T H E M A R K E T I N G

B E H I N D T H E S A L E

O F Y O U R Y A C H T

A M S T E R D A M | A N T I B E S | H I N D E L O O P E N | L O O S D R E C H T | M O N N I C K E N D A M | P A L M A | S I N T A N N A L A N D | S N E E K

DATABASE/SEARCH TOOLS

WWW.DEVALK.NL

Your yacht information is added to our database of 5,000 plus people actively seeking a yacht. This database is constantly updated as buyers come into our seven offices in the Netherlands, Palma and Antibes.

A world of opportunities

We continually invest in online exposure to ensure your yacht is seen by the right people. As a result, over the past four years the number of people visiting www.devalk.nl rose by 97.5%.

Investing in success

2009

100.000

200.000

300.000

400.000

500.000

600.000

700.000

800.000

2010 2011 2012

Visitors

*Figures measured by Google Analytics

STATS MATTER

How can you know our website visitor stats are reliable? At De Valk we believe in transparency and you can see the figures online. To compare other websites that lack this transparency, use Alexa.com, mustat.com or websitestatschecker.com for an indication.

OUR VERY OWN YACHT MAGAZINE

De Valk has been publishing her own Yacht Magazine for 27 years. With a circulation of 15,000 copies, it provides a comprehensive overview of De Valk’s listings and is send out to all clients.

DIGITAL BROCHURE

De Valk will produce a professional brochure to present your yacht in the best way possible. Our unique system is made to provide clients with a fast and accurate service.

GLOBAL REACH

To attract as many potential buyers as possible, your yacht will be advertised on all the main watersport websites.This ensures a wide international reach of some 27,000 visitors a day.

Your yacht on the top websites

www.yachtworld.com

www.yachtfocus.com

www.boatshop24.com

www.botenbank.nl

www.scanboat.com

www.yachtmarket.com

www.botentekoop.nl

www.boat.de

www.anwbwatersport.nl

www.boten.nl

www.boatshop24.co.uk

www.hiswamakelaar.nl

www.allboats.com

www.yachtall.com

www.boats.com

www.zoekeenboot.nl

www.watersportbank.nl

www.yachtcouncil.com*

www.boatinternational.com*

www.superboats.nl*

www.yachtbazaar.com*

www.luxuryacht.com*

*Selection of De Valk’s offer

REACHING FURTHER VIA NEWSLETTERS

De Valk sends out a bi-monthly digital newsletter to 23,000 clients to provide them with information about events, services, developments in the markets and yachts.

Some 40% of the recipients open the newsletter and 20% click through* to continue reading articles.

* Measured by yourmailinglistprovider

FOCUSED ADVERTISING

YachtFocus MagazineEvery listing is included in the monthly Yacht Focus magazine with a circulation of 30,000 magazines and with 2,000 subscribers. It is available at 600 marinas, yacht dealers, brokers and watersport outlets, and handed out at 25 events/boat shows a year.

Boat InternationalA select number of listings are profiled in Boat international with a circulation of 30,500 magazines. Published ten times

a year, the magazine is sold in 57 countries anddistributed at boat shows.

SHOWROOMS

Your yacht can be exhibited at any of our sales marinas whether in a covered marina, on the hard or outside.Our showrooms attract thousands of visitors a year in our various sales offices in Europe.

Your yacht looking good

ONLINE BANNERS

Increasing the chance of finding a buyer for your yacht, we actively run banner campaigns on leading websites to generate extra traffic to www.devalk.nl.

Flagging up your yacht

www.waterkampioen.nl

www.nauticlink.nl

www.botenbank.nl

www.clubracer.be

www.yachtfocus.com

www.botentekoop.nl

www.watersportcreatie.nl

BOAT SHOWS & EVENTS

To maximise exposure of your yacht, we exhibit at national and international boat shows, as well as organizing our own events such as Yacht & Lifestyle and the Watersport Information Event.

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INTERNATIONAL BROKER NETWORK

You benefit from a major international network that De Valk has built up. Higher value yachts are brought to the attention of leading brokers to reach even more potential clients. We also send out a press release whenever a yacht of this type enters De Valk’s portfolio.

Click here

100% legal clearance

Open 7 days a week

Portfolio of 500 yachts

25 Certified yacht brokers

Buy a yacht?

JUL

SOCIAL MEDIA

Join the conversation

De Valk is present on various forms of social media as we actively dialogue with potential clients. From Facebook toTwitter, this provides more leads and extra visitors to the website.

MAXIMISING PROMOTION

If you wish we can use extra promotional methods to help sell your yacht, including:

• Professional video presentation

• 360-degree panoramic yacht images

• Extra advertisements

• Luxury printed brochure

• Online exposure on www.yachtworld.com

ABOUT DE VALK

25 certified yacht brokers7 sales offices7 days a week open90,000 registered clientsMore than 60 years of experience in yachting6,000 succesfull sales transactions

5,000 active searching clients500 yachts for sale1st class presentation in our sales marina100% reliable financial transactions100% legal clearance60% cross border sales

De Valk adds value… Call or e-mail one of our expert brokers today.

+ 3 1 3 5 5 8 2 9 0 1 0 2 | W E L C O M E @ D E V A L K . N L | W W W . D E V A L K . N L

To see for your self what our clients have to say visit our testimonials page on devalk.nl.