the long tails in formula1
DESCRIPTION
As you understand, this is not about Ferrari vs. Marussia. It's about the need to activate the Long Tail of interest and advertisers, and how we can make it possible. The Internet allows to transcend the limitations of the physical world. And when I say “the Internet,” I don’t mean we need to switch to laptops, tables and smartphones. We have different gadgets that allow us to enjoy the internet capabilities on a big screen TV as well. And I believe this is only the beginning. __ Alex Hint is the author of Will Google Buy Formula 1. Follow Alex Hint on g+: http://goo.gl/HmeCLVTRANSCRIPT
Long Tails In F1
The long tail
of interests
The long tail
of advertising
The
1
1 THE LONG TA IL
OF INTERESTS
TAKE TWO FORMUL A ONE FANS
T OM AND J ERRY JERRY TOM
T OM ROOTS FOR F ERRARI AND WANTS TO ENJOY
F ERRARI rsquoS PERFORMANCE J ERRY ROOTS FOR M ARUSSIA AND WANTS TO ENJOY
M ARUSSIA rsquoS PERFORMANCE
M ARUSS IA FERRA R I
T OM ROOTS FOR F ERRARI AND WANTS TO ENJOY
F ERRARI rsquoS PERFORMANCE J ERRY ROOTS FOR M ARUSSIA AND WANTS TO ENJOY
M ARUSSIA rsquoS PERFORMANCE
BUT
THERE rsquoS ONLY ROOM FOR ONE PICTURE
ON A TRADIT IONAL TV SCREEN
THERE rsquoS ONLY ROOM FOR ONE PICTURE
ON A TRADIT IONAL TV SCREEN
AND THE DIRECTOR HAS TO CHOOSE
WHICH TEAM TO SHOW
THERE rsquoS ONLY ROOM FOR ONE PICTURE
ON A TRADIT IONAL TV SCREEN
AND THE DIRECTOR HAS TO CHOOSE
WHICH TEAM TO SHOW
REMEMBER JERRY WANTS TO WATCH MARUSSIA
THE LESS POPULAR TEAM
REMEMBER JERRY WANTS TO WATCH MARUSSIA
THE LESS POPULAR TEAM
THERE ARE MANY JERRYS
IN THE WORLD
JERRY S
REMEMBER JERRY WANTS TO WATCH MARUSSIA
THE LESS POPULAR TEAM
THERE ARE MANY JERRYS
IN THE WORLD
REMEMBER JERRY WANTS TO WATCH MARUSSIA
THE LESS POPULAR TEAM
THERE ARE MANY JERRYS
IN THE WORLD
THIS IS CALLED THE LONG TAIL
JERRY S
JERRY S
T H E LONG TAIL
REMEMBER JERRY WANTS TO WATCH MARUSSIA
THE LESS POPULAR TEAM
THERE ARE MANY JERRYS
IN THE WORLD
THIS IS CALLED THE LONG TAIL
TRADIT IONAL TELEVISION CAN ONLY SHOW
ONE PICTURE AND CUTS OFF
THE LONG TAIL OF INTERESTS
TRADIT IONAL TELEVISION CAN ONLY SHOW
ONE PICTURE AND CUTS OFF
THE LONG TAIL OF INTERESTS
2
2 THE LONG TA IL
OF advert is ing
TAKE TWO ADVERT ISERS B ILL AND BOB
BOB B ILL
B ILL CAN AFFORD TO SPEND
$2 MILLION ON ADVERT ISING
BOB rsquoS READY TO SHELL OUT
$2000
$2 000 $2 M I LL I ON
B ILL CAN AFFORD TO SPEND
$2 MILLION ON ADVERT ISING
BOB rsquoS READY TO SHELL OUT
$2000
BUT
THERE rsquoS ONLY ROOM FOR ONE AD SLOT
ON A TRADIT IONAL TV SCREEN
THERE rsquoS ONLY ROOM FOR ONE AD SLOT
ON A TRADIT IONAL TV SCREEN
AND THE BROADCASTER HAS TO CHOOSE
WHOSE AD TO SHOW
THERE rsquoS ONLY ROOM FOR ONE AD SLOT
ON A TRADIT IONAL TV SCREEN
AND THE BROADCASTER HAS TO CHOOSE
WHOSE AD TO SHOW
REMEMBER BOB CAN ONLY AFFORD TO SPEND
$2000 ON ADVERT ISING
REMEMBER BOB CAN ONLY AFFORD TO SPEND
$2000 ON ADVERT ISING
THERE ARE MANY BOBS IN THE WORLD
BOB S
REMEMBER BOB CAN ONLY AFFORD TO SPEND
$2000 ON ADVERT ISING
THERE ARE MANY BOBS IN THE WORLD
BOB S
REMEMBER BOB CAN ONLY AFFORD TO SPEND
$2000 ON ADVERT ISING
THERE ARE MANY BOBS IN THE WORLD
BOB IS THE LONG TAIL
REMEMBER BOB CAN ONLY AFFORD TO SPEND
$2000 ON ADVERT ISING
THERE ARE MANY BOBS IN THE WORLD
BOB IS THE LONG TAIL
BOB S
T H E LONG TAIL
TRADIT IONAL TELEVISION CUTS OFF
THE LONG TAIL OF ADVERT ISERS
TRADIT IONAL TELEVISION CUTS OFF
THE LONG TAIL OF ADVERT ISERS
CAN ANYONE SAVE BOTH HEADS AND TAILS
TOM S B ILL S
BOB S JERRY S
CAN ANYONE SAVE BOTH HEADS AND TAILS
YUPmdash
THE INTERNET CAN
L EA RN M O RE O F T H E LONG TA I L BY REA D ING
T HE LONG TA IL BY C H R IS A NDERSON
L EA RN M O RE O F FO RM U L A 1 I N T H E NEW D IG I TA L AGE BY REA D I NG
W I L L G OOG L E B U Y FORMU L A 1 BY A LEX H I NT
D O WNLO A D PA RT 1 O F T H E BOOK FOR FREE
PDF | EPU B | M O B I
S H A R I N G
CREDITS F O N T S I M A G E S 1 2 1 8 3 4 3 6 3 9 E D I T O R
E D U A R D O R E C I F E J O H A N H O L M D A H L
W O O D L O U S E
D E A N T H O R P E
C A R S T E N T O L K M I T
B E R N A R D D U P O N T
S T E V E H A R R I S
A N N A R A S S H I V K I N A
THANK YOU
1
1 THE LONG TA IL
OF INTERESTS
TAKE TWO FORMUL A ONE FANS
T OM AND J ERRY JERRY TOM
T OM ROOTS FOR F ERRARI AND WANTS TO ENJOY
F ERRARI rsquoS PERFORMANCE J ERRY ROOTS FOR M ARUSSIA AND WANTS TO ENJOY
M ARUSSIA rsquoS PERFORMANCE
M ARUSS IA FERRA R I
T OM ROOTS FOR F ERRARI AND WANTS TO ENJOY
F ERRARI rsquoS PERFORMANCE J ERRY ROOTS FOR M ARUSSIA AND WANTS TO ENJOY
M ARUSSIA rsquoS PERFORMANCE
BUT
THERE rsquoS ONLY ROOM FOR ONE PICTURE
ON A TRADIT IONAL TV SCREEN
THERE rsquoS ONLY ROOM FOR ONE PICTURE
ON A TRADIT IONAL TV SCREEN
AND THE DIRECTOR HAS TO CHOOSE
WHICH TEAM TO SHOW
THERE rsquoS ONLY ROOM FOR ONE PICTURE
ON A TRADIT IONAL TV SCREEN
AND THE DIRECTOR HAS TO CHOOSE
WHICH TEAM TO SHOW
REMEMBER JERRY WANTS TO WATCH MARUSSIA
THE LESS POPULAR TEAM
REMEMBER JERRY WANTS TO WATCH MARUSSIA
THE LESS POPULAR TEAM
THERE ARE MANY JERRYS
IN THE WORLD
JERRY S
REMEMBER JERRY WANTS TO WATCH MARUSSIA
THE LESS POPULAR TEAM
THERE ARE MANY JERRYS
IN THE WORLD
REMEMBER JERRY WANTS TO WATCH MARUSSIA
THE LESS POPULAR TEAM
THERE ARE MANY JERRYS
IN THE WORLD
THIS IS CALLED THE LONG TAIL
JERRY S
JERRY S
T H E LONG TAIL
REMEMBER JERRY WANTS TO WATCH MARUSSIA
THE LESS POPULAR TEAM
THERE ARE MANY JERRYS
IN THE WORLD
THIS IS CALLED THE LONG TAIL
TRADIT IONAL TELEVISION CAN ONLY SHOW
ONE PICTURE AND CUTS OFF
THE LONG TAIL OF INTERESTS
TRADIT IONAL TELEVISION CAN ONLY SHOW
ONE PICTURE AND CUTS OFF
THE LONG TAIL OF INTERESTS
2
2 THE LONG TA IL
OF advert is ing
TAKE TWO ADVERT ISERS B ILL AND BOB
BOB B ILL
B ILL CAN AFFORD TO SPEND
$2 MILLION ON ADVERT ISING
BOB rsquoS READY TO SHELL OUT
$2000
$2 000 $2 M I LL I ON
B ILL CAN AFFORD TO SPEND
$2 MILLION ON ADVERT ISING
BOB rsquoS READY TO SHELL OUT
$2000
BUT
THERE rsquoS ONLY ROOM FOR ONE AD SLOT
ON A TRADIT IONAL TV SCREEN
THERE rsquoS ONLY ROOM FOR ONE AD SLOT
ON A TRADIT IONAL TV SCREEN
AND THE BROADCASTER HAS TO CHOOSE
WHOSE AD TO SHOW
THERE rsquoS ONLY ROOM FOR ONE AD SLOT
ON A TRADIT IONAL TV SCREEN
AND THE BROADCASTER HAS TO CHOOSE
WHOSE AD TO SHOW
REMEMBER BOB CAN ONLY AFFORD TO SPEND
$2000 ON ADVERT ISING
REMEMBER BOB CAN ONLY AFFORD TO SPEND
$2000 ON ADVERT ISING
THERE ARE MANY BOBS IN THE WORLD
BOB S
REMEMBER BOB CAN ONLY AFFORD TO SPEND
$2000 ON ADVERT ISING
THERE ARE MANY BOBS IN THE WORLD
BOB S
REMEMBER BOB CAN ONLY AFFORD TO SPEND
$2000 ON ADVERT ISING
THERE ARE MANY BOBS IN THE WORLD
BOB IS THE LONG TAIL
REMEMBER BOB CAN ONLY AFFORD TO SPEND
$2000 ON ADVERT ISING
THERE ARE MANY BOBS IN THE WORLD
BOB IS THE LONG TAIL
BOB S
T H E LONG TAIL
TRADIT IONAL TELEVISION CUTS OFF
THE LONG TAIL OF ADVERT ISERS
TRADIT IONAL TELEVISION CUTS OFF
THE LONG TAIL OF ADVERT ISERS
CAN ANYONE SAVE BOTH HEADS AND TAILS
TOM S B ILL S
BOB S JERRY S
CAN ANYONE SAVE BOTH HEADS AND TAILS
YUPmdash
THE INTERNET CAN
L EA RN M O RE O F T H E LONG TA I L BY REA D ING
T HE LONG TA IL BY C H R IS A NDERSON
L EA RN M O RE O F FO RM U L A 1 I N T H E NEW D IG I TA L AGE BY REA D I NG
W I L L G OOG L E B U Y FORMU L A 1 BY A LEX H I NT
D O WNLO A D PA RT 1 O F T H E BOOK FOR FREE
PDF | EPU B | M O B I
S H A R I N G
CREDITS F O N T S I M A G E S 1 2 1 8 3 4 3 6 3 9 E D I T O R
E D U A R D O R E C I F E J O H A N H O L M D A H L
W O O D L O U S E
D E A N T H O R P E
C A R S T E N T O L K M I T
B E R N A R D D U P O N T
S T E V E H A R R I S
A N N A R A S S H I V K I N A
THANK YOU
1 THE LONG TA IL
OF INTERESTS
TAKE TWO FORMUL A ONE FANS
T OM AND J ERRY JERRY TOM
T OM ROOTS FOR F ERRARI AND WANTS TO ENJOY
F ERRARI rsquoS PERFORMANCE J ERRY ROOTS FOR M ARUSSIA AND WANTS TO ENJOY
M ARUSSIA rsquoS PERFORMANCE
M ARUSS IA FERRA R I
T OM ROOTS FOR F ERRARI AND WANTS TO ENJOY
F ERRARI rsquoS PERFORMANCE J ERRY ROOTS FOR M ARUSSIA AND WANTS TO ENJOY
M ARUSSIA rsquoS PERFORMANCE
BUT
THERE rsquoS ONLY ROOM FOR ONE PICTURE
ON A TRADIT IONAL TV SCREEN
THERE rsquoS ONLY ROOM FOR ONE PICTURE
ON A TRADIT IONAL TV SCREEN
AND THE DIRECTOR HAS TO CHOOSE
WHICH TEAM TO SHOW
THERE rsquoS ONLY ROOM FOR ONE PICTURE
ON A TRADIT IONAL TV SCREEN
AND THE DIRECTOR HAS TO CHOOSE
WHICH TEAM TO SHOW
REMEMBER JERRY WANTS TO WATCH MARUSSIA
THE LESS POPULAR TEAM
REMEMBER JERRY WANTS TO WATCH MARUSSIA
THE LESS POPULAR TEAM
THERE ARE MANY JERRYS
IN THE WORLD
JERRY S
REMEMBER JERRY WANTS TO WATCH MARUSSIA
THE LESS POPULAR TEAM
THERE ARE MANY JERRYS
IN THE WORLD
REMEMBER JERRY WANTS TO WATCH MARUSSIA
THE LESS POPULAR TEAM
THERE ARE MANY JERRYS
IN THE WORLD
THIS IS CALLED THE LONG TAIL
JERRY S
JERRY S
T H E LONG TAIL
REMEMBER JERRY WANTS TO WATCH MARUSSIA
THE LESS POPULAR TEAM
THERE ARE MANY JERRYS
IN THE WORLD
THIS IS CALLED THE LONG TAIL
TRADIT IONAL TELEVISION CAN ONLY SHOW
ONE PICTURE AND CUTS OFF
THE LONG TAIL OF INTERESTS
TRADIT IONAL TELEVISION CAN ONLY SHOW
ONE PICTURE AND CUTS OFF
THE LONG TAIL OF INTERESTS
2
2 THE LONG TA IL
OF advert is ing
TAKE TWO ADVERT ISERS B ILL AND BOB
BOB B ILL
B ILL CAN AFFORD TO SPEND
$2 MILLION ON ADVERT ISING
BOB rsquoS READY TO SHELL OUT
$2000
$2 000 $2 M I LL I ON
B ILL CAN AFFORD TO SPEND
$2 MILLION ON ADVERT ISING
BOB rsquoS READY TO SHELL OUT
$2000
BUT
THERE rsquoS ONLY ROOM FOR ONE AD SLOT
ON A TRADIT IONAL TV SCREEN
THERE rsquoS ONLY ROOM FOR ONE AD SLOT
ON A TRADIT IONAL TV SCREEN
AND THE BROADCASTER HAS TO CHOOSE
WHOSE AD TO SHOW
THERE rsquoS ONLY ROOM FOR ONE AD SLOT
