the look book - downtown rochester · this. it’s way too cool in here.’ we’ve gotten the...

THE LOOK BOOKDowntown Rochester - The Place to BE!

the ROCHESTER DOWNTOWN ALLIANCE’S

A SPECIAL THANKS TO:

Thank you to all the stores that participated in this year’s Look Book:

99 Giggles, Tangerine, Revelation/Les Wigs Renee/Merle Norman Cosmetics, ReFashion, Poppi Italian

Leather, Optical Vision w/ Flair, O&B Shoes, The Nordic Shop, Lillians of Rochester, Lasker Jewelers,

Knight’s Chamber, Hers, Hanny’s, Ginny’s Fine Fabrics, Exquisite Leather & Luggage, Eye–Q Intelligent

Eyewear, The Dove Kids, Collections Fashions, Baby Baby

Cover art by Stacie Yokiel

Nood Reynolds, Fashion Coordinator

Molly Grimm, Assistant Fashion Coordinator

Shawn Fagan, Fagan Studios,

Look Book Photographer

Brianna Truax, Modern Design & Concepts

Look Book Studio Space

Michael Houser,

Emerging Designers Photographer

Mercedes Bergman,

Emerging Designer Project Coordinator

Rochester Magazine

Design and Printing

Runway and Look book Hair and Makeup

Rocco Altobelli Salon

2 FALL 2014 THE LOOK BOOK


SEPTEMBER 18, 2014PEACE PLAZA

HAPPY HOUR 5:00 PM — 7:30 PM

FASHION SHOW 7:30 PM — 8:30 PM

TICKETS AVAILABLE AT DOWNTOWNROCHESTERMN.COM#STYLEONTHEPLAZA

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99 GIGGLES“Navy blue and lace are hot right now. Socks are in, too—over boots, over anything. And naturally, we have it all. I always find the hottest and latest trends. It has to be hot off the press. No matter the genre, we find it and have it. But there’s one exception, it has to be fun. Our store is all about variety! Customers practically freak out over the variety and what we have in stock. I get this all the time, ‘Oh my gosh, wow! I cannot believe this. It’s way too cool in here.’ We’ve gotten the reputation of being the ‘fun store.’ You have to visit.”

— Julie Green

99 Giggles 20 Second Ave. SW, Rochester, MN 55902 507-252-9900 I www.99giggles.com


TANGERINE“Listen to happy tunes while you shop! Visually appealing treats feast your eyes and capture your attention when you enter the store. The business began in 1998 doing exquisite fruit/flower baskets and has grown into a fun, fabulous and trendy gift shop with accessories from all over the world. Our fall fashion line-up includes an array of winter wear accessories including gotta-touch-’em fabrics and knockout knits in a variety of differ-ent shawls, scarves, mittens, and head warmers. Think outside-the-ordi-nary with this season’s eclectic and bold patterned socks that will put a smile on your face. Shop a great selection of jewelry and hair accessories featuring tribal and embellished prints. You won’t leave disappointed.”

—Irene Simon

Tangerine 110 First Ave. SW, Rochester, MN 55902 www.facebook.com/TangerineGifts1 507-252-8119


REVELATION/LES WIGS RENEE“At Revelation, the clothing is trendy and unique, with shades of slate blue, vibrant purple, rust, and compelling, earthy fig and chestnut. Merle Norman Fall is all about bold matte lips, with rich color, and eye shadows with hues of wines and rich browns—to harmonize with the coziest styles. No matter what your journey is, when entering the store the first thing you’ll notice is how bright and fun and full of energy it is. Inspiring Christian music is always playing. We are a welcoming and caring staff. We also do free facials and makeovers! It is best to call for an appointment. Merle Norman’s philosophy for over 80 years is ‘Try before you buy.’”

