1. 2011 National Trademark Expo

2. Development and use of in the City of Falls Church

presented by:

3. Many places are marketed with well known trademarks
I NY
Virginia is for lovers
What happens in Vegas stays in Vegas
Dont mess with Texas
. and .
The Little City
4. What is The Little City ?
The City of Falls Church is a small place, on purpose.
We are enthusiastically small!
We are a small town oasis in the midst of a big city,
and we are happy to be that way.
Were a mere 2.2 square miles, but we are not trivial.
We have the mindset of a big city
the thinking, culture, food, schools
without the crowding.
Brand statement from The Little CityBrand Guildelines
5. What is The Little City ?
Its all the benefits of a big city without the drawbacks.
We have a metro, a performance venue, our own police department and government, access to major highways, malls, and are only a few minutes to downtown DC,
but we have minimal crime, noise, congestion and most of the other drawbacks that come with being a city.
Were an impressive 2.2. square miles!
Brand statement from The Little CityBrand Guildelines
6. History of Falls Church
Community originally established around The Falls Church (Episcopal) that was founded in 1734
Became a township in 1875
Became an independent city in 1948, when it separated from Fairfax County in an effort to establish a highly acclaimed school system
7. Falls Church in 2011

2.2 square miles

8. six miles from the Nation's Capital and inside the Capital Beltway 9. Served by two stations (East Falls Church, West Falls Church) 10. population of approximately 12,000