ON A TRADIT IONAL TV SCREEN
AND THE BROADCASTER HAS TO CHOOSE
WHOSE AD TO SHOW
REMEMBER BOB CAN ONLY AFFORD TO SPEND
$2000 ON ADVERT ISING
REMEMBER BOB CAN ONLY AFFORD TO SPEND
$2000 ON ADVERT ISING
THERE ARE MANY BOBS IN THE WORLD
BOB S
REMEMBER BOB CAN ONLY AFFORD TO SPEND
$2000 ON ADVERT ISING
THERE ARE MANY BOBS IN THE WORLD
BOB S
REMEMBER BOB CAN ONLY AFFORD TO SPEND
$2000 ON ADVERT ISING
THERE ARE MANY BOBS IN THE WORLD
BOB IS THE LONG TAIL
REMEMBER BOB CAN ONLY AFFORD TO SPEND
$2000 ON ADVERT ISING
THERE ARE MANY BOBS IN THE WORLD
BOB IS THE LONG TAIL
BOB S
T H E LONG TAIL
TRADIT IONAL TELEVISION CUTS OFF
THE LONG TAIL OF ADVERT ISERS
TRADIT IONAL TELEVISION CUTS OFF
THE LONG TAIL OF ADVERT ISERS
CAN ANYONE SAVE BOTH HEADS AND TAILS
TOM S B ILL S
BOB S JERRY S
CAN ANYONE SAVE BOTH HEADS AND TAILS
YUPmdash
THE INTERNET CAN
L EA RN M O RE O F T H E LONG TA I L BY REA D ING
T HE LONG TA IL BY C H R IS A NDERSON
L EA RN M O RE O F FO RM U L A 1 I N T H E NEW D IG I TA L AGE BY REA D I NG
W I L L G OOG L E B U Y FORMU L A 1 BY A LEX H I NT
D O WNLO A D PA RT 1 O F T H E BOOK FOR FREE
PDF | EPU B | M O B I
S H A R I N G
CREDITS F O N T S I M A G E S 1 2 1 8 3 4 3 6 3 9 E D I T O R
E D U A R D O R E C I F E J O H A N H O L M D A H L
W O O D L O U S E
D E A N T H O R P E
C A R S T E N T O L K M I T
B E R N A R D D U P O N T
S T E V E H A R R I S
A N N A R A S S H I V K I N A
THANK YOU
TAKE TWO FORMUL A ONE FANS
T OM AND J ERRY JERRY TOM
T OM ROOTS FOR F ERRARI AND WANTS TO ENJOY
F ERRARI rsquoS PERFORMANCE J ERRY ROOTS FOR M ARUSSIA AND WANTS TO ENJOY
M ARUSSIA rsquoS PERFORMANCE
M ARUSS IA FERRA R I
T OM ROOTS FOR F ERRARI AND WANTS TO ENJOY
F ERRARI rsquoS PERFORMANCE J ERRY ROOTS FOR M ARUSSIA AND WANTS TO ENJOY
M ARUSSIA rsquoS PERFORMANCE
BUT
THERE rsquoS ONLY ROOM FOR ONE PICTURE
ON A TRADIT IONAL TV SCREEN
THERE rsquoS ONLY ROOM FOR ONE PICTURE
ON A TRADIT IONAL TV SCREEN
AND THE DIRECTOR HAS TO CHOOSE
WHICH TEAM TO SHOW
THERE rsquoS ONLY ROOM FOR ONE PICTURE
ON A TRADIT IONAL TV SCREEN
AND THE DIRECTOR HAS TO CHOOSE
WHICH TEAM TO SHOW
REMEMBER JERRY WANTS TO WATCH MARUSSIA
THE LESS POPULAR TEAM
REMEMBER JERRY WANTS TO WATCH MARUSSIA
THE LESS POPULAR TEAM
THERE ARE MANY JERRYS
IN THE WORLD
JERRY S
REMEMBER JERRY WANTS TO WATCH MARUSSIA
THE LESS POPULAR TEAM
THERE ARE MANY JERRYS
IN THE WORLD
REMEMBER JERRY WANTS TO WATCH MARUSSIA
THE LESS POPULAR TEAM
THERE ARE MANY JERRYS
IN THE WORLD
THIS IS CALLED THE LONG TAIL
JERRY S
JERRY S
T H E LONG TAIL
REMEMBER JERRY WANTS TO WATCH MARUSSIA
THE LESS POPULAR TEAM
THERE ARE MANY JERRYS
IN THE WORLD
THIS IS CALLED THE LONG TAIL
TRADIT IONAL TELEVISION CAN ONLY SHOW
ONE PICTURE AND CUTS OFF
THE LONG TAIL OF INTERESTS
TRADIT IONAL TELEVISION CAN ONLY SHOW
ONE PICTURE AND CUTS OFF
THE LONG TAIL OF INTERESTS
2
2 THE LONG TA IL
OF advert is ing
TAKE TWO ADVERT ISERS B ILL AND BOB
BOB B ILL
B ILL CAN AFFORD TO SPEND
$2 MILLION ON ADVERT ISING
BOB rsquoS READY TO SHELL OUT
$2000
$2 000 $2 M I LL I ON
B ILL CAN AFFORD TO SPEND
$2 MILLION ON ADVERT ISING
BOB rsquoS READY TO SHELL OUT
$2000
BUT
THERE rsquoS ONLY ROOM FOR ONE AD SLOT
ON A TRADIT IONAL TV SCREEN
THERE rsquoS ONLY ROOM FOR ONE AD SLOT
ON A TRADIT IONAL TV SCREEN
AND THE BROADCASTER HAS TO CHOOSE
WHOSE AD TO SHOW
THERE rsquoS ONLY ROOM FOR ONE AD SLOT
ON A TRADIT IONAL TV SCREEN
AND THE BROADCASTER HAS TO CHOOSE
WHOSE AD TO SHOW
REMEMBER BOB CAN ONLY AFFORD TO SPEND
$2000 ON ADVERT ISING
REMEMBER BOB CAN ONLY AFFORD TO SPEND
$2000 ON ADVERT ISING
THERE ARE MANY BOBS IN THE WORLD
BOB S
REMEMBER BOB CAN ONLY AFFORD TO SPEND
$2000 ON ADVERT ISING
THERE ARE MANY BOBS IN THE WORLD
BOB S
REMEMBER BOB CAN ONLY AFFORD TO SPEND
$2000 ON ADVERT ISING
THERE ARE MANY BOBS IN THE WORLD
BOB IS THE LONG TAIL
REMEMBER BOB CAN ONLY AFFORD TO SPEND
$2000 ON ADVERT ISING
THERE ARE MANY BOBS IN THE WORLD
BOB IS THE LONG TAIL
BOB S
T H E LONG TAIL
TRADIT IONAL TELEVISION CUTS OFF
THE LONG TAIL OF ADVERT ISERS
TRADIT IONAL TELEVISION CUTS OFF
THE LONG TAIL OF ADVERT ISERS
CAN ANYONE SAVE BOTH HEADS AND TAILS
TOM S B ILL S
BOB S JERRY S
CAN ANYONE SAVE BOTH HEADS AND TAILS
YUPmdash
THE INTERNET CAN
L EA RN M O RE O F T H E LONG TA I L BY REA D ING
T HE LONG TA IL BY C H R IS A NDERSON
L EA RN M O RE O F FO RM U L A 1 I N T H E NEW D IG I TA L AGE BY REA D I NG
W I L L G OOG L E B U Y FORMU L A 1 BY A LEX H I NT
D O WNLO A D PA RT 1 O F T H E BOOK FOR FREE
PDF | EPU B | M O B I
S H A R I N G
CREDITS F O N T S I M A G E S 1 2 1 8 3 4 3 6 3 9 E D I T O R
E D U A R D O R E C I F E J O H A N H O L M D A H L
W O O D L O U S E
D E A N T H O R P E
C A R S T E N T O L K M I T
B E R N A R D D U P O N T
S T E V E H A R R I S
A N N A R A S S H I V K I N A
THANK YOU
T OM ROOTS FOR F ERRARI AND WANTS TO ENJOY
F ERRARI rsquoS PERFORMANCE J ERRY ROOTS FOR M ARUSSIA AND WANTS TO ENJOY
M ARUSSIA rsquoS PERFORMANCE
M ARUSS IA FERRA R I
T OM ROOTS FOR F ERRARI AND WANTS TO ENJOY
F ERRARI rsquoS PERFORMANCE J ERRY ROOTS FOR M ARUSSIA AND WANTS TO ENJOY
M ARUSSIA rsquoS PERFORMANCE
BUT
THERE rsquoS ONLY ROOM FOR ONE PICTURE
ON A TRADIT IONAL TV SCREEN
THERE rsquoS ONLY ROOM FOR ONE PICTURE
ON A TRADIT IONAL TV SCREEN
AND THE DIRECTOR HAS TO CHOOSE
WHICH TEAM TO SHOW
THERE rsquoS ONLY ROOM FOR ONE PICTURE
ON A TRADIT IONAL TV SCREEN
AND THE DIRECTOR HAS TO CHOOSE
WHICH TEAM TO SHOW
REMEMBER JERRY WANTS TO WATCH MARUSSIA
THE LESS POPULAR TEAM
REMEMBER JERRY WANTS TO WATCH MARUSSIA
THE LESS POPULAR TEAM
THERE ARE MANY JERRYS
IN THE WORLD
JERRY S
REMEMBER JERRY WANTS TO WATCH MARUSSIA
THE LESS POPULAR TEAM
THERE ARE MANY JERRYS
IN THE WORLD
REMEMBER JERRY WANTS TO WATCH MARUSSIA
THE LESS POPULAR TEAM
THERE ARE MANY JERRYS
IN THE WORLD
THIS IS CALLED THE LONG TAIL
JERRY S
JERRY S
T H E LONG TAIL
REMEMBER JERRY WANTS TO WATCH MARUSSIA
THE LESS POPULAR TEAM
THERE ARE MANY JERRYS
IN THE WORLD
THIS IS CALLED THE LONG TAIL
TRADIT IONAL TELEVISION CAN ONLY SHOW
ONE PICTURE AND CUTS OFF
THE LONG TAIL OF INTERESTS
TRADIT IONAL TELEVISION CAN ONLY SHOW
ONE PICTURE AND CUTS OFF
THE LONG TAIL OF INTERESTS
2
2 THE LONG TA IL
OF advert is ing
TAKE TWO ADVERT ISERS B ILL AND BOB
BOB B ILL
B ILL CAN AFFORD TO SPEND
$2 MILLION ON ADVERT ISING
BOB rsquoS READY TO SHELL OUT
$2000
$2 000 $2 M I LL I ON
B ILL CAN AFFORD TO SPEND
$2 MILLION ON ADVERT ISING
BOB rsquoS READY TO SHELL OUT
$2000
BUT
THERE rsquoS ONLY ROOM FOR ONE AD SLOT
ON A TRADIT IONAL TV SCREEN
THERE rsquoS ONLY ROOM FOR ONE AD SLOT
ON A TRADIT IONAL TV SCREEN
AND THE BROADCASTER HAS TO CHOOSE
WHOSE AD TO SHOW
THERE rsquoS ONLY ROOM FOR ONE AD SLOT
ON A TRADIT IONAL TV SCREEN
AND THE BROADCASTER HAS TO CHOOSE
WHOSE AD TO SHOW
REMEMBER BOB CAN ONLY AFFORD TO SPEND
$2000 ON ADVERT ISING
REMEMBER BOB CAN ONLY AFFORD TO SPEND
$2000 ON ADVERT ISING
THERE ARE MANY BOBS IN THE WORLD
BOB S
REMEMBER BOB CAN ONLY AFFORD TO SPEND
$2000 ON ADVERT ISING
THERE ARE MANY BOBS IN THE WORLD
BOB S
REMEMBER BOB CAN ONLY AFFORD TO SPEND
$2000 ON ADVERT ISING
THERE ARE MANY BOBS IN THE WORLD
BOB IS THE LONG TAIL
REMEMBER BOB CAN ONLY AFFORD TO SPEND
$2000 ON ADVERT ISING
THERE ARE MANY BOBS IN THE WORLD
BOB IS THE LONG TAIL
BOB S
T H E LONG TAIL
TRADIT IONAL TELEVISION CUTS OFF
THE LONG TAIL OF ADVERT ISERS
TRADIT IONAL TELEVISION CUTS OFF
THE LONG TAIL OF ADVERT ISERS
CAN ANYONE SAVE BOTH HEADS AND TAILS
TOM S B ILL S
BOB S JERRY S
CAN ANYONE SAVE BOTH HEADS AND TAILS
YUPmdash
THE INTERNET CAN
L EA RN M O RE O F T H E LONG TA I L BY REA D ING
T HE LONG TA IL BY C H R IS A NDERSON
L EA RN M O RE O F FO RM U L A 1 I N T H E NEW D IG I TA L AGE BY REA D I NG
W I L L G OOG L E B U Y FORMU L A 1 BY A LEX H I NT
D O WNLO A D PA RT 1 O F T H E BOOK FOR FREE
PDF | EPU B | M O B I
S H A R I N G
CREDITS F O N T S I M A G E S 1 2 1 8 3 4 3 6 3 9 E D I T O R
E D U A R D O R E C I F E J O H A N H O L M D A H L
W O O D L O U S E
D E A N T H O R P E
C A R S T E N T O L K M I T
B E R N A R D D U P O N T
S T E V E H A R R I S
A N N A R A S S H I V K I N A
THANK YOU
M ARUSS IA FERRA R I
T OM ROOTS FOR F ERRARI AND WANTS TO ENJOY
F ERRARI rsquoS PERFORMANCE J ERRY ROOTS FOR M ARUSSIA AND WANTS TO ENJOY
M ARUSSIA rsquoS PERFORMANCE
BUT
THERE rsquoS ONLY ROOM FOR ONE PICTURE
ON A TRADIT IONAL TV SCREEN
THERE rsquoS ONLY ROOM FOR ONE PICTURE
ON A TRADIT IONAL TV SCREEN
AND THE DIRECTOR HAS TO CHOOSE
WHICH TEAM TO SHOW
THERE rsquoS ONLY ROOM FOR ONE PICTURE
ON A TRADIT IONAL TV SCREEN
AND THE DIRECTOR HAS TO CHOOSE
WHICH TEAM TO SHOW
REMEMBER JERRY WANTS TO WATCH MARUSSIA
THE LESS POPULAR TEAM
REMEMBER JERRY WANTS TO WATCH MARUSSIA
THE LESS POPULAR TEAM
THERE ARE MANY JERRYS
IN THE WORLD
JERRY S
REMEMBER JERRY WANTS TO WATCH MARUSSIA
THE LESS POPULAR TEAM
THERE ARE MANY JERRYS
IN THE WORLD
REMEMBER JERRY WANTS TO WATCH MARUSSIA
THE LESS POPULAR TEAM
THERE ARE MANY JERRYS
IN THE WORLD
THIS IS CALLED THE LONG TAIL
JERRY S
JERRY S
T H E LONG TAIL
REMEMBER JERRY WANTS TO WATCH MARUSSIA
THE LESS POPULAR TEAM
THERE ARE MANY JERRYS
IN THE WORLD
THIS IS CALLED THE LONG TAIL
TRADIT IONAL TELEVISION CAN ONLY SHOW
ONE PICTURE AND CUTS OFF
THE LONG TAIL OF INTERESTS
TRADIT IONAL TELEVISION CAN ONLY SHOW
ONE PICTURE AND CUTS OFF
THE LONG TAIL OF INTERESTS
2
2 THE LONG TA IL
OF advert is ing
TAKE TWO ADVERT ISERS B ILL AND BOB
BOB B ILL
B ILL CAN AFFORD TO SPEND
$2 MILLION ON ADVERT ISING