—Renee Carlson

*Makeup for Revelation provided by Merle Norman

Revelation I Les Wigs Renee I Merle Norman 20 Second Ave. SW, Ste. 172, Rochester MN, 55902 I 507-529-9500 www.leswigsrenee-revelation.com


REFASHION“Our store attracts a loyal following of fashion hounds and bargain hunters. Shopping at Refashion offers a unique and exciting opportunity to purchase one-of-a-kind, high-quality, new and nearly new clothing, furniture and home accessories. This incredible selection is showcased in a beautiful 5,300-sq.-ft. showroom located in the heart of downtown Rochester, just three blocks from Mayo Clinic. The selection at Refashion changes hourly and is aimed at savvy consumers who appreciate quality, style and economy—leading Rochester since 1996! This year’s fashion trends include new takes on Biker Jackets, leather boots, zippers, buck-les and mini skirt silhouettes. Psychedelic Prints are in, and kaleidoscope prints breathe new life into this season’s separates. This year, embellish-ments are less extravagant and more on the sophisticated side.”

—Cindy Hughes

Refashion321 South Broadway, Rochester, MN 55904 www.refashion.org I 507-281-0808


POPPI ITALIAN LEATHER“I travel to Milan, Italy twice yearly to a bag and shoe show. These goods are one-of-a-kind MADE IN ITALY using a unique tanning process that the Italians developed centuries ago. My bags are designed to follow the couture fashion industry. Styles from Italy are usually two to three years ahead of American trends. People unfamiliar with Italian leather are stunned by the beauty and authentic leather aroma that comes from the tanning process of natural veg-tan leather. The boutique is designed in a minimalistic style that showcases the leather bags…. step in and you feel you are shopping in Milan, Rome or Florence.”

—Rebecca Calhoun

Poppi Italian Leather DoubleTree Hotel 150 South Broadway, Rochester, MN 55904 www.bellezzaimports.com I 507-282-3088


OPTICAL VISION W/ FLAIROPTICAL VISION W/ FLAIR is a fully independent, locally-owned optical and vision shop featuring the latest styles from top designers around the world. Stop by their boutique and check out the new collection from Vinylize featuring original frames made from recycled record albums. Other designers include Etnia Barcelona, Carolina Hererra, and Brooklyn Spectacles among others.

Optical Vision w/ Flair15 First Ave. SW, Rochester, MN, 55902www.opticalvisionflair.com I 507-287-8444


O&B SHOES

FOR OVER 81 YEARS, O&B Shoes has been known for providing exceptional service, a wide range of sizes and an extensive selection for men and women. Some of their popular brands include Dansko, Sperry, Asics, Ecco, Keen, Clarks, and Ugg.

O&B Shoes 100 First Ave. SW, Rochester, MN 55902 www.oandbshoes.com I 507-289-5189


THE NORDIC SHOPBEING IN ROCHESTER OVER FORTY-PLUS YEARS, The Nordic Shop has hosted the entire Danish contingency of Designers, Artists, and Brands during a month-long event called, “Scandinavian Today.” Held in Minneapolis, all five Scandinavian countries participated.

“Our Dale of Norway Sweaters, Helly Hansen Clothes, and Bergans of Norway items are featuring some more Vintage Styles, but with a completely updated fit and high-tech materials. In Scandinavia the saying goes, ‘There is no bad weather, only bad clothing.’ Our Oleana Line will be a pure symphony of colors and poetry of pattern.”

—Walter Hanson

The Nordic Shop111 South Broadway, Rochester, MN 55904www.thenordicshop.net I 507-285-9143


LILLIANS OF ROCHESTER“We’re not just handbags and accessories any longer! We offer a full fashion line-up! Palazzo pants and leggings are huge this fall! When ordering I try to follow the season’s hottest Pantone colors! Our store is all about high energy and customer service to the highest caliber. The store is full of the hottest trends without the large price tag. Also, we offer unique pieces. We get six of one item, and when it’s gone, it’s gone. Lillians is an experience you will come back for over and over!”

—Nikki Kranebell

Lillians of Rochester 223 North Broadway, Rochester, MN 55906 www.lilliansshoppe.com/rochester/ 507-252-1650


LASKER JEWELERSMAX LASKER established Lasker Jewelers in Eau Claire, Wisconsin in 1928. It has been family owned and operated ever since. The Rochester, Minnesota store was acquired from the Blickle family in 1973 and has been operating as Lasker Jewelers since then.

