the linkedin company culture book
TRANSCRIPT
![Page 1: The LinkedIn Company Culture book](https://reader036.vdocument.in/reader036/viewer/2022081422/55501ed8b4c90535638b53ad/html5/thumbnails/1.jpg)
![Page 2: The LinkedIn Company Culture book](https://reader036.vdocument.in/reader036/viewer/2022081422/55501ed8b4c90535638b53ad/html5/thumbnails/2.jpg)
LinkedIn Confidential ©2013 All Rights Reserved 2
![Page 3: The LinkedIn Company Culture book](https://reader036.vdocument.in/reader036/viewer/2022081422/55501ed8b4c90535638b53ad/html5/thumbnails/3.jpg)
LinkedIn Confidential ©2013 All Rights Reserved 3
![Page 4: The LinkedIn Company Culture book](https://reader036.vdocument.in/reader036/viewer/2022081422/55501ed8b4c90535638b53ad/html5/thumbnails/4.jpg)
LinkedIn Confidential ©2013 All Rights Reserved 4
![Page 5: The LinkedIn Company Culture book](https://reader036.vdocument.in/reader036/viewer/2022081422/55501ed8b4c90535638b53ad/html5/thumbnails/5.jpg)
LinkedIn Confidential ©2013 All Rights Reserved 5
![Page 6: The LinkedIn Company Culture book](https://reader036.vdocument.in/reader036/viewer/2022081422/55501ed8b4c90535638b53ad/html5/thumbnails/6.jpg)
LinkedIn Confidential ©2013 All Rights Reserved 6
![Page 7: The LinkedIn Company Culture book](https://reader036.vdocument.in/reader036/viewer/2022081422/55501ed8b4c90535638b53ad/html5/thumbnails/7.jpg)
LinkedIn Confidential ©2013 All Rights Reserved 7
![Page 8: The LinkedIn Company Culture book](https://reader036.vdocument.in/reader036/viewer/2022081422/55501ed8b4c90535638b53ad/html5/thumbnails/8.jpg)
LinkedIn Confidential ©2013 All Rights Reserved 8
![Page 9: The LinkedIn Company Culture book](https://reader036.vdocument.in/reader036/viewer/2022081422/55501ed8b4c90535638b53ad/html5/thumbnails/9.jpg)
Business Plan
![Page 10: The LinkedIn Company Culture book](https://reader036.vdocument.in/reader036/viewer/2022081422/55501ed8b4c90535638b53ad/html5/thumbnails/10.jpg)
LinkedIn Confidential ©2013 All Rights Reserved 10
The best companies in the world develop a unique culture…
…It takes effort
“A ten-year study of the world’s fifty best businesses, including
Apple, concludes that those who centered their businesses on a
culture of improving people’s lives had a growth rate triple that of competitors in their categories.
John Stengel - “Grow: How Ideals Power Growth and Profit”
"A nation's culture resides in the hearts and in the soul of its
people".- Mahatma Gandhi
![Page 11: The LinkedIn Company Culture book](https://reader036.vdocument.in/reader036/viewer/2022081422/55501ed8b4c90535638b53ad/html5/thumbnails/11.jpg)
LinkedIn Confidential ©2013 All Rights Reserved
Yearbooks Foster Long Term Positive Emotions
Yearbooks are part of a students Journey
Yearbooks provide fond memories
Yearbooks promote personal and group talent
Individuals are the personification of a groups ethos
![Page 12: The LinkedIn Company Culture book](https://reader036.vdocument.in/reader036/viewer/2022081422/55501ed8b4c90535638b53ad/html5/thumbnails/12.jpg)
Our MissionHelp companies identify, develop, and promote their values and culture with ease and scale.
![Page 13: The LinkedIn Company Culture book](https://reader036.vdocument.in/reader036/viewer/2022081422/55501ed8b4c90535638b53ad/html5/thumbnails/13.jpg)
Problems.1. Producing a ‘Culture Book’ is time consuming. 2. Company cultures evolve, not stagnant. 3. Maintaining corporate culture is too much of a top-
down approach.
![Page 14: The LinkedIn Company Culture book](https://reader036.vdocument.in/reader036/viewer/2022081422/55501ed8b4c90535638b53ad/html5/thumbnails/14.jpg)
Solution.1. LinkedIn offers a platform to companies to produce a
special ‘Culture Book’2. An aggregation of profiles, events, insights, and special
custom data entry sections.3. Provided for a fee or for large HMS engagements.4. Printed or digitally produced and archived.
