This document provides you with preliminary information to help you use the CIT brand in marketing and advertising. The legal right to use any of these CIT logos is superseded by a written contract or agreement with Cork Institute of Technology. CIT retains the right to reject distribution of any materials with the CIT brand if proper usage, as outlined in this guide, has not been followed.

Any Cork Institute of Technology branded items not conforming to these guidelines will be held in violation of the logo standards and subject to review. Cork Institute of Technology reserves the right to reject any logo use compromising its brand.

These guidelines have been put in place to demonstrate the recommended and most effective use of the “CIT” brand. Please adhere to these guidelines when reproducing the logo.

To ensure visual consistency throughout the identity, the correct colour references and the font family should be used in print / web and all other related media. Only files supplied by Cork Institute of Technology can be used and these cannot be altered in any way.

Please contact CIT Marketing Unit for assistance.

The main CIT logo

For further information contact: CIT Marketing Unit - marketing@cit.ie 1

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Full colour “CMYk” & reverse VerSIOn of logo Single colour “greyscale” & reverse VerSIOn of logo

CLEAR SPACE & PROPORTION

COLOuRS

It is essential to ensure that the logo is given an appropriate amount of clear space around it. A minimum clear area has been defined (by X), that should be adhered to in all uses of the brand. do not place any text, graphics or images within this area of clear space.

The CIT colour references are demonstrated here.

Specific colour modes have been selected for the identity and these are demonstrated below. The logo should be printed (where possible) - full colour (CMYk) on a white background, with clear space. The reverse CIT logo may only be printed out of the CIT red or 100% black in greyscale.

Colour Space & Reverse Print

For further information contact: CIT Marketing Unit - marketing@cit.ie 2

SCALEdo not distort the logo when scaling horizontally or vertically

do not alter the colours of the logo or print on any colour backgrounds

The logo maybe used in a reversed rendition, only as demonstrated below.

COLOuR REvERSE

The examples outlined in this document have been created to establish a strong identity. While you may scale the logo to suit your needs, under no circumstances should it be altered or distorted. For use in one-colour print applications, black is acceptable. When a miniature representation of the logo is required it may not print smaller than 24mm in width (excluding clear space). The logo should only be reversed from the CIT red as demonstrated above, or black in single colour print.

unacceptable use of the logo

For further information contact: CIT Marketing Unit - marketing@cit.ie 3

Font usage

The “Frutiger” font is used for accompanying text across the whole CIT brand. however, the font Calibri should be used when creating the contents of CIT publications and in-house documents.

variations of the main logo

For further information contact: CIT Marketing Unit - marketing@cit.ie 4

In certain instances the CIT icon can be used as a stand alone identity without text. The same brand guidelines apply. Contact CIT Marketing Unit for assistance.

marketing@cit.ie

There are variations of the main logo permitted in the case of the CIT Crawford College of Art and design and the CIT Cork School of Music. These variations are part of the CIT family of logos and therefore are governed by the same guidelines as outlined in this document.

Where an academic or other unit wishes to create a logo for itself it must do so in conjunction with the main logo.

These logos will be provided by CIT Marketing Unit according to predefined guidelines.

For illustration purposes the approved logofor the Access Service is shown here.

ACCESS SERVICE

Sample Stationery

For further information contact: CIT Marketing Unit - marketing@cit.ie 5

bishopstown, Cork, Ireland. Tel: 353 21 432 6100 Fax: 353 21 432 6434 Email: info@cit.ie Web: www.cit.ie vAT No. e33300111

Faculty of engineering & Sciencedámh na hInnealtóireachta agus na heolaíochta

A. N. Other, Head of Faculty

bishopstown, Cork, Ireland. Tel: 353 21 432 6100 Fax: 353 21 432 6434 Email: info@cit.ie Web: www.cit.ie

A. N. Other Head of Faculty

Faculty of engineering & Sciencedámh na hInnealtóireachta agus na heolaíochta

bishopstown, Cork, Ireland.T: 353 21 433 3333 F: 353 21 433 3334 M: 087 433 4445 e: an.other@cit.ie W: www.cit.ie

Twitter: www.twitter.com/engcitFacebook: www.facebook.com/pages/engcit

Linkedin: www.linkedin.com/engcit Google+: www.plus.google.com/engcit

Official

In certain (rare) contexts it is permitted to use the official version of the crest which has authorised accompanying text. Accompanying text must adhere rigidly to the guidelines. Prior permission must be sought from the CIT Marketing Unit to use this version of the crest.

When using the CIT Crest, Please check with CIT Marketing Unit as to which version (official / ceremonial) should be used.

The CIT Crest

Colour Space for CIT Crest

For further information contact: CIT Marketing Unit - marketing@cit.ie 6

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Ceremonial

In general the CIT crest is only to be used in official and ceremonial contexts such as Parchments and Governing body Invitations. It is generally not to be used in day-to-day contexts such as adverts, letterheads and websites. When the crest is used it should stand alone without any accompanying text.

Merchandising / CIT logos

For further information contact: CIT Marketing Unit - marketing@cit.ie 7

In general CIT logos can only be used on a white or red background as shown here. The black reversed version of the logo can only be used on a black background. (See page 2)

When the CIT icon is used on its own no text can be placed beside the icon, as in the case of the Access Service hoodie shown above (right).

ACCESS SERVICE

PHOTOGRAPHICSOCIETY

PHOTOGRAPHICSOCIETY

ACCESS SERVICE

For further information contact: CIT Marketing Unit - marketing@cit.ie 8

In the rare cases when the official version of the CIT crest is used in merchandising, various background colours are acceptable but please check with CIT Marketing Unit for advice.

When the crest is used with an academic or other unit, such as the Photographic Society, the text is placed underneath the crest or completely apart from it, as in the case of the Photographic Society hoodies shown above.

The ceremonial version of the CIT crest cannot be used in merchandising. (See page 5)

ACCESS SERVICE

PHOTOGRAPHICSOCIETY

PHOTOGRAPHICSOCIETY

ACCESS SERVICE

Merchandising / CIT official crest

For further information contact: CIT Marketing Unit - marketing@cit.ie 9

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Merchandising / academic or other units