The Mafia Offer How to Presell Your Product at

80%

Conversion Rate

...no horse heads involved J

By @Jesterman & @VladBlagi Big thanks to @ASH MAURYA !

startups/ innovations / products 9 out of 10

HOW DO YOU KNOW IF

YOURS WILL SUCCEED?

L The Bad News:  

YOU DON’T!

THERE IS A DIFFERENCE BETWEEN WHAT PEOPLE SAY

AND WHAT THEY DO

Not even if you have interviewed

your customers…

J The Good News:  THERE IS A

SYSTEMATIC WAY TO FIND OUT, WITH A HIGH DEGREE OF CERTAINTY

YOU DON’T EVEN HAVE TO BUILD A

PRODUCT TO START SELLING IT

What if I told you

The framework is called

The Mafia Offer

AND IF DONE RIGHT, IT

CONVERTS AT 80%

Yep, you read that right

SAY YES… AND BUY! 4 OUT OF 5

Ash Maurya Credit

Ash is a serial entrepreneur and the best selling author of Running Lean

Want to create YOUR OWN

mafia offer?

Check out Ash’s FREE 3-part video course:

j.mp/Mafia-Course

!"#$! "% b&'() *%&r %w+

Mafia Offer 6

M&!"…

,-v#...

BEER!

N-'( ",#

problem 1

Do 20 Problem Interviews

A 1!" problem '!… D%#! ",'! r#!%+-"# w'", *%&? H%w )% *%& )#-( w'", '" "%)-*? I! '" - .&!"-,-v#?...

S#-r/, f%r

patterns

D#('v#r - /%.$#(('+0

demo 2

Do 30 Solution Interviews 1'! '! ,%w %&r solution (%%2! "%)-* (!/r##+ $#r $r%b(#.). W,'/, %f ",# !/r##+! r#!%+-"#) ",# .3"? W,'/, /%&() *%& ('v# w'",%&"? Ar# ",#r# -+* -))'"'%+-( f#-"&r#! *%& ",'+2 -r# .'!!'+0?

C#+"r-( -/"'v'"*: DEMO

Don’t start development yet! Build a MINIMAL demo that visually

demonstrates the solution (to your customer’s problems), NOT a

working prototype.

P#%$(# .'0," !"-r" -!2'+0 f%r ",# $r'/# -+) w,#+ w'(( '" b# -v-'(-b(#… 1'! '! -

Buying signal

B&"

Wait!

A buying signal does not necessarily result in a sale!

You need to take this a STEP FURTHER

DESIRE B&'() 3

Try a mix of these irresistible MARKETING TECHNIQUES

Social Proof Personal Authority

Prizing Scarcity

PRICE 4$('/'"(* -+/,%r ",# 4

Learn from the master. When Steve Jobs announced the price of iPad, he has first

compared it to a notebook ($999). The iPad was

introduced at “JUST” $499

 $200 is less than 4 hours of development time (spent on a home brew system)

BIG PROMISE M-2# -

5 …!"# $%&'%( "% )''*$%+

CONCIERGE MODEL

Close interactions with first customers mean you are not

only selling your product. You are actually selling your expertise in the form of

consultancy. To the customer, this consultancy, combined with the software product is surely worth way more than $200/month. For you, the consultancy is necessary to

ensure that the product you are building matches the

expectations of your customers.

RAISE IT! D%+’" (%w#r ",# !'0+&$ fr'/"'%+, 6

Thoroughly QUALIFY who you allow to be

in your first set of customers – don’t just

let anyone in.

Avoid that people sign up, only to be

asking their money back after 30 days.

IN PRACTICE H%w "% 0#" !"-r"#) -+) $&" ",'!

Ash is a serial entrepreneur and the best selling author of Running Lean

If you missed Ash Maurya’s workshop

Do Not Despair

Ash has made his new material available online

for FREE (only until 25th of May!) j.mp/Mafia-Course