BOB rsquoS READY TO SHELL OUT
$2000
$2 000 $2 M I LL I ON
B ILL CAN AFFORD TO SPEND
$2 MILLION ON ADVERT ISING
BOB rsquoS READY TO SHELL OUT
$2000
BUT
THERE rsquoS ONLY ROOM FOR ONE AD SLOT
ON A TRADIT IONAL TV SCREEN
THERE rsquoS ONLY ROOM FOR ONE AD SLOT
ON A TRADIT IONAL TV SCREEN
AND THE BROADCASTER HAS TO CHOOSE
WHOSE AD TO SHOW
THERE rsquoS ONLY ROOM FOR ONE AD SLOT
ON A TRADIT IONAL TV SCREEN
AND THE BROADCASTER HAS TO CHOOSE
WHOSE AD TO SHOW
REMEMBER BOB CAN ONLY AFFORD TO SPEND
$2000 ON ADVERT ISING
REMEMBER BOB CAN ONLY AFFORD TO SPEND
$2000 ON ADVERT ISING
THERE ARE MANY BOBS IN THE WORLD
BOB S
REMEMBER BOB CAN ONLY AFFORD TO SPEND
$2000 ON ADVERT ISING
THERE ARE MANY BOBS IN THE WORLD
BOB S
REMEMBER BOB CAN ONLY AFFORD TO SPEND
$2000 ON ADVERT ISING
THERE ARE MANY BOBS IN THE WORLD
BOB IS THE LONG TAIL
REMEMBER BOB CAN ONLY AFFORD TO SPEND
$2000 ON ADVERT ISING
THERE ARE MANY BOBS IN THE WORLD
BOB IS THE LONG TAIL
BOB S
T H E LONG TAIL
TRADIT IONAL TELEVISION CUTS OFF
THE LONG TAIL OF ADVERT ISERS
TRADIT IONAL TELEVISION CUTS OFF
THE LONG TAIL OF ADVERT ISERS
CAN ANYONE SAVE BOTH HEADS AND TAILS
TOM S B ILL S
BOB S JERRY S
CAN ANYONE SAVE BOTH HEADS AND TAILS
YUPmdash
THE INTERNET CAN
L EA RN M O RE O F T H E LONG TA I L BY REA D ING
T HE LONG TA IL BY C H R IS A NDERSON
L EA RN M O RE O F FO RM U L A 1 I N T H E NEW D IG I TA L AGE BY REA D I NG
W I L L G OOG L E B U Y FORMU L A 1 BY A LEX H I NT
D O WNLO A D PA RT 1 O F T H E BOOK FOR FREE
PDF | EPU B | M O B I
S H A R I N G
CREDITS F O N T S I M A G E S 1 2 1 8 3 4 3 6 3 9 E D I T O R
E D U A R D O R E C I F E J O H A N H O L M D A H L
W O O D L O U S E
D E A N T H O R P E
C A R S T E N T O L K M I T
B E R N A R D D U P O N T
S T E V E H A R R I S
A N N A R A S S H I V K I N A
THANK YOU
BUT
THERE rsquoS ONLY ROOM FOR ONE PICTURE
ON A TRADIT IONAL TV SCREEN
THERE rsquoS ONLY ROOM FOR ONE PICTURE
ON A TRADIT IONAL TV SCREEN
AND THE DIRECTOR HAS TO CHOOSE
WHICH TEAM TO SHOW
THERE rsquoS ONLY ROOM FOR ONE PICTURE
ON A TRADIT IONAL TV SCREEN
AND THE DIRECTOR HAS TO CHOOSE
WHICH TEAM TO SHOW
REMEMBER JERRY WANTS TO WATCH MARUSSIA
THE LESS POPULAR TEAM
REMEMBER JERRY WANTS TO WATCH MARUSSIA
THE LESS POPULAR TEAM
THERE ARE MANY JERRYS
IN THE WORLD
JERRY S
REMEMBER JERRY WANTS TO WATCH MARUSSIA
THE LESS POPULAR TEAM
THERE ARE MANY JERRYS
IN THE WORLD
REMEMBER JERRY WANTS TO WATCH MARUSSIA
THE LESS POPULAR TEAM
THERE ARE MANY JERRYS
IN THE WORLD
THIS IS CALLED THE LONG TAIL
JERRY S
JERRY S
T H E LONG TAIL
REMEMBER JERRY WANTS TO WATCH MARUSSIA
THE LESS POPULAR TEAM
THERE ARE MANY JERRYS
IN THE WORLD
THIS IS CALLED THE LONG TAIL
TRADIT IONAL TELEVISION CAN ONLY SHOW
ONE PICTURE AND CUTS OFF
THE LONG TAIL OF INTERESTS
TRADIT IONAL TELEVISION CAN ONLY SHOW
ONE PICTURE AND CUTS OFF
THE LONG TAIL OF INTERESTS
2
2 THE LONG TA IL
OF advert is ing
TAKE TWO ADVERT ISERS B ILL AND BOB
BOB B ILL
B ILL CAN AFFORD TO SPEND
$2 MILLION ON ADVERT ISING
BOB rsquoS READY TO SHELL OUT
$2000
$2 000 $2 M I LL I ON
B ILL CAN AFFORD TO SPEND
$2 MILLION ON ADVERT ISING
BOB rsquoS READY TO SHELL OUT
$2000
BUT
THERE rsquoS ONLY ROOM FOR ONE AD SLOT
ON A TRADIT IONAL TV SCREEN
THERE rsquoS ONLY ROOM FOR ONE AD SLOT
ON A TRADIT IONAL TV SCREEN
AND THE BROADCASTER HAS TO CHOOSE
WHOSE AD TO SHOW
THERE rsquoS ONLY ROOM FOR ONE AD SLOT
ON A TRADIT IONAL TV SCREEN
AND THE BROADCASTER HAS TO CHOOSE
WHOSE AD TO SHOW
REMEMBER BOB CAN ONLY AFFORD TO SPEND
$2000 ON ADVERT ISING
REMEMBER BOB CAN ONLY AFFORD TO SPEND
$2000 ON ADVERT ISING
THERE ARE MANY BOBS IN THE WORLD
BOB S
REMEMBER BOB CAN ONLY AFFORD TO SPEND
$2000 ON ADVERT ISING
THERE ARE MANY BOBS IN THE WORLD
BOB S
REMEMBER BOB CAN ONLY AFFORD TO SPEND
$2000 ON ADVERT ISING
THERE ARE MANY BOBS IN THE WORLD
BOB IS THE LONG TAIL
REMEMBER BOB CAN ONLY AFFORD TO SPEND
$2000 ON ADVERT ISING
THERE ARE MANY BOBS IN THE WORLD
BOB IS THE LONG TAIL
BOB S
T H E LONG TAIL
TRADIT IONAL TELEVISION CUTS OFF
THE LONG TAIL OF ADVERT ISERS
TRADIT IONAL TELEVISION CUTS OFF
THE LONG TAIL OF ADVERT ISERS
CAN ANYONE SAVE BOTH HEADS AND TAILS
TOM S B ILL S
BOB S JERRY S
CAN ANYONE SAVE BOTH HEADS AND TAILS
YUPmdash
THE INTERNET CAN
L EA RN M O RE O F T H E LONG TA I L BY REA D ING
T HE LONG TA IL BY C H R IS A NDERSON
L EA RN M O RE O F FO RM U L A 1 I N T H E NEW D IG I TA L AGE BY REA D I NG
W I L L G OOG L E B U Y FORMU L A 1 BY A LEX H I NT
D O WNLO A D PA RT 1 O F T H E BOOK FOR FREE
PDF | EPU B | M O B I
S H A R I N G
CREDITS F O N T S I M A G E S 1 2 1 8 3 4 3 6 3 9 E D I T O R
E D U A R D O R E C I F E J O H A N H O L M D A H L
W O O D L O U S E
D E A N T H O R P E
C A R S T E N T O L K M I T
B E R N A R D D U P O N T
S T E V E H A R R I S
A N N A R A S S H I V K I N A
THANK YOU
THERE rsquoS ONLY ROOM FOR ONE PICTURE
ON A TRADIT IONAL TV SCREEN
THERE rsquoS ONLY ROOM FOR ONE PICTURE
ON A TRADIT IONAL TV SCREEN
AND THE DIRECTOR HAS TO CHOOSE
WHICH TEAM TO SHOW
THERE rsquoS ONLY ROOM FOR ONE PICTURE
ON A TRADIT IONAL TV SCREEN
AND THE DIRECTOR HAS TO CHOOSE
WHICH TEAM TO SHOW
REMEMBER JERRY WANTS TO WATCH MARUSSIA
THE LESS POPULAR TEAM
REMEMBER JERRY WANTS TO WATCH MARUSSIA
THE LESS POPULAR TEAM
THERE ARE MANY JERRYS
IN THE WORLD
JERRY S
REMEMBER JERRY WANTS TO WATCH MARUSSIA
THE LESS POPULAR TEAM
THERE ARE MANY JERRYS
IN THE WORLD
REMEMBER JERRY WANTS TO WATCH MARUSSIA
THE LESS POPULAR TEAM
THERE ARE MANY JERRYS
IN THE WORLD
THIS IS CALLED THE LONG TAIL
JERRY S
JERRY S
T H E LONG TAIL
REMEMBER JERRY WANTS TO WATCH MARUSSIA
THE LESS POPULAR TEAM
THERE ARE MANY JERRYS
IN THE WORLD
THIS IS CALLED THE LONG TAIL
TRADIT IONAL TELEVISION CAN ONLY SHOW
ONE PICTURE AND CUTS OFF
THE LONG TAIL OF INTERESTS
TRADIT IONAL TELEVISION CAN ONLY SHOW
ONE PICTURE AND CUTS OFF
THE LONG TAIL OF INTERESTS
2
2 THE LONG TA IL
OF advert is ing
TAKE TWO ADVERT ISERS B ILL AND BOB
BOB B ILL
B ILL CAN AFFORD TO SPEND
$2 MILLION ON ADVERT ISING
BOB rsquoS READY TO SHELL OUT
$2000
$2 000 $2 M I LL I ON
B ILL CAN AFFORD TO SPEND
$2 MILLION ON ADVERT ISING
BOB rsquoS READY TO SHELL OUT
$2000
BUT
THERE rsquoS ONLY ROOM FOR ONE AD SLOT
ON A TRADIT IONAL TV SCREEN
THERE rsquoS ONLY ROOM FOR ONE AD SLOT
ON A TRADIT IONAL TV SCREEN
AND THE BROADCASTER HAS TO CHOOSE
WHOSE AD TO SHOW
THERE rsquoS ONLY ROOM FOR ONE AD SLOT
ON A TRADIT IONAL TV SCREEN
AND THE BROADCASTER HAS TO CHOOSE
WHOSE AD TO SHOW
REMEMBER BOB CAN ONLY AFFORD TO SPEND
$2000 ON ADVERT ISING
REMEMBER BOB CAN ONLY AFFORD TO SPEND
$2000 ON ADVERT ISING
THERE ARE MANY BOBS IN THE WORLD
BOB S
REMEMBER BOB CAN ONLY AFFORD TO SPEND
$2000 ON ADVERT ISING
THERE ARE MANY BOBS IN THE WORLD
BOB S
REMEMBER BOB CAN ONLY AFFORD TO SPEND
$2000 ON ADVERT ISING
THERE ARE MANY BOBS IN THE WORLD
BOB IS THE LONG TAIL
REMEMBER BOB CAN ONLY AFFORD TO SPEND
$2000 ON ADVERT ISING
THERE ARE MANY BOBS IN THE WORLD
BOB IS THE LONG TAIL
BOB S
T H E LONG TAIL
TRADIT IONAL TELEVISION CUTS OFF
THE LONG TAIL OF ADVERT ISERS
TRADIT IONAL TELEVISION CUTS OFF
THE LONG TAIL OF ADVERT ISERS
CAN ANYONE SAVE BOTH HEADS AND TAILS
TOM S B ILL S
BOB S JERRY S
CAN ANYONE SAVE BOTH HEADS AND TAILS
YUPmdash
THE INTERNET CAN
L EA RN M O RE O F T H E LONG TA I L BY REA D ING
T HE LONG TA IL BY C H R IS A NDERSON
L EA RN M O RE O F FO RM U L A 1 I N T H E NEW D IG I TA L AGE BY REA D I NG
W I L L G OOG L E B U Y FORMU L A 1 BY A LEX H I NT
D O WNLO A D PA RT 1 O F T H E BOOK FOR FREE
PDF | EPU B | M O B I
S H A R I N G
CREDITS F O N T S I M A G E S 1 2 1 8 3 4 3 6 3 9 E D I T O R
E D U A R D O R E C I F E J O H A N H O L M D A H L
W O O D L O U S E
D E A N T H O R P E
C A R S T E N T O L K M I T
B E R N A R D D U P O N T
S T E V E H A R R I S
A N N A R A S S H I V K I N A
THANK YOU
THERE rsquoS ONLY ROOM FOR ONE PICTURE
ON A TRADIT IONAL TV SCREEN
AND THE DIRECTOR HAS TO CHOOSE
WHICH TEAM TO SHOW
THERE rsquoS ONLY ROOM FOR ONE PICTURE
ON A TRADIT IONAL TV SCREEN
AND THE DIRECTOR HAS TO CHOOSE
WHICH TEAM TO SHOW
REMEMBER JERRY WANTS TO WATCH MARUSSIA
THE LESS POPULAR TEAM
REMEMBER JERRY WANTS TO WATCH MARUSSIA
THE LESS POPULAR TEAM
THERE ARE MANY JERRYS
IN THE WORLD
JERRY S
REMEMBER JERRY WANTS TO WATCH MARUSSIA
THE LESS POPULAR TEAM
THERE ARE MANY JERRYS
IN THE WORLD
REMEMBER JERRY WANTS TO WATCH MARUSSIA
THE LESS POPULAR TEAM
THERE ARE MANY JERRYS
IN THE WORLD
THIS IS CALLED THE LONG TAIL
JERRY S
JERRY S
T H E LONG TAIL
REMEMBER JERRY WANTS TO WATCH MARUSSIA
THE LESS POPULAR TEAM
THERE ARE MANY JERRYS
IN THE WORLD
THIS IS CALLED THE LONG TAIL
TRADIT IONAL TELEVISION CAN ONLY SHOW
ONE PICTURE AND CUTS OFF
THE LONG TAIL OF INTERESTS
TRADIT IONAL TELEVISION CAN ONLY SHOW
ONE PICTURE AND CUTS OFF
THE LONG TAIL OF INTERESTS
2
2 THE LONG TA IL
OF advert is ing
TAKE TWO ADVERT ISERS B ILL AND BOB
BOB B ILL
B ILL CAN AFFORD TO SPEND
$2 MILLION ON ADVERT ISING
BOB rsquoS READY TO SHELL OUT
$2000
$2 000 $2 M I LL I ON
B ILL CAN AFFORD TO SPEND
$2 MILLION ON ADVERT ISING
BOB rsquoS READY TO SHELL OUT
$2000
BUT
THERE rsquoS ONLY ROOM FOR ONE AD SLOT
ON A TRADIT IONAL TV SCREEN
THERE rsquoS ONLY ROOM FOR ONE AD SLOT
ON A TRADIT IONAL TV SCREEN
AND THE BROADCASTER HAS TO CHOOSE
WHOSE AD TO SHOW
THERE rsquoS ONLY ROOM FOR ONE AD SLOT
ON A TRADIT IONAL TV SCREEN
AND THE BROADCASTER HAS TO CHOOSE
WHOSE AD TO SHOW
REMEMBER BOB CAN ONLY AFFORD TO SPEND
$2000 ON ADVERT ISING
REMEMBER BOB CAN ONLY AFFORD TO SPEND
$2000 ON ADVERT ISING
