The M Word

Dave Cross
dave@dave.org.uk

What is
The M Word?

Something that most of the Perl community is suspicious of

Something that much of the Perl community doesn't see the point of

The M Word
is not
Microsoft

What is
The M Word?

Something that is often more confusing than it needs to be

Something that is hard to use successfully

The M Word
is not
MySQL

What is
The M Word?

Something that much of the Perl community would rather not deal with

Something that much of the Perl community doesn't really understand

The M Word
is not
mst

What is
the M word?

The M Word
is
MARKETING

2009 is the year the Perl community started to take marketing seriously

This is good

2009 is the year the Perl community started to understand what marketing is

This is better

What is marketing?

Ask Wikipedia

The activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large

The management process responsible for identifying, anticipating and satisfying customer requirements profitably

mst's
marketing
story

Nordic
Perl
Workshop

Getting the videos online as soon as possible

That'll be good for marketing

Oh, I'm
not doing marketing...

... I'm just raising
awareness

Marketing
is
raisng awareness

Marketing
eq
Raising awareness

So,
what has
been happening?

Many
things

Tim Bunce
Perl Myths

Enlightened
Perl
Organisation

Perl
Ironman
Blogs

YAPC::Europe
Marketing BOF

TPF
Marketing
Committee

Cleaning
pm.org

Web site
redesigns

blogs.perl.org

Breaking out
of the
echo chamber

Perl programmers
know how
wonderful
Perl is

We need to
get that message
to non-Perl
programmers

More Perl
presence at
non-Perl
conferences

Mostly
un-coordinated
activity

All coming
together
simultaneously

Having a
big effect

This is
only the
start

We can
achieve
much more

You
can
help

We can all be
Mouseketeers

We can all be
Mouseketeers

We can all be
Marketeers

We can all
raise
awareness
of Perl

Can you
give a talk
at a non-Perl
conference?

Can you
write an article
for a non-Perl
web site?

Can you
help to
redesign a
Perl web site?

Can your
company donate
web designer
time?

Can you
start a
Perl blog?

Can you
donate money
to pay for
this work?

Can you
come up with
a great
marketing idea
that we've missed?

2009
has been
a great year
for Perl

With your help
2010
can be
even better

Become
a
marketeer

Help to
raise
awareness

Don't be
scared of
the M word