the marketer’s roadmap for success in 2017
TRANSCRIPT
Mobile Marketing
Social Networks
Email Marketing
56%of emails are opened on mobile devices
70%of consumers would be willing to try beacon technology if offered the right incentives
Only 6% have actually used in-store beacons
Marketers are increasingly seeing social commerce as a way to shorten the path to purchase
87% of B2C marketers used paid ads on Facebook
76%expect their online purchase behavior to be reflected in marketing emails
3.5billion AR app downloads are expected by 2017
Social video generates 1,200% more shares than text and images combined
The marketer’s roadmap for success in 2017
NAVIGATING THE CUSTOMER ENGAGEMENT LANDSCAPE
The digital marketing world evolves quickly, and Mapp is here to help marketers keep up. With 2016 in our rear view mirror and 2017 coming up quickly, here are some of the biggest trends in the key channels of email, mobile and social.
BROAD THEMES ACROSS ALL DIGITAL CHANNELS
Integration of marketing across channels continues to pick up pace
Mobile creative optimization and greater adoption of responsive design
Broad acceptance and usage of location-based marketing
Increase in use of social commerce
Increasing use of data to drive customization and personalization
Breakout of augmented reality apps
Live-streaming hits the mainstream
Greater application of content strategy
Greater application of content strategy
Continued growth in paid social media amplification
Organizational transformation will be required
Budget savviness and increased resources are needed
What we saw in 2016
What we saw in 2016
What we saw in 2016
What to expect in 2017
What to expect in 2017
What to expect in 2017
60%of consumers say that marketing emails influence their decision to make purchases
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Better data harmonization and messaging integration among digital channels
Greater use of data-driven, targeted SMS for marketing
More use of social media analytics to guide relationship building and affinity
More use of machine learning and marketing automation to select content
More focus on elevating mobile app experience
Growth in marketing within social messaging apps
Better data and results visualization
More cohesive omnichannel content promotion
Growth in social content co-creation
Take Action
Download the Full Report at Mapp.com/2016DigitalBenchmarks
Email Marketing Elevate efforts here by leveraging responsive design, adding more behavior-based triggered emails, conducting data audits to support program innovation, incorporating overall content strategy into emails, more robustly testing campaigns that leverage behaviors from other channels, using data visualization and incorporating machine learning.
Social Media Brands should test and evaluate the performance of social commerce, invest in live-streaming as a means of increasing brand affinity, intelligently leverage paid amplification, use more advanced social media analytics to inform marketing efforts and explore the effects of social content co-creation.
Mobile Marketing Work towards increasing consumer usage of location-based services through education and incentivization, getting more sophisticated with SMS programs, exploring the marketing potential for augmented reality, improving the consumer mobile app experience and effectively serving omnichannel content on a consistent basis.
Mapp Digital is one of the largest independent digital marketing technology companies in the world. Built by marketers, for marketers, Mapp provides a comprehensive family of software and customer- centric services, allowing marketers to optimize messaging across email, social, mobile push and web marketing. We simplify complexity so marketers can focus on what really matters to their business. Achieve the shortest route to customer engagement with Mapp. Contact us for a demo today.
www.mapp.com I [email protected] I 866-586-3755