ISSUE 04

Logicom embraces sociaL media to growbusiness and partner reLationships

THE

INSIDER

Published by

Plot S60608 South Zone, Jebel Ali, PO BOX 54328 DubaiTel: +971 4 8055399 Fax: +971 4 3961144 info@logicom.ae www.logicomdistribution.net

Logicom Dubai

Contact your Logicom Account Manager to find out more about HP’s Fastest Printer

Dear Partners,

Welcome to the fourth edition of The Logicom Insider. We are very happy to have reached the middle of an exceptionally successful year, and I would like to extend my sincerest gratitude to our

partners for their support and commitment to our company.

This has been an exciting and busy year for all of us, and we couldn’t have done it without the hard work, cooperation, and passion of our partners, our vendors, and of course, the Logicom team. Logicom is built on strong, close partnerships, and it is our mission to continue to develop and extend the

value we deliver to our loyal network of partners so that we can celebrate in their success.

In June, Logicom grew its vendor portfolio with the addition of HP Printing Supplies. This will complement our existing HP Printing Portfolio through the addition of inks and toners, thus strengthening our partner offering. Through this new partnership, Logicom now offers HP inks and toners in the regions of the UAE, Iraq, Oman, Bahrain, Yemen, Lebanon and Jordan, with future plans to broaden the market reach of HP Supplies to include the retail channel. We are proud to have had our leadership and innovation recognized with two regional awards at this year’s APC by Schneider Electric’s EMEA Distributor Conference in Greece. Logicom was awarded the ‘HBN Distributor of the Year 2013’ for exceeding our targets for HBN, the single phase UPS product range for APC. I also extend my congratulations to Logicom’s APC Product Manager, who was awarded ‘Product Manager of the Year 2013’ by APC, maintaining a good product mix, increasing APC’s market reach, and overachieving the targets for 2013.

I would also like to take this opportunity to express my gratitude to everyone who voted for Logicom to win the Reader’s Choice Distributor of the Year award at the Reseller Middle East fifth annual Partner Excellence Awards. These awards pay tribute to those players who have stood out and made a difference in the business in the last year, and we’re grateful to our partners for recognizing our hard work and voting for us.

Our partner relationships are the key to our success, and we are constantly looking for ways to improve our products and services. As such, I would like to thank all our partners for taking the time to respond to our Customer Satisfaction Survey. As our valued partners, how you rate our service to you is the most important information we receive. We are currently in the process of analyzing the results so as to find out how we can serve you better.

Finally, I’d like to remind all our partners that Logicom is now actively social. You can ‘Like’ us on Facebook (facebook.com/LogicomDistribution) or follow us on Twitter (twitter.com/LogicomDisti) to receive daily updates of the latest news, company and partner events, product offerings, promotions and general information about the company, as well as engage in an active online conversation.

We look forward to continuing to expand and strengthen our relationships with our partners, always reaching new heights and providing the best possible service. Once again, we thank you for your support and look forward to another successful quarter together.

Sajith RajGM, Logicom Dubai

04 Product focus

06 Optimising opportunities

10 Social media .

15 Meet the team

coNtENtSfRom thE gENERal maNagER:

Plot S60608 South Zone, Jebel Ali, PO BOX 54328 DubaiTel: +971 4 8055399 Fax: +971 4 3961144 info@logicom.ae www.logicomdistribution.net

Logicom Dubai

Contact your Logicom Account Manager to find out more about HP’s Fastest Printer

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Product Focus

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Experience how easy it is to use the HP Designjet T520 ePrinter. With an intuitive color touchscreen, true print preview, A3/B+ tray, front-load media roll, and Wi-Fi, it has never been simpler to print a wide range of large-format applications.

Print to your HP Designjet T520, using HP Designjet ePrint & Share. This free Web service makes it easy to access and print large-format documents using your tablet, smartphone, laptop or printer touchscreen.

The TS-269 Pro is a cost-effective networked storage center incorporating high reliability and scalability. Featuring cross-platform file sharing, comprehensive backup solutions, iSCSI and virtualization applications, and many other practical business applications, the TS-269 Pro is the ideal choice for SMBs to store and secure the growing business data as a reliable private cloud.• Manageandsharefilesinonecentralizedstorage.• Backupbusinessdatawithencryptedremotereplication,

Real-time Remote Replication (RTRR), and cloud-based storage backup.

• UtilizeNAS, iSCSI/ IP-SAN storage combo solution for server virtualization

• Facilitate iSCSI and virtualization deployment. • Increaseefficiencywiththesupportof Windows AD/LDAP,

Windows ACL, and more. • Synchronizefilesbetween computers, tablets, and mobile

devices.

