the market study.docx

7/29/2019 The Market Study.docx

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The Market Study

MARKET STUDY

A. GENERAL STATEMENT ABOUT THE CURRENT MARKET

B. The researchers will focus its marketing activities on reaching the university students and

faculty. Our market research shows that these are the customer groups that are most

likely to buy great tasting coffee paired with specialized products such as doughnuts,

brownies and toasted breads, located at President Ramon Magsaysays Entrepreneurial

C. C(PRMEC) at the Pamantasan ng Lungsod ng Maynila.

The feasibility study is conducted since there is a huge demand in gourmet coffee

consumption that gives opportunity and profitability of the business venture. It aims to

fulfill the needs of the current market and to offer an extraordinary experience in

producing unique type of coffee beverages.

D.

E. The chart and table below outline the total market potential of the proposed study:

(sample survey based)


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F.

G.

H. COMPETITIVE DISTRIBUTIONS

The team decided to put Coffee Break: Not Just Your Ordinary Coffee at

PamantasanngLungsodngMaynila where there are many food carts and stalls inside the

University that offers assortment of foods and drinks such as fries. Juices, shakes, pizzas,

fries

Their prices range from ten pesos to fifty pesos for the foods, and twenty pesos to fifty

pesos for the drinks.

The foods that are being offered to students usually contain preservatives and the

preparations of foods are rushed thats why foods are not cooked properly. The drinks that

kiosks sell are not healthy and not suitable for those people who are on a diet and with

digestion problems.

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C. Proposed Market Plan

Using the President Ramon Magsaysays Entrepreneurial Center (PRMEC) inside the

Pamantasanng Lungsod ng Maynila (Intramuros Manila) as our business setting. The students,

the faculty and even the staff members of the said university are our target market o be our

primary customers in our coffee shop business named Coffee Break: Not Just Your Ordinary

Coffe. It will be placedprecisely in the second (2nd) floor area of the PRMEC where it is

convenient to take a good rest, an ambiance to study and a wide space to put up this business.

Satisfying the breaks in the market, through our objective of given that a variety of health and

wellness coffee made beverages and a pair up of Doughnuts, Breads or Brownies, we also aim

to set these products on suitable prices so that our target market would afford to taste it. And for

this type of business, we will be distributing our products through 'direct selling', because it is

wherein face to face transaction with the customers are involved. In relation with our aim to sell

these products with affordable prices, we set a range of P20-P40.00 for our food and

beverages. The reason behind this is because of the use of coffee.... We have already

conducted our survey and the suggestions of the respondents are also an added factor for the

suggested retail price.

To introduce our products to the customers, here are the following promotionalstrategies on the FIRST WEEK of our business opening:

the market study.docx

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