Monthly Newsletter of I.T.S. MARKETING CLUB

The Marrecus Line

INSTITUTE OF TECHNOLOGY & SCIENCE MOHAN NAGAR, GHAZIABAD

Shelf Space

Testimonials

Next Generation Product

TVS Scooty

Business

Personality- Sunil Bharti

Mittal

Turnkey

Online

Business

Career Plus

Marketing

Quiz

Newly

Launched

Product

Star

Product of

the Month

Readers

Point

Visit – www.its.edu.infor more info.

OCT. 2013

Volume 2 Issue 07

NAAC „A‟ GRADE Accredited

ISO 9001-2008 Certified

Upcoming Event

National Seminar on

The Future of Marketing:Challenges & opportunities

Date : 29th & 30

th Nov 2013

Venue: Auditorium,

Institute of Technology & Science

Mohan Nagar, Ghaziabad.

What Is A Turnkey Online Business?

A turnkey business is any business that can be operated from the

comfort of your own home, on a part-time basis, if that is what you wish.

There are all kinds of different turnkey business available to you, but the ones that

have proven to have the best chance of success are those that have the following

traits:-

1) The products that you sell should be something that there is a high level of

demand for. That doesn’t mean you need a product that is trendy or fashionable,

but rather something that will benefit the customer over an extended period time.

2) Look for a business that delivers a good income plan from the stat whilst also

having the ability to build residual income as you go. By building a residual

income, you will not have to devote so much time to marketing and working on

the business, giving you more time to spend with your family. That is the freedom

a good turnkey business should deliver.

3) A system should be in place that can be duplicated over and over again, and

which allows the business to tell and sell for you. It’s not everyone that is good at

marketing and talking to potential customers, even when they have a great

product. You need a system that does it all for you.

4) The best way to be effective in a business is if you have the proper training.

Look for a system that comes with a comprehensive training package so that you

can be confident when you start.

5) Find a business that has mentors who can help you replicate the success that

they have seen. They can show you how they made their money via a turnkey

business while helping you avoid the pitfalls that lie ahead. The best way to learn

and achieve success is by following the lead of someone that has already done it.

Turnkey

Turnkey- Online Business

OCT. 2013

Volume 2 Issue 07

MARRECUS LINE B-Tag Line “We understand your world” related to HDFC Bank

In this issue!

Turnkey Online

Business…2

Business Personality…3

Career Plus …4

Newly Launched

Product…5

Marketing Quiz …6

Star product of the

month…7

Expo Zone...8

Shelf Space...9

Next Generation

Product…10

Readers Point…11

BUSINESS PERSONALITY Subash Chandra

Name- Subash Chandra

Born- November 30th, 1950

(Chairman of the Essel group)

Subash Chandra is an Indian media mogul who is chairman of Essel Group, He was born on

30th November 1950, at Adampur Mandi village, Haryana. He wanted to be an engineer, but

destiny had something else in store for him. He dropped his studies after class 12 from CAV

High School and learned the rules of business from his grandfather, late Jaganath Goenka, which

set the path for his future.

Subhash Chandra Chairman of Essel Group had a dream run in his career. A onetime rice

exporter then ventured in media and launched India's satellite television revolution. His flagship

Zee TV is ranked among top three Indian TV channels. Other flagship brand include Dish tv is

the country's largest direct-to-home service with 6.2 million subscribers,DNA (Daily news and

analysis) He is also engaged in business activities like packaging, theme parks, interactive,

lotteries and cinema multiplexes.

Idea of TV Channel

A casual visit by Chandra to a friend at Mumbai Doordarshan in the early 1990′s struck an idea

of setting up his own broadcasting company without even having the technical know how of

broadcasting business.Interestingly, Chandra achieved whatever he dreamt of.Indian laws

restrained him from entering into such a project, but the well-determined Chandra found a way

out to this problem and set up Asia Today Limited with equity participants from non-resident

Indians.

The first private satellite television channel named Zee TV on 2nd October 1992, which has

today made him a global media player.