THERE ARE MANY BOBS IN THE WORLD
BOB S
REMEMBER BOB CAN ONLY AFFORD TO SPEND
$2000 ON ADVERT ISING
THERE ARE MANY BOBS IN THE WORLD
BOB S
REMEMBER BOB CAN ONLY AFFORD TO SPEND
$2000 ON ADVERT ISING
THERE ARE MANY BOBS IN THE WORLD
BOB IS THE LONG TAIL
REMEMBER BOB CAN ONLY AFFORD TO SPEND
$2000 ON ADVERT ISING
THERE ARE MANY BOBS IN THE WORLD
BOB IS THE LONG TAIL
BOB S
T H E LONG TAIL
TRADIT IONAL TELEVISION CUTS OFF
THE LONG TAIL OF ADVERT ISERS
TRADIT IONAL TELEVISION CUTS OFF
THE LONG TAIL OF ADVERT ISERS
CAN ANYONE SAVE BOTH HEADS AND TAILS
TOM S B ILL S
BOB S JERRY S
CAN ANYONE SAVE BOTH HEADS AND TAILS
YUPmdash
THE INTERNET CAN
L EA RN M O RE O F T H E LONG TA I L BY REA D ING
T HE LONG TA IL BY C H R IS A NDERSON
L EA RN M O RE O F FO RM U L A 1 I N T H E NEW D IG I TA L AGE BY REA D I NG
W I L L G OOG L E B U Y FORMU L A 1 BY A LEX H I NT
D O WNLO A D PA RT 1 O F T H E BOOK FOR FREE
PDF | EPU B | M O B I
S H A R I N G
CREDITS F O N T S I M A G E S 1 2 1 8 3 4 3 6 3 9 E D I T O R
E D U A R D O R E C I F E J O H A N H O L M D A H L
W O O D L O U S E
D E A N T H O R P E
C A R S T E N T O L K M I T
B E R N A R D D U P O N T
S T E V E H A R R I S
A N N A R A S S H I V K I N A
THANK YOU
THERE rsquoS ONLY ROOM FOR ONE PICTURE
ON A TRADIT IONAL TV SCREEN
AND THE DIRECTOR HAS TO CHOOSE
WHICH TEAM TO SHOW
REMEMBER JERRY WANTS TO WATCH MARUSSIA
THE LESS POPULAR TEAM
REMEMBER JERRY WANTS TO WATCH MARUSSIA
THE LESS POPULAR TEAM
THERE ARE MANY JERRYS
IN THE WORLD
JERRY S
REMEMBER JERRY WANTS TO WATCH MARUSSIA
THE LESS POPULAR TEAM
THERE ARE MANY JERRYS
IN THE WORLD
REMEMBER JERRY WANTS TO WATCH MARUSSIA
THE LESS POPULAR TEAM
THERE ARE MANY JERRYS
IN THE WORLD
THIS IS CALLED THE LONG TAIL
JERRY S
JERRY S
T H E LONG TAIL
REMEMBER JERRY WANTS TO WATCH MARUSSIA
THE LESS POPULAR TEAM
THERE ARE MANY JERRYS
IN THE WORLD
THIS IS CALLED THE LONG TAIL
TRADIT IONAL TELEVISION CAN ONLY SHOW
ONE PICTURE AND CUTS OFF
THE LONG TAIL OF INTERESTS
TRADIT IONAL TELEVISION CAN ONLY SHOW
ONE PICTURE AND CUTS OFF
THE LONG TAIL OF INTERESTS
2
2 THE LONG TA IL
OF advert is ing
TAKE TWO ADVERT ISERS B ILL AND BOB
BOB B ILL
B ILL CAN AFFORD TO SPEND
$2 MILLION ON ADVERT ISING
BOB rsquoS READY TO SHELL OUT
$2000
$2 000 $2 M I LL I ON
B ILL CAN AFFORD TO SPEND
$2 MILLION ON ADVERT ISING
BOB rsquoS READY TO SHELL OUT
$2000
BUT
THERE rsquoS ONLY ROOM FOR ONE AD SLOT
ON A TRADIT IONAL TV SCREEN
THERE rsquoS ONLY ROOM FOR ONE AD SLOT
ON A TRADIT IONAL TV SCREEN
AND THE BROADCASTER HAS TO CHOOSE
WHOSE AD TO SHOW
THERE rsquoS ONLY ROOM FOR ONE AD SLOT
ON A TRADIT IONAL TV SCREEN
AND THE BROADCASTER HAS TO CHOOSE
WHOSE AD TO SHOW
REMEMBER BOB CAN ONLY AFFORD TO SPEND
$2000 ON ADVERT ISING
REMEMBER BOB CAN ONLY AFFORD TO SPEND
$2000 ON ADVERT ISING
THERE ARE MANY BOBS IN THE WORLD
BOB S
REMEMBER BOB CAN ONLY AFFORD TO SPEND
$2000 ON ADVERT ISING
THERE ARE MANY BOBS IN THE WORLD
BOB S
REMEMBER BOB CAN ONLY AFFORD TO SPEND
$2000 ON ADVERT ISING
THERE ARE MANY BOBS IN THE WORLD
BOB IS THE LONG TAIL
REMEMBER BOB CAN ONLY AFFORD TO SPEND
$2000 ON ADVERT ISING
THERE ARE MANY BOBS IN THE WORLD
BOB IS THE LONG TAIL
BOB S
T H E LONG TAIL
TRADIT IONAL TELEVISION CUTS OFF
THE LONG TAIL OF ADVERT ISERS
TRADIT IONAL TELEVISION CUTS OFF
THE LONG TAIL OF ADVERT ISERS
CAN ANYONE SAVE BOTH HEADS AND TAILS
TOM S B ILL S
BOB S JERRY S
CAN ANYONE SAVE BOTH HEADS AND TAILS
YUPmdash
THE INTERNET CAN
L EA RN M O RE O F T H E LONG TA I L BY REA D ING
T HE LONG TA IL BY C H R IS A NDERSON
L EA RN M O RE O F FO RM U L A 1 I N T H E NEW D IG I TA L AGE BY REA D I NG
W I L L G OOG L E B U Y FORMU L A 1 BY A LEX H I NT
D O WNLO A D PA RT 1 O F T H E BOOK FOR FREE
PDF | EPU B | M O B I
S H A R I N G
CREDITS F O N T S I M A G E S 1 2 1 8 3 4 3 6 3 9 E D I T O R
E D U A R D O R E C I F E J O H A N H O L M D A H L
W O O D L O U S E
D E A N T H O R P E
C A R S T E N T O L K M I T
B E R N A R D D U P O N T
S T E V E H A R R I S
A N N A R A S S H I V K I N A
THANK YOU
REMEMBER JERRY WANTS TO WATCH MARUSSIA
THE LESS POPULAR TEAM
REMEMBER JERRY WANTS TO WATCH MARUSSIA
THE LESS POPULAR TEAM
THERE ARE MANY JERRYS
IN THE WORLD
JERRY S
REMEMBER JERRY WANTS TO WATCH MARUSSIA
THE LESS POPULAR TEAM
THERE ARE MANY JERRYS
IN THE WORLD
REMEMBER JERRY WANTS TO WATCH MARUSSIA
THE LESS POPULAR TEAM
THERE ARE MANY JERRYS
IN THE WORLD
THIS IS CALLED THE LONG TAIL
JERRY S
JERRY S
T H E LONG TAIL
REMEMBER JERRY WANTS TO WATCH MARUSSIA
THE LESS POPULAR TEAM
THERE ARE MANY JERRYS
IN THE WORLD
THIS IS CALLED THE LONG TAIL
TRADIT IONAL TELEVISION CAN ONLY SHOW
ONE PICTURE AND CUTS OFF
THE LONG TAIL OF INTERESTS
TRADIT IONAL TELEVISION CAN ONLY SHOW
ONE PICTURE AND CUTS OFF
THE LONG TAIL OF INTERESTS
2
2 THE LONG TA IL
OF advert is ing
TAKE TWO ADVERT ISERS B ILL AND BOB
BOB B ILL
B ILL CAN AFFORD TO SPEND
$2 MILLION ON ADVERT ISING
BOB rsquoS READY TO SHELL OUT
$2000
$2 000 $2 M I LL I ON
B ILL CAN AFFORD TO SPEND
$2 MILLION ON ADVERT ISING
BOB rsquoS READY TO SHELL OUT
$2000
BUT
THERE rsquoS ONLY ROOM FOR ONE AD SLOT
ON A TRADIT IONAL TV SCREEN
THERE rsquoS ONLY ROOM FOR ONE AD SLOT
ON A TRADIT IONAL TV SCREEN
AND THE BROADCASTER HAS TO CHOOSE
WHOSE AD TO SHOW
THERE rsquoS ONLY ROOM FOR ONE AD SLOT
ON A TRADIT IONAL TV SCREEN
AND THE BROADCASTER HAS TO CHOOSE
WHOSE AD TO SHOW
REMEMBER BOB CAN ONLY AFFORD TO SPEND
$2000 ON ADVERT ISING
REMEMBER BOB CAN ONLY AFFORD TO SPEND
$2000 ON ADVERT ISING
THERE ARE MANY BOBS IN THE WORLD
BOB S
REMEMBER BOB CAN ONLY AFFORD TO SPEND
$2000 ON ADVERT ISING
THERE ARE MANY BOBS IN THE WORLD
BOB S
REMEMBER BOB CAN ONLY AFFORD TO SPEND
$2000 ON ADVERT ISING
THERE ARE MANY BOBS IN THE WORLD
BOB IS THE LONG TAIL
REMEMBER BOB CAN ONLY AFFORD TO SPEND
$2000 ON ADVERT ISING
THERE ARE MANY BOBS IN THE WORLD
BOB IS THE LONG TAIL
BOB S
T H E LONG TAIL
TRADIT IONAL TELEVISION CUTS OFF
THE LONG TAIL OF ADVERT ISERS
TRADIT IONAL TELEVISION CUTS OFF
THE LONG TAIL OF ADVERT ISERS
CAN ANYONE SAVE BOTH HEADS AND TAILS
TOM S B ILL S
BOB S JERRY S
CAN ANYONE SAVE BOTH HEADS AND TAILS
YUPmdash
THE INTERNET CAN
L EA RN M O RE O F T H E LONG TA I L BY REA D ING
T HE LONG TA IL BY C H R IS A NDERSON
L EA RN M O RE O F FO RM U L A 1 I N T H E NEW D IG I TA L AGE BY REA D I NG
W I L L G OOG L E B U Y FORMU L A 1 BY A LEX H I NT
D O WNLO A D PA RT 1 O F T H E BOOK FOR FREE
PDF | EPU B | M O B I
S H A R I N G
CREDITS F O N T S I M A G E S 1 2 1 8 3 4 3 6 3 9 E D I T O R
E D U A R D O R E C I F E J O H A N H O L M D A H L
W O O D L O U S E
D E A N T H O R P E
C A R S T E N T O L K M I T
B E R N A R D D U P O N T
S T E V E H A R R I S
A N N A R A S S H I V K I N A
THANK YOU
REMEMBER JERRY WANTS TO WATCH MARUSSIA
THE LESS POPULAR TEAM
THERE ARE MANY JERRYS
IN THE WORLD
JERRY S
REMEMBER JERRY WANTS TO WATCH MARUSSIA
THE LESS POPULAR TEAM
THERE ARE MANY JERRYS
IN THE WORLD
REMEMBER JERRY WANTS TO WATCH MARUSSIA
THE LESS POPULAR TEAM
THERE ARE MANY JERRYS
IN THE WORLD
THIS IS CALLED THE LONG TAIL
JERRY S
JERRY S
T H E LONG TAIL
REMEMBER JERRY WANTS TO WATCH MARUSSIA
THE LESS POPULAR TEAM
THERE ARE MANY JERRYS
IN THE WORLD
THIS IS CALLED THE LONG TAIL
TRADIT IONAL TELEVISION CAN ONLY SHOW
ONE PICTURE AND CUTS OFF
THE LONG TAIL OF INTERESTS
TRADIT IONAL TELEVISION CAN ONLY SHOW
ONE PICTURE AND CUTS OFF
THE LONG TAIL OF INTERESTS
2
2 THE LONG TA IL
OF advert is ing
TAKE TWO ADVERT ISERS B ILL AND BOB
BOB B ILL
B ILL CAN AFFORD TO SPEND
$2 MILLION ON ADVERT ISING
BOB rsquoS READY TO SHELL OUT
$2000
$2 000 $2 M I LL I ON
B ILL CAN AFFORD TO SPEND
$2 MILLION ON ADVERT ISING
BOB rsquoS READY TO SHELL OUT
$2000
BUT
THERE rsquoS ONLY ROOM FOR ONE AD SLOT
ON A TRADIT IONAL TV SCREEN
THERE rsquoS ONLY ROOM FOR ONE AD SLOT
ON A TRADIT IONAL TV SCREEN
AND THE BROADCASTER HAS TO CHOOSE
WHOSE AD TO SHOW
THERE rsquoS ONLY ROOM FOR ONE AD SLOT
ON A TRADIT IONAL TV SCREEN
AND THE BROADCASTER HAS TO CHOOSE
WHOSE AD TO SHOW
REMEMBER BOB CAN ONLY AFFORD TO SPEND
$2000 ON ADVERT ISING
REMEMBER BOB CAN ONLY AFFORD TO SPEND
$2000 ON ADVERT ISING
THERE ARE MANY BOBS IN THE WORLD
BOB S
REMEMBER BOB CAN ONLY AFFORD TO SPEND
$2000 ON ADVERT ISING
THERE ARE MANY BOBS IN THE WORLD
BOB S
REMEMBER BOB CAN ONLY AFFORD TO SPEND
$2000 ON ADVERT ISING
THERE ARE MANY BOBS IN THE WORLD
BOB IS THE LONG TAIL
REMEMBER BOB CAN ONLY AFFORD TO SPEND
$2000 ON ADVERT ISING
THERE ARE MANY BOBS IN THE WORLD
BOB IS THE LONG TAIL
BOB S
T H E LONG TAIL
TRADIT IONAL TELEVISION CUTS OFF
THE LONG TAIL OF ADVERT ISERS
TRADIT IONAL TELEVISION CUTS OFF
THE LONG TAIL OF ADVERT ISERS
CAN ANYONE SAVE BOTH HEADS AND TAILS
TOM S B ILL S
BOB S JERRY S
CAN ANYONE SAVE BOTH HEADS AND TAILS
YUPmdash
THE INTERNET CAN
L EA RN M O RE O F T H E LONG TA I L BY REA D ING
T HE LONG TA IL BY C H R IS A NDERSON
L EA RN M O RE O F FO RM U L A 1 I N T H E NEW D IG I TA L AGE BY REA D I NG
W I L L G OOG L E B U Y FORMU L A 1 BY A LEX H I NT
D O WNLO A D PA RT 1 O F T H E BOOK FOR FREE
PDF | EPU B | M O B I
S H A R I N G
CREDITS F O N T S I M A G E S 1 2 1 8 3 4 3 6 3 9 E D I T O R
E D U A R D O R E C I F E J O H A N H O L M D A H L
W O O D L O U S E
D E A N T H O R P E
C A R S T E N T O L K M I T
B E R N A R D D U P O N T
S T E V E H A R R I S
A N N A R A S S H I V K I N A
THANK YOU
JERRY S
REMEMBER JERRY WANTS TO WATCH MARUSSIA
THE LESS POPULAR TEAM
THERE ARE MANY JERRYS
IN THE WORLD
REMEMBER JERRY WANTS TO WATCH MARUSSIA
