the making of family by family
TRANSCRIPT
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the making
of family
by family
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Family by Family is the product of 12 months of co-design & prototyping with Families in the Marion area of Adelaide, South Australia. May 2010 - March 2011
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When we developed Family by Family we started with people, prototyping practice and then designed policy.
Our approach blends design, social science & business.
radical
redesign
New outcomes
New team
Problem
New scenarios
New systems
New interactions
New solutions
2. LOOK & LISTEN
3. CREATE
4. PROTOTYPE INTERACTIONS
5. PROTOTYPE SYSTEMS
6. VALUE
7. GROW
1. GET READY
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We started with this brief...
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mental health
We met families in malls, supermarkets, and through door knocking. We found talking about ‘family stress’ to be a good conversation starter.
designer
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We wanted to learn what family life was really like. So we spent mornings, afternoons, evenings, and weekends with families, observing what could be different.
sociologist
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anthropologist
We came back to the studio to make sense of what we’d seen & learnt from the families we spent time with.
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A key insight was that there were families who had been through tough times and were now thriving. These families were an untapped resource.
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mental health
We brainstormed loads of ideas for how to tap into natural family resources. We tested an early idea called the ‘Family Exchange’. It didn’t catch on.
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mental health
We went back to the drawing board and came up with the concept of Family by Family. Family by Family starts with what families want to change.
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We decided to prototype Family by Family at a small scale for 12 weeks.
This meant going back out to supermarkets and malls to try & attract families to join.
We had to iterate our messages and materials 7 times before families engaged.
x7
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mental health
prototype coach
prototype sharing family
We developed three prototype roles - seeking families, sharing families, and professional coaches. At first, people found the roles ‘different’ and ‘uncomfortable.’
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mental health
We designed, tried, and then re-designed a weekend training camp for sharing families.
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mental health
We came up with a way to profile & match sharing and seeking families. Then, we brought sharing and seeking families together to meet, plan, and do activities.
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mental health
We created coaching sessions: a time for sharing families to brainstorm new ideas and troubleshoot. We found it challenging to keep the focus on creating change.
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mental health
We came up with tools to help sharing and seeking families keep the focus on measurable change. We tested 13 different versions of our measurement tools.
x13
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mental health
business analyst
Prototyping Family by Family helped us to learn about the value it creates for families, communities, & government and from there build a business case.
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mental health
What next? Improving and spreading the Family by Family model and ideas across South Australia and beyond.
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call 08 81109955
adelaide, South australia