LOCALPURCHASE

SMARTPHONE

customer

&usage

PURCHASE

28% 26% 21% 17%

Compare prices & promotions

Read advices and comments

Compare caracteristics

Search for informations

S TO R E

Open

Opening hours

Adresses

Promo

Ph.

ABOUT THE POS

47%

29%

17%

7%

On whichtool?

Where is the closest store?

60% USE SEARCH ENGINES TOLOOK FOR INFORMATION

23% 10% 67%

In Belgium, 80% of retailers do not correctly reference its point of sale opening hours.

Nevertheless, this is the most searched data by

consumersOn which

OnTHE GO

79%HAVE ALREADY SEARCHEDFOR LOCAL INFORMATIONAWAY FROM HOME

AFTER HEARINGAN ADD ON THE

RADIO6% AFTER SEEINGAN ADD ON TV7% BEFORE

CONSUMINGA PRODUCT24%BEFORE

CONSUMINGA SERVICE22%

AFTER ACONVERSATION

ABOUT APRODUCT

20%AFTER A

CONVERSATIONABOUT ASERVICE

15%

InSTORE

33%USE THEIRSMARTPHONEIN STORESTO GET MOREINFORMATION

47%

ALMOSTTHE HALFIS AGEDFROM25 TO 34

UNAVAILABLESELLER13% COMPARE

PRICES27%FEAR OF BEINGINFLUENCED BY

THE SELLER11%

CHECK THEREVIEWS ON

INTERNET25%

LACK OFINFORMATION

IN STORE27%

€

€

€€

AboutSCAN

7%LOYALTY

25%TRAVEL

10%PAYMENT

58%NEVER

65%

WOULD LIKE TOHAVE MORE THE POSSIBILITY TOSCAN THEIRSMARTPHONE

47%

OF THOSE WHOHAVE NEVER SCANNEVER SCAN THEIRSMARTPHONE WOULD

LIKE TO DO IT

AboutLOYALTY CARDS

70%CONSIDER TOHAVE TOO MANYLOYALTY CARDSIN THEIR WALLET

81%WOULD LIKE TOGATHER ALLTHEIR LOYALTYCARDS ON THEIRSMARTPHONE

54% 46%

37%

26%33%

*4% of strangers

33%18-24 yo

8%55+ yo10%

44-55 yo

16%35-44 yo

33%18-24 yo

15%Freelancer

1%Worker

35%Students

15%Inactive

44%Employee

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Mobilosoft helps retailers to collect and manage their local marketing data (POS information, promotions, events...) and to spread it on multiple on-line media. Mobilosoft measures the impact

improve their performances.

www.mobilosoft.com

70%ARE LESS LIKELYTO VISIT THE POINTOF SALE IF THEYDO NOT FINDINFORMATION ONLINE

2014Study by Mobilosoft