Recent venture

His recent venture the Indian Cricket League, a domestic Twenty20 cricket league has involved

in controversy with the Board of Control for Cricket in India, the nation's governing body in the

sport. He also set up Transnational Alternate Learning for Emancipation and Empowerment

thorough Multimedia TALEEM Research Foundation in May 1996. Chandra is the President of

the Global Vipassana Foundation. He is the Chairman of Ekal Vidyalaya Foundation of India.

In news

Zee tv recent launched &pictures to attract youth generation by offering latest movies which

father strengthen their position in the movies channel category. The launch of Esselnakasa in

water purifier segment is a huge run away success.

MARRECUS LINE C-Tag Line "Jeevan suraksha ka / naya nazariya" related to Bharti AXA

OCT. 2013

Volume 2 Issue 07

In this issue!

Turnkey Online

Business…2

Business

Personality…3

Career Plus …4

Newly Launched

Product…5

Marketing Quiz …6

Star product of the

month…7

Expo Zone...8

Shelf Space...9

Next Generation

Product…10

Readers Point…11

leadership

inclusiveness

caring

character

building

D-Tag Line “Happiness delivered” related to Home Shop 18

“Every advertisement should be thought of as a contribution to the complex symbol which is the brand image” -Leo Burnett

Delphi method A method of forecasting based on asking a group of experts for their best estimate of a future event, then processing and feeding back some of the information obtained, and then repeating the process; on the last set of responses, the median is usually chosen as the best estimate for the group.

MARRECUS LINE

Registrations close: 15 November 2013 Course begins: 25 November 2013 Course fee: R9,300

The course in a nutshell:

10-week part-time short course presented online throughout South Africa

Understand the fundamentals of planning and running a successful marketing campaign

Learn about market and customer analysis, and gain insight into brand development, sales,

marketing channels and market research

Upon successful completion of the UCT Marketing short course, students will be awarded

aCertificate of Completion, approved by the University of Cape Town

Course modules:

Module 1 Understanding marketing management and planning

Module 2 Market research

Module 3 Branding strategy

Module 4 The product or service plan

Module 5 Competitive analysis

Module 6 Marketing tactics and channels

Module 7 Internet marketing

Module 8 The sales plan

Module 9 Implementing your marketing strategy

Module 10 Measuring marketing success

Who should attend this course?

The course is suitable for anyone who wants to acquire or sharpen their marketing skills.

It is beneficial for small-business owners, managers, entrepreneurs and aspiring and current

marketing professionals, including general and marketing managers, sales executives, brand

managers, consultants, internet marketers and strategists.

For more details, please contact: Contact person: Talana Telephone: +27 (0)21 447 7565 Email: talana@getsmarter.co.za

Delphi method. A method of forecasting based on asking a group of experts for their best estimate of a future event, then processing and feeding back some of the information obtained, and then repeating the process; on the last set of responses, the median is usually chosen as the best estimate for the group.

OCT. 2013

Volume 2 Issue 07

CAREER PLUS

Demand Backward Pricing:-

It’s a pricing method in which an estimation is made of the price that customers are

willing to pay for a given product, this price is then compared to the per unit cost to

see if it meets the firm's profit objectives.

In this issue!

Turnkey Online

Business…2

Business Personality…3

Career Plus …4

Newly Launched

Product…5

Marketing Quiz …6

Star product of the

month…7

Expo Zone...8

Shelf Space...9

Next Generation

Product…10

Readers Point…11

LEADERSHIP

leadership

inclusiveness

caring

character

LG G2 32GB-39527

G2 32GB has beautiful, sharp display and Android interface with LG's highly customizable skin.

It hasCutting edge performance with outstanding camera - easily one of the best ever on Android phones - takes incredibly clear and well-exposed images. It is also equipped with some silent features like excellent audio/video playback, decent loudspeaker, good battery life but it uninspiring design might be the only lack in it.