THE LESS POPULAR TEAM
THERE ARE MANY JERRYS
IN THE WORLD
THIS IS CALLED THE LONG TAIL
JERRY S
JERRY S
T H E LONG TAIL
REMEMBER JERRY WANTS TO WATCH MARUSSIA
THE LESS POPULAR TEAM
THERE ARE MANY JERRYS
IN THE WORLD
THIS IS CALLED THE LONG TAIL
TRADIT IONAL TELEVISION CAN ONLY SHOW
ONE PICTURE AND CUTS OFF
THE LONG TAIL OF INTERESTS
TRADIT IONAL TELEVISION CAN ONLY SHOW
ONE PICTURE AND CUTS OFF
THE LONG TAIL OF INTERESTS
2
2 THE LONG TA IL
OF advert is ing
TAKE TWO ADVERT ISERS B ILL AND BOB
BOB B ILL
B ILL CAN AFFORD TO SPEND
$2 MILLION ON ADVERT ISING
BOB rsquoS READY TO SHELL OUT
$2000
$2 000 $2 M I LL I ON
B ILL CAN AFFORD TO SPEND
$2 MILLION ON ADVERT ISING
BOB rsquoS READY TO SHELL OUT
$2000
BUT
THERE rsquoS ONLY ROOM FOR ONE AD SLOT
ON A TRADIT IONAL TV SCREEN
THERE rsquoS ONLY ROOM FOR ONE AD SLOT
ON A TRADIT IONAL TV SCREEN
AND THE BROADCASTER HAS TO CHOOSE
WHOSE AD TO SHOW
THERE rsquoS ONLY ROOM FOR ONE AD SLOT
ON A TRADIT IONAL TV SCREEN
AND THE BROADCASTER HAS TO CHOOSE
WHOSE AD TO SHOW
REMEMBER BOB CAN ONLY AFFORD TO SPEND
$2000 ON ADVERT ISING
REMEMBER BOB CAN ONLY AFFORD TO SPEND
$2000 ON ADVERT ISING
THERE ARE MANY BOBS IN THE WORLD
BOB S
REMEMBER BOB CAN ONLY AFFORD TO SPEND
$2000 ON ADVERT ISING
THERE ARE MANY BOBS IN THE WORLD
BOB S
REMEMBER BOB CAN ONLY AFFORD TO SPEND
$2000 ON ADVERT ISING
THERE ARE MANY BOBS IN THE WORLD
BOB IS THE LONG TAIL
REMEMBER BOB CAN ONLY AFFORD TO SPEND
$2000 ON ADVERT ISING
THERE ARE MANY BOBS IN THE WORLD
BOB IS THE LONG TAIL
BOB S
T H E LONG TAIL
TRADIT IONAL TELEVISION CUTS OFF
THE LONG TAIL OF ADVERT ISERS
TRADIT IONAL TELEVISION CUTS OFF
THE LONG TAIL OF ADVERT ISERS
CAN ANYONE SAVE BOTH HEADS AND TAILS
TOM S B ILL S
BOB S JERRY S
CAN ANYONE SAVE BOTH HEADS AND TAILS
YUPmdash
THE INTERNET CAN
L EA RN M O RE O F T H E LONG TA I L BY REA D ING
T HE LONG TA IL BY C H R IS A NDERSON
L EA RN M O RE O F FO RM U L A 1 I N T H E NEW D IG I TA L AGE BY REA D I NG
W I L L G OOG L E B U Y FORMU L A 1 BY A LEX H I NT
D O WNLO A D PA RT 1 O F T H E BOOK FOR FREE
PDF | EPU B | M O B I
S H A R I N G
CREDITS F O N T S I M A G E S 1 2 1 8 3 4 3 6 3 9 E D I T O R
E D U A R D O R E C I F E J O H A N H O L M D A H L
W O O D L O U S E
D E A N T H O R P E
C A R S T E N T O L K M I T
B E R N A R D D U P O N T
S T E V E H A R R I S
A N N A R A S S H I V K I N A
THANK YOU
REMEMBER JERRY WANTS TO WATCH MARUSSIA
THE LESS POPULAR TEAM
THERE ARE MANY JERRYS
IN THE WORLD
THIS IS CALLED THE LONG TAIL
JERRY S
JERRY S
T H E LONG TAIL
REMEMBER JERRY WANTS TO WATCH MARUSSIA
THE LESS POPULAR TEAM
THERE ARE MANY JERRYS
IN THE WORLD
THIS IS CALLED THE LONG TAIL
TRADIT IONAL TELEVISION CAN ONLY SHOW
ONE PICTURE AND CUTS OFF
THE LONG TAIL OF INTERESTS
TRADIT IONAL TELEVISION CAN ONLY SHOW
ONE PICTURE AND CUTS OFF
THE LONG TAIL OF INTERESTS
2
2 THE LONG TA IL
OF advert is ing
TAKE TWO ADVERT ISERS B ILL AND BOB
BOB B ILL
B ILL CAN AFFORD TO SPEND
$2 MILLION ON ADVERT ISING
BOB rsquoS READY TO SHELL OUT
$2000
$2 000 $2 M I LL I ON
B ILL CAN AFFORD TO SPEND
$2 MILLION ON ADVERT ISING
BOB rsquoS READY TO SHELL OUT
$2000
BUT
THERE rsquoS ONLY ROOM FOR ONE AD SLOT
ON A TRADIT IONAL TV SCREEN
THERE rsquoS ONLY ROOM FOR ONE AD SLOT
ON A TRADIT IONAL TV SCREEN
AND THE BROADCASTER HAS TO CHOOSE
WHOSE AD TO SHOW
THERE rsquoS ONLY ROOM FOR ONE AD SLOT
ON A TRADIT IONAL TV SCREEN
AND THE BROADCASTER HAS TO CHOOSE
WHOSE AD TO SHOW
REMEMBER BOB CAN ONLY AFFORD TO SPEND
$2000 ON ADVERT ISING
REMEMBER BOB CAN ONLY AFFORD TO SPEND
$2000 ON ADVERT ISING
THERE ARE MANY BOBS IN THE WORLD
BOB S
REMEMBER BOB CAN ONLY AFFORD TO SPEND
$2000 ON ADVERT ISING
THERE ARE MANY BOBS IN THE WORLD
BOB S
REMEMBER BOB CAN ONLY AFFORD TO SPEND
$2000 ON ADVERT ISING
THERE ARE MANY BOBS IN THE WORLD
BOB IS THE LONG TAIL
REMEMBER BOB CAN ONLY AFFORD TO SPEND
$2000 ON ADVERT ISING
THERE ARE MANY BOBS IN THE WORLD
BOB IS THE LONG TAIL
BOB S
T H E LONG TAIL
TRADIT IONAL TELEVISION CUTS OFF
THE LONG TAIL OF ADVERT ISERS
TRADIT IONAL TELEVISION CUTS OFF
THE LONG TAIL OF ADVERT ISERS
CAN ANYONE SAVE BOTH HEADS AND TAILS
TOM S B ILL S
BOB S JERRY S
CAN ANYONE SAVE BOTH HEADS AND TAILS
YUPmdash
THE INTERNET CAN
L EA RN M O RE O F T H E LONG TA I L BY REA D ING
T HE LONG TA IL BY C H R IS A NDERSON
L EA RN M O RE O F FO RM U L A 1 I N T H E NEW D IG I TA L AGE BY REA D I NG
W I L L G OOG L E B U Y FORMU L A 1 BY A LEX H I NT
D O WNLO A D PA RT 1 O F T H E BOOK FOR FREE
PDF | EPU B | M O B I
S H A R I N G
CREDITS F O N T S I M A G E S 1 2 1 8 3 4 3 6 3 9 E D I T O R
E D U A R D O R E C I F E J O H A N H O L M D A H L
W O O D L O U S E
D E A N T H O R P E
C A R S T E N T O L K M I T
B E R N A R D D U P O N T
S T E V E H A R R I S
A N N A R A S S H I V K I N A
THANK YOU
JERRY S
T H E LONG TAIL
REMEMBER JERRY WANTS TO WATCH MARUSSIA
THE LESS POPULAR TEAM
THERE ARE MANY JERRYS
IN THE WORLD
THIS IS CALLED THE LONG TAIL
TRADIT IONAL TELEVISION CAN ONLY SHOW
ONE PICTURE AND CUTS OFF
THE LONG TAIL OF INTERESTS
TRADIT IONAL TELEVISION CAN ONLY SHOW
ONE PICTURE AND CUTS OFF
THE LONG TAIL OF INTERESTS
2
2 THE LONG TA IL
OF advert is ing
TAKE TWO ADVERT ISERS B ILL AND BOB
BOB B ILL
B ILL CAN AFFORD TO SPEND
$2 MILLION ON ADVERT ISING
BOB rsquoS READY TO SHELL OUT
$2000
$2 000 $2 M I LL I ON
B ILL CAN AFFORD TO SPEND
$2 MILLION ON ADVERT ISING
BOB rsquoS READY TO SHELL OUT
$2000
BUT
THERE rsquoS ONLY ROOM FOR ONE AD SLOT
ON A TRADIT IONAL TV SCREEN
THERE rsquoS ONLY ROOM FOR ONE AD SLOT
ON A TRADIT IONAL TV SCREEN
AND THE BROADCASTER HAS TO CHOOSE
WHOSE AD TO SHOW
THERE rsquoS ONLY ROOM FOR ONE AD SLOT
ON A TRADIT IONAL TV SCREEN
AND THE BROADCASTER HAS TO CHOOSE
WHOSE AD TO SHOW
REMEMBER BOB CAN ONLY AFFORD TO SPEND
$2000 ON ADVERT ISING
REMEMBER BOB CAN ONLY AFFORD TO SPEND
$2000 ON ADVERT ISING
THERE ARE MANY BOBS IN THE WORLD
BOB S
REMEMBER BOB CAN ONLY AFFORD TO SPEND
$2000 ON ADVERT ISING
THERE ARE MANY BOBS IN THE WORLD
BOB S
REMEMBER BOB CAN ONLY AFFORD TO SPEND
$2000 ON ADVERT ISING
THERE ARE MANY BOBS IN THE WORLD
BOB IS THE LONG TAIL
REMEMBER BOB CAN ONLY AFFORD TO SPEND
$2000 ON ADVERT ISING
THERE ARE MANY BOBS IN THE WORLD
BOB IS THE LONG TAIL
BOB S
T H E LONG TAIL
TRADIT IONAL TELEVISION CUTS OFF
THE LONG TAIL OF ADVERT ISERS
TRADIT IONAL TELEVISION CUTS OFF
THE LONG TAIL OF ADVERT ISERS
CAN ANYONE SAVE BOTH HEADS AND TAILS
TOM S B ILL S
BOB S JERRY S
CAN ANYONE SAVE BOTH HEADS AND TAILS
YUPmdash
THE INTERNET CAN
L EA RN M O RE O F T H E LONG TA I L BY REA D ING
T HE LONG TA IL BY C H R IS A NDERSON
L EA RN M O RE O F FO RM U L A 1 I N T H E NEW D IG I TA L AGE BY REA D I NG
W I L L G OOG L E B U Y FORMU L A 1 BY A LEX H I NT
D O WNLO A D PA RT 1 O F T H E BOOK FOR FREE
PDF | EPU B | M O B I
S H A R I N G
CREDITS F O N T S I M A G E S 1 2 1 8 3 4 3 6 3 9 E D I T O R
E D U A R D O R E C I F E J O H A N H O L M D A H L
W O O D L O U S E
D E A N T H O R P E
C A R S T E N T O L K M I T
B E R N A R D D U P O N T
S T E V E H A R R I S
A N N A R A S S H I V K I N A
THANK YOU
TRADIT IONAL TELEVISION CAN ONLY SHOW
ONE PICTURE AND CUTS OFF
THE LONG TAIL OF INTERESTS
TRADIT IONAL TELEVISION CAN ONLY SHOW
ONE PICTURE AND CUTS OFF
THE LONG TAIL OF INTERESTS
2
2 THE LONG TA IL
OF advert is ing
TAKE TWO ADVERT ISERS B ILL AND BOB
BOB B ILL
B ILL CAN AFFORD TO SPEND
$2 MILLION ON ADVERT ISING
BOB rsquoS READY TO SHELL OUT
$2000
$2 000 $2 M I LL I ON
B ILL CAN AFFORD TO SPEND
$2 MILLION ON ADVERT ISING
BOB rsquoS READY TO SHELL OUT
$2000
BUT
THERE rsquoS ONLY ROOM FOR ONE AD SLOT
ON A TRADIT IONAL TV SCREEN
THERE rsquoS ONLY ROOM FOR ONE AD SLOT
ON A TRADIT IONAL TV SCREEN
AND THE BROADCASTER HAS TO CHOOSE
WHOSE AD TO SHOW
THERE rsquoS ONLY ROOM FOR ONE AD SLOT
ON A TRADIT IONAL TV SCREEN
AND THE BROADCASTER HAS TO CHOOSE
WHOSE AD TO SHOW
REMEMBER BOB CAN ONLY AFFORD TO SPEND
$2000 ON ADVERT ISING
REMEMBER BOB CAN ONLY AFFORD TO SPEND
$2000 ON ADVERT ISING
THERE ARE MANY BOBS IN THE WORLD
BOB S
REMEMBER BOB CAN ONLY AFFORD TO SPEND
$2000 ON ADVERT ISING
THERE ARE MANY BOBS IN THE WORLD
BOB S
REMEMBER BOB CAN ONLY AFFORD TO SPEND
$2000 ON ADVERT ISING
THERE ARE MANY BOBS IN THE WORLD
BOB IS THE LONG TAIL
REMEMBER BOB CAN ONLY AFFORD TO SPEND
$2000 ON ADVERT ISING
THERE ARE MANY BOBS IN THE WORLD
BOB IS THE LONG TAIL
BOB S
T H E LONG TAIL
TRADIT IONAL TELEVISION CUTS OFF
THE LONG TAIL OF ADVERT ISERS
TRADIT IONAL TELEVISION CUTS OFF
THE LONG TAIL OF ADVERT ISERS
CAN ANYONE SAVE BOTH HEADS AND TAILS
TOM S B ILL S
BOB S JERRY S
CAN ANYONE SAVE BOTH HEADS AND TAILS
YUPmdash
THE INTERNET CAN
L EA RN M O RE O F T H E LONG TA I L BY REA D ING
T HE LONG TA IL BY C H R IS A NDERSON
L EA RN M O RE O F FO RM U L A 1 I N T H E NEW D IG I TA L AGE BY REA D I NG
W I L L G OOG L E B U Y FORMU L A 1 BY A LEX H I NT
D O WNLO A D PA RT 1 O F T H E BOOK FOR FREE
PDF | EPU B | M O B I
S H A R I N G
CREDITS F O N T S I M A G E S 1 2 1 8 3 4 3 6 3 9 E D I T O R
E D U A R D O R E C I F E J O H A N H O L M D A H L
W O O D L O U S E
D E A N T H O R P E
C A R S T E N T O L K M I T
B E R N A R D D U P O N T
S T E V E H A R R I S
A N N A R A S S H I V K I N A
THANK YOU
TRADIT IONAL TELEVISION CAN ONLY SHOW
ONE PICTURE AND CUTS OFF
THE LONG TAIL OF INTERESTS
2
2 THE LONG TA IL
OF advert is ing
TAKE TWO ADVERT ISERS B ILL AND BOB
BOB B ILL
B ILL CAN AFFORD TO SPEND
$2 MILLION ON ADVERT ISING
BOB rsquoS READY TO SHELL OUT
