the life savers revolution

twist

Copyright PMoar 2017

TheLIFE SAVERS Revolution

Introducing a newcandy dispenser for Wrigley LIFE SAVERS

It’s a revolution!Copyright PMoar 2017

Background

Vulnerable to breakages After opening:Aesthetically challenged!

Sharing LIFE SAVERS:Is this hygienic?

Does anyone recycle this packaging?


Background

What other benefits could emerge from an improved design?

Easier opening and extraction forthe elderly and the very young

A contemporary look and feelto attract younger demographic

Potential to create a premium product at a higher price point


Background

http://www.pez.at/en/Company/History

A robust, low-cost candy dispenser could be the answer

Over the years, many have tried...

and a few have succeeded


http://www.pez.at/en/Company/History

The Solution

Utilize ‘the hole’ for an efficient, space-saving mechanism

Early Prototype (shown right):

• Protective tube

• Spill proof

• Smooth twist-action dispensing

• Novel grips to hold and serve


Latest Prototype

• Analogue of the traditional pack

• Clean, simple aesthetic

• The ‘tube with the hole’

• Efficient use of internal volume

• Single material for easy recycling

• Only 3 components when using a hinged lid

twist


The Hole!

A clever feature of the new dispenser is the hole which runs through the center of the tube, reinforcing the uniqueness of the LIFE SAVERS brand

Demonstration: Two screwdrivers inserted end-to-end through the tube

This design feature may be used creatively (as illustrated later)


Future Development Pipeline

• Hinged lideliminates potential choke hazard

• User feedback mechanismi.e. introducing ‘clicks’ or ‘bumps’

• Cam-shaped cross-section for the tubethis has multiple technical and marketingbenefits; the tube contents remain unchanged

• More flexible grips


Technical

Prototypes by:Amalgam Modelmaking of Bristol, England

Current IP status:Worldwide protection underPCT/GB2012/052080 ended Feb 2014

Patenting terminated on grounds of cost

View details here:World Intellectual Property Organizationhttp://patentscope.wipo.int/search/en/WO2013030547


http://patentscope.wipo.int/search/en/WO2013030547

The Ritual(with thanks to DB at Tangible Branding)

Capturing the user experience

• Pull out the tube (from pocket, bag, waistband)

• Flip the lid (a satisfying action)

• Grip and twist (unleash the engineer)

• Receive tactile feedback (sensational)

• A LIFE SAVER emerges (gripping stuff)

• Pluck and suck (the reward)

• Seal and stow (job done!)


Could Wrigley challengethe PEZ dispenser?

Why not? It only requires novelty caps.

Inspiration

A Catalyst for New Ideas

packaging, products and promotions


Promotional Gift Market

Example of a simple, non-mechanical mint dispenser

http://www.garrettspecialties.com

http://www.garrettspecialties.com/

The Candy Pen

Dispense LIFE SAVERS from a ball point pen

The ink cartridge is housed in the central void

With minor re-design, the dispenser could become a novel promotional gift


Recycling Promotion

• Emphasises the dispenser’s recyclability

• Enables effective disposal

• Encourages purchasing by ‘green’ buyers


Recycling Unitpractical and promotional


Candy Nuts?

A re-shaped Life Saver: the ‘industrial’ range

The Twist dispenser has hexagonal cross-section

Industrial Strength Mints: Steel Yourself

Industrial Strength Fruits: Warning - Sharp Flavours


Summary of Benefits

• Youth appeal (LIFE SAVERS will be so cool)

• Inclusive, user-friendly design (easy to open and extract)

• 100% recyclable (dispenser made of single material)

• Novelty: ‘the tube with the hole’

• Hygienic ‘no touch’ dispensing

• Robust (protects product through whole lifecycle)

• Spillproof design

• Handbag-friendly (easy grab, and no loose candies or torn paper)

• Aesthetic control (a smart-looking pack down to the last candy)

• Inspires new packaging and product variants

• Creates a premium product (+10 cents on RRP?)


Commercialization

The dispenser’s design is now in the public domain. It may be used by any interested party, for any purpose, without the need to purchase or license its intellectual property rights.

For information and support, please contact Peter Moar in the UK.

E-mail: [email protected]

Promotion

Would you like to see this dispenser in production?

Why not encourage Wrigley to adopt it? Contact their marketing or innovation staff via your favorite social network. They will need this link to view the presentation:http://bit.ly/LS-twist

Or simply use their corporate contact page:http://tinyurl.com/Encourage-Wrigley

Non-American readers might want to see this dispenser adopted by Nestlé for their POLO product:http://tinyurl.com/Encourage-Nestle

http://bit.ly/LS-Twist

http://tinyurl.com/Contact-Wrigley

http://tinyurl.com/Encourage-Nestle

Do You Work for Wrigley?

Your colleagues may be interested in the contents of this presentation.

Please forward the following link to folks working in marketing, brand management, innovation, product design and packaging:

http://bit.ly/LS-twist

http://bit.ly/LS-Twist

the life savers revolution

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