the local - mobile ad market by gideon rubin
DESCRIPTION
From SMX East 2013 - Getting Mobile SEO Right because Now Google Really Cares - The Local - Mobile Ad Market by Gideon Rubin - #SMX #14CTRANSCRIPT
The Local Ad Market
Local + Mobile
50%+ of mobile queries
have local intent
90%take action as
a result
It’s Not Just the Engines
Tactics in Focus
• Complete Consistent NAPW
• Local Mobile Landing Page
• Claimed Business Profiles
• Local Search Factors: Citations
• Citations at Scale
Complete Consistent NAPWBefore: After:
= enhanced dataValue of enhanced data
Local Mobile Landing Page
Conical URL
IP is geo-targeted
Local meta data with geotags
Location specific content:
• Quick links to local social and
review sites
• Location map and directions
• Local coupons or special offers
• Responsive design for mobile
devices
Claimed Business Profiles
Local Search Factors:
CitationsCitations:
Authority
Consistency
Quality
Quantity
Other Factors:
• Quantity of citations from industry-
relevant domains and with mobile
indicators
• Quality/Authority of Inbound links to
Domain
• Individually Owner-Verified Google
Plus Local Page
Citations at Scale
Gideon Rubin - Chief Marketing Officer
Linkedin.com/in/GideonRubin
Twitter: @GideonRubin
facebook.com/LocalMarketLaunch
Twitter: @LocalLaunch