This elegantly designed HP EliteBook is our thinnest business Ultrabook™yet.1 The HP Elitebook Folio 1040 is packed with enterprise-class features like docking capability and premier security to help keep you productive and your data safe.• HPEliteBookFolio1040G1Ultrabooki5-4200UwithIntel

HD Graphics 4400 (1.6 GHz, 3 MB cache, 2 cores), • 4GBDDR3LSDRAM,180GBSSD, • LEDBacklit14”HD+,• Noopticaldrive,Webcam,IntelCentrino Advanced -

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The world’s most advanced application delivery controller for mobile and web

Citrix NetScaler is deployed in thousands of networks around the globe to optimize, secure and control the delivery of all enterprise and cloud services, and to maximize the end user experience for all users including mobile clients.

Citrix NetScaler is available in both high-performance hardware appliances as well as flexible software-based virtual appliances that support popular hypervisors and run on off-the-shelf servers.

NetScaler MPX -Full portfolio of hardware-based app delivery appliances delivering 500 Mbps to 120 Gbps of performance

NetScaler VPX -based virtual appliances that run on widely deployed hypervisors and support 10 Mbps to 3 Gbps performance levels

NetScaler SDX -Hardware-based appliances with advancedvirtualizationtoconsolidateupto80independently-managed NetScaler instances with up to 120 Gbps of overall performance.

NetScaler onAWS–ThefullsuiteofNetScalercapabilities is now available on the Amazon Web Services (AWS) environment

Simpana software’s fully integrated backup, archive and deduplication capabilities help you optimize expensive storage resources and extend the life of existing assets. With integration across the industry’s broadest coverage of applications, file systems and NAS platforms, customers can reduce TCO by migrating stale data to lower-cost storage to effectively retain more data with the same resources. Simpana software’s agnostic approach to hardware lets you choose what infrastructure to use for protection and archive solutions across your environment. Built-in global, source-side deduplication helps delay costly network upgrades and invest in more strategic projects in the organization.• Cutsstorage-relatedcostsbyupto50 percent and reduces

administrativeoverheadbyupto80percent with a “zero footprint”archive,whilemanagingtheretentionand storage of content based on its value to the business

• Reducesbackuptimesby50percent1 onaverageby moving older, infrequently accessed data from production sources into a centralized archive

• DeliverssuperiorTCObyreclaimingprimarystorage,optimizing your storage assets, eliminating hardware lock-in and opening up new options including seamless integration with private and public clouds

• Enablesglobalsourceortargetdeduplicationspanningapplications, geographies and storage tiers

• Makesbetteruseofstoredinformation,andkeeps data for only as long as it is needed

• Takes the guesswork out of planning for the future using tools to track and trend capacity usage

• Integratesarchive,backupand reporting operations using theSimpanaOnePass™ feature tosimplifymanagement and reduces costs. Content-based retention helps optimize storage and disk capacity by saving only relevant data

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NetApp’spatentedscale-outarray,FAS8080EX is purpose-built for the most-demanding business-critical applications.TheFAS8080EXscales to ~4 million IOPS of performance and offers advanced quality-of-service capabilities for predictable performance that meets or exceeds challenging service-level objectives. For high-speed,low-latencyapplications,theFAS8080EXcanbe configured either as an all-flash array with >4.6PB (petabytes) of flash storage or as a hybrid array with an industry-leading flash cache of nearly half a petabyte. Additionally,theFAS8080EXdynamicallyrespondstogrowing data requirements with seamless scaling to nearly 70PB of capacity and more than 600 I/O connections.

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Recent surveys in the Middle East region indicate that it has been a positive

ground for various emerging technologies, one of them being multifunction printers and digital copiers. As per one of IDC’s recent reports, the region has served as a sustainable marketplace with an increasing number of vendors capitalising on the opportunities present in

optimising opportunities Logicom widens its product portfolio with the addition of HP Supplies.

managed print services and document solutions.

Identifying these growth areas, Logicom has recently added HP Supplies to its portfolio, in an endeavour to expand its market reach.

Mithun Jagadeep, Regional Product Manager, HP Supplies, Logicom, says, “The addition of supplies will definitely increase the market share Logicom has in the region. We already have HP

Feature | HP SuPPLieS

Printers in our portfolio, therefore the addition of supplies will bring more value to our partners. We aim to be a one-stop distributor for all our partners’ printing and supplies needs and requirements.”

Logicom currently offers HP’s inks and toners in Jordan and Lebanon. With this new partnership, the exhibit now coverstheregionsofUAE,Iraq, Oman, Bahrain,

Lebanon, Jordan and Yemen. Initially set to focus on the recruitment and enablement of the reseller channel, Logicom also has future plans to broaden the market reach of HP Supplies to include the retail channel, allowing it to re-establish its retail distribution in the Gulf region.