![Page 15: The LinkedIn Company Culture book](https://reader036.vdocument.in/reader036/viewer/2022081422/55501ed8b4c90535638b53ad/html5/thumbnails/15.jpg)
LinkedIn Confidential ©2013 All Rights Reserved 15
Editorial Co-create Publish
Users Company Social Media Manager
Employees, Social Media Manager
Employees,
Prospective employees
Alumni
Discovery
• Email campaign
• Company Profile
• Sales
• Employee requests
• Invitation
• Tagging
• Company group
• NUS, Notifications
• Social sharing
• Marketing, SEO
• Company profile
• JYMBII
Activity • Edit pre-populated content
• Plan overall design flow
• Invite employees
• Create content
• Interact with existing content
• Tag team members
• Verify & Approve
• View Profiles, Jobs, Products
• Like, Comment, Share
• Apply for Job
• Follow Company
![Page 16: The LinkedIn Company Culture book](https://reader036.vdocument.in/reader036/viewer/2022081422/55501ed8b4c90535638b53ad/html5/thumbnails/16.jpg)
16
Editorial App: Prepopulated content from LinkedIn’s data
LinkedIn Confidential ©2013 All Rights Reserved
![Page 17: The LinkedIn Company Culture book](https://reader036.vdocument.in/reader036/viewer/2022081422/55501ed8b4c90535638b53ad/html5/thumbnails/17.jpg)
17LinkedIn Confidential ©2013 All Rights Reserved
Editorial App: Connect other content source easily for rich media
![Page 18: The LinkedIn Company Culture book](https://reader036.vdocument.in/reader036/viewer/2022081422/55501ed8b4c90535638b53ad/html5/thumbnails/18.jpg)
18LinkedIn Confidential ©2013 All Rights Reserved
Editorial App: Customize co-creation environment for employees
![Page 19: The LinkedIn Company Culture book](https://reader036.vdocument.in/reader036/viewer/2022081422/55501ed8b4c90535638b53ad/html5/thumbnails/19.jpg)
19LinkedIn Confidential ©2013 All Rights Reserved
Co-create App:A social network for culture co-creation
![Page 20: The LinkedIn Company Culture book](https://reader036.vdocument.in/reader036/viewer/2022081422/55501ed8b4c90535638b53ad/html5/thumbnails/20.jpg)
20LinkedIn Confidential ©2013 All Rights Reserved
Co-create App:Foster the sense of belonging
![Page 21: The LinkedIn Company Culture book](https://reader036.vdocument.in/reader036/viewer/2022081422/55501ed8b4c90535638b53ad/html5/thumbnails/21.jpg)
21LinkedIn Confidential ©2013 All Rights Reserved
Publish: Culture book viewerPerfect material for talent branding
![Page 22: The LinkedIn Company Culture book](https://reader036.vdocument.in/reader036/viewer/2022081422/55501ed8b4c90535638b53ad/html5/thumbnails/22.jpg)
22LinkedIn Confidential ©2013 All Rights Reserved
Publish: Culture book viewerPerfect material for talent branding
![Page 23: The LinkedIn Company Culture book](https://reader036.vdocument.in/reader036/viewer/2022081422/55501ed8b4c90535638b53ad/html5/thumbnails/23.jpg)
Benefit Summary
![Page 24: The LinkedIn Company Culture book](https://reader036.vdocument.in/reader036/viewer/2022081422/55501ed8b4c90535638b53ad/html5/thumbnails/24.jpg)
DevelopAllow individual
employees to add their personality over
time
SharePromote your culture
both internally and externally
TeachCreate the
foundation of the corporate culture
and values
Our Mission:
Our Values:
Our Goals:
A yearbook is periodic event to honor, learn, and grow
![Page 25: The LinkedIn Company Culture book](https://reader036.vdocument.in/reader036/viewer/2022081422/55501ed8b4c90535638b53ad/html5/thumbnails/25.jpg)
Added Data
Profile completeness and company insight
Increase Value
LinkedIn is a broader enterprise tool
Grow MembersIncrease enterprise
member engagement
The benefits to LinkedIn go beyond goodwill
![Page 26: The LinkedIn Company Culture book](https://reader036.vdocument.in/reader036/viewer/2022081422/55501ed8b4c90535638b53ad/html5/thumbnails/26.jpg)
Talent & Culture
Relationships and personality matters
Brand & Hiring
Promote positive work-life and values