Newly Launched Products

MARRECUS LINE E-Tag Line “There is a gypsy in everyone” related to Maruti Gypsy

Mercedes-Benz India launches all-new 'My Mercedes' after sales initiative

In today’s market conditions, the after sales and service experience is as important, if not more important than the actual buying experience. In the higher spectrum of the Indian automotive scene, most car buying decisions are based, not entirely on practicality, perceived value and looks but also by the ‘Word of mouth’ technique. Mercedes-Benz, with its legacy worldwide and in India have recently had to deal with a lot of competition from other similar marquees. However, after launching what seemed to be a never-ending salvo of exciting new products, Mercedes-Benz has today revealed its future strategies that concentrate more on the post sale experience.

NOKIA LUMIA 1020-44542 LUMIA 1020 has Unibody polycarbonate design with pleasant display with iridescent color reproduction, deep black color, and wide viewing angles. It is equipped with slick Windows Phone interface. With silky smooth performance and Nokia apps. Reloaded with stunning, powerful camera - pretty much the best, ever on a smartphone - takes immaculate pictures, and is a brilliant replacement for full point-and-shoot camera excellent loudspeakers. But we can say Windows Phone app ecosystem lags behind that of Android and iOS.

Cream bell launches range of smoothies in mango and strawberry flavors

creambell, one of India’s fastest growing ice cream brands, has launched the country's first-ever range of ice cream smoothies, which offers consumers the taste and texture of real fruit smoothies. The smoothies will be available at all retail outlets and on push-carts in two flavours – mango and strawberry – in 400ml triangular tubs which are priced at Rs 90 and easy to grip.

OCT. 2013

Volume 2 Issue 07

Advocacy Advertising:-

A type of advertising intended to influence a target audience on some matter, such as political or social issue, that also impacts the marketing organization.

In this issue!

Turnkey Online

Business…2

Business Personality…3

Career Plus …4

Newly Launched

Product…5

Marketing Quiz …6

Star product of the

month…7

Expo Zone...8

Shelf Space...9

Next Generation

Product…10

Readers Point…11

BRAIN STORMING

Marketing Quiz

leadership

inclusiveness

caring

character

building

G-Tag Line “Life Namkeen Banaiye !” related to Parle Monaco

A. Zoozoos were the huge successful marketing campaign for Vodafone. ZooZoos

are advertisement characters promoted by Vodafone since the Indian Premier

League Season 2.which advertisement agency has created it?

a)Publics b)Ogilvy &Mather c) Omnicom d) WPP

B. KTM Duke known for its sporty design and speed. what is the latest offering model of KTM in India? a) Duke 200 b) 1190 ADVENTURE R c) Freeride350 d) Duke 390 C.If we consider BCG Matrix what could be the cash cow of jyothy laboratories

among the following.

a) Exo

b) Nirma

c) Ujala

d) Dettol

D. General motors Chevrolet was recently in news due to restart of its production

of a sport utility vehicles which is .

a) Enjoy c) Captive

b) Tavera d) Sail

E. Who is the brand ambassador of Micromax mobiles

a) Hugh jackman b) Akshay kumar c) Imran khan d)Ricky ponting

A. very high price with low promotion

level

B. Work hard, smart, be dedicated and

have self-belief

C. 75 percent

D. All of the above

B. Open rates

Congratulation!

Complete the Marketing Quiz and mail us along with your photo at

marrecusline@its.edu.in we will publish the Winner name with photo in next edition.

MARRECUS LINE

Answer of Marketing Quiz August, 2013

OCT. 2013

Volume 2 Issue 07

Aman Singhal PGDM (2013-15)

In this issue!

Turnkey Online

Business…2

Business Personality…3

Career Plus …4

Newly Launched

Product…5

Marketing Quiz …6

Star product of the

month…7

Expo Zone...8

Shelf Space...9

Next Generation

Product…10

Readers Point…11

Star Product of the Month

Being Human

H-Tag Line “Dikhaane ka jee kare” related to Greenlam laminates MARRECUS LINE

With a huge fan following, Salman Khan being human clothing and apparels is all

set to be the star product of the month as it has huge fan following and popularity

like as Salman Khan. IT created huge buzz in the market. IT has main concentration

on summer and winter collection of male-winter collection of female and kids wear

collections. Being in path of sustainable development Being Human clothing is a

joint venture between Salman Khan Foundation and Mandhana industries.

