune the engine (experiments)
Pivot or persevere
O P T I M A L W E B C O N S U L T A N T S I N C . T H E L E A N S T A R T U P 1 / 1 0 / 1 3
EXAMPLE
O P T I M A L W E B C O N S U L T A N T S I N C . T H E L E A N S T A R T U P 1 / 1 0 / 1 3
EXAMPLE
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EXAMPLE
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MEASURE -INNOVATION ACCOUNTING
Validates leap of faith assumptions
Actionable metrics vs. vanity metrics
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VANITY METRICS
O P T I M A L W E B C O N S U L T A N T S I N C . T H E L E A N S T A R T U P 1 / 1 0 / 1 3
ACCESSIBLE
METRICS
ACTIONABLE AUDITABLE
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ACTIONABLE
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ACCESSIBLE
Simple
Concrete units
Cohort analysis
Easy to access
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COHORT ANALYSIS
H T T P : / / G O O . GL / 8 O ORQ
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EXAMPLE
O P T I M A L W E B C O N S U L T A N T S I N C . T H E L E A N S T A R T U P 1 / 1 0 / 1 3
EXAMPLE
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EASY TO ACCESS
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AUDITABLE
Credible
Metrics are people too
Find cause and affect
O P T I M A L W E B C O N S U L T A N T S I N C . T H E L E A N S T A R T U P 1 / 1 0 / 1 3
PIVOT OR PERSEVERE
O P T I M A L W E B C O N S U L T A N T S I N C . T H E L E A N S T A R T U P 1 / 1 0 / 1 3
1 .
OUR PIVOT
1. Top search engine positioning
2. Turn browsers in to buyers2.
O P T I M A L W E B C O N S U L T A N T S I N C . T H E L E A N S T A R T U P 1 / 1 0 / 1 3
1 .
2.
OUR PIVOT
1. Custom web design
2. Top search engine positioning
3. Turn browsers in to buyers3.
O P T I M A L W E B C O N S U L T A N T S I N C . T H E L E A N S T A R T U P 1 / 1 0 / 1 3
PIVOT TYPES
Zoom-in pivot
Zoom-out pivot
Customer segment pivot
Customer need pivot
Platform pivot
Business architecture pivot
Value capture pivot
Engine of growth pivot
Channel pivot
Technology pivot
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RUNWAY
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MEASURE
BUILD
LEARN
THE LOOP
O P T I M A L W E B C O N S U L T A N T S I N C . T H E L E A N S T A R T U P 1 / 1 0 / 1 3
ACCELERATE
Small batches
Fast production
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ENGINES OF GROWTH
Sticky engine of growth
Viral engine of growth
Paid engine of growth
O P T I M A L W E B C O N S U L T A N T S I N C . T H E L E A N S T A R T U P 1 / 1 0 / 1 3
STICKY ENGINE OF GROWTH
Attract and retain customers
Track attrition or churn rate
If new customers > churn rate = growth
Speed = rate of compounding (growth-churn)
O P T I M A L W E B C O N S U L T A N T S I N C . T H E L E A N S T A R T U P 1 / 1 0 / 1 3
VIRAL ENGINE OF GROWTH
Require person to person transmition
Viral coefficient=new customers each new users brings
Growth= viral coefficient > 1
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PAID ENGINE OF GROWTH
Cost of a customer - revenue
Can grow by
Lowering costs of acquiring
Increasing revenue per customer
O P T I M A L W E B C O N S U L T A N T S I N C . T H E L E A N S T A R T U P 1 / 1 0 / 1 3
LEARN
Measure what is most important to your engine of growth
Productivity is learning
O P T I M A L W E B C O N S U L T A N T S I N C . T H E L E A N S T A R T U P 1 / 1 0 / 1 3
MEASURE
BUILD
LEARN
THE LOOP
O P T I M A L W E B C O N S U L T A N T S I N C . T H E L E A N S T A R T U P 1 / 1 0 / 1 3
COMING IN FOR LANDING
T H A N K YOU
Q&AS L I DE S H A R E : H T T P : / /