The long-term partnership betweenCarestream Healthand Pitney Bowesyields innovation and cost savings.

Business Process and CommunicationsSolutions for the bottom line

Reprinted from AdvantagePitney Bowes Management ServicesBusiness Magazine

Challenge

To implement mail, print

and document manage-

ment solutions that

deliver world-class

efficiency and value for

a recently independent,

stand-alone company.

Solution

Deploy industry-leading

technology and innovative

solutions operated by

highly trained professionals

and create a seamless

partnership with the client

that includes frequent

dialog and collaboration

to explore new ways to

utilize new services and

drive efficiencies across

the growing enterprise.

Results

Delivered significant

improvements in several

key areas, including an

annual savings of more

than 254,000 sheets of

paper and a 60 percent

reduction in distributed

print devices.

4

4

4

A Smart PartnershipIt’s a unique business

relationship that continues

to produce remarkable results

after more than two decades

of working together. That’sthe partnership betweenCarestream Health andPitney Bowes — a synergythat produces brilliant resultsyear in and year out.

arestream Health, a worldwide provider of dental and medical imaging systems as well as

proven healthcare IT solutions, wasformed in 2007 when Onex Corp. ofToronto, Ontario, purchased EastmanKodak Company’s Health Group andrenamed the 100-year old business.

With more than 400 patents formedical and dental imaging and information technology, the companyremains at the forefront of numeroustechnological advancements in imaging.Its breakthrough products include theworld’s first proven wireless digitalradiographic detector, the first packagedx-ray film, the first digital dental detector, and the first medical drylaser imager. Its more than 7,000 employees worldwide strive to helpcustomers do their jobs better, fasterand more cost effectively.

For 20 years, Pitney Bowes had avery successful existing relationshipwith Eastman Kodak, providing a widevariety of services including mailroomand shipping/receiving, print on demand,

literature and marketing support,statement processing, graphic designand digital document imaging. WhenCarestream was formed, Pitney Bowesfollowed it to its new headquarters inRochester, N.Y., to continue to providethe same services.

That, however, is just the beginningof the story.

More services and cost savingsBoth Carestream and Pitney Bowes

constantly innovate to improve processesand lower costs. Since the transitionin 2007, they have collaborated to delivera broader suite of services.

“We have quarterly business meet-ings with Carestream’s managementteam to see what we can do to makeoperations more successful,” said Pitney Bowes Customer OperationsManager Kathy Magliozzi, who leadsthe onsite team. “We’re constantlylooking at ways to bring more servicesand savings.”

Ann-Marie Kerr, Worldwide Commodity Manager for Carestream,

manages the day-to-day relationshipwith Pitney Bowes. Her responsibilitiesinclude ensuring that internal clientsare getting the agreed upon servicesfrom suppliers with which they havecontracted, as well as offering solutionsto her clients at headquarters and thecompany’s other sites.

“Services can be added throughclient needs. ”Kerr said. “Since I’m awareof the services Pitney Bowes offers, Ican suggest to other departments andsubsidiaries ways to use them to bringdown cost and improve efficiencies.

“Because they have the ability toprovide services onsite, offsite or a hybrid of the two, subsidiaries can getthe services they need without purchasingequipment, hiring dedicated staff ordevoting office space.”

Interrelated services for maximum ROI

Although Pitney Bowes has a longhistory of document scanning andmanagement, it was a service that wasn’tfully used at Carestream. However, when

C

Pitney Bowes’ operation

is transparent, reliable,

and their employees —

management and operators

— always demonstrate a

can-do attitude.

Larry Billings, Rochester Site Manager, Carestream Health

the Accounts Payable department neededto add digital document imaging, PitneyBowes was brought in to evaluate its needsand recommend a solution. Now the PitneyBowes team scans, indexes and archivesonsite 8,000 to 9,000 documents a month.

Print on demand services have alsogrown exponentially over the past fewyears. Color & Black & White printing isrunning over two million pages per yearfor presentations, training manuals, reports, customer communications andother documents.

And they have expanded the print ondemand services to include the printing ofdental billing, which is printed offsite atanother Pitney Bowes facility.

Printing services dovetail into otherareas as well.