It has ties up with myntra.com for sales of clothing online, franchises all over India

Bike-maker Suzuki Motorcycle India has partnered with the Being Human

Foundation, an initiative by Bollywood actor Salman Khan, to launch a special

edition of its scooter 'Suzuki Access'.

As part of the tie-up, Suzuki dealers will also sell Being Human apparel and

merchandise.

OCT. 2013

Volume 2 Issue 07

In this issue!

Turnkey Online

Business…2

Business Personality…3

Career Plus …4

Newly Launched

Product…5

Marketing Quiz …6

Star product of the

month…7

Expo Zone...8

Shelf Space...9

Next Generation

Product…10

Readers Point…11

Expo Zone

"33rd India Int. Trade Fair "at Pragati Maidan, New Delhi

G-Tag Line "A class apart” related to TATA Manza

"The sole purpose of marketing is to sell more to more people, more often and at higher prices. There is no other reason to do it." -Sergio Zyman

MARRECUS LINE

OCT. 2013

Volume 2 Issue 07

In this issue!

Turnkey Online

Business…2

Business Personality…3

Career Plus …4

Newly Launched

Product…5

Marketing Quiz …6

Star product of the

month…7

Expo Zone...8

Shelf Space...9

Next Generation

Product…10

Readers Point…11

Fact Sheet:-

Organizer:-

INDIA TRADE PROMOTION ORGANISATION (ITPO)

Shelf Space HERO

“Today we have 15, so there are 35 more to come in the coming years,”

-the hindu (oct/10/2013)

Hero to launch independently developed engines in 2014

-business standered

These hard hittig words from the Indian two wheeler giant has put a cracks in every necks as it

has pull off its socks to became self sufficient and more efficient in coming days. If we say these

are only the words of pawan munjal! The person who heads hero motocrop, then we are wrong

he has turn around the game with new patners like Erick buell racing ,AVL , Engines

engineering it is ready to acquire more as they have reserve of 3500 crore.

ABOUT:-

Hero MotoCorp Ltd. (Formerly Hero Honda Motors Ltd.) is the world's largest manufacturer of

two - wheelers, based in India.

In 2001, the company achieved the coveted position of being the largest two-wheeler

manufacturing company in India and also, the 'World No.1' two-wheeler company in terms of

unit volume sales in a calendar year. Hero MotoCorp Ltd. continues to maintain this position till

date.

MANUFACTURING:-

Hero MotoCorp two wheelers are manufactured across 3 globally benchmarked manufacturing

facilities. Two of these are based at Gurgaon and Dharuhera which are located in the state of

Haryana in northern India. The third and the latest manufacturing plant is based at Haridwar, in

the hill state of Uttrakhand.

IN THE NEWS:-

Hero MotoCorp has unveiled 15 new products, including Karizma R, ZMR and Splendor I-

Smart that will hit the market during the remaining part of the current fiscal. The offerings

include a refreshed version of its high-end bike Karizma. This is Hero’s first commercial

production model in which U.S.-based partner Erik Buell Racing (EBR) has played a major

development role since their tie-up.

A majority of the new offerings will hit the market in the ongoing October-December quarter as

the company looks to cash in on the festive season in India.

H-Tag Line “Jeet Ki Chingarri” related to Hero Ignitor

MARRECUS LINE

OCT. 2013

Volume 2 Issue 07

In this issue!