In this year’s Look Book, Lasker’s features jewelry of stunning colors and patterns that are sure to catch anyone’s attention.

Lasker Jewelers101 First Street SW, Rochester, MN 55902www.laskers.com/rochester I 507-288-5214



KNIGHT’S CHAMBER“Very few products that we carry are carried in department stores. They’re original, they’re current, and they’re unique! And we are open seven days a week! Fall fashion from Knight’s Chamber includes an unforgettable lineup. Casual wear includes shirts with intricate fabrics and a ton of detail from Robert Graham, Bugatchi Uomo, and Jared Lang that pair perfectly with trendy stretch denim in new colors and cuts from 34 Heritage. Fall suit collections include a variety of pinstripe, check, and windowpane patterns that range from subtle to bold. Navys, greys and softer tones reign supreme this year. Service is our highest priority. If an item does not look good, we will not sell you on it. We are here to advise, educate and send our customers on their way looking good and feeling confident in what they have purchased.”

—Svaar Vinje

Knight’s Chamber111 South Broadway, Rochester, MN 55904www.knightschamberrochester.com I 507-285-0517

HERS“Our store has always been about bright colors. Hot colors for this fall include royal blue, teal green, and red. We have lots of great tunic tops to go over skinny jeans and leggings. Jewelry is getting chunkier, too. Walking into our store for the first time is like an explosion of color! Every store needs unusual and eye-catching styles that are like the ‘icing on the cake.’ Our whole store is the icing!”

—Bruce Dahlstrom

Hers111 South Broadway, Rochester, MN 55904 507-281-5585107 First St. SW, Rochester, MN 55902 507-281-2284 I www.hersclothing.com


111 South Broadway, Rochester, MN 55904 507-281-5585

107 First St. SW, Rochester, MN 55902 507-281-2284

www.hersclothing.com


HANNY’S“Hanny’s opened its first store in 1939, providing exceptional quality menswear and service to downtown Rochester. It has expanded over the years to include four additional stores: Hanny’s Women’s, Couture by Hanny’s, Hanny’s Geiger, and Hanny’s St. Croix, all located in the Kahler Grand Hotel Subway. Women’s fashion trends for fall will include long cardigans, leather accents, skinny jeans and leggings, cozy knits, hounds-tooth patterns, plaids, and statement turtlenecks in rich tonal colors of olive, navy, teal, cobalt, black, and red. For men, expect to see transitional jackets, Filson accessories, textured denim, flannel shirts, slim slacks, knit ties, and the return of the double-breasted blazer, all highlight-ing colors from cypress and cognac to sangria and emerald.”

—Tim Berg

Hanny’s19 First Ave. SW, Rochester, MN 55902www.hannys.com I 507-289-4077


GINNY’S FINE FABRICSPROVIDING FABULOUS AND FASHIONABLE FABRICS for our team of designers, Ginny’s Fine Fabrics offers choices to build your own personal wardrobe.

“You’ll find designer silks, cottons, wools and linens not found anywhere else and, of course, buttons galore. It’s all about finding your style and the colors to create your own fall fashion line-up.”

—Ginny Smith

(Looks on these pages created by the following designers: Page 32: Megan Zwack. : Top left: Mercedes Bergman. Top right: Sherry Sanden-Will. Bottom right: Jessica Jones.) See Emerging Designers on pages 44-45.

Ginny’s Fine Fabrics211 South Broadway, Rochester, MN 55904 www.ginnysfinefabrics.com I 507-285-9134


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EYE–Q INTELLIGENT EYEWEAR “DANGEROUSLY FABULOUS FRAMES,” and “fierce eyewear for all!” are only a couple of ways to describe Eye–Q Intelligent Eyewear. A full-service luxury optical shopping boutique with a twist, Eye–Q Intelligent Eyewear offers a truly unique and energetic shopping experience.

