the lost art of social listening
TRANSCRIPT
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THE LOST ART OF SOCIAL LISTENING
How to create a social media listening strategy+ 5 tools to put it into action
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Hello, I’m Nicholas
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bit.ly/art-of-listening
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What are we really doing?
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Making things people wantbeats making people want things
John Willshire
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Somethingwe make
Somethingpeople need
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It all starts with listening
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Why do businesses failwith social media?
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Too much push,not enough pull
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Running on autopilot
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Trying to be everywhere,and ending up nowhere
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Chasing (the wrong) numbers
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Giving up too soon
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So, what should you do?
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Dive in and start listening
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Find your target audience
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Filter out the noise
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Identify the influencers
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Look for the trends
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Oh, and remember…
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Your audience doesn’tcare about you
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Your audience cares aboutwhat you can do for them
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Store 1GB of MP3 files on the hard drive
1,000 songs inyour pocket
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5 tools to make you anawesome listener
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hootsuite.com
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mention.com
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hotjar.com
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buzzsumo.com
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feedly.com
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And two more bonus tools…
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Phone and email (yes, really)
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The $10,000 tweet
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earnworthy.com/book