the media chapter 10 candidate centered campaigns
TRANSCRIPT
![Page 1: The Media Chapter 10 Candidate Centered Campaigns](https://reader036.vdocument.in/reader036/viewer/2022062321/56649f295503460f94c42fb3/html5/thumbnails/1.jpg)
The MediaChapter 10
Candidate Centered Campaigns
![Page 2: The Media Chapter 10 Candidate Centered Campaigns](https://reader036.vdocument.in/reader036/viewer/2022062321/56649f295503460f94c42fb3/html5/thumbnails/2.jpg)
Role of the Media• Gatekeeper: influence what subjects
become national political issues, and for how long
• Scorekeeper: the national media help make political reputations, horserace journalism
• Watchdog: Following closely the front-runner candidates, searching for any past or current history that will make “news”—media maintains close eye on all important happenings of major candidates
![Page 3: The Media Chapter 10 Candidate Centered Campaigns](https://reader036.vdocument.in/reader036/viewer/2022062321/56649f295503460f94c42fb3/html5/thumbnails/3.jpg)
Horserace Journalism
Kentucky Derby (1987)
• Media coverage that focuses on poll results and political battles
instead of policy issues• Refers to almost exclusive
reporting on candidate differences rather than similarities
![Page 4: The Media Chapter 10 Candidate Centered Campaigns](https://reader036.vdocument.in/reader036/viewer/2022062321/56649f295503460f94c42fb3/html5/thumbnails/4.jpg)
Media’s effect on political preferences?
• It’s unclear…research is lackingBUT…• TV may influence the political
agenda• People unlikely to take cues from
the media about things that affect them personally
• Media usually does more to REINFORCE beliefs than CHANGE opinion
![Page 5: The Media Chapter 10 Candidate Centered Campaigns](https://reader036.vdocument.in/reader036/viewer/2022062321/56649f295503460f94c42fb3/html5/thumbnails/5.jpg)
Trends in News Coveragemedia = primary link to American
politics• TV: news reduced to 15-45 second
sound bites• Rise of Talk Radio
– 9 out of 10 Americans listen to radio (esp. in cars)
– Radio personalities: Rush, Oliver North, Stern
– “legit” news radio
![Page 6: The Media Chapter 10 Candidate Centered Campaigns](https://reader036.vdocument.in/reader036/viewer/2022062321/56649f295503460f94c42fb3/html5/thumbnails/6.jpg)
Trends in News Coveragemedia = primary link to
American politics• Newspapers: even w/ competition from Internet & cable, 63 million Americans read the paper– National papers: – Intense advertising competition– 60% of cities have competing
newspapers
![Page 7: The Media Chapter 10 Candidate Centered Campaigns](https://reader036.vdocument.in/reader036/viewer/2022062321/56649f295503460f94c42fb3/html5/thumbnails/7.jpg)
Trends in News Coveragemedia = primary link to
American politics• Media Conglomerates: mega news empires– Disney/ESPN/ABC – Time Warner/Turner Broadcasting
– Gannett Corp. own 92 daily newspapers & 11 radio and cable stations
![Page 8: The Media Chapter 10 Candidate Centered Campaigns](https://reader036.vdocument.in/reader036/viewer/2022062321/56649f295503460f94c42fb3/html5/thumbnails/8.jpg)
Criticism of the Media• Profit Motive: Strong competition,
must keep one step ahead• Sensationalism and “feeding
frenzy”• Homogenization of the news:
uniform consistency• Bias• Irresponsible
![Page 9: The Media Chapter 10 Candidate Centered Campaigns](https://reader036.vdocument.in/reader036/viewer/2022062321/56649f295503460f94c42fb3/html5/thumbnails/9.jpg)
Who Regulates the Media?• FCC: Federal Communications
Commission—regulates electronic media
• Supreme Court consistently upholds 1st Amendment right of written press including great latitude with celebrities and politicians
• YOU do!—through ratings
![Page 10: The Media Chapter 10 Candidate Centered Campaigns](https://reader036.vdocument.in/reader036/viewer/2022062321/56649f295503460f94c42fb3/html5/thumbnails/10.jpg)
Maxims of Media Relations• All secrets become public knowledge.
The more important the secret, the sooner it becomes known.
• All stories written about me are inaccurate; all stories written about you are entirely accurate.
• The rosier the news, the higher-ranking official who announces it.
• Always release bad news on a Saturday night. Few people notice it.
• Never argue with a person who buys ink by the barrel.
![Page 11: The Media Chapter 10 Candidate Centered Campaigns](https://reader036.vdocument.in/reader036/viewer/2022062321/56649f295503460f94c42fb3/html5/thumbnails/11.jpg)
Freedom of Information Act• Originally created to give the
citizens information and access to the executive branch which had traditionally been secretive in divulging info.
• Now known as “Sunshine Laws” in the states because they allow full disclosure of all public documents
![Page 12: The Media Chapter 10 Candidate Centered Campaigns](https://reader036.vdocument.in/reader036/viewer/2022062321/56649f295503460f94c42fb3/html5/thumbnails/12.jpg)
Does the Media Have a Liberal Bias?
• Only in regards to journalism as a profession. Journalists and broadcasters as a group favor the Democratic Party
![Page 13: The Media Chapter 10 Candidate Centered Campaigns](https://reader036.vdocument.in/reader036/viewer/2022062321/56649f295503460f94c42fb3/html5/thumbnails/13.jpg)
Liberal Bias• News is not necessarily liberal
because:• 1. News comes from official
sources• 2. Journalists are trained to report
objectively from both sides of an issue
• 3. Editors and publishers are conservative and influence the final message
• 4. Media is owned by big business thus conservative
![Page 14: The Media Chapter 10 Candidate Centered Campaigns](https://reader036.vdocument.in/reader036/viewer/2022062321/56649f295503460f94c42fb3/html5/thumbnails/14.jpg)
Significance of the Media in America
• Linkage Institution: connects people to their government
• Other linkage institutions-political parties and interest groups