$2000
$2 000 $2 M I LL I ON
B ILL CAN AFFORD TO SPEND
$2 MILLION ON ADVERT ISING
BOB rsquoS READY TO SHELL OUT
$2000
BUT
THERE rsquoS ONLY ROOM FOR ONE AD SLOT
ON A TRADIT IONAL TV SCREEN
THERE rsquoS ONLY ROOM FOR ONE AD SLOT
ON A TRADIT IONAL TV SCREEN
AND THE BROADCASTER HAS TO CHOOSE
WHOSE AD TO SHOW
THERE rsquoS ONLY ROOM FOR ONE AD SLOT
ON A TRADIT IONAL TV SCREEN
AND THE BROADCASTER HAS TO CHOOSE
WHOSE AD TO SHOW
REMEMBER BOB CAN ONLY AFFORD TO SPEND
$2000 ON ADVERT ISING
REMEMBER BOB CAN ONLY AFFORD TO SPEND
$2000 ON ADVERT ISING
THERE ARE MANY BOBS IN THE WORLD
BOB S
REMEMBER BOB CAN ONLY AFFORD TO SPEND
$2000 ON ADVERT ISING
THERE ARE MANY BOBS IN THE WORLD
BOB S
REMEMBER BOB CAN ONLY AFFORD TO SPEND
$2000 ON ADVERT ISING
THERE ARE MANY BOBS IN THE WORLD
BOB IS THE LONG TAIL
REMEMBER BOB CAN ONLY AFFORD TO SPEND
$2000 ON ADVERT ISING
THERE ARE MANY BOBS IN THE WORLD
BOB IS THE LONG TAIL
BOB S
T H E LONG TAIL
TRADIT IONAL TELEVISION CUTS OFF
THE LONG TAIL OF ADVERT ISERS
TRADIT IONAL TELEVISION CUTS OFF
THE LONG TAIL OF ADVERT ISERS
CAN ANYONE SAVE BOTH HEADS AND TAILS
TOM S B ILL S
BOB S JERRY S
CAN ANYONE SAVE BOTH HEADS AND TAILS
YUPmdash
THE INTERNET CAN
L EA RN M O RE O F T H E LONG TA I L BY REA D ING
T HE LONG TA IL BY C H R IS A NDERSON
L EA RN M O RE O F FO RM U L A 1 I N T H E NEW D IG I TA L AGE BY REA D I NG
W I L L G OOG L E B U Y FORMU L A 1 BY A LEX H I NT
D O WNLO A D PA RT 1 O F T H E BOOK FOR FREE
PDF | EPU B | M O B I
S H A R I N G
CREDITS F O N T S I M A G E S 1 2 1 8 3 4 3 6 3 9 E D I T O R
E D U A R D O R E C I F E J O H A N H O L M D A H L
W O O D L O U S E
D E A N T H O R P E
C A R S T E N T O L K M I T
B E R N A R D D U P O N T
S T E V E H A R R I S
A N N A R A S S H I V K I N A
THANK YOU
2
2 THE LONG TA IL
OF advert is ing
TAKE TWO ADVERT ISERS B ILL AND BOB
BOB B ILL
B ILL CAN AFFORD TO SPEND
$2 MILLION ON ADVERT ISING
BOB rsquoS READY TO SHELL OUT
$2000
$2 000 $2 M I LL I ON
B ILL CAN AFFORD TO SPEND
$2 MILLION ON ADVERT ISING
BOB rsquoS READY TO SHELL OUT
$2000
BUT
THERE rsquoS ONLY ROOM FOR ONE AD SLOT
ON A TRADIT IONAL TV SCREEN
THERE rsquoS ONLY ROOM FOR ONE AD SLOT
ON A TRADIT IONAL TV SCREEN
AND THE BROADCASTER HAS TO CHOOSE
WHOSE AD TO SHOW
THERE rsquoS ONLY ROOM FOR ONE AD SLOT
ON A TRADIT IONAL TV SCREEN
AND THE BROADCASTER HAS TO CHOOSE
WHOSE AD TO SHOW
REMEMBER BOB CAN ONLY AFFORD TO SPEND
$2000 ON ADVERT ISING
REMEMBER BOB CAN ONLY AFFORD TO SPEND
$2000 ON ADVERT ISING
THERE ARE MANY BOBS IN THE WORLD
BOB S
REMEMBER BOB CAN ONLY AFFORD TO SPEND
$2000 ON ADVERT ISING
THERE ARE MANY BOBS IN THE WORLD
BOB S
REMEMBER BOB CAN ONLY AFFORD TO SPEND
$2000 ON ADVERT ISING
THERE ARE MANY BOBS IN THE WORLD
BOB IS THE LONG TAIL
REMEMBER BOB CAN ONLY AFFORD TO SPEND
$2000 ON ADVERT ISING
THERE ARE MANY BOBS IN THE WORLD
BOB IS THE LONG TAIL
BOB S
T H E LONG TAIL
TRADIT IONAL TELEVISION CUTS OFF
THE LONG TAIL OF ADVERT ISERS
TRADIT IONAL TELEVISION CUTS OFF
THE LONG TAIL OF ADVERT ISERS
CAN ANYONE SAVE BOTH HEADS AND TAILS
TOM S B ILL S
BOB S JERRY S
CAN ANYONE SAVE BOTH HEADS AND TAILS
YUPmdash
THE INTERNET CAN
L EA RN M O RE O F T H E LONG TA I L BY REA D ING
T HE LONG TA IL BY C H R IS A NDERSON
L EA RN M O RE O F FO RM U L A 1 I N T H E NEW D IG I TA L AGE BY REA D I NG
W I L L G OOG L E B U Y FORMU L A 1 BY A LEX H I NT
D O WNLO A D PA RT 1 O F T H E BOOK FOR FREE
PDF | EPU B | M O B I
S H A R I N G
CREDITS F O N T S I M A G E S 1 2 1 8 3 4 3 6 3 9 E D I T O R
E D U A R D O R E C I F E J O H A N H O L M D A H L
W O O D L O U S E
D E A N T H O R P E
C A R S T E N T O L K M I T
B E R N A R D D U P O N T
S T E V E H A R R I S
A N N A R A S S H I V K I N A
THANK YOU
2 THE LONG TA IL
OF advert is ing
TAKE TWO ADVERT ISERS B ILL AND BOB
BOB B ILL
B ILL CAN AFFORD TO SPEND
$2 MILLION ON ADVERT ISING
BOB rsquoS READY TO SHELL OUT
$2000
$2 000 $2 M I LL I ON
B ILL CAN AFFORD TO SPEND
$2 MILLION ON ADVERT ISING
BOB rsquoS READY TO SHELL OUT
$2000
BUT
THERE rsquoS ONLY ROOM FOR ONE AD SLOT
ON A TRADIT IONAL TV SCREEN
THERE rsquoS ONLY ROOM FOR ONE AD SLOT
ON A TRADIT IONAL TV SCREEN
AND THE BROADCASTER HAS TO CHOOSE
WHOSE AD TO SHOW
THERE rsquoS ONLY ROOM FOR ONE AD SLOT
ON A TRADIT IONAL TV SCREEN
AND THE BROADCASTER HAS TO CHOOSE
WHOSE AD TO SHOW
REMEMBER BOB CAN ONLY AFFORD TO SPEND
$2000 ON ADVERT ISING
REMEMBER BOB CAN ONLY AFFORD TO SPEND
$2000 ON ADVERT ISING
THERE ARE MANY BOBS IN THE WORLD
BOB S
REMEMBER BOB CAN ONLY AFFORD TO SPEND
$2000 ON ADVERT ISING
THERE ARE MANY BOBS IN THE WORLD
BOB S
REMEMBER BOB CAN ONLY AFFORD TO SPEND
$2000 ON ADVERT ISING
THERE ARE MANY BOBS IN THE WORLD
BOB IS THE LONG TAIL
REMEMBER BOB CAN ONLY AFFORD TO SPEND
$2000 ON ADVERT ISING
THERE ARE MANY BOBS IN THE WORLD
BOB IS THE LONG TAIL
BOB S
T H E LONG TAIL
TRADIT IONAL TELEVISION CUTS OFF
THE LONG TAIL OF ADVERT ISERS
TRADIT IONAL TELEVISION CUTS OFF
THE LONG TAIL OF ADVERT ISERS
CAN ANYONE SAVE BOTH HEADS AND TAILS
TOM S B ILL S
BOB S JERRY S
CAN ANYONE SAVE BOTH HEADS AND TAILS
YUPmdash
THE INTERNET CAN
L EA RN M O RE O F T H E LONG TA I L BY REA D ING
T HE LONG TA IL BY C H R IS A NDERSON
L EA RN M O RE O F FO RM U L A 1 I N T H E NEW D IG I TA L AGE BY REA D I NG
W I L L G OOG L E B U Y FORMU L A 1 BY A LEX H I NT
D O WNLO A D PA RT 1 O F T H E BOOK FOR FREE
PDF | EPU B | M O B I
S H A R I N G
CREDITS F O N T S I M A G E S 1 2 1 8 3 4 3 6 3 9 E D I T O R
E D U A R D O R E C I F E J O H A N H O L M D A H L
W O O D L O U S E
D E A N T H O R P E
C A R S T E N T O L K M I T
B E R N A R D D U P O N T
S T E V E H A R R I S
A N N A R A S S H I V K I N A
THANK YOU
TAKE TWO ADVERT ISERS B ILL AND BOB
BOB B ILL
B ILL CAN AFFORD TO SPEND
$2 MILLION ON ADVERT ISING
BOB rsquoS READY TO SHELL OUT
$2000
$2 000 $2 M I LL I ON
B ILL CAN AFFORD TO SPEND
$2 MILLION ON ADVERT ISING
BOB rsquoS READY TO SHELL OUT
$2000
BUT
THERE rsquoS ONLY ROOM FOR ONE AD SLOT
ON A TRADIT IONAL TV SCREEN
THERE rsquoS ONLY ROOM FOR ONE AD SLOT
ON A TRADIT IONAL TV SCREEN
AND THE BROADCASTER HAS TO CHOOSE
WHOSE AD TO SHOW
THERE rsquoS ONLY ROOM FOR ONE AD SLOT
ON A TRADIT IONAL TV SCREEN
AND THE BROADCASTER HAS TO CHOOSE
WHOSE AD TO SHOW
REMEMBER BOB CAN ONLY AFFORD TO SPEND
$2000 ON ADVERT ISING
REMEMBER BOB CAN ONLY AFFORD TO SPEND
$2000 ON ADVERT ISING
THERE ARE MANY BOBS IN THE WORLD
BOB S
REMEMBER BOB CAN ONLY AFFORD TO SPEND
$2000 ON ADVERT ISING
THERE ARE MANY BOBS IN THE WORLD
BOB S
REMEMBER BOB CAN ONLY AFFORD TO SPEND
$2000 ON ADVERT ISING
THERE ARE MANY BOBS IN THE WORLD
BOB IS THE LONG TAIL
REMEMBER BOB CAN ONLY AFFORD TO SPEND
$2000 ON ADVERT ISING
THERE ARE MANY BOBS IN THE WORLD
BOB IS THE LONG TAIL
BOB S
T H E LONG TAIL
TRADIT IONAL TELEVISION CUTS OFF
THE LONG TAIL OF ADVERT ISERS
TRADIT IONAL TELEVISION CUTS OFF
THE LONG TAIL OF ADVERT ISERS
CAN ANYONE SAVE BOTH HEADS AND TAILS
TOM S B ILL S
BOB S JERRY S
CAN ANYONE SAVE BOTH HEADS AND TAILS
YUPmdash
THE INTERNET CAN
L EA RN M O RE O F T H E LONG TA I L BY REA D ING
T HE LONG TA IL BY C H R IS A NDERSON
L EA RN M O RE O F FO RM U L A 1 I N T H E NEW D IG I TA L AGE BY REA D I NG
W I L L G OOG L E B U Y FORMU L A 1 BY A LEX H I NT
D O WNLO A D PA RT 1 O F T H E BOOK FOR FREE
PDF | EPU B | M O B I
S H A R I N G
CREDITS F O N T S I M A G E S 1 2 1 8 3 4 3 6 3 9 E D I T O R
E D U A R D O R E C I F E J O H A N H O L M D A H L
W O O D L O U S E
D E A N T H O R P E
C A R S T E N T O L K M I T
B E R N A R D D U P O N T
S T E V E H A R R I S
A N N A R A S S H I V K I N A
THANK YOU
B ILL CAN AFFORD TO SPEND
$2 MILLION ON ADVERT ISING
BOB rsquoS READY TO SHELL OUT
$2000
$2 000 $2 M I LL I ON
B ILL CAN AFFORD TO SPEND
$2 MILLION ON ADVERT ISING
BOB rsquoS READY TO SHELL OUT
$2000
BUT
THERE rsquoS ONLY ROOM FOR ONE AD SLOT
ON A TRADIT IONAL TV SCREEN
THERE rsquoS ONLY ROOM FOR ONE AD SLOT
ON A TRADIT IONAL TV SCREEN
AND THE BROADCASTER HAS TO CHOOSE
WHOSE AD TO SHOW
THERE rsquoS ONLY ROOM FOR ONE AD SLOT
ON A TRADIT IONAL TV SCREEN
AND THE BROADCASTER HAS TO CHOOSE
WHOSE AD TO SHOW
REMEMBER BOB CAN ONLY AFFORD TO SPEND
$2000 ON ADVERT ISING
REMEMBER BOB CAN ONLY AFFORD TO SPEND
$2000 ON ADVERT ISING
THERE ARE MANY BOBS IN THE WORLD
BOB S
REMEMBER BOB CAN ONLY AFFORD TO SPEND
$2000 ON ADVERT ISING
THERE ARE MANY BOBS IN THE WORLD
BOB S
REMEMBER BOB CAN ONLY AFFORD TO SPEND
$2000 ON ADVERT ISING
THERE ARE MANY BOBS IN THE WORLD
BOB IS THE LONG TAIL
REMEMBER BOB CAN ONLY AFFORD TO SPEND
$2000 ON ADVERT ISING
THERE ARE MANY BOBS IN THE WORLD
BOB IS THE LONG TAIL
BOB S
T H E LONG TAIL
TRADIT IONAL TELEVISION CUTS OFF
THE LONG TAIL OF ADVERT ISERS
TRADIT IONAL TELEVISION CUTS OFF
THE LONG TAIL OF ADVERT ISERS
CAN ANYONE SAVE BOTH HEADS AND TAILS
TOM S B ILL S
BOB S JERRY S
CAN ANYONE SAVE BOTH HEADS AND TAILS
YUPmdash
THE INTERNET CAN
L EA RN M O RE O F T H E LONG TA I L BY REA D ING
T HE LONG TA IL BY C H R IS A NDERSON
L EA RN M O RE O F FO RM U L A 1 I N T H E NEW D IG I TA L AGE BY REA D I NG
W I L L G OOG L E B U Y FORMU L A 1 BY A LEX H I NT
D O WNLO A D PA RT 1 O F T H E BOOK FOR FREE
PDF | EPU B | M O B I
S H A R I N G
CREDITS F O N T S I M A G E S 1 2 1 8 3 4 3 6 3 9 E D I T O R
E D U A R D O R E C I F E J O H A N H O L M D A H L
W O O D L O U S E
D E A N T H O R P E
C A R S T E N T O L K M I T
B E R N A R D D U P O N T
S T E V E H A R R I S
A N N A R A S S H I V K I N A
THANK YOU
$2 000 $2 M I LL I ON
