the marketing mix. the 5 p’s of marketing people price place product promotion

The Marketing Mix

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The Marketing

Mix

The Marketing MixThe 5 P’s of MarketingPeople

Price

Place

Product

Promotion

The 5 P’s

• People – the target market

• Product – what is the product – (name, packaging)

• Price – what customers are willing and able to pay

• Place – where is it sold and how it gets there

• Promotion – how is the product marketed

Page 4: The Marketing Mix. The 5 P’s of Marketing People Price Place Product Promotion

Page 5: The Marketing Mix. The 5 P’s of Marketing People Price Place Product Promotion

Product• Core Product: main product

o Example: your football team, sports event, movie, stage show, book

• Ancillary Product: product related to or created from core producto Example: team t-shirt, amusement-park ride based on

movie

Page 6: The Marketing Mix. The 5 P’s of Marketing People Price Place Product Promotion

Marketing Mix Activity

• Develop for your fantasy football franchise

• Remember that all decisions are centered around the target market.o Identify the core producto Determine an ancillary producto Describe where the products will be sold (distributed)o Determine the consumer price for each product (core

and ancillary)o Determine how and where the product will be promoted

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