The Marketing Stack ofToday’s Top SMB Tech Providers

Sam LaberDirector of Marketing@SLaber89

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Marketers have never suffered from a lack of choice

The Marketing Stack of Top SMB Tech Providers

Methodology

We analyzed the stack of 631 SMB providers

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SAAS TECHNOLOGY AT LEAST 5,000 CUSTOMERS

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Criteria to make the list

“TRACKABLE” TECH

The Marketing Stack of Top SMB Tech Providers

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Company InformationWebsite: www.buzzfeed.comPhone (212) 431-7464Industry: InternetRevenue: $50-100MEmployees: 501-1000

Location

Technologies on buzzfeed.com

People

Steve GobsCMO

Jim BuzzEVP Digital

Katie FeedContent Director

www.buzzfeed.com

• 40+ million websites crawled daily

• 1,500+ technologies

• Firmographics, contacts and emails

The Marketing Stack of Top SMB Tech Providers

DATANYZE “TRACKING”

Technology signatures

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Findings

Video Advertising

Webinar Platform

Comments

DMP

Support

Live Chat

Email Delivery

A/B Testing

Tag Manager

Marketing Automation

Retargeting

CMS

Advertising

Video Hosting

Analytics

13%

14%

18%

30%

31%

33%

34%

40%

47%

49%

52%

62%

68%

73%

97%

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Top martech tools by category

The Marketing Stack of Top SMB Tech Providers

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Collect your data – top analytics tech

The Marketing Stack of Top SMB Tech Providers

Hotjar

Quantcast

CrazyEgg

Mixpanel

Google Analytics

10%

17%

18%

19%

90%

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Show, don’t tell – top video hosting techs

The Marketing Stack of Top SMB Tech Providers

Vidyard

Brightcove

Wistia

Vimeo

YouTube

3%

6%

20%

28%

76%

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If at first you don’t succeed – top retargeters

The Marketing Stack of Top SMB Tech Providers

Criteo

Perfect Audience

Adroll

Google Remarketing

Facebook Retargeting

7%

10%

36%

38%

75%

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0 100 200 300 400 500 6000%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Zendesk

CrazyEgg

Mixpanel

AdrollGoogle Remarketing

Optimizely

Marketo

LiveRampGoogle Tag Manager

AdWords

YoutubeWordPress

Google Analytics

Facebook Retargeting

HubSpot

Drupal

LinkedIn Ads

Twitter Ads

Brightroll

Wistia

VimeoON24

Citrix

LivePerson

Olark

Disqus

FB Comments

Intercom

SMB Tech Stack “Power Rankings”

Website Count

Mar

ket

Shar

e

The Marketing Stack of Top SMB Tech Providers

On the move

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Alexa 1MAlexa 100KAlexa 10K

The Marketing Stack of Top SMB Tech Providers

THE CONTENT FIEND THE ADVERTISER

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Marketing tech stacks

THE GROWTH HACKER

The Marketing Stack of Top SMB Tech Providers

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The Marketing Stack of Top SMB Tech Providers