“At Eye-Q, everything we sell is handmade. We only sell a frame one time, ensuring that our customers don’t ‘bump into’ their frame on someone else! Our frames are made out of the finest organic materials, such as cotton fiber, leather, buffalo horn, and exotic woods. We, of course, offer trend-forward eyewear, but with an edited perspective, allowing a person to wear his or her eyewear for many years after the flash-trend has faded. Our bright orange store bursts with passion and fun. We are an energetic, well-educated staff, offering the best made frames in the optical industry but without any pretense.”

—Tammie Hudnall

Eye-Q Intelligent Eyewear20 Second Ave. SW, Rochester, MN 55902 www.eye-qeyewear.com I 507-288-2311



EXQUISITE LEATHER AND LUGGAGECOME ENJOY A FINE BOUTIQUE SHOPPING EXPERIENCE, with something unique for all ages and budgets. The selection includes ladies clothing, shoes and boots, handbags, jewelry, and a wide variety of accessories.

Featuring the best in leather products from coats and jackets to purses, gloves, glittens, boots, and accessories, Exquisite Leather, Luggage, & Furs is your home for fashionable leather products. Look for high end lines such as Dero, Tibor, ILI, Raviani, and New York Classics, and the best in luggage from Hartmann, Tumi, Atenti, Cabrelli & Co.

Exquisite Leather and Luggage20 Third St. SW I 101 First Ave. SW I 100 First Ave. SW, Ste.1 www.exquisiteleatherandluggage.com I 507-258-4212


THE DOVE KIDSTHE DOVE KIDS is Southeastern Minnesota’s premier children’s boutique for boys and girls, sizes 4-18. Located in the Marriott Hotel, subway level, they offer unique clothing for the little fashionistas! Popular name brands include: IKKS, 3 Pommes, Catimini, Jean Bourget, Junior Gaultier, Maria Casero, Mayoral, Deux par Deux, Biscotti, Kate Mack, and more.

The latest fashion trends from the European runway will be present. Look for stylish sweaters for boys by Paul Smith, beautiful dresses for the holidays by Biscotti/Kate Mack, patterns, all with colors and designs to enhance the fall fashion season.

“Style—it’s personal! Fun, spirited, eclectic, elegant, sophisticated, classic. Helping find it, one child at a time.”

—Georgia Hurley

The Dove Kids101 First Ave. SW, Rochester, MN 55902 507-286-1295

COLLECTIONS FASHIONS

BORN OVER 10 YEARS AGO, Collections Fashions provides a unique “all in one” location for many of the finer brands from Europe as well as some classic American brands, all specializing in weekend and travel clothing with a classic sense of style.

“This year, Europe is all about high-tech fabrics from street-wear looks to Audrey Hepburn / Humphrey Bogart updated classics, all in rich textures and silhouettes. Although small in appearance, Collections Fashions provides its customers access to brands they would otherwise have to travel across the country and around the world to find. We have them all in one spot! We will never be a cookie cutter store, but more a lifestyle choice boutique.”

—Walter Hanson

Collections Fashions 111 South Broadway, Rochester, MN 55904 www.thenordicshop.net/Collections-Fashions-Outlet/ 507-285-9143


BABY BABY

BABY BABY has been the premier baby clothing boutique since 1999. Voted “Best Infant Wear” for the last five years, BABY BABY carries the latest trends for infants, preemie to 4T. Located in the Marriott Hotel, sub-way level, they offer unique shopping for you and your little one. BABY BABY carries popular name brands such as Catimini, Jean Bourget, 3 Pommes, Mayoral, le top, Little Giraffe, Florence Eiseman and more.

Look for the latest trends from Europe including Junior Gaultier. Fun and colorful, whimsical or stylish for the little ones, the newest baby fashions come alive in the colors of fall.

“We carry the latest fashion trends your mini-me needs so you can keep your little one as stylish as you are.”

