the magical mystery link removal tour
DESCRIPTION
Sha Menz from rmoov and Martin Woods, Head of Search at Blueclaw Media shared a range of tips and techniques in the rmoov Workshop at ionSearch in Leeds.TRANSCRIPT
Rmoov WorkshopGet on Board for the Magical Mystery Link Removal Tour18th April 3:50pm – 4:35pm
Sha MenzRmoov@ShahMenz
Martin WoodsBlueclaw@mocwoods
Unnatural Links Warning – did you get one?
18th April 2013 - Rmoov WorkshopSha Menz & Martin Woods
• Have you had one of these?
• If you haven’t don’t think you’ve got away with it!
• Could you still get one in Penguin round 4?
Data Collection
• Where to find link data• How to handle link
data – Excel• Keep a record of
your data sets, try not to delete data it may be helpful later
18th April 2013 - Rmoov WorkshopSha Menz & Martin Woods
Data Analysis
• Automated vs Eyes on sites• How long does it
take and why?• Scaling Analysis –
be careful• Segmenting types
of links
18th April 2013 - Rmoov WorkshopSha Menz & Martin Woods
Data Processing 18th April 2013 - Rmoov WorkshopSha Menz & Martin Woods
• Research (client folders, SEO reports, ex-employee emails, old servers…)• Accessing contact information (WhoIs, Country Specific Registries, links
to other sites or profiles owned by the webmaster, Check the site for Contact & About Us pages and don’t forget to check those footers!
Webmasters aren’t the only ones who exhibit evasive behaviours!
18th April 2013 - Rmoov WorkshopSha Menz & Martin Woods
• Some Registrars are also exhibiting behaviours designed to avoid link removal outreach
• Be aware of these – a few of my favourites!
Launch Outreach• Create templates –
remember you are representing a brand, be human, be nice, suck it up if needed• Check that everything is
setup OK, test this on yourself! • Make sure you have a
working email inbox for the email address• Hit the button on your
email campaign
18th April 2013 - Rmoov WorkshopSha Menz & Martin Woods
Monitoring & Managing the campaign• Regularly check your
emails – respond within 3 hours ideally!• Keep notes• Respond if necessary –
KEEP YOUR COOL
18th April 2013 - Rmoov WorkshopSha Menz & Martin Woods
Disavow & Reconsideration
• When is it time to use Disavow? • How do I use Disavow? • Tip - Has to be UTF8 or 7-bit ASCII • Tip – It’s an over-write not an
update• Tip – How long should you wait
after Disavowing before submitting a reconsideration request to Google? No agreement here. We wait 7-10 days• Reconsideration Check list – see
rmoov website
18th April 2013 - Rmoov WorkshopSha Menz & Martin Woods
7 bit ASCII!???
If you get this…18th April 2013 - Rmoov Workshop
Sha Menz & Martin Woods
• It can typically take 4 -7 requests• It’s hard work• It’s tedious • But… it’s worth doing
18th April 2013 - Rmoov WorkshopSha Menz & Martin Woods
Remember – most peopleare nice
18th April 2013 - Rmoov WorkshopSha Menz & Martin Woods
"We stopped ohyeh.net because Google did not like the way sites were linked to in our site.(Google's new policy)And we did not want to harm the sites that trusted us!"
A final thought… should Google give itself a penalty?
18th April 2013 - Rmoov WorkshopSha Menz & Martin Woods
Lot's of sites now offer multi site/domain removal systems requiring payments such as http://deletebacklinks.com/
Google.co.uk is also in a lot of these, should Google give itself penalties as well?
Q & A18th April 2013 - Rmoov Workshop
Sha Menz & Martin Woods