According to the company, the reseller partners are looking forward to increasing their HP Supplies

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Manager, HP Printing and Personal Systems Middle East , says, “Logicom is one of the fastest growing and most qualified supplies distributors that HP has the privilege to have a partnership with in the region. Their demonstrated success in addressing the market is a guarantee to our customers that they will always have the products they require when they requirethem.”

by Q1 next year, we are planning to expand further by adding storage media as well,”saysJagadeep

On a concluding note, Mathew Thomas, General

business with the distributor. “We have an established team who ensures good visibility and maintains existing relationshipswithpartners,”adds Jagadeep.

Partners can expect value bundles from the company. For example, Logicom will look at offering ink, toner and printer bundles. He explains, “Our plan is to recruit, enable and grow our partners. We will be offering

lots of value to them through bundles, trainings, exciting offers and many more marketingactivities.”

The regional distributor has a focused plan laid out for the upcoming few months, it is targeting to achieve 30 percent market share by October 2014. “Currently we are distributing only ink and toner from HP but by Q4 of this year, we hope to be adding the plotter inks and

“Our plan is to recruit, enable and grow our partners. We will be offering lots of value to them through bundles, trainings, exciting offers and many more marketing activities.”

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FacebookOur Facebook page is buzzing with activity! Our daily updates include albums of Logicom-hosted events for our partners

to tag themselves and share, important offers and discounts that are available in each of our regions, updates from our website, a regular Product of

the Week segment, and a fun Throwback Thursday feature. ‘Like’ our page to stay abreast of all the latest news, not just within Logicom but across the

technology industry, and to keep an eye out for some fun competitions coming up!Visit us at www.facebook.com/LogicomDistribution

logicom goes Social!

Feature | SociaL media

Logicom’s recent rebranding project has allowed the company to upgrade and renew its way of communicating with the public. Beyond its new logo and websites, Logicom has also created a robust social

media presence on the popular social networking sites, Facebook and Twitter.

Visitors who ‘Like’ or ‘Follow’ our pages will receive daily updates of the latest news, company and partner events, product offerings, promotions and general information about the company, as well as engage in an active online conversation.

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TwitterFollow us on Twitter and never miss a single update! Logicom’s daily tweets feature all our events, news, offers and product updates, with helpful hashtags that make it easy to find the information you’re looking for. Look out for #LogicomEvents and #ProductoftheWeek, as well as our fun #ThrowbackThursday hashtags for all the latest

updates. Logicom also follows a wide range of technology experts, vendors, tech media and influential leaders, so we always make sure to keep the retweets interesting and informative. You can also tweet us @LogicomDisti with all your queries, and we’ll make sure to get back to you with the information that you need. Follow us at https://twitter.com/LogicomDisti

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meet the team

meet the team

An organisation’s finance team has a lot on its plate and is responsible

for the continuity of the business. The finance team is responsible for ensuring the company’s cash-flow is managed well and constantly needs to check the credit control.

In this edition of The Insider, we bring Logicom’s finance team into the limelight and take a closer look at the mammoth tasks it carries out, enabling the smooth operation of the company.

Kamal Shah, Finance Manager, Logicom, says, “Accounting and finance are a means of providing information about an organisation’s financial performance. The information is helpful in communicating the company’s current status as well as its future plans to

the management. We are taking a proactive role in both the strategic and day-to-day decisions that affects ourcompany.”

Some of these decisions include ensuring the company’s treasury is managed efficiently, inventory and receivables are well controlled and managed, credit control and cash flow management, timely implementation of systems and controls for smooth functioning of the organisation and overall supervision of the department, timely submissions of management informationreports–monthly,quarterly as well as annually as per stipulated time frames and contributing value additions towards the growth of the organisation.

Shah adds, “The team environment fosters interaction and open

communication, which creates a desirable setting to generating new ideas. We, as a team respect each other and this helps us to achieve effectiveness and strengthens ties between us. Periodic meetings and reviews between all team members contribute to a common understanding of the successes and challenges experienced by the team. We have one of the best teams, and all of us have a part in making it a great placetowork.”

Shah says the Logicom management has presented him with many opportunities, which have helped him climb the ladder.

He adds, “One of the vital areas of our department is credit control. This is a strategy to promote good credit among the creditworthy and deny it to customers who do

not follow our credit policy which helps us to increase sales, decrease bad debts, thus improving the company’s cash flow. Logicom is growing year-on-year and it is very important for us to grow our loyal partners with our support as well as enroll new partners inthesuccessjourney.”

Kamal Shah, Finance Manager, Logicom

Shah with his finance and accounts team at Logicom office in Jebel Ali.

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