Turnkey Online

Business…2

Business Personality…3

Career Plus …4

Newly Launched

Product…5

Marketing Quiz …6

Star product of the

month…7

Expo Zone...8

Shelf Space...9

Next Generation

Product…10

Readers Point…11

I-Tag Line “Oh Yes Abhi” related to Pepsi

MARRECUS LINE

OCT. 2013

Volume 2 Issue 07

Next Generation Product

We should get our first look at the latest versions of the iPad and iPad mini within the next fortnight. Apple is expected to send out invites for an October 22 launch event for iPad 5 and iPad mini 2, while several new Mac computers are also set to be unveiled. The tech giant traditionally reveals its new products on a Tuesday and makes them available for pre-order the Friday of that week before going on sale a week after that. Apple fans have also never had to wait more than a year to get their hands on the latest version of the iPad since it was launched in 2010. Leaked photos have already suggested a very strong visual connection between the new iPads and the iPhone 5S. The iPad 5 is expected to be slimmer and feature Apple’s new A7 processor, while it is thought iPad mini 2 will come with Retina display. Invites for the rumoured October 22 event should be sent out by next Tuesday.

It has been almost a year now since the iPad 4 was released. Ever since the first version hit shelves in April 2010 fans have not waited longer than a year for a new iPad. Experts are predicting the next-generation tablet to be thinner and lighter than previous models, with an improved camera and a look that closer resembles the iPad Mini. In terms of cost, Apple is expected to keep the same price tags as previous launches. That would put a 16GB iPad 5 at $499 (£280) and could mean a 128GB iPad 5 with 4G LTE would cost a whopping $929.

Rumours of a new iPad Mini have been swirling for some time now. Since the original version – two inches smaller than the normal iPad – launched last year, rival devices like the Galaxy Note 3 'phablet' have emerged on the market.

In this issue!

Turnkey Online

Business…2

Business Personality…3

Career Plus …4

Newly Launched

Product…5

Marketing Quiz …6

Star product of the

month…7

Expo Zone...8

Shelf Space...9

Next Generation

Product…10

Readers Point…11

Contact Information:

Dr. Mukesh Porwal- mukeshporwal@its.edu.in

Vivek Jaiswal- vivekjaiswal@its.edu.in

Readers Point

EDITORIAL NAME

Vivek Jaiswal Anish Kumar Amar Singh

Rohit Srivastava

Dayanand Verma

Subhajit Bangal

Mohit Singh

Devesh Mishra

Rishv Jain

Sachin Saxena

MARRECUS LINE

Disclaimer: Information, views or opinions expressed on the MARRECUS LINE newsletter originates from many different sources and contributors throughout the general community. Please note that content does not necessarily represent or reflect the views and opinions of MARRECUS Club and their affiliates. Any feedback or contributions are most welcome.

The Marketing Metric Audit Protocol (MMAP) is the

Marketing Accountability Standards Board's formal process

for connecting marketing activities to the financial performance

of the firm.

The process includes the conceptual linking of marketing

activities to intermediate marketing outcome metrics to cash flow

drivers of the business, as well as the validation and causality

characteristics of an ideal metric. Cash flow both short-term and

over time is the ultimate metric to which all activities of a business enterprise, including

marketing, should be causally linked through the validation of intermediate marketing

measures.

The process of validating the intermediate outcome measures against short-term and/or long-

term cash flow drivers is necessary to facilitate forecasting and improvement in return.

"Intermediate marketing outcomes" refer to measures such as sales volume, price premium,

and market share.

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Send us your article not more than 400 words along with a photo at: marrecusline@its.edu.in We will publish in next volume, winning articles will get prizes. We welcome your suggestions, feedback, stories etc.

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Below are the testimonials from just a few of our Happy

Readers.

Marketing Metric Audit Protocol – Poonam Pandey, PGDM (2012-2014)

I Love to read newsletter, it

provides the information about

the new products and its articles

are informative... Happy Reading

Devesh Kr. Singh Chauhan PGDM (2012-2014)

OCT. 2013

Volume 2 Issue 07

In this issue!

Turnkey Online

Business…2

Business Personality…3

Career Plus …4

Newly Launched

Product…5

Marketing Quiz …6

Star product of the

month…7

Expo Zone...8

Shelf Space...9

Next Generation

Product…10

Readers Point…11