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Recruiting and Marketing

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Recruiting and Marketing

What’s new?EVERYTHING!!!!!

Brand Guidelines

Brand Anthem Brand Voice

Brand Promise Logo Use

Colors

Brand Anthem

To be a TeamMate is to serve as a beacon of hope for a young person. Your time is your gift. Your listening

ear is their door to opportunity.

Brand Voice

Relationship Driven Hopeful and excited to help Thoughtful and respectful Inspiring and supportive Open, non-judgemental

Brand Promise

The brand promise is what resides in the hearts and minds of everyone that comes in contact with the

brand. Everything we say and post must convey the

meaning behind TeamMates.

Logo Use

Primary With Tagline

Chapter

The primary logos are to be used on brand applications that do not

include advertising messaging.

The tagline logo can be used when the tagline punctuates preceding messaging. (brochures, billboards, advertising, etc.)

Chapter versions may be used to place emphasis on a specific location. You

may request a logo without the tagline.

All specific chapter requests:

Email Hannah Miller at [email protected].

Fonts and Colors

For all advertising and collateral use:

Calibri or Aller

Marketing Materials

Check your zip drive or the Playbook!

Alumni Recruitment

What can I use?

Materials can be found on the Playbook!

• Brochures • Recruitment Letter • Table Tents • Post Card template

When’s the best time to recruit alumni?

Homecoming or big sporting events.

Corporate Recruitment Materials

• Flyer • Sign-Up sheet • Email templates • Brochures • Gone Mentoring Signs

1:1 Recruitment

Business Cards Social Media Image

Mentor Email Examples Facebook Status

Phone Script

Retired Mentors

Posters on the Playbook!

What do I need to recruit?

Brochures Sign up sheet

Match Testimony

Match Testimony

Pick a mentor/mentee pair with a story to share.

A speaking guide can be found on the Playbook.

Media

• Guidelines and Speaking Points are on the Playbook AND your zip

drives! •PSAs for Radio and TV are on the

Playbook. • Links to PSAs are provided on

your zip drives!

Social Media

Facebook Twitter- @MentorTeamMates

Instagram- teammatesmentoringprogram LinkedIn

Pinterest- https://www.pinterest.com/teammatesm/

Coaches Challenge

Starts Aug. 1! Contact Hannah if you want to be a part of

the challenge. Materials can be found on website

Going for Gold! Marketing

• Signage Visible in School District • Information and Link on website • Marketing lead on Board • Quarterly PR coverage in media • Promotion and recognition of mentors during

NMM and Coaches Challenge • Marketing line item in budget • Customization of materials with chapter logo • Branding of recruitment materials is consistent • Communication is sent out with Marketing

Updates on a regular basis.

Going for Gold! Recruitment

• All board members are mentoring • School admin and staff are mentoring • All board members are aware of recruitment goals • Materials are available for mentors and school

staff for 1:1 recruitment • Chapter participates in Coaches Challenge and

NMM campaigns • Chapter’s mayor is part of Mayor’s for Mentoring • Recruitment plan includes diverse set of strategies • A process is in place for follow up with mentors

after all recruitment campaigns or sessions.

The Recruitment Pitch

Things to Remember

Mentors are a beacon of hope. We represent our brand Focus on your strengths

TeamMates is FUN!!!