B ILL CAN AFFORD TO SPEND
$2 MILLION ON ADVERT ISING
BOB rsquoS READY TO SHELL OUT
$2000
BUT
THERE rsquoS ONLY ROOM FOR ONE AD SLOT
ON A TRADIT IONAL TV SCREEN
THERE rsquoS ONLY ROOM FOR ONE AD SLOT
ON A TRADIT IONAL TV SCREEN
AND THE BROADCASTER HAS TO CHOOSE
WHOSE AD TO SHOW
THERE rsquoS ONLY ROOM FOR ONE AD SLOT
ON A TRADIT IONAL TV SCREEN
AND THE BROADCASTER HAS TO CHOOSE
WHOSE AD TO SHOW
REMEMBER BOB CAN ONLY AFFORD TO SPEND
$2000 ON ADVERT ISING
REMEMBER BOB CAN ONLY AFFORD TO SPEND
$2000 ON ADVERT ISING
THERE ARE MANY BOBS IN THE WORLD
BOB S
REMEMBER BOB CAN ONLY AFFORD TO SPEND
$2000 ON ADVERT ISING
THERE ARE MANY BOBS IN THE WORLD
BOB S
REMEMBER BOB CAN ONLY AFFORD TO SPEND
$2000 ON ADVERT ISING
THERE ARE MANY BOBS IN THE WORLD
BOB IS THE LONG TAIL
REMEMBER BOB CAN ONLY AFFORD TO SPEND
$2000 ON ADVERT ISING
THERE ARE MANY BOBS IN THE WORLD
BOB IS THE LONG TAIL
BOB S
T H E LONG TAIL
TRADIT IONAL TELEVISION CUTS OFF
THE LONG TAIL OF ADVERT ISERS
TRADIT IONAL TELEVISION CUTS OFF
THE LONG TAIL OF ADVERT ISERS
CAN ANYONE SAVE BOTH HEADS AND TAILS
TOM S B ILL S
BOB S JERRY S
CAN ANYONE SAVE BOTH HEADS AND TAILS
YUPmdash
THE INTERNET CAN
L EA RN M O RE O F T H E LONG TA I L BY REA D ING
T HE LONG TA IL BY C H R IS A NDERSON
L EA RN M O RE O F FO RM U L A 1 I N T H E NEW D IG I TA L AGE BY REA D I NG
W I L L G OOG L E B U Y FORMU L A 1 BY A LEX H I NT
D O WNLO A D PA RT 1 O F T H E BOOK FOR FREE
PDF | EPU B | M O B I
S H A R I N G
CREDITS F O N T S I M A G E S 1 2 1 8 3 4 3 6 3 9 E D I T O R
E D U A R D O R E C I F E J O H A N H O L M D A H L
W O O D L O U S E
D E A N T H O R P E
C A R S T E N T O L K M I T
B E R N A R D D U P O N T
S T E V E H A R R I S
A N N A R A S S H I V K I N A
THANK YOU
BUT
THERE rsquoS ONLY ROOM FOR ONE AD SLOT
ON A TRADIT IONAL TV SCREEN
THERE rsquoS ONLY ROOM FOR ONE AD SLOT
ON A TRADIT IONAL TV SCREEN
AND THE BROADCASTER HAS TO CHOOSE
WHOSE AD TO SHOW
THERE rsquoS ONLY ROOM FOR ONE AD SLOT
ON A TRADIT IONAL TV SCREEN
AND THE BROADCASTER HAS TO CHOOSE
WHOSE AD TO SHOW
REMEMBER BOB CAN ONLY AFFORD TO SPEND
$2000 ON ADVERT ISING
REMEMBER BOB CAN ONLY AFFORD TO SPEND
$2000 ON ADVERT ISING
THERE ARE MANY BOBS IN THE WORLD
BOB S
REMEMBER BOB CAN ONLY AFFORD TO SPEND
$2000 ON ADVERT ISING
THERE ARE MANY BOBS IN THE WORLD
BOB S
REMEMBER BOB CAN ONLY AFFORD TO SPEND
$2000 ON ADVERT ISING
THERE ARE MANY BOBS IN THE WORLD
BOB IS THE LONG TAIL
REMEMBER BOB CAN ONLY AFFORD TO SPEND
$2000 ON ADVERT ISING
THERE ARE MANY BOBS IN THE WORLD
BOB IS THE LONG TAIL
BOB S
T H E LONG TAIL
TRADIT IONAL TELEVISION CUTS OFF
THE LONG TAIL OF ADVERT ISERS
TRADIT IONAL TELEVISION CUTS OFF
THE LONG TAIL OF ADVERT ISERS
CAN ANYONE SAVE BOTH HEADS AND TAILS
TOM S B ILL S
BOB S JERRY S
CAN ANYONE SAVE BOTH HEADS AND TAILS
YUPmdash
THE INTERNET CAN
L EA RN M O RE O F T H E LONG TA I L BY REA D ING
T HE LONG TA IL BY C H R IS A NDERSON
L EA RN M O RE O F FO RM U L A 1 I N T H E NEW D IG I TA L AGE BY REA D I NG
W I L L G OOG L E B U Y FORMU L A 1 BY A LEX H I NT
D O WNLO A D PA RT 1 O F T H E BOOK FOR FREE
PDF | EPU B | M O B I
S H A R I N G
CREDITS F O N T S I M A G E S 1 2 1 8 3 4 3 6 3 9 E D I T O R
E D U A R D O R E C I F E J O H A N H O L M D A H L
W O O D L O U S E
D E A N T H O R P E
C A R S T E N T O L K M I T
B E R N A R D D U P O N T
S T E V E H A R R I S
A N N A R A S S H I V K I N A
THANK YOU
THERE rsquoS ONLY ROOM FOR ONE AD SLOT
ON A TRADIT IONAL TV SCREEN
THERE rsquoS ONLY ROOM FOR ONE AD SLOT
ON A TRADIT IONAL TV SCREEN
AND THE BROADCASTER HAS TO CHOOSE
WHOSE AD TO SHOW
THERE rsquoS ONLY ROOM FOR ONE AD SLOT
ON A TRADIT IONAL TV SCREEN
AND THE BROADCASTER HAS TO CHOOSE
WHOSE AD TO SHOW
REMEMBER BOB CAN ONLY AFFORD TO SPEND
$2000 ON ADVERT ISING
REMEMBER BOB CAN ONLY AFFORD TO SPEND
$2000 ON ADVERT ISING
THERE ARE MANY BOBS IN THE WORLD
BOB S
REMEMBER BOB CAN ONLY AFFORD TO SPEND
$2000 ON ADVERT ISING
THERE ARE MANY BOBS IN THE WORLD
BOB S
REMEMBER BOB CAN ONLY AFFORD TO SPEND
$2000 ON ADVERT ISING
THERE ARE MANY BOBS IN THE WORLD
BOB IS THE LONG TAIL
REMEMBER BOB CAN ONLY AFFORD TO SPEND
$2000 ON ADVERT ISING
THERE ARE MANY BOBS IN THE WORLD
BOB IS THE LONG TAIL
BOB S
T H E LONG TAIL
TRADIT IONAL TELEVISION CUTS OFF
THE LONG TAIL OF ADVERT ISERS
TRADIT IONAL TELEVISION CUTS OFF
THE LONG TAIL OF ADVERT ISERS
CAN ANYONE SAVE BOTH HEADS AND TAILS
TOM S B ILL S
BOB S JERRY S
CAN ANYONE SAVE BOTH HEADS AND TAILS
YUPmdash
THE INTERNET CAN
L EA RN M O RE O F T H E LONG TA I L BY REA D ING
T HE LONG TA IL BY C H R IS A NDERSON
L EA RN M O RE O F FO RM U L A 1 I N T H E NEW D IG I TA L AGE BY REA D I NG
W I L L G OOG L E B U Y FORMU L A 1 BY A LEX H I NT
D O WNLO A D PA RT 1 O F T H E BOOK FOR FREE
PDF | EPU B | M O B I
S H A R I N G
CREDITS F O N T S I M A G E S 1 2 1 8 3 4 3 6 3 9 E D I T O R
E D U A R D O R E C I F E J O H A N H O L M D A H L
W O O D L O U S E
D E A N T H O R P E
C A R S T E N T O L K M I T
B E R N A R D D U P O N T
S T E V E H A R R I S
A N N A R A S S H I V K I N A
THANK YOU
THERE rsquoS ONLY ROOM FOR ONE AD SLOT
ON A TRADIT IONAL TV SCREEN
AND THE BROADCASTER HAS TO CHOOSE
WHOSE AD TO SHOW
THERE rsquoS ONLY ROOM FOR ONE AD SLOT
ON A TRADIT IONAL TV SCREEN
AND THE BROADCASTER HAS TO CHOOSE
WHOSE AD TO SHOW
REMEMBER BOB CAN ONLY AFFORD TO SPEND
$2000 ON ADVERT ISING
REMEMBER BOB CAN ONLY AFFORD TO SPEND
$2000 ON ADVERT ISING
THERE ARE MANY BOBS IN THE WORLD
BOB S
REMEMBER BOB CAN ONLY AFFORD TO SPEND
$2000 ON ADVERT ISING
THERE ARE MANY BOBS IN THE WORLD
BOB S
REMEMBER BOB CAN ONLY AFFORD TO SPEND
$2000 ON ADVERT ISING
THERE ARE MANY BOBS IN THE WORLD
BOB IS THE LONG TAIL
REMEMBER BOB CAN ONLY AFFORD TO SPEND
$2000 ON ADVERT ISING
THERE ARE MANY BOBS IN THE WORLD
BOB IS THE LONG TAIL
BOB S
T H E LONG TAIL
TRADIT IONAL TELEVISION CUTS OFF
THE LONG TAIL OF ADVERT ISERS
TRADIT IONAL TELEVISION CUTS OFF
THE LONG TAIL OF ADVERT ISERS
CAN ANYONE SAVE BOTH HEADS AND TAILS
TOM S B ILL S
BOB S JERRY S
CAN ANYONE SAVE BOTH HEADS AND TAILS
YUPmdash
THE INTERNET CAN
L EA RN M O RE O F T H E LONG TA I L BY REA D ING
T HE LONG TA IL BY C H R IS A NDERSON
L EA RN M O RE O F FO RM U L A 1 I N T H E NEW D IG I TA L AGE BY REA D I NG
W I L L G OOG L E B U Y FORMU L A 1 BY A LEX H I NT
D O WNLO A D PA RT 1 O F T H E BOOK FOR FREE
PDF | EPU B | M O B I
S H A R I N G
CREDITS F O N T S I M A G E S 1 2 1 8 3 4 3 6 3 9 E D I T O R
E D U A R D O R E C I F E J O H A N H O L M D A H L
W O O D L O U S E
D E A N T H O R P E
C A R S T E N T O L K M I T
B E R N A R D D U P O N T
S T E V E H A R R I S
A N N A R A S S H I V K I N A
THANK YOU
THERE rsquoS ONLY ROOM FOR ONE AD SLOT
ON A TRADIT IONAL TV SCREEN
AND THE BROADCASTER HAS TO CHOOSE
WHOSE AD TO SHOW
REMEMBER BOB CAN ONLY AFFORD TO SPEND
$2000 ON ADVERT ISING
REMEMBER BOB CAN ONLY AFFORD TO SPEND
$2000 ON ADVERT ISING
THERE ARE MANY BOBS IN THE WORLD
BOB S
REMEMBER BOB CAN ONLY AFFORD TO SPEND
$2000 ON ADVERT ISING
THERE ARE MANY BOBS IN THE WORLD
BOB S
REMEMBER BOB CAN ONLY AFFORD TO SPEND
$2000 ON ADVERT ISING
THERE ARE MANY BOBS IN THE WORLD
BOB IS THE LONG TAIL
REMEMBER BOB CAN ONLY AFFORD TO SPEND
$2000 ON ADVERT ISING
THERE ARE MANY BOBS IN THE WORLD
BOB IS THE LONG TAIL
BOB S
T H E LONG TAIL
TRADIT IONAL TELEVISION CUTS OFF
THE LONG TAIL OF ADVERT ISERS
TRADIT IONAL TELEVISION CUTS OFF
THE LONG TAIL OF ADVERT ISERS
CAN ANYONE SAVE BOTH HEADS AND TAILS
TOM S B ILL S
BOB S JERRY S
CAN ANYONE SAVE BOTH HEADS AND TAILS
YUPmdash
THE INTERNET CAN
L EA RN M O RE O F T H E LONG TA I L BY REA D ING
T HE LONG TA IL BY C H R IS A NDERSON
L EA RN M O RE O F FO RM U L A 1 I N T H E NEW D IG I TA L AGE BY REA D I NG
W I L L G OOG L E B U Y FORMU L A 1 BY A LEX H I NT
D O WNLO A D PA RT 1 O F T H E BOOK FOR FREE
PDF | EPU B | M O B I
S H A R I N G
CREDITS F O N T S I M A G E S 1 2 1 8 3 4 3 6 3 9 E D I T O R
E D U A R D O R E C I F E J O H A N H O L M D A H L
W O O D L O U S E
D E A N T H O R P E
C A R S T E N T O L K M I T
B E R N A R D D U P O N T
S T E V E H A R R I S
A N N A R A S S H I V K I N A
THANK YOU
REMEMBER BOB CAN ONLY AFFORD TO SPEND
$2000 ON ADVERT ISING
REMEMBER BOB CAN ONLY AFFORD TO SPEND
$2000 ON ADVERT ISING
THERE ARE MANY BOBS IN THE WORLD
BOB S
REMEMBER BOB CAN ONLY AFFORD TO SPEND
$2000 ON ADVERT ISING
THERE ARE MANY BOBS IN THE WORLD
BOB S
REMEMBER BOB CAN ONLY AFFORD TO SPEND
$2000 ON ADVERT ISING
THERE ARE MANY BOBS IN THE WORLD
BOB IS THE LONG TAIL
REMEMBER BOB CAN ONLY AFFORD TO SPEND
$2000 ON ADVERT ISING
THERE ARE MANY BOBS IN THE WORLD
BOB IS THE LONG TAIL
BOB S
T H E LONG TAIL
TRADIT IONAL TELEVISION CUTS OFF
THE LONG TAIL OF ADVERT ISERS
TRADIT IONAL TELEVISION CUTS OFF
THE LONG TAIL OF ADVERT ISERS
CAN ANYONE SAVE BOTH HEADS AND TAILS
TOM S B ILL S
BOB S JERRY S
CAN ANYONE SAVE BOTH HEADS AND TAILS
YUPmdash
THE INTERNET CAN
L EA RN M O RE O F T H E LONG TA I L BY REA D ING
T HE LONG TA IL BY C H R IS A NDERSON
L EA RN M O RE O F FO RM U L A 1 I N T H E NEW D IG I TA L AGE BY REA D I NG
W I L L G OOG L E B U Y FORMU L A 1 BY A LEX H I NT
D O WNLO A D PA RT 1 O F T H E BOOK FOR FREE
PDF | EPU B | M O B I
S H A R I N G
CREDITS F O N T S I M A G E S 1 2 1 8 3 4 3 6 3 9 E D I T O R
E D U A R D O R E C I F E J O H A N H O L M D A H L
W O O D L O U S E
D E A N T H O R P E
C A R S T E N T O L K M I T
B E R N A R D D U P O N T
S T E V E H A R R I S
A N N A R A S S H I V K I N A