Value & Mission
Define, strengthen and reinforce
The benefits to companies goes deeper than company moral
Our Mission:
Our Values:
Our Goals:
![Page 27: The LinkedIn Company Culture book](https://reader036.vdocument.in/reader036/viewer/2022081422/55501ed8b4c90535638b53ad/html5/thumbnails/27.jpg)
Implementation Plan
![Page 28: The LinkedIn Company Culture book](https://reader036.vdocument.in/reader036/viewer/2022081422/55501ed8b4c90535638b53ad/html5/thumbnails/28.jpg)
LinkedIn Confidential ©2013 All Rights Reserved 28
Editorial Co-create Publish
Users Company Social Media Manager
Employees, Social Media Manager
Employees,
Prospective employees
Alumni
Discovery
• Email campaign
• Company Profile
• Sales
• Employee requests
• invitation
• Tagging
• Company group
• NUS, Notifications
• Social sharing
• Marketing, SEO
• Company profile
• JYMBII
Activity • Edit pre-populated content
• Plan overall design flow
• Invite employees
• Create content
• Interact with existing content
• Tag team members
• Verify & Approve
• View Profiles, Jobs, Products
• Like, Comment, Share
• Apply for Job
• Follow Company
2013 Focus
![Page 29: The LinkedIn Company Culture book](https://reader036.vdocument.in/reader036/viewer/2022081422/55501ed8b4c90535638b53ad/html5/thumbnails/29.jpg)
LinkedIn Confidential ©2013 All Rights Reserved 29
Launch Strategy
Internal launch Pilot the product with some companies, setup a waitlist for other companies
to join Gradually open up the product to companies on waitlist until mid-November Company Yearbooks released by the end of the year for public
![Page 30: The LinkedIn Company Culture book](https://reader036.vdocument.in/reader036/viewer/2022081422/55501ed8b4c90535638b53ad/html5/thumbnails/30.jpg)
LinkedIn Confidential ©2013 All Rights Reserved 30
Technical Leverage
Megaphone: Content Editing
Treasury: Managing media
USCP: Social Interactions
Emails, Notifications: Communication with members
NUS: Posts by co-workers, updates to the yearbook etc.
![Page 31: The LinkedIn Company Culture book](https://reader036.vdocument.in/reader036/viewer/2022081422/55501ed8b4c90535638b53ad/html5/thumbnails/31.jpg)
LinkedIn Confidential ©2013 All Rights Reserved 31
Schedule
0 30 60 90
Editorial App DesignCo-create App
Design
Design Specs
Editorial App Frontend Co-create App Frontend
Editorial App Backend Co-create App Backend
Internal Launch
-15
![Page 32: The LinkedIn Company Culture book](https://reader036.vdocument.in/reader036/viewer/2022081422/55501ed8b4c90535638b53ad/html5/thumbnails/32.jpg)
LinkedIn Confidential ©2013 All Rights Reserved 32
Risks
Company Editors are unable to verify and approve the content esp. in large companies
Employees do not contribute in the fear that their testimonials will follow them forever
Companies facing difficult times might want to tightly regulate what their employees say or not create a Culturebook at all
Primarily, this is a create-once-a-year use case Companies are unwilling to share the email addresses for their
employees or the employees within teams Competition: Facebook or Twitter or any one of the social networks
decides to build a similar product for brands or companies Unable to scale fast enough to match demands / traffic Other members post invalid info or rumors about companies in comments
![Page 33: The LinkedIn Company Culture book](https://reader036.vdocument.in/reader036/viewer/2022081422/55501ed8b4c90535638b53ad/html5/thumbnails/33.jpg)
LinkedIn Confidential ©2013 All Rights Reserved 33
IP Protection
File for a patent describing the concept of yearbook personalized based on the viewer, the context
![Page 34: The LinkedIn Company Culture book](https://reader036.vdocument.in/reader036/viewer/2022081422/55501ed8b4c90535638b53ad/html5/thumbnails/34.jpg)
LinkedIn Confidential ©2013 All Rights Reserved
We're ready to memorialize the journey of every company!