—Georgia Hurley

BABY BABY 101 First Ave. SW, Rochester, MN 55902 www.babybaby101.com I 507-286-1295


EMERGING DESIGNERS

This year, nine emerging fashion designers had the opportunity to participate in STYLE on the Plaza: the Experience 2014 by crafting looks for the runway with fabrics sourced at Ginny’s Fine Fabrics. In addition, four of the designers have their designs featured in this year’s Look Book. These designers are identified with an asterisk* by their name.

Mercedes Bergman*Mercedes is inspired by vintage exoticism and art deco. She likes to explore texture, movement and diagonal lines.

[email protected]/MERCEDESBERGMANDESIGNSSee Bergman’s dress on page 33 (top left).

Bris CarbajalInspired by fear. I push my limits to see what I can create.

[email protected]: @BRISLARARA

Jessica Jones*As a designer influenced by menswear and grand gowns, I aim to combine custom tailored work with an overtly feminine flair to produce unique yet wearable garments for women of all ages.

[email protected] Jone’s dress on page 33 (bottom right).

Abbie KenyonMinneapolis-based designer, driven to create architectural and structural designs with precise tailoring and construction. Inspiration found everywhere driven by the desire to radiate beauty through the world with fabric.

[email protected]

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Photos by Michael Houser

Sherry Sanden-Will*Sherry specializes in custom, figure flattering fashions for the professional woman at work or out on the town, as well as refashioning recycled garments and textiles into new clothing designs, memory quilts, bags, etc. She graduated from the University of Minnesota College of Design in May 2013 with a BS in Apparel Design.

SHERRYLYNNFASHIONS@CHARTER.NETWWW.SHERRYLYNNFASHIONS.COM507-281-0457See Sanden-Will’s dress on page 33 (top right).

Nicole Mills-NovoaNicole Mills-Novoa is an artist and emerging designer that pulls inspiration from the nature world. She works from the realms of sculpture, painting and photography to design pieces that are uniquely curious and inspired.

[email protected]

Erika TindallDesigner Erika Tindall uses textiles produced of natural fibers as the creative medium for her designs. She finds inspiration in reconstructing fashion fads from a modern perspective.

[email protected]

Stacie Yokiel / Kozol CoutureMinneapolis-based designer focusing on marrying sustainability and design. Inspired by classic silhouettes and quality materials.

[email protected] Stacie’s sketch on the cover.

Megan Zwack*Megan Zwack is an aspiring designer living in Minneapolis who loves to use leather, trim and fringe over silk, and gains inspiration from Native American dress.

[email protected] Zwack’s dress on page 32.

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THANK YOU TO ALL OUR SPONSORS

Your involvement in events like STYLE on the Plaza: the Experience 2014 continue to help make Downtown Rochester ‘The Place to Be’


FASHION SHOW PARTICIPATING BUSINESSES

STYLE on the Plaza: the Experience 2014 runway show will feature the following downtown Rochester businesses. Purchase your tickets at DowntownRochesterMN.com.

MERCHANTS Z - A:

99 Giggles 20 Second Ave. SW, Rochester, MN 55902 www.99giggles.com 507-252-9900

Tangerine 110 First Ave. SW, Rochester, MN 55902 www.facebook.com/TangerineGifts1 507-252-8119

Revelation/Les Wigs Renee 20 Second Ave. SW, Ste. 172, Rochester, MN 55902 www.leswigsrenee-revelation.com 507-529-9500

ReFashion 321 South Broadway, Rochester, MN 55904 www.refashion.org 507-281-0808

Poppi Italian Leather 150 South Broadway, Rochester, MN 55904 www.bellezzaimports.com 507-282-3088

Optical Vision w/ Flair 15 First Ave. SW, Rochester, MN 55902 www.opticalvisionflair.com 507-287-8444

O&B Shoes 100 First Ave. SW, Rochester, MN 55902 www.oandbshoes.com 507-289-5189

The Nordic Shop 111 South Broadway, Rochester, MN 55904 www.thenordicshop.net 507-285-9143

Lillians of Rochester 223 North Broadway, Rochester, MN 55906 http://www.lilliansshoppe.com/rochester/ 507-252-1650

