the look click
DESCRIPTION
Vacumet\'s marketing presentation pitching silver and holographic paper to brand owners and designersTRANSCRIPT
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HOW DO YOU CAPTURE A GLANCE
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...WHEN ONE IS VIEWING THE BIG
PICTURE?
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CAN WE HELP SOMEONE
DISCOVER THE SINGLE
OBJECT
SET AMONG OTHERS
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...AND SORT THROUGH THE SEA OF SAMENESS?
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(SPEAKING OF WHICH...)
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WHAT IS THE ANSWER
TO THE BIG RETAIL CHALLENGE
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...OF HOW TO CONNECT WITH THE CONSUMER
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...AND INFLUENCE THE
DECISION MAKER?
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WE COULD SHINE A SPOTLIGHT.
PERFECT!
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O.K. WE CAN’T DO THAT.
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AND CAPTURES OUR
ATTENTION?
BUT, WHAT DRAWS US IN NATURALLY...
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A Natural Glimmer
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A SHIMMER
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DAZZLE!DAZZLE!
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AND WHAT SETS US APART?
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THE UNEXPECTED,
PERHAPS?
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SO,
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CAN YOU BRING THAT IDEA
TO THE MARKETPLACE?
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YOU CAN!
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LET’S TALK...
PACKAGINGSTRATEGY
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AS A CONSUMER,YOU KNOW
BRANDS THAT MADE THE
METALLIZED CHOICE
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...WITH PROVEN RESULTS....WITH PROVEN RESULTS.“Benjamin Moore is a
premium brand and the finish of metallized
paper for our labels re-enforces our brand message. The paper always makes our
labels stand out in a crowded,
competitive retail environment.”
Jason Anagnostis, Benjamin Moore
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The Look That Sells TM
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The Global Leader Manufacturing
Metallized & Holographic Paper.
MADE IN THE U.S.A.
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WHAT MAKES US THE RIGHT CHOICE?
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OUR COMMITMENT TO SERVICE
• Customer-Specific Manufacturing
• Dedicated Teams
• Excellent Quality
• Rapid Product Turnaround
• On-Time Delivery
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OUR IN-HOUSE DESIGN SERVICE TEAM
• Graphic Design Support
• Custom Comps
• Custom Holographic Imaging
• FAQ’s for Design Firms
• Pricing Ink Consultation
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OUR COMPREHENSIVECONVERTING CAPABILITIES
• Coating
• Metallizing
• Holographic Embossing
• Physical Embossing
• Slitting/Sheeting
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Lean Manufacturing Practices
Industry Experts
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OUR COMMITMENT TO QUALITY
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Precision Equipment
Advanced Inspection Technology
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An Environmental SolutionWE OFFER
Less than 1% of the Aluminum vs. Foil Lamination.
Free of Ozone-Depleting Materials.
Officially Recognized for Environmental Practices. The Commonwealth of Massachusetts
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ANATOMY OF METALLIZED PAPERANATOMY OF METALLIZED PAPER
• >95% of structure is paper• Handles and reacts like paper• Contains 1/240 the amount of aluminum of a comparable foil laminate
PRECOATING
• 1st layer seals the paper• 2nd layer improves surface smoothness• Each also provides application-specific
functionality
TOPCOATING
• Provides printability, gloss, ink adhesion, rub and application specific functionality
Simply Coated Paper – ENHANCED!
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William R. Scholle• Founder – 1947
• Invented Bag-In-Box – 1955• Packaging Hall of Fame - 1991
Privately Held • Family-owned
• William J. Scholle – CEO
Scholle Businesses:
The Pioneers of Bag-In-Box
Marine Flotation Products
Chemical & Acid
Supply
Paper & Plastic Functionalizatio
n
Scholle Corporation Overview…
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36
Manufacturing and Warehousing
Sales Offices
Sales Representatives
VACUMET Headquarters
VACUMET Manufacturing Facilities
Global Presence…
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BUT ENOUGH ABOUT US.
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HERE’S WHAT ALL THAT MEANS FOR YOU:
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EFFICIENCIES THROUGH
YOUR PRESSES
• Excellent Runnability
• Reliable Ink Adhesion
• Superior Hold-Out
• Rapid Drying
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EFFICIENCIES ON YOUR PACKAGING
LINES
• Excellent Lay-Flat Quality
• No Label Pack “Bricking”
• Smooth Label Application
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NOW
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LET’S DELIVER YOUR MESSAGE.
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QUALITY
RELIABILITY
GREEN
PURE & SIMPLE
NATURAL
NEW
THE BRAND YOU TRUST
PREMIUMVALUE
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QUALITY
RELIABILITY
GREEN
PURE & SIMPLE
NATURAL
NEW
THE BRAND YOU TRUST
PREMIUMVALUE
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METALLIZED PAPER WILL ENHANCE
YOUR PRODUCT...
AND BUILD BRAND LOYALTY.
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“Vacumet metallized paper labels are an integral part of
our packaging. The appearance and feel of the paper exactly portrays the premium quality and image of
our Moosehead family brands.”
Jim Eagles, Vice President Sales & Marketing Moosehead Breweries Limited
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YOUR PRODUCT WILL MAKE THE
CONNECTION.
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LET’S TALK. WE CAN HELP.
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VACUMET METALLIZED & HOLOGRAPHIC PAPER
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The Look That Sells
TM