Pitney Bowes performs list adminis-tration duties, including data entry,setup, maintenance merge/purge, andlists conversions to produce personalizedletters and other mailings, which arethen printed on demand.

Graphic design services also feedthe printing business. Pitney Bowes designs anything from sell sheets tonewsletters, presentations, certificatesand personalized merged letters. Designwork also includes presentations for thequarterly board of directors meetings.

Design services have also yieldedsignificant savings.

(left) A Pitney Bowes

graphic designer works

with the Carestream

Design and Usability

Group to reduce paper

waste and improve

legibility.

trol over the abundance of printers attheir headquarters — more than 60 whenthe project started. Pitney Bowes broughtin its experts to conduct a printer studyto evaluate the needs of each of the sixfloors of the building. As equipmentleases expired, they were able to reducethe fleet of desktop devices to 23 networkable multi-function devices.

“Pitney Bowes conducted a print studyin coordination with Carestream’s ITdepartment and we were able to reduce the number of distributed devices by approximately 60 percent,” Kerrsaid. “Costs savings are not only realized

Savings by designThe two companies recently

teamed to reduce the cost of printinginstruction sheets. The sheets, whichare localized into eight languages,were being printed on 11 x 17 inchpaper and trimmed to size, resultingin a tremendous amount of wastedtime and paper.

“We worked with the Pitney Bowesgraphic designer and Carestream’sdesign and usability group to redesignthese instruction sheets,” Kerr said.“The resulting design eliminated theslitting operation, reduced paper

waste, and provides a better customerexperience.”

The new design, which used a different font to improve readability ata smaller size, allowed the instructionsheets to be printed on 8 ½ x 11 inchpaper with no waste. The design changeis now saving 254,000 sheets of paper ayear and the team is looking to redesignseveral more documents in 2012 to increase the savings even further.

Getting control of printersRecently, Carestream asked Pitney

Bowes to use its expertise to gain con-

Because they have

the ability to provide

services onsite, offsite

or a hybrid of the two,

subsidiaries can

get the services they

need without

purchasing equipment,

hiring dedicated

staff or devoting

office space.

Ann-Marie Kerr, Worldwide Commodity Manager,Carestream

in the reduced number of devices welease, but also in the reduction in volumeof color printing and overall printing costs.”

Pitney Bowes provides one-callservicing and maintenance, with the PB team providing minor support andtroubleshooting or arranging for servicetechnicians to come in for major issuesfor the leased devices. Another Carestream facility outside of Rochesteris also evaluating using Pitney Bowesfor fleet management at its site.

Innovating togetherManaging this huge volume of work

is the Pitney Bowes onsite team of onlyseven members, performing virtually

all services for Carestream. “We have a diverse workforce that

is cross-trained three to four deep ineach other’s positions,” Magliozzi said.“Cross-training, great attitudes andteamwork are the keys to our on-timedelivery results and high level of service.”

Recognition of that reliable perform-ance came in 2010 when Piney Boweswas awarded Carestream Health CertifiedSupplier status. It was recertified in 2011.

“The Pitney Bowes team was certified for meeting or exceeding all the requirements for quality delivery,lead-time, productivity and performance,”Kerr said. “We are very pleased with theentire onsite Pitney Bowes

organization and the services provided.The team is responsive and flexible. We feel there’s a true collaborativepartnership between Carestream andthe Pitney Bowes team.”

“Pitney Bowes’ operation is trans-parent, reliable, and their employees —management and operators — alwaysdemonstrate a can-do attitude,” saidLarry Billings, Rochester site managerfor Carestream Health. “They also lookfor win-win opportunities to improvethe efficiency of our business from aquality, delivery, and cost standpoint.Personally, I appreciate the commitmentthey put forward in helping to make ourbusiness successful.”

The Pitney Bowes - Carestream Health team (from left to right) Nancy Spies,Don Conklin, Casey Magliozzi, Kathie Keene and Betsy Martin. Missingfrom photo are Keith Andrews and Stacy Palumbo.

Pitney Bowes Management Servicesdesigns, implements and operatesglobal solutions that provide commercial,legal and public sector clients withcustomer communication, mail, printand document lifecycle services thathelp create more effective, efficient and compliant business processes and operations.

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