F R A N C I S C O M A R T Y , T O M M Y M E L L O , A N N E M U R P H Y , A N D R O B B I E S T O V E R

THE MAPLE BAR

WHAT IS THE MAPLE BAR?

• We provide local college students and early morning risers with freshly made donuts by morning and cold beers by night

BUSINESS ENVIRONMENT & TRENDS

-Consumers aged 19-26 spend 46.4% of their food budget dining out

-46% of revenues comes from HH>$75000, 23% from HH<50000

- 18-25 contribute most to industry revenue

COMPETITIVE ADVANTAGES

Quality

Convenience

Cost

SWOT ANALYSIS

S W

O T

Strengths

ThreatsOpportunities

Weaknesses

• CONVENIENCE• COST• VARIETY OF

SELECTION• DISTRIBUTION

• NEW PRODUCTS• INELASTIC

DEMAND• NEW MARKETS• CO-BRANDING

• UNHEALTHY• SCALE• LIMITED

LUNCH/DINNER OPTIONS

• B-FAST COMPETITION

• SEASONAL DEMAND

• UNKNOWN BRAND

• PRICE INCREASES

INTERNAL

EXTERNAL

OPERATING STRATEGY

• Donuts made on daily basis with specialized resources to ensure the best quality

• Hybrid office category that uses a small batches low capital intensive and high reliance on labor force

OPERATING STRATEGY• Machinery: Ovens, fryers, taps, refrigeration, coffee

machine, payment control devices, order devices, internet routers, POS systems

• Extras: Cups, plates, forks, spoons, napkins, to-go boxes, toiletry necessities, garbage cans

On time delivery of supplies to meet the demand of: morning & late night customers

QUALITY STRATEGY

• Daily baking of donuts to ensure freshness and quality

• High reliance on customer input and suggestions

• Lean system to limit waste and delays: prevent over-production and excess inventory

SUPPLY CHAIN MANAGEMENT

Local beer distributors

…and other ingredients

The Maple Bar

INVENTORY CONTROL: CONTINUOUS REVIEW SYSTEM

- Extremely Short Lead Times:

- Variable and unpredictable demand

- Reduces cost by allowing to make marginal adjustments to inventory based on short term fluctuations

- Safety stock prevents shortages that would damage customer confidence.

DEMAND MANAGEMENT

• Trend Progression: We expect a slight trend upward in profit and revenue• Seasonal Demand Estimation: High fluctuations

depending on whether it is the school semester

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100120140160

Customers Per Day

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Units Sold by Day

Coffee ServingBeer ServingsDonuts Servings

FINANCIAL FORECAST

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ryMarc

hMay July

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ryMarc

hMay July

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Janua

ryMarc

hMay July

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9000

Profit Per Month

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Profi

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QUESTIONS