Welcome to

Competitive Tourism DestinationThe Measurement Of Tourism

Dr. Myrza Rahmanita, SE, M.Sc

Measurement of tourism activity is important forboth public and private sectors. Without reliable

data it is impossible to demonstrate the economic importance of the sector in terms of value added, employment, exports and imports

A Number of Measurement Systems Applied in Practice

A general tourism information system

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The Tourism Satellite Account

Tourism and holiday surveys

The tourism production index

The tourism barometer

A General Tourism Information System

A general tourism information system (TIS) can be described as a system used to collect, in a permanent and systematic way, the tourism supply and demand data at the destination level (national, regional or local

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necessary for an efficient tourism policy (e.g. general policy, tourism marketing, physical planning). Theelements of the TIS depend largely on the content of the tourism policy

What is requiredin sampling?

In sampling, particular attention should be paid to three topics:

The sample method (random sampling, systematic sampling, stratified sam-pling, cluster sampling, quota sampling or random walk)1

The method of delivering the survey (personal interviews, telephone surveys, postal surveys or the Internet)2

Questionnaire design (phrasing and content of questions) (Cooper et al., 1993; Smith, 1997).3

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now……

read table in below.

#2Statistics regarding tourism have often been restricted to data on the:• volumes of arrivals• number of nights• length of stay• purpose of visit• type of accommodation, ……..

The Tourism Satellite Account

• origin of visitors and their socio-economic profile

• accommodation capacity and corresponding occupancy rate

• and a few other elements.

The objectives of tourism satellite accounting

What are ?

To provide detailed data on tourism consumption and how this is met by domestic supply and imports

To describe the structure of a country’s or region’s tourism activity

To provide macro-economic aggregates to describe the size and the economic importance of tourism, such as tourism value-added and tourism GDP

To provide detailed production accounts of the tourism industries, data on employment, linkages with other productive activities and capital formation

To provide a link between economic data and the basic items of TIS.

The Demand Perspective

The Components Of Visitor Consumption

Visitor final consumption expenditure in cash

Visitor final consumption expenditure in kind

Tourism social transfers in kind

Tourism business expenses.

TOURISM-SPECIFIC PRODUCTS

Tourism-Specific Activities

The production accounts of the TSA retain 12 tourism charac-teristic activities:1. Hotels and similar

2. Second-home ownership

3. Restaurants and similar

4. Railway passenger transport services

5. Road passenger transport services

6. Water passenger transport services

7. Air passenger transport services

8. Transport supporting services

9. Transport equipment rental

10. Travel agencies and similar

11. Cultural services

12. Sporting and other recreational services.

WTO Tourism Statistics

It offers a selection of statistics and correspondent analysis on inbound tourism (tourist arrivals, tourism receipts, travel by purpose and means of transport) and outbound tourism (outbound tourism by region of origin and tourism expenditure), as well as on the WTO’s longterm prospects – Tourism 2020 Vision(WTO, 1998)

Tourism And/Or Holiday Surveys

The UK uses a number of typical tourism surveys and has a long tradition in the matter. The main sources in the UK are:• The International Passenger Survey (IPS)• The United Kingdom Tourism Survey (UKTS),

or the former British Home Tourism Survey• The United Kingdom Day Visits Survey

(UKDVS).

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• In Austria, the Urlaubsreisen der

Österreicher – Statistik Austria

• In Belgium, the Belgisch vakantieonderzoek

– WES

• In France, the Déplacements touristiques

des Français – INSEE

• In Italy, the Viaggi e vacanze – ISTAT

• In Germany, the Reiseanalyse –

Forschungsgemeinschaft Urlaub und

Reisen e.V.http://www.dw.com/image/0,,18247522_303,00.jpg

• In The Netherlands, the ContinuVakantieOnderzoek – CVO, NIPO, NRIT and TRN

• In Norway, the Holiday Survey –Statistics Norway

• In Spain, the Familitur (Movimientos Turisticos de los Españoles) – IET

• In Switzerland, the Travel Market Switzerland – University of St Gallen

• In the United Kingdom, the NOP Holiday Survey – NOP.

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content/uploads/2011/09/tourists_cows_switzerland_010911.jpg

The Tourism Production Index –WES#4