THANK YOU
REMEMBER BOB CAN ONLY AFFORD TO SPEND
$2000 ON ADVERT ISING
THERE ARE MANY BOBS IN THE WORLD
BOB S
REMEMBER BOB CAN ONLY AFFORD TO SPEND
$2000 ON ADVERT ISING
THERE ARE MANY BOBS IN THE WORLD
BOB S
REMEMBER BOB CAN ONLY AFFORD TO SPEND
$2000 ON ADVERT ISING
THERE ARE MANY BOBS IN THE WORLD
BOB IS THE LONG TAIL
REMEMBER BOB CAN ONLY AFFORD TO SPEND
$2000 ON ADVERT ISING
THERE ARE MANY BOBS IN THE WORLD
BOB IS THE LONG TAIL
BOB S
T H E LONG TAIL
TRADIT IONAL TELEVISION CUTS OFF
THE LONG TAIL OF ADVERT ISERS
TRADIT IONAL TELEVISION CUTS OFF
THE LONG TAIL OF ADVERT ISERS
CAN ANYONE SAVE BOTH HEADS AND TAILS
TOM S B ILL S
BOB S JERRY S
CAN ANYONE SAVE BOTH HEADS AND TAILS
YUPmdash
THE INTERNET CAN
L EA RN M O RE O F T H E LONG TA I L BY REA D ING
T HE LONG TA IL BY C H R IS A NDERSON
L EA RN M O RE O F FO RM U L A 1 I N T H E NEW D IG I TA L AGE BY REA D I NG
W I L L G OOG L E B U Y FORMU L A 1 BY A LEX H I NT
D O WNLO A D PA RT 1 O F T H E BOOK FOR FREE
PDF | EPU B | M O B I
S H A R I N G
CREDITS F O N T S I M A G E S 1 2 1 8 3 4 3 6 3 9 E D I T O R
E D U A R D O R E C I F E J O H A N H O L M D A H L
W O O D L O U S E
D E A N T H O R P E
C A R S T E N T O L K M I T
B E R N A R D D U P O N T
S T E V E H A R R I S
A N N A R A S S H I V K I N A
THANK YOU
BOB S
REMEMBER BOB CAN ONLY AFFORD TO SPEND
$2000 ON ADVERT ISING
THERE ARE MANY BOBS IN THE WORLD
BOB S
REMEMBER BOB CAN ONLY AFFORD TO SPEND
$2000 ON ADVERT ISING
THERE ARE MANY BOBS IN THE WORLD
BOB IS THE LONG TAIL
REMEMBER BOB CAN ONLY AFFORD TO SPEND
$2000 ON ADVERT ISING
THERE ARE MANY BOBS IN THE WORLD
BOB IS THE LONG TAIL
BOB S
T H E LONG TAIL
TRADIT IONAL TELEVISION CUTS OFF
THE LONG TAIL OF ADVERT ISERS
TRADIT IONAL TELEVISION CUTS OFF
THE LONG TAIL OF ADVERT ISERS
CAN ANYONE SAVE BOTH HEADS AND TAILS
TOM S B ILL S
BOB S JERRY S
CAN ANYONE SAVE BOTH HEADS AND TAILS
YUPmdash
THE INTERNET CAN
L EA RN M O RE O F T H E LONG TA I L BY REA D ING
T HE LONG TA IL BY C H R IS A NDERSON
L EA RN M O RE O F FO RM U L A 1 I N T H E NEW D IG I TA L AGE BY REA D I NG
W I L L G OOG L E B U Y FORMU L A 1 BY A LEX H I NT
D O WNLO A D PA RT 1 O F T H E BOOK FOR FREE
PDF | EPU B | M O B I
S H A R I N G
CREDITS F O N T S I M A G E S 1 2 1 8 3 4 3 6 3 9 E D I T O R
E D U A R D O R E C I F E J O H A N H O L M D A H L
W O O D L O U S E
D E A N T H O R P E
C A R S T E N T O L K M I T
B E R N A R D D U P O N T
S T E V E H A R R I S
A N N A R A S S H I V K I N A
THANK YOU
BOB S
REMEMBER BOB CAN ONLY AFFORD TO SPEND
$2000 ON ADVERT ISING
THERE ARE MANY BOBS IN THE WORLD
BOB IS THE LONG TAIL
REMEMBER BOB CAN ONLY AFFORD TO SPEND
$2000 ON ADVERT ISING
THERE ARE MANY BOBS IN THE WORLD
BOB IS THE LONG TAIL
BOB S
T H E LONG TAIL
TRADIT IONAL TELEVISION CUTS OFF
THE LONG TAIL OF ADVERT ISERS
TRADIT IONAL TELEVISION CUTS OFF
THE LONG TAIL OF ADVERT ISERS
CAN ANYONE SAVE BOTH HEADS AND TAILS
TOM S B ILL S
BOB S JERRY S
CAN ANYONE SAVE BOTH HEADS AND TAILS
YUPmdash
THE INTERNET CAN
L EA RN M O RE O F T H E LONG TA I L BY REA D ING
T HE LONG TA IL BY C H R IS A NDERSON
L EA RN M O RE O F FO RM U L A 1 I N T H E NEW D IG I TA L AGE BY REA D I NG
W I L L G OOG L E B U Y FORMU L A 1 BY A LEX H I NT
D O WNLO A D PA RT 1 O F T H E BOOK FOR FREE
PDF | EPU B | M O B I
S H A R I N G
CREDITS F O N T S I M A G E S 1 2 1 8 3 4 3 6 3 9 E D I T O R
E D U A R D O R E C I F E J O H A N H O L M D A H L
W O O D L O U S E
D E A N T H O R P E
C A R S T E N T O L K M I T
B E R N A R D D U P O N T
S T E V E H A R R I S
A N N A R A S S H I V K I N A
THANK YOU
REMEMBER BOB CAN ONLY AFFORD TO SPEND
$2000 ON ADVERT ISING
THERE ARE MANY BOBS IN THE WORLD
BOB IS THE LONG TAIL
BOB S
T H E LONG TAIL
TRADIT IONAL TELEVISION CUTS OFF
THE LONG TAIL OF ADVERT ISERS
TRADIT IONAL TELEVISION CUTS OFF
THE LONG TAIL OF ADVERT ISERS
CAN ANYONE SAVE BOTH HEADS AND TAILS
TOM S B ILL S
BOB S JERRY S
CAN ANYONE SAVE BOTH HEADS AND TAILS
YUPmdash
THE INTERNET CAN
L EA RN M O RE O F T H E LONG TA I L BY REA D ING
T HE LONG TA IL BY C H R IS A NDERSON
L EA RN M O RE O F FO RM U L A 1 I N T H E NEW D IG I TA L AGE BY REA D I NG
W I L L G OOG L E B U Y FORMU L A 1 BY A LEX H I NT
D O WNLO A D PA RT 1 O F T H E BOOK FOR FREE
PDF | EPU B | M O B I
S H A R I N G
CREDITS F O N T S I M A G E S 1 2 1 8 3 4 3 6 3 9 E D I T O R
E D U A R D O R E C I F E J O H A N H O L M D A H L
W O O D L O U S E
D E A N T H O R P E
C A R S T E N T O L K M I T
B E R N A R D D U P O N T
S T E V E H A R R I S
A N N A R A S S H I V K I N A
THANK YOU
TRADIT IONAL TELEVISION CUTS OFF
THE LONG TAIL OF ADVERT ISERS
TRADIT IONAL TELEVISION CUTS OFF
THE LONG TAIL OF ADVERT ISERS
CAN ANYONE SAVE BOTH HEADS AND TAILS
TOM S B ILL S
BOB S JERRY S
CAN ANYONE SAVE BOTH HEADS AND TAILS
YUPmdash
THE INTERNET CAN
L EA RN M O RE O F T H E LONG TA I L BY REA D ING
T HE LONG TA IL BY C H R IS A NDERSON
L EA RN M O RE O F FO RM U L A 1 I N T H E NEW D IG I TA L AGE BY REA D I NG
W I L L G OOG L E B U Y FORMU L A 1 BY A LEX H I NT
D O WNLO A D PA RT 1 O F T H E BOOK FOR FREE
PDF | EPU B | M O B I
S H A R I N G
CREDITS F O N T S I M A G E S 1 2 1 8 3 4 3 6 3 9 E D I T O R
E D U A R D O R E C I F E J O H A N H O L M D A H L
W O O D L O U S E
D E A N T H O R P E
C A R S T E N T O L K M I T
B E R N A R D D U P O N T
S T E V E H A R R I S
A N N A R A S S H I V K I N A
THANK YOU
TRADIT IONAL TELEVISION CUTS OFF
THE LONG TAIL OF ADVERT ISERS
CAN ANYONE SAVE BOTH HEADS AND TAILS
TOM S B ILL S
BOB S JERRY S
CAN ANYONE SAVE BOTH HEADS AND TAILS
YUPmdash
THE INTERNET CAN
L EA RN M O RE O F T H E LONG TA I L BY REA D ING
T HE LONG TA IL BY C H R IS A NDERSON
L EA RN M O RE O F FO RM U L A 1 I N T H E NEW D IG I TA L AGE BY REA D I NG
W I L L G OOG L E B U Y FORMU L A 1 BY A LEX H I NT
D O WNLO A D PA RT 1 O F T H E BOOK FOR FREE
PDF | EPU B | M O B I
S H A R I N G
CREDITS F O N T S I M A G E S 1 2 1 8 3 4 3 6 3 9 E D I T O R
E D U A R D O R E C I F E J O H A N H O L M D A H L
W O O D L O U S E
D E A N T H O R P E
C A R S T E N T O L K M I T
B E R N A R D D U P O N T
S T E V E H A R R I S
A N N A R A S S H I V K I N A
THANK YOU
CAN ANYONE SAVE BOTH HEADS AND TAILS
TOM S B ILL S
BOB S JERRY S
CAN ANYONE SAVE BOTH HEADS AND TAILS
YUPmdash
THE INTERNET CAN
L EA RN M O RE O F T H E LONG TA I L BY REA D ING
T HE LONG TA IL BY C H R IS A NDERSON
L EA RN M O RE O F FO RM U L A 1 I N T H E NEW D IG I TA L AGE BY REA D I NG
W I L L G OOG L E B U Y FORMU L A 1 BY A LEX H I NT
D O WNLO A D PA RT 1 O F T H E BOOK FOR FREE
PDF | EPU B | M O B I
S H A R I N G
CREDITS F O N T S I M A G E S 1 2 1 8 3 4 3 6 3 9 E D I T O R
E D U A R D O R E C I F E J O H A N H O L M D A H L
W O O D L O U S E
D E A N T H O R P E
C A R S T E N T O L K M I T
B E R N A R D D U P O N T
S T E V E H A R R I S
A N N A R A S S H I V K I N A
THANK YOU
TOM S B ILL S
BOB S JERRY S
CAN ANYONE SAVE BOTH HEADS AND TAILS
YUPmdash
THE INTERNET CAN
L EA RN M O RE O F T H E LONG TA I L BY REA D ING
T HE LONG TA IL BY C H R IS A NDERSON
L EA RN M O RE O F FO RM U L A 1 I N T H E NEW D IG I TA L AGE BY REA D I NG
W I L L G OOG L E B U Y FORMU L A 1 BY A LEX H I NT
D O WNLO A D PA RT 1 O F T H E BOOK FOR FREE
PDF | EPU B | M O B I
S H A R I N G
CREDITS F O N T S I M A G E S 1 2 1 8 3 4 3 6 3 9 E D I T O R
E D U A R D O R E C I F E J O H A N H O L M D A H L
W O O D L O U S E
D E A N T H O R P E
C A R S T E N T O L K M I T
B E R N A R D D U P O N T
S T E V E H A R R I S
A N N A R A S S H I V K I N A
THANK YOU
YUPmdash
THE INTERNET CAN
L EA RN M O RE O F T H E LONG TA I L BY REA D ING
T HE LONG TA IL BY C H R IS A NDERSON
L EA RN M O RE O F FO RM U L A 1 I N T H E NEW D IG I TA L AGE BY REA D I NG
W I L L G OOG L E B U Y FORMU L A 1 BY A LEX H I NT
D O WNLO A D PA RT 1 O F T H E BOOK FOR FREE
PDF | EPU B | M O B I
S H A R I N G
CREDITS F O N T S I M A G E S 1 2 1 8 3 4 3 6 3 9 E D I T O R
E D U A R D O R E C I F E J O H A N H O L M D A H L
W O O D L O U S E
D E A N T H O R P E
C A R S T E N T O L K M I T
B E R N A R D D U P O N T
S T E V E H A R R I S
A N N A R A S S H I V K I N A
THANK YOU
L EA RN M O RE O F T H E LONG TA I L BY REA D ING
T HE LONG TA IL BY C H R IS A NDERSON
L EA RN M O RE O F FO RM U L A 1 I N T H E NEW D IG I TA L AGE BY REA D I NG
W I L L G OOG L E B U Y FORMU L A 1 BY A LEX H I NT
D O WNLO A D PA RT 1 O F T H E BOOK FOR FREE
PDF | EPU B | M O B I
S H A R I N G
CREDITS F O N T S I M A G E S 1 2 1 8 3 4 3 6 3 9 E D I T O R
E D U A R D O R E C I F E J O H A N H O L M D A H L
W O O D L O U S E
D E A N T H O R P E
C A R S T E N T O L K M I T
B E R N A R D D U P O N T
S T E V E H A R R I S
A N N A R A S S H I V K I N A
THANK YOU
L EA RN M O RE O F FO RM U L A 1 I N T H E NEW D IG I TA L AGE BY REA D I NG
W I L L G OOG L E B U Y FORMU L A 1 BY A LEX H I NT
D O WNLO A D PA RT 1 O F T H E BOOK FOR FREE
PDF | EPU B | M O B I
S H A R I N G
CREDITS F O N T S I M A G E S 1 2 1 8 3 4 3 6 3 9 E D I T O R
E D U A R D O R E C I F E J O H A N H O L M D A H L
W O O D L O U S E
D E A N T H O R P E
C A R S T E N T O L K M I T
B E R N A R D D U P O N T
S T E V E H A R R I S
A N N A R A S S H I V K I N A
THANK YOU
CREDITS F O N T S I M A G E S 1 2 1 8 3 4 3 6 3 9 E D I T O R
E D U A R D O R E C I F E J O H A N H O L M D A H L
W O O D L O U S E
D E A N T H O R P E
C A R S T E N T O L K M I T
B E R N A R D D U P O N T
S T E V E H A R R I S
A N N A R A S S H I V K I N A
THANK YOU