Lasker Jewelers 101 First St. SW, Rochester, MN 55902 www.laskers.com/rochester 507-288-5214

Knights Chamber 111 South Broadway, Rochester, MN 55904 www.knightschamberrochester.com 507-285-0517

Hers 111 South Broadway, Rochester, MN 55904 www.hersclothing.com 507-281-5585 107 First St SW, Rochester, MN 55902 507-281-2284

Hanny’s 19 First Ave. SW, Rochester, MN 55902 www.hannys.com 507-289-4077

Ginny’s Fine Fabrics 211 South Broadway Rochester, MN 55904 www.ginnysfinefabrics.com 507-285-9134

Exquisite Leather and Luggage 20 Third St. SW 101 First Ave. SW 100 First Ave. SW, Suite 1 www.exquisiteleatherandluggage.com 507-258-4212

Eye-Q Intelligent Eyewear 20 Second Ave. SW, Rochester, MN 55902 www.eye-qeyewear.com 507-288-2311

The Dove Kids 101 First Ave. SW, Rochester, MN 55902 507-286-1295

Collections Fashions 111 South Broadway, Rochester, MN 55904 www.thenordicshop.net/ Collections-Fashions-Outlet/ 507-285-9143

Baby Baby 101 First Ave. SW, Rochester, MN 55902 www.babybaby101.com 507-286-1295

Chico’s 111 South Broadway, Ste. 204, Rochester, MN 55904 www.chicos.com 507-536-4533


the EXPERIENCE 2014


reflection 2008-2013Photography by Elizabeth Nida Obert and Jerrry Olson

2008Will it work? With the concrete barely dry on the new Peace Plaza, a noon-time fashion show entertained downtown workers and visitors. Models presented looks from the nearly two dozen locally owned and operated boutiques located in the downtown district.

2009Aiming for a Bryant Park Fashion Week feel, the inaugural evening show, held under a massive white tent, played to a standing-room-only crowd. Fashions were cozy and layered, dominated by neutrals and animal prints. Hemlines were high, leggings were everywhere, belts were big, and the experience was grand.

2010The roof was literally blown off the show in 2010. The tent came down, and a modern, open-air stage and runway allowed hundreds more people to attend the show. Entertainers from drummers to bagpipers surprised the crowd. Texture, color, and shine dominated the runway.


2011The show went up in smoke in 2011—dry ice fog, to be exact. Each of the segments opened with an iconic model emerging through a vapor cloud to set the mood for the fashions to follow. Soft winter white competed with basic black for the season’s neutral tone. Gold-and-silver live mannequins greeted Happy Hour guests.

2012Local divas Dianna Parks, Annie Mack, and La Sonya Fleming brought their singing talents to the Fashion Beat theme. The runway got longer to accommodate the growing audience, and the social segment began with a Mardi Gras feel. LBDs were accessorized with black carnival masks, and the final runs of the evening evolved into a model dance party.

2013The Art of Fashion debuted with both a diamond-shaped stage, and The Look Book, a guide to downtown merchants and fashions. Minnesota designers Marissa Bridges and George Moskal upped the wow factor with their original collections. Furs were strong, bags were bigger, and men’s fashion saw the return of the three-piece suit.

SAVE THE DATEUPCOMING RDA EVENTS

Capitol Christmas Tree I November 7

Whiteout Wednesday I November 26

Small Business Saturday I November 29


Connect with Downtown Rochester at:www.DowntownRochesterMN.com

Downtown Rochester MNThe Place to BE!

@place_2be downtownrochestermn


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GIFT CARD

Downtown Gift Card ProgramThe perfect gift for any occasion

Accepted at 50 downtown Rochester businesses Available in any denomination from $20 to $500 Personalize with an imprint of the recipient’s name and brief message

Purchase at DowntownRochesterMN.com


Rochester Downtown Alliance220 South Broadway, Suite 100, Rochester, MN 55904

www.DowntownRochesterMN.com

the look book - downtown rochester · this. it’s way too cool in here.